Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Siemens Digital Industries Software

Marketing Coordinator

GTE - Product Marketing 

Felidae Electric

Market Research Intern

Sosaley Technologies

Working with executives across various business domains to help them achieve 4Cs - Connect, Collect, Control and Conquer with our IoT framework.
Identifying Suspects/Leads and converting them into Business Prospects.
Sales Demonstrations and POC Presentations. 
Working in tandem with Product Development and Production team to achieve Customer success.
Market Intelligence on competitor's products and pricing.
SPENCO analysis and Customer segmentation

Business Development Specialist

Wuerth India Private Limited

Responsible for generating business from most valuable accounts.
Up Selling and Cross Selling of MRO Products across Auto,Manufacturing,Processing,Food and Pharma industries
Built a sizable and durable consumable business with a renowned Auto OEM's (Hyundai) ancillary for their DKD and SKD Operations 
Nominated as Super Buddy - an Intra Team Program that involved Sales Mentoring

Key Account Executive

Upselling and cross-selling of MRO products - Industrial Chemicals, Material Process, Power Tools and Safety Products to industries - Auto, Manufacturing,Food Processing 
New Business Development - Customer acquisition and Re-Building existing connections. 
Product Demonstrations.
Negotiations and Sales Closing.

taplio

The Battle

Santhoshi Natarajan

Koushik Kasturi

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