Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Wood Mackenzie

Senior Marketing Operations Manager

Disprz

Manage the implementation and operational facets of the Account-Based Marketing (ABM) tool 
Supervise contact database management, driving enhancements through third-party vendors and tools (e.g., Apollo.io, Dun & Bradstreet, ZoomInfo); ensure data accuracy and compliance with data protection regulations.
Administer data hygiene and the HubSpot marketing automation system, ensuring seamless integration with the CRM.
KPI reporting, tracking and analysis: Develop and present regular reports and forecasts on marketing performance, campaign results, and ROI. Analyze performance by channel/campaign, providing actionable insights and recommendations for optimization.
Collaborate closely with the GTM marketing team to implement marketing automation and custom campaigns aimed at business growth. Segment the database for targeted campaigns based on persona, past engagement, messaging, and customer journeys, eliminating friction in the customer experience through timely automation (e.g., exit intent).
Develop and refine lead scoring mechanisms and the lead qualification process.
Lead a team of 2 - 3 members focused on marketing operations, automation, and website development and maintenance. 
Budget tracking: Monitor and manage the marketing budget, ensuring effective allocation of resources.

Associate Director - Marketing Operations

Uniphore

Build and maintain dashboards and reports that cover key quantitative results like website behavior, lead velocity, pipeline velocity, website conversions and the impact of program spending.
Monitor expenses from all areas of marketing, and analyze using this as an input for key metrics including Cost per Lead, Cost per Opportunity, and ROI.
Build and execute the long-term marketing tech-stack roadmap, defining processes and interactions with external systems for attribution modeling, predictive account scoring, data enrichment, and sources of performance.
Advise on campaign design and execution to drive improved customer experience and engagement and stronger alignment with overall GTM strategies
Track, measure and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue
Develop reports that help the marketing team analyze key KPIs such as channel performance and effectiveness, campaign performance and contribution to pipeline and other key conversion metrics.
Create clear workbacks that leverage appropriate owners and stakeholders for projects that may include the selection and adoption of new technologies, and remain accountable for the project's success
Support marketing, with clear training and documentation on workflows and technologies
Develop insights and make recommendations including evaluation of new technologies to improve and optimize marketing team performance and process

Marketing Operations Manager

TE Connectivity

Analyze marketing’s campaigns and demand generation program effectiveness at driving leads, customers, and revenue for the business unit.
Identifies and generates needed insights to improve the business & marketing performance, shows leadership to bring insights forward, in addition to generating analyses.
Leverage insights to propose segmentation, targeting & marketing effectiveness / improvements
Utilize various tools (Adobe, Tableau, Alteryx, Excel, SQL, Eloqua) to join disparate data sources together to create a more robust story for the business
Collaborate cross functionally to prioritize new initiative/enhancements to be implemented to deliver against Marketing’s overall SMA & CRM objectives
Create and distribute weekly, monthly, and quarterly performance reports
Conduct ad hoc data analyses and performance reports as needed

Senior Analyst - Data & insights

Jifflenow

Utilize Marketing Automation like Hubspot and Act-on for lead nurturing, management and sales insight 
Managing all SEO activities such as link building, keyword strategy to increase rankings on all major search networks.
Analyze the market, competitors providing actionable insights.
Create unique e-mail campaigns like Lead Nurturing Campaign, Account Based Marketing campaign and Customer Growth Campaign to increase customer base, improve brand awareness and drive conversions using platforms such as  Act-on and Hubspot.
Handling day-to-day Search Engine Marketing activities including campaign planning, implementation, budget management, performance review, and organization of paid search campaigns.
Creating Marketing Dashboard by pulling the data from different data sources
Using SQL, Excel for data extraction, validation & manipulation 
Help business teams with extraction, validation of data from multiple systems & preparation of reports.
Work closely with US Sales Team to refine and improve the lead scoring strategy and lead management process.

Senior Market Research Analyst

ICMG

Gathering and analyzing customer insights from marketing automation and CRM.
Performing SEO analysis and implement on page and off page SEO to generate traffic for the websites.
Monitoring the website traffic through Google Analytics.
List segmentation of the available data based on target customers and previous trend of qualified leads and customers.
Assist in the Email Campaign planning and analyzing email campaign performance.
Managing A/B testing on email campaign and landing pages and analyzing the results, reporting on them and providing recommendations for improvements.
Understanding the competitor’s strategy.
Creating engaging social media strategies and execution plans that cultivated audiences, increase web presence and enhanced brand awareness.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Business Consultant

Karvy

MANAGEMENT TRAINEE

Associate Director - Marketing Operations at Disprz

Results-oriented marketing professional with over 11 years of experience in research, analytics, CRM, and campaign management. Skilled in leading and managing SEO/SEM, marketing database, email, social media, webinar, and display advertising campaigns, with a proven track record of driving business growth and increasing brand visibility.

Proficient in analyzing market trends and customer needs to develop highly-effective targeted marketing campaigns. Experienced in handling large datasets using SQL, Excel, and Access, with expertise in marketing automation tools such as HubSpot, SFMC, Pardot, Eloqua, and Marketo, as well as CRM platforms like Salesforce.

Specialties include:

Digital Marketing Strategy
Market Research and Analysis
Marketing Automation
Campaign Management
Data Analytics and Visualization
CRM Integration and Optimization

With a strong academic background including an MBA in Marketing and a Bachelor's degree in Computer Engineering, I bring a blend of analytical skills and creative thinking to drive marketing initiatives and achieve business objectives.

taplio

The Battle

Santhoshi Natarajan

Bikash D.

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