Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Kaseya

Primarily handle Kaseya and Datto suite of products

Solutions Engineer

Scrut Automation

Demonstrate value proposition of Scrut Automation.

Explain the importance of GRC tool for our prospects.

Provide constant feedback on modules.
Address technical queries.

Create marketing collaterals for sales teams.

Helping customers understand the importance of cybersecurity.

Entropik Tech

Helped build the presales function at Entropik.

Demonstrate the value of Emotion AI to prospects.

Supplement sales team with POCs.

Provide constant feedback to the product team on new requirements.

Presales Manager

Hippo Video: Video Experience Platform for Businesses

• As the first presales employee, helped organisation set up presales
process.

• Responsible for liaising with prospects to identify their requirements,
business workflows & custom contrive efforts (if any) to evaluate
feasibility of Hippo Video solution;
This involves -
1)Segmentation of the prospect.
2) Conducting personalised & value-centric product demonstrations
bridging their solution gaps by incorporating the standard
product & practicability over customisations & third party
integrations.
3) Manage and own POCs & create success/usage reports by the end of
the POC.

• Driving end to end presales & solution deployment process of Hippo
Video.

• Preparation of personalised solution documents & RFP responses
for customers by analysing & addressing their business & technical
requirements.

• Collaborate with Product Management & Engineering stakeholders to
Onboard users.

• Involved in closures of atleast 90% of enterprise accounts.

• Collaborate with Marketing team to host webinars every Wednesday for
lead generation.

• Analysis & gap identification of product based on prospect’s solution
fitment - regular liaison with Product & Engineering team to study, align &
influence product roadmap in accordance with market & customer
requirements.
Additional Activities (Outside Presales Scope)

• Deployed Active Directory Domain for product testing.

• Deployed On Prem exchange servers for testing Hippo Video’s Microsoft
Add-In.

• Create product usage reports and provide infographics for CSM teams
to increase product adoption among existing customers

• Train and mentor new employees.

• Handle support tickets when required.

Presales Engineer

ManageEngine

• Provide demonstrations for ManageEngine ADSolutions suite of
products.

• Deal with enterprise IT Security Solutions.

• Directly manage day to day activities of pre-sales and support staff.

• Work on RFPs, RFIs and RFQs for Enterprise deals.

• Collaborate with direct customers & partners to drive numerous
initiatives from start to finish including assessing the opportunity,
creating value proposals, structuring and negotiating contracts winning
revenue opportunities.

• Work closely with support team and partners to make sure the
customer retention target is achieved.

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Santhoshi Natarajan

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