Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

SuperOps.ai

Product Manager

-Founding team member in launching Dataflo from 0 to 1 ( MVP to GA)
- Shipped Subscription Analytics with a 2x improvisation over Stripe & Chargebee Analytics helping in acquisition from competition.
- Launched a Self Serve product in help the product  transition from Sales led to Product led (PLG)
- Integrated 17 Datasource including Hubspot, Pipedrive ,Stripe , Ads ,Intercom,Slack within Dataflo and built 380 + business Metrics from these sources.
- Subject matter expert & Growth Hacker in early-stage & Pre PMF. 
- Defined Activation & Engagement metrics by distilling aha and set up moment and driven the product performance by measuring them in Pre-PMF. 
- Lead the team with multiple iterations during the first 100 + signups related to user activation and retention.
- Problem Validation and solver in analytics/Data domain.  
- Technical fluency with data engineers/developers about data visualization & and reporting.
- Well-versed with Google Analytics, Hubspot CRM,  Salesforce , Pipedrive ,Intercom, Stripe, Chargebee, Google ,Facebook and Linkedin Ads, Google Search Console.

SMBXL Pvt. Ltd.

Relaunched the B2B e-commerce marketplace by charting out GTM Strategy for the platform

Product & Growth

Ola (ANI Technologies Pvt. Ltd)

- Product Growth initiatives for driver onboarding in to the cab -leasing platform - OFT, one of the largest car fleet companies with 30,000+ cars.
- Product Marketing - Strategize & implement Annual Marketing calendar for market place & OFT division.

Product & Growth Marketing Manager

fieldcloud.co

Field Sales Automation & CRM Solution for FMCG/FMCD Sales & Distribution

Co-Founder

LG Electronics

-Annual Marketing Calender - Translate Business /Product roadmap objectives for the branch level in consensus with region and corporate through Integrated marketing plan.
-Marketing Communication-  Design Communication plan handle category advertising and promotion campaigns with media mix strategy on ROI for brand growth.
- Secondary Sellout Management- Responsible for driving an average of 28 crores per month for the branch by managing 7 sales team members (Direct Reports)

Branch Marketing Manager- Deputy Manager

ITC Limited

Trade marketing: Planned, Executed and Managed the Brand Input plans as part  of Trade marketing initiative in the convenience channel by assisting asst manager.    
Marketing Budget Management:  Designed Promotional schemes, Trade Development measures &Visibility inputs for the convenience channel an average of 2.80 crores as marketing budget.

Area Executive

Nestle S.A.

Sales & Distribution: Achieved 15 % growth in primary and secondary sales in  
the assigned territory comprising of  4 regions around trichy, for  health care nutrition division.
Trade Activation: Designed Trade engagement activities through product 
awareness Program, training Sessions, healthcare awareness activities to push demand generation.

Clinical Business Exec

Pellucid Networks Pte Ltd

-Developed a Market Intelligence Data for the Health Care Radiology start-up
-Business Development for Lead generation /closure with health care clients.
-Concept Selling/Awareness about Teleradiology concept with the Target segment

Business Development Representative

Product Tinkerer....Building & launching products in B2B SaaS 

Career Snapshot: My playbook spans a spectrum of sectors:

-Product Management - B2B SaaS ( ITSM/ Fintech /Martech)
-Entrepreneurship - Sales & field Automation CRM for CPG (Martech)
-Product & Growth - Ola & Market Central (B2B Ecommerce )
-Brand & Trade Marketing - ITC, LG. ( FMCG ,FMCD) 
-Sales - Nestle, ITC Ltd, Pellucid  (FMCG, Healthcare Tech SaaS)

taplio

The Battle

Santhoshi Natarajan

Jayanthan Swamy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?