Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Agentics Foundation

Contributor

HatchWorks AI

Vice President, Strategy & Marketing

Senior Director, Strategy

Director, Client Engagements

Senior Product Manager

Talking AI Podcast

Host of the Talking AI podcast. Conversations with AI experts and early adopters.

Podcast Host

noble

Advisor

Vjal Institute

AI Trainer & Evangelist

NearshoreWorks

Vice President Marketing

Cinch

Head of Product

Cricket Wireless

• Responsible for the strategy, road map, and tactical execution of the Cricket Rewards loyalty platform
• Focused on scaling the rewards program to make a meaningful impact to the broader business  
• Develop campaigns and initiatives to retain, engage, and reward our customers in a targeted personal nature
• Work cross functionally with teams across the organization to ensure product features are delivered on time and on budget
• Successfully manage outside partners and agencies to deliver on specific/measurable goals
• Leverage data driven insights to make smart decisions related to the product road map and future campaigns

Senior Product Marketing Manager

• Perform analysis on churn, products, customer behavior, LTV, retention, segmentation, & sales for Marketing 
• Develop dashboards and visual aids utilizing Tableau, Aster Teradata, SAS, SQL, & Power BI
• Present regularly to executive leadership in order to drive the strategy of the business by effectively storytelling with data 
• Work cross functionally with advertising, finance, sales, and product to provide holistic analysis 
• Ability to effectively communicate with both data scientist and executives to achieve objectives

Senior Market Research & Analysis Manager

AT&T Mobility

•Manage nationwide technical projects in the AT&T mobile network with market project managers
•Representative of implementation team for new software roll out streamlining and automating organization
•Leading restructuring plan of 23 person implementation team aimed at optimizing process flow
•Implemented 15 new processes this calendar year helping in efficiency and cost savings for the organization
•Provide detailed daily and monthly data analysis to Managers of Network, Directors, and Vice Presidents supporting the need for additional network growth and process change 
•Initiate the in-sourcing and rollout for new projects in the AT&T mobile network
•Train fellow project managers within my team on roles, responsibilities, and process flows

Sr. Technical Project Manager

•Responsible for the development and implementation of technical projects in the AT&T mobile network nationwide
•Lead cross functional teams to complete projects based on a specified timeline and budget
•Develop schedules, work plans, project estimates, resource estimates, and status reports for various projects
•Proficient in program and project management 
•Hold project meetings to ensure coordination between the market and implementation team
•Track projects nationwide while providing analysis to ensure completion of projects
•Manage vendor tasks for overflowed work and review vendor deliverables
•Provide analytical and technical direction to project teams
•Knowledge of IP engineering principles, network systems, equipment, and architecture
•Projects include, but not limited to provisioning of Iub, IuR (ATM and IP), IuCS (ATM and IP), IuPS (ATM and IP), TMU Rebalances, Node B Rehomes, and Ethernet to the Cell Site
•Support national projects for various high profile events nationwide
•Coordinate with market project managers to ensure goals are met on a market and national level
•Develop processes and procedures for more efficiently managing the workflow of projects
•Provide detailed daily and monthly data analysis to Managers of Network, Directors and Vice Presidents, supporting the need for additional Network growth and process change
•Coordinate the activity of field engineers, support engineers and 3rd party vendors performing implementation
•Create change requests for implementation of upgrades to network capacity

Implementation Project Manager

Communications Infrastructure Group

•Generate financial models for capital budgeting of prospective cell site portfolios utilizing NPV and IRR analysis
•Determine returns and purchase price of cell sites under different leveraged and unleveraged scenarios 
•Perform cell tower audits
•Ensure construction for built to suit towers is on schedule 
•Create purchase orders and invoices for finance department
•Develop acquisition plan for current and prospective cell tower sites

Project Coordinator/ Project Analyst

AI + Marketing | VP Marketing & Strategy @ HatchWorks | Host of the Built Right Podcast 🎙

AI isn’t coming—it’s already reshaping how we work, build, and compete.

I help companies prepare their teams for this shift through practical, hands-on AI training tailored to your industry and team needs.

From exec briefings to full-team workshops, I make AI accessible and actionable—no jargon, no hype. Just real use cases, real tools, and real skills your team can use immediately.

Whether you're just starting your AI journey or looking to go deeper, I’ll help your team build the confidence and capability to lead in the age of AI.

Let’s talk if you’re ready to future-proof your team.

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The Battle

Santhoshi Natarajan

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