CEO @GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community

10 years ago, found my true passion: Teaching.

1️⃣ Teaching business – How to build and scale companies.
2️⃣ Teaching leadership – How to align teams for success.
3️⃣ Teaching life – Because business without purpose is empty.

That’s why I combine them all to teach the business of Go-To-Market, leadership, and life.

Built and exited two well known companies (Pardot → Salesforce $2.7B, Terminus → acquired twice).
Written 3 books, including WSJ bestseller MOVE: The 4-Question Go-To-Market Framework.
Created the GTM Operating System, now used by thousands.
Hosted 1,000+ podcast episodes on GTM Made Simple.
Taught 70,000+ students through my LinkedIn courses.

I write daily on LinkedIn around the five core truths about Go-To-Market:

🚀 Trust in NRR.
🚀 CEO owns GTM.
🚀 Systems > Goals.
🚀 GTM is a transformation process.
🚀 Business transformation happens in teams.

175K+ people read my weekly research note on GTM: https://gtmonday.substack.com/
11K+ subscribers follow my personal insights: https://becomingintentional.substack.com/
To Book me for speaking, keynotes: https://sangramhere.com/

I’m on a mission to make Go-To-Market simple—for CEOs, founders, and teams. If you want to bring clarity, alignment, and trust to grow your business, let's talk.

Join my MOVE book companion course for CEOs, founders and GTM leaders 
and GTM Operating System Course (Used in two $100M+ exits, rated 4.5/5 stars

DM me. Let’s build something great—intentionally. Join the MOVEment!

Sangram Vajre

10 years. 3 companies. 1 designer behind all of it.

meet Shannel Wheeler, PMP.

she has designed every brand element of three of my most successful businesses:

→ Terminus (by DemandScience) and thru 5 acquisitions — from zero to $100M+ business
→ FlipMyFunnel — 100K+ community that created the ABM category (as stated by Forrester when Terminus was named as a leader back in the day)
→ GTM Partners — helping 100 GTM execs become financially independent by building $300K+ businesses

every deck. every website. every visual that brought these ideas to life.

that work helped create 1000s of jobs and new markets.

as i came across this photo today, it made me smile and appreciate lifelong friendships that make life epic.

she didn't tell me to do this.

but if you need a branding genius or fractional designer — reach out to her. you'll thank me later.

love,
sangram

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

*** Fractional CMOs and aspiring Fractional GTM Leaders:

as a 2 time CMO turned Fractional GTM Leader building a $7M advisory business in last 4 years, i finally have something put together.

my step-by-step process of how Bryan Brown and I - 2 people team built a profitable fractional business and how we are scaling it in 2026.

plus as of this morning, 70+ GTM OS Certified Partners who joined in 2025 are already averaging $250K+ based on the recent survey.

after 4 long years and helping 70+ GTM OS certified partners achieve their personal and financial dreams, i am finally sharing my learnings in a keynote to PE firms and Marketing Summit:

Title: How to Build Your Fractional GTM Business in 2026

i also went ahead and did a recording of this so i can run thru key ideas in a bit more depth than the keynote.

as of this morning, i packaged it up in a nice little course with slides, videos, and examples of real fractional success stories from people like Tim Hillison Sarah Allen-Short Sue Foley and a few other leaders on how they went from "should i" to "i make more than a traditional CMO and get my life back"

so... who is it for? 

NOT for everyone. it's for serious GTM leaders who want to build a fractional  business of $250K+/year and know that the old playbooks are not working anymore and are looking to find better ways to build your business and transform your life, not just career.

how to get it:
like and comment "Access" and my EA will dm you the link 

timing: 
after my keynote tomorrow at 11 am EST.

love,
sangram
p.s. follow Sangram Vajre on all things go-to-market and if you are in ATL come say hi!

#CMO #fractional #GTM

$13M CEO: "our ICP is broken."

me: "who built it?"

CEO: "marketing."

me: "that's the problem."

CEO: "what do you mean? ICP is a marketing thing."

me: "no. ICP is a business thing. when marketing builds ICP alone, sales ignores it. product doesn't know it exists. CS is left cleaning up bad-fit customers."

CEO: "but... our marketing team should know our customers."

me: "do they sit on sales calls? do they see the CS tickets? do they know which deals close fast and which ones drag for 6 months?"

CEO: "that's not their job."

me: "exactly. that's why ICP can't be their job either."

CEO: "so what are you saying?"

me: "i'm saying you need to be in the room. you, your CRO, your CMO, your CS leader. ICP is a GTM decision. not a marketing exercise."

CEO: "i don't have time for that."

me: "you don't have time to define who you're building the entire company around?"

CEO: "we're already selling. we just need marketing to fix the targeting."

me: "you're not going to like this… but i don't think we're a good fit."

CEO: "what?"

me: "you want us to fix your GTM. but you're not willing to be part of the fix. that never works."

we walked away from that deal.

and i'd do it again.

because here's the truth:

ICP is not a marketing job.

CEO has to part of this process and it's the foundation of all your GTM.

and when the CEO won't sit in that room, nothing we do will matter anyway.

did i make a mistake by declining to do advisory for this company?

love,
sangram
p.s. if you are CEO and wants a GTM OS Certified Partner to do planning that is expert in your industry, just dm me and i will connect you!

$11M CEO: "i need to hire a CMO, right now."

me: "why?"

CEO: "we need to scale."

me: "you can't afford it."

CEO: "what do you mean?"

me: "hire a seasoned fractional who's been there, done that. 10-20 hours a week. pair them with an implementer to get things moving. scale to $20M+, then think about full-time."

CEO: "i don't believe in fractional."

6 months later, the same CEO calls me back.

they'd fired two full-time CMOs.

now they wanted a referral for a fractional (since we have a GTMarketplace for match making for founder to fractional)

look — i get it. hiring full-time works when you have everything in place.

but sometimes you don't need a full-time exec.

you need a smart, experienced person who's been there and done that.

someone who can move fast, set the foundation, and not burn through your runway while you figure it out.

fractional isn't a backup plan.

for a lot of companies, it's the smarter first move.

your take?

love,
sangram

my 15-year-old son just made 100 sales calls.

got cursed at. hung up on. told to never call again.

then he asked me the question every founder eventually asks: "papa, why is nobody buying?"

here's what broke my heart — and taught us both everything:

he built this beautiful AI website builder. automated booking. slick interface. the simply works.

his pitch was perfect: "i'll build you an AI-assisted website that handles everything automatically!"

business owners' response? 

click.

not because he's 15. not because the product was bad.

because he was in problem-market fit, not product-market fit.

huge difference.

𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling painkillers to people with migraines
𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling vitamins to people who feel fine

my son was selling vitamins.

"AI-assisted website" sounds cool to us tech folks.

to a plumber who gets clients from word-of-mouth? 

it's like offering to upgrade the engine on a car that runs perfectly fine.

the brutal truth i had to tell him:

most business owners don't wake up thinking "i need an AI website."

they wake up thinking "i need more customers" or "i'm losing jobs to competitors."

if your first 100 calls feel like pulling teeth...

you're not bad at sales.

you're solving the wrong problem.

find the migraine first.

then build the painkiller.

my son pivoted his pitch last week. instead of "AI website," he now leads with "what if you never missed another customer call?"

3 actually calls in 5 days.

same product. different problem.

that's the entire game.

love,
sangram

p.s. watching your kid learn GTM lessons at 15 that most founders don't get until series B? priceless. he's now teaching me snapchat... we are even.

undefined undefined

about to keynote at my fist RKO at Ignitium: ABX Orchestration 

amazing energy and excitement for the future.

sharing our research why and how  some teams succeed and others don’t, based on:

1,000+ B2B companies…
1,000+ CEO and leader interviews…

it’s magical when a group of people come together and what they can do.

wish me all the best! 

love,
sangram

for 4 years straight, this is my travel hack.

of course when you travel, a lot falls on your spouse and kids.

it seems infinitely challenging since it’s not normal and everything seems a bit off at home.

so i have been doing this for about 4 years… and it simply works! 

i leave handwritten cards for my wife, son and my daughter.

for my wife: a scripture verse and that she got this!

for my son: i am counting on you and you can rise up to the responsibilities at home and proud of him. 

for my daughter: i am proud of her and she needs to take care of mom while i am gone and hug her a little tighter. 

they typically read it th night i am out at dinner table.

my prayer is that they have fun and my words might replace some of my presence and being normalcy to their day…

what’s your family hack when you travel?

love,
sangram

*** big news for fractional GTM leaders. 

we just unlocked two tools — free for 1 year as our certified partners are making $250K+/year on average. 

if you want to run a real fractional business — not a chaotic side hustle — you need two things from day one:

1️⃣ a simple purpose-built CRM for fractionals to manage deals and delivery

2️⃣ a prospecting tool to start real conversations

GTM OS Certified Partners now get both at no cost for one full year:

Insightly CRM by Unbounce  — manage deals, clients, and landing pages without the enterprise bloat.

SalesIntel.io — verified contacts, clean lists by ICP, and a repeatable way to fill your pipeline.

why these matter together:

prospecting without a CRM = chaos.
CRM without prospecting = empty pipeline.

75+ GTM OS certified partners are already building their businesses on this foundation.

no duct-taped systems. no "i'll set this up later."

fractional freedom doesn't come from hustle.

it comes from leverage.

who: if you're serious about building a $250K+ fractional business in 2026 or have an existing fractional business that you want to scale. 

how to get it: like and comment "freedom" 

timing: my EA will DM you the details in 24 hrs.

love,
sangram
p.s. i wish i had these tools as we built our little $7M advisory business with just Bryan Brown and i doing it. now 75+ other amazing fractional GTM leaders are building their little business and you can too.

most GTM plans fail by Q2.

ours don't. here's the 6-step process we use every quarter.

step 1: identify your GTM valley of death

every company is stuck in one of three valleys — awareness, conversion, or retention. you can't fix all three at once. pick the one that's bleeding.

step 2: know your stage

are you in problem stage, product stage, or platform stage? each requires a completely different GTM motion. most companies run a platform playbook when they're still in problem stage which is killing the momentum.

step 3: name your top 3 GTM problems

we've identified 15 common GTM problems. pick your top 3. not 7. not 10. three for next 90 days and fix it. focus wins.

step 4: run the MOVE framework with your exec team

this exposes the gaps in how your leadership team thinks about GTM. marketing sees one thing. sales sees another. this gets everyone on the same page.

step 5: answer the 8 GTM OS questions

this puts your entire go-to-market on a single slide. who you serve. how you win. what you measure. one page. total clarity.

step 6: build your 90-day project list

not a 12-month roadmap nobody follows. a focused list of projects that move the needle this quarter.

that's it. 6 steps. every quarter.

give it a shot!

love,
sangram

p.s. we have 70+ GTM OS Certified Partners who can run this process for you who have collectively experience of running this a 1000 times. if you're a CEO or GTM exec who wants a facilitator to help — at least once, if not every quarter — comment below.

i'll match you with a GTM OS Certified Partner who specializes in your industry and segment.

love,
sangram

fractional CMO: "i work with B2B SaaS companies."

me: "which ones?"

CMO: "all of them."

me: "that's the problem."

CMO: "what do you mean? i have broad experience."

me: "broad experience doesn't win deals. specificity does. when you say 'all of them,' buyers hear 'none of them deeply.'"

CMO: "but if i niche down, i'll lose opportunities."

me: "you'll lose the wrong ones. and win the right ones faster."

CMO: "how do you know this works?"

me: "because i've watched it work. 5 times. 5 different niches. 5 fractionals building $250K+ businesses."

here's the proof:

→ Alan Gonsenhauser — PE-Backed Companies Over $100M + CMO Coaching

Alan focuses on "PE companies."
he picked $100M+ companies with CMO turnover, board pressure, and scale challenges.
he's a CMO coach specifically for portfolio companies that need strategic maturity, not more tactics. that's a niche inside a niche.

→ Shelli Ryan, APR, Fellow PRSA — Cross-Border GTM + BPO Services

while others stay broad, Shelli went ultra-specific:
helping implement BPO with cross-border companies.
that niche is exploding.
and she owns it.

→ Tim Hillison — Engineering-Led Founders

Tim isn't "GTM for all founders."
he's the go-to partner for engineering-led CEOs who need clarity, confidence, and commercial muscle.
his niche? technical founders who don't speak GTM.
his value? he translates complexity into revenue.

→ Lydia Flocchini — The Queen of Legal Tech (20 Years Deep)

Lydia isn't trying to be a horizontal fractional.
she leaned into who she already is: the most experienced GTM leader in legal tech.
founders listen. buyers trust her instantly.
she doesn't chase business — business comes to her.

→ Sarah Allen-Short — The "Work Doula" for Visionary CEOs

Sarah isn't chasing founders.
she chose to serve a completely different niche:
helping CEOs through growth, change, and chaos — with the frameworks and experience to back it up.
the more she helps, the more people show up.
she created her own category — and it works.

5 people. 5 completely different niches. all winning.

the lesson?

you don't need to serve everyone.

you need to serve someone so well that they can't imagine working with anyone else.

if you are a fractional CMO, CRO or GTM leader, comment your niche below and i will amplify it.

so... what's your niche?

love,
sangram
p.s. give these amazing GTM fractionals a follow!

1st time when we launched ABM at a $35M company, we thought we had it all figured out.

we didn't.

here's what actually happened:

we picked 100 "dream accounts."
we built personalized ads.
we sent direct mail.
we tracked engagement.

6 months later?

→ 3 meetings booked
→ 0 closed deals
→ $50K+ spent

the board asked: "what went wrong?"

the honest answer? we fell in love with the tactic, not the strategy.

here's what we missed:

1. we picked accounts we wanted, not accounts that wanted us.
no intent signals. no timing data. just logos we thought would look good on our website.

2. we personalized everything except the message.
custom ads with their logo. personalized landing pages. but the value prop? generic. they didn't care.

3. sales wasn't bought in.
marketing ran the show. sales saw it as "marketing's project." when leads came in, follow-up was slow. alignment was broken from day one.

4. we measured activity, not outcomes.
engagement scores looked great. but engagement doesn't pay the bills. pipeline does.

the fix?

we rebuilt ABM from scratch:

→ started with sales and CS input on account selection
→ used intent and signal data to find accounts already in-market
→ aligned on a shared revenue segment, not just MQLs
→ measured ICP-fit pipeline and closed revenue, nothing else

that's when ABM started working.

my lesson: 

ABM isn't broken.
GTM isn't broken.
Marketing or sales isn't broken.

but the way most teams run it? absolutely is.

your take?

love,
sangram

2026 prediction: small, focused events will outperform big conferences.

here's proof it's already happening.

3 GTM OS Certified Partners — Maria Scheifler, Caitlin Clark-Zigmond, and Newell Falkinburg — are hosting a 90-minute workshop in Denver.

no keynotes. no expo halls. no swag bags.

just 20 GTM leaders working through the 15 most common GTM problems together.

you'll walk away with:
→ your top 3 GTM problems prioritized
→ peer perspectives from leaders in different industries
→ frameworks you can use immediately

small. focused. in-person. high signal.

the pendulum is swinging back from massive virtual events to intimate rooms where real work gets done.

if you're a CEO, CRO, or CMO in Denver — check it out.

link in comments for event and if you think it's a trend, share other events like this.

love,
sangram

i bring work home every. single. day.

but not the way you think.

i don't bring emails, slack, or stress.

i bring the skills.

the same frameworks that helped my two companies scale to over $100M, i've found they work at home too.

so my wife and i built a family operating system.

here's what the Vajre household runs on:

→ "Vajre's always make it thru with God's love, grace and truth" — our family mission statement (every company has mission and core values, why don't my family?)

→ no pay for chores — you live here, you contribute (ownership without entitlement)

→ want to earn real money to buy something?  Read books, serve the community, sell or build something (leaders are readers, does, dreamers and drivers)

→ eat only when mom sits and takes the first bite (mom does a lot, the least we can do is wait for her and honor her)

→ dinner table is tech-free and sacred — memories are made with eye contact (focused convo, no phones)

→ yearly goals + monthly 1:1s date with each kid, weekly 1:1 with spouse — 5 years straight (performance reviews works when done regularly, not once a year)

→ on vacation, only mom has the phone (connection needs disconnection)

we've been doing this for years.

not because we're perfect. we're far from it.

but because the same principles that made my companies great, i wanted to see if that will make my family better and stronger.

we all need an operating system and in absence of it, i have found myself just surviving BUT one day we decided to live like that no more.

mission. ownership. respect. focus. growth. boundaries.

it works in the boardroom.

it works at the dinner table.

so... what's one "work skill" you've brought home?

love,
sangram

i got rid of all my crazy expensive tech for videos and here’s what i use now:

- iphone for crisper quality video (no lag or worries about quality)
- yeti mic 
- direct light from the sun by facing the window

that’s it!!

what’s your setup? 

love,
sangram

No alternative text description for this image

i want to help 100 solopreneurs make $300k+ in 2026.

one catch - you have to have 10+ years of GTM leadership experience.

not a typo. not a flex. a mission.

here's my why.

i became financially free at 41.

and it broke my brain in the best way.

for 15 years, i chased revenue. exits. titles.

built two companies past $100M. got the outcomes everyone says they want.

but when the money stopped being the goal... everything shifted.

work became projects, not obligations.
family became legacy, not "balance."
money became leverage, not the scoreboard.
partnerships became lifelong relationships, not transactions.

i stopped asking "how do i make more?"

started asking "how do i help more?"

that question led me here.

sangram here...

if you're new — i came to America 25 years ago with less than $500.

no network. no playbook. just hunger.

built Terminus to a $100M+ exit. 
wrote a WSJ bestselling book on go-to-market. 
editor of FractionalFreedomFriday with 7K+ subscribers.
editor of GTMonday with 175K+ subscribers teaching the GTM O.S.

but my next chapter isn't about building another company for myself.

it's about helping 100 new solopreneurs build $300K+ businesses.

we're building GTMarketplace — the largest network of certified fractional GTM leaders.

not a job board. not an agency.

a place where PE and recruiting firms  as well as CEOs and founders find proven fractional and interim CMOs, CROs, and GTM operators who've already solved their exact problem.

bcos the smartest execs aren't climbing corporate ladders anymore.

they're building freedom on their own terms.

if you're a fractional leader ready to stop explaining your value...

or a founder who needs GTM expertise without the full-time overhead...

this is what i'm building for you.

welcome to the fractional GTM movement.

love,
sangram

CEO of $13M business: "i don't believe in fractional and agencies."

me: "78% of fast growing business CEOs disagree with you."

we just ran this survey at GTM Partners. 

78% plan to increase fractional and agencies GTM investment in 2026. 
only 7% plan to reduce it.

71% said their experience was positive—56% called it a major impact, another 15% said fractionals and agencies fill an important gap.

this isn't a fringe experiment anymore. 
it's an operating model shift.

why it's accelerating:

→ GTM complexity is rising faster than headcount tolerance. companies need alignment across marketing, sales, CS, rev ops, and product—but not all of it full time.

→ experience gaps are widening. many CEOs are scaling in markets they've never been in before. hiring a full-time CRO or CMO is expensive, slow, and risky when the GTM motion isn't clear yet.

→ speed matters more than stability. fractional leaders are hired to diagnose, design, and execute—not to play politics or optimize for tenure.

but here's what CEOs still get wrong:

→ hiring a fractional to "help" without giving them real authority
→ treating the role as advisory when the problem is operational
→ expecting full-time outcomes from part-time access
→ using fractionals to avoid hard decisions about strategy, people, or focus

when fractional fails, it's usually because the CEO wanted optionality instead of accountability.

what good fractional leadership looks like:

→ they diagnose fast. ICP quality, pipeline velocity, messaging clarity, ownership gaps—they know where to look first.

→ they design systems, not heroics. the goal is repeatable motions the team can run.

→ they create leverage. a good fractional leaves the org stronger than they found it.

if you're a CEO exploring this model, start by finding someone who's done the work you're trying to do next.

your take?

love,
sangram
p.s. look out for the full research coming out on GTMonday next week

#fractional #GTM #CEO

it’s windy.
it’s cold.
it isn’t fair.

that’s what my son told me this morning at his national tennis tournament in Rome, Georgia. 

so i told him what i know best from experience:

there is no perfect day… 
u have to make your day, perfect. 

in life, sports and business… we don’t practice for perfect conditions. 

you just do your best… 

no regrets!

what would you have said?

love,
sangram

"who owns GTM?"

on every podcast. every stage. every exec session — i get asked this one question over and over again.

so i'm here to settle this debate.

this is based on all the research we've done on GTM — the WSJ best-selling book MOVE, and over 1,000 live GTM assessments with exec teams from startups to publicly traded companies.

hint: it's not who you think.

answer in the video 👇

your take...

love,
sangram

why would you turn down $25K newsletter sponsorship, again?

we did. last week. here's why.

a CEO reached out wanting to sponsor GTMonday. good company. real budget. easy yes for most publishers.

we said no. again.

we don't even call GTMonday a newsletter. 
we call it GTMonday, a research note, on purpose.

because the moment you take sponsorship money, you owe someone something. your research gets filtered. your recommendations get influenced. your voice gets quieter.

we wanted none of that.

3 years into writing this weekly research note, every framework we share is original. every insight comes from working with real companies. no sponsor approved it. no brand paid for ad placement.

that decision cost us short-term revenue.

but it built something bigger.

so what's the ROI of the research we publish freely for 3 years straight on a weekly basis? 

it led to a $7M+ advisory business.

175,000 people read is each Monday and share it all over the world.

70+ GTM OS certified fractionals have built their own businesses around our frameworks and the GTM OS.

every week we learn about companies that are now running the GTM Operating System, literally!

turns out, giving away your best thinking attracts the people who actually want to work with you.

not clicks. not impressions. no banner ad. real relationships that turn into real business.

so no — we're not looking for sponsors. 

now.. if you have a unique pov, then let's hear it and may be we will feature you for free.

that's the trade-off we made. and we'd make it again.

what do you think? 

love,
sangram
p.s. if you have haven't checked out GTMonday on Substack - just look it up!

Tim Hillison

I scale startups & transform scaleups with connected growth plays across processes, systems, analytics & teams. 3x Global CMO/VP, Ex-Visa, Ex-Microsoft, Ex-Paypal. OG Marketer. Sensemaker.

Revenue is lumpy. Forecasts miss. The board wants predictability.

That’s where I come in.

At Entry Point 1, we don’t run disconnected campaigns. We deliver Fractional GTM leadership, building AI-accelerated systems that smooth revenue and scale pipeline so growth is predictable, defensible, and board-ready.

Most companies treat GTM like a series of campaigns. I don’t.
I believe GTM is an operating system: a set of signals, systems, and plays that either work together or break down.

⚡ StartRight (0–10M ARR): For founders who need investor-ready GTM foundations.
⚡ FlexScale (10–50M ARR): For mid-market scaleups where lumpy revenue stalls growth. This is my bullseye—embedding Fractional GTM leadership plus execution firepower to stabilize the engine.
⚡ FullStack GTM (MaaS) (25–300M ARR): For VC& PE-backed companies where the stakes rise. We act as your embedded GTM partner with strategy, creative, execution, analytics, and board reporting owned end to end.

Execution Beats Theory. Every Time.

📈 $1B+ in revenue generated across startups, scaleups, and enterprises.
📈 28% pipeline growth in 9 months, with shorter cycles and lower CAC.
📈 25+ years across AI, SaaS, fintech, cloud, and digital infrastructure—from startup trenches to Fortune 50 boardrooms.
📈 Partnered in 3 exits and helped raise $200M+ in funding.
🔧 Both a GTM Operator and GTM Engineer. I don’t just design strategy. I build and run the system with you.

AI Crunches Numbers. We Build Relationships.

As a 3x CMO, I’ve seen marketing shrink as sales absorbed more. I’ve closed multimillion-dollar consulting deals, reshaped sales orgs, and led transformations at Visa, Microsoft, PayPal, and venture-backed startups in Silicon Valley and Europe. That’s why I don’t see GTM as “just marketing.” It’s the entire revenue team—Product, Sales, Marketing, Customer Success, RevOps, Enablement -- unified as one team.

Beyond systems and numbers, I lead with empathy. I’m tough on problems, kind to people 🤝. My style calls people in, not out. That’s how you build momentum.

🌍 I’ve worked with engineering-led teams in semiconductors, SaaS, geospatial analytics, and AI infrastructure, scaling businesses across the US, EMEA, APAC, and LATAM.

Hi, I’m Tim 👋. I help engineering-led teams build performant GTM systems, unify revenue, and scale with Agentic AI.

Most companies play the game. The best change the rules.
If you’re ready to win, we're ready to help you get there:
🔗 https://lnkd.in/gwMuUbcn

👉 Follow Entry Point 1
 for insights on AI-accelerated GTM and dynamic revenue systems.

Founder / Chief Marketing Officer

Fractional CMO providing product marketing, growth marketing and revenue marketing strategy and execution for emerging global brands and publicly listed companies:
- PayPal: Innovation enablement & communications strategy for Products & Technologies Division of global e-commerce and P2P payments platform - Fortune 500
- Arkose Labs: Competitive positioning and messaging for series C AI fraud security platform/cybersecurity
- Springboard: Go-to-market strategy and ABM implementation for series B artificial intelligence (AI) Retail Predictive Analytics product suite
- Vesta: Target persona and ICP definition, Brand & Product Architecture definition for series C artificial intelligence and big data e-commerce fraud platform
- Icertis: Revenue engine (demand generation, inside sales, and marketing operations) optimization strategy for series E unicorn and Gartner Magic Quadrant Leader in CLM space

What makes a 2026 Lamborghini impressive
is exactly what today’s go-to-market systems struggle with.

People see speed.
Carbon fiber.
Horsepower.
A beautiful object moving fast.

What they miss is control.

Hundreds of sensors.
Constant feedback.
Micro-corrections made before instability shows up.

The car isn’t impressive because it’s powerful.
It’s impressive because it stays stable at speed.

That distinction matters in go-to-market.

We see this when product teams add AI as a bolt-on.
Velocity goes up.
Activity multiplies.
Outputs seem better.
Confidence wanes.

Nothing underneath changes.

Decisions happen faster.
Ownership doesn’t.

In 2025, this pattern repeated.
→ Teams moved quicker with AI in place
→ Predictability dropped
→ Trust across the funnel thinned
→ Alignment weakened
(Forrester, Dec 2025)

When decisions are made faster than accountability can absorb them,
small misalignments stop being small.

At that level of speed, progress depends on precision.
Not force.
Not volume.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

StartRight is where we pressure-test GTM before speed makes them an expensive rework:
https://lnkd.in/g9awbzi4

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

vc: tuesdayleroux

Entry Point 1

Turning Lumpy Revenue into Predictable Growth | Fractional GTM Operator + Engineer | FlexScale & FullStack GTM for Engineering-Led Scaleups | $1B+ Impact | Ex-Visa, Microsoft, PayPal | #gotimmarket

Agata Grzelka

Happy MLK Day.

In SF, work feels more careful now.
Not because people forgot how to do it.

Because the stakes feel more real.

Most teams are back.
And there’s more hesitation in the room.

What I’m noticing isn’t excitement.
It’s caution.

Teams are moving faster than ever.
And then slowing down.

Not because the tools don’t work.
Because getting it wrong shows up immediately.

Most teams have adopted the capability.
Very few have learned how to run it as part of the system.

→ 88% of companies are using AI in at least one function.
→ Only 5–6% see meaningful business value at scale.
(McKinsey, Nov 2025 · Dataiku, Q3 2025)

Decisions appear sooner than we expect.
Before teams know how to interpret them.

People aren’t always sure what their role is anymore.
And it’s never mattered more.

Strong technical skills without GTM fundamentals create friction.
Time pressure exposes it.

This isn’t resistance.
It’s responsibility showing up before operations are ready for it.

When capability moves faster than shared understanding, execution becomes the constraint.

That’s the work this year.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

What’s changed in outbound in 2026?

The environment.

Messier data.
Faster role changes.
Imperfect domains.

Most teams are trying to force old structures into new conditions.

Activity has spiked.
Personalization has grown more elaborate.

But how we build a solid foundation to launch outbound depends on the inputs we choose.

The teams that scale cleanly aren’t fighting reality.
They’re designing for it.

That’s why Icypeas sits at the very front of our outbound motion.

Enrichment has to behave predictably in real conditions, not ideal ones.
It’s also why Apollo evaluated 40 providers and chose Icypeas as the first step in their enrichment waterfall.

Our outbound ecosystem is deliberately ordered:
Icypeas → enrichment and verification
Clay → logic and control
Maildoso → sending infrastructure
Instantly.ai → execution and sequencing
HubSpot → system of record

The visible layers change.
The foundation must evolve.

Execution Beats Theory. Every Time. 

👋 Hi, I’m Tim. I help engineering-led teams build GTM systems that evolve with their environment, not against it.

Shoutout to SaasFluence.

Entry Point 1 #gtm #outbound #marketdevelopment #gotomarket #b2bexecution #systemsthinking

Most of the useful signal is hidden in plain sight.

We naturally lock onto the guy moving down the escalator.
But the real decision maker is a few steps below him, blending in.

Once we notice it, we see it everywhere.

In complex, engineering-led sales, the same pattern shows up.

Teams default to the most visible role.
The title that feels safe to sell to.
The person who looks like they’re in charge.

That’s how role and title drift starts.

Instead, we anchored to JTBD and one year of clear win and loss data. We stayed disciplined about who we were actually building demand around, even when the tools made it easy to broaden the audience.

That’s why we work from Total Relevant Market (TRM), not TAM.

TAM answers who you could sell to if time and money were unlimited.
Very few companies live in that world.

TRM is about who you can realistically sell to right now, under real constraints, with real buying behavior. It forces tradeoffs. It makes priorities explicit.

Our stack isn’t exotic.
Maildoso, Clay, HubSpot, Instantly.ai, Make.

The difference isn’t the tools.
It’s how the system decides who gets attention and who doesn’t.

That only works if the system is strict about data ingestion and even stricter about signal interpretation as volume increases.

Clay is powerful when it’s used to remove theoretical demand and focus on relevance, not to pad lists. When you do that, campaigns stop being about activity and start acting like instrumentation.

Signals matter more than volume.
Sales trusts what reaches them.

This is how a GTM Operator + Engineer approaches outbound heading into 2026.

Strategy doesn’t live in decks.
It shows up in what you choose to ignore.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

When your grandparents use Sora to create content,
nothing about signal volume feels surprising anymore.

We are swimming in signals.
Enough that they slow movement.
And trust in them is waning.

Watch how the hummingbird flies.
First, it steadies itself.

Stability enables precision.

Most GTM systems do the opposite.

More has to happen now
for the same outcome to occur.

Signals refresh constantly.
Outreach never really stops.
Decision time elongates.

Not because we’re not smart.
Because system complexity has outpaced judgment.

Teams add activity to compensate.
Longer sequences.
Deeper scoring.
Longer review cycles.

Not to go faster.
To feel safer.

Then it shows up on the buyer side.

Buyers are not overwhelmed.
They’re defensive.

As complexity rises, the cost of being wrong goes up.
So they add constraints.
They slow decisions.

Both sides arrive at the same point.
More motion.
Less conviction.

Confident teams do something different.

They simplify system inputs.
They remove what no longer matters.
Judgment lives at the point of decision.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

StartRight builds the GTM foundation before scale makes changes expensive.
https://lnkd.in/g9awbzi4

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

When we try something new,
we usually talk about the upside.

The quiet feeling in the pit of our stomachs when we realize it’s all on us.
If this goes south, no one is coming to save us.

What I’ve noticed is that this moment shows up right before work actually changes.

Especially in GTM, when the meeting is over and we wonder if everyone shares the same problem definition.

Some teams respond by tightening their control.
More check-ins. More escalation paths. More presence, just in case.

What works better is deciding earlier.

The teams that solve and adapt name the boundaries before they’re apparent.
They’re explicit about where intervention helps and where it only adds friction.
You can recognize it later by what doesn’t happen.
Decisions don’t keep reopening.
Deals don’t wait for the right person to jump in.
And the Notion doc closes the feedback loop, instead of reopening it next week.

Leadership feels easier in those systems.
Nothing is technically broken. It just doesn’t work the way it used to.

The opposite usually looks busy.
Busy. Inefficient. A lot of effort covering ground that should have been firm earlier.

That isn’t control.
It’s what latency looks like once everything else speeds up.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

If you’re ready to win, we’re ready to help you get there: https://lnkd.in/g9awbzi4

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

In the last 60 days, something shifted inside GTM teams.

They became faster.
Not smarter.
Or more reliable.

The hand-offs became tighter.
But decision quality stayed flat.

The gap isn’t AI model quality.

It shows up when sequence is learned mid-execution instead of at release.
When teams scale a GTM motion before they agree on sequence.
When speed appears before anyone owns the outcome.

Across engineering-led scaleups, the pattern is consistent:
Tech amplifies the existing structure.
If the system is coherent, output improves.
If untried, confusion accelerates.

You can usually tell which one you’re in by a simple test:
When under pressure, does decision-making become more fluid, or does it fall apart?

The constraint is no longer capability.
It’s trust, governance, and system design that endures at scale.

Avoid this in 2026:
Treating AI as the strategy.
It isn’t.
AI is the fuel.

Systems decide where it goes.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led startups and mid-market scaleups that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Pressure-test your GTM before it becomes expensive.
🔗 https://lnkd.in/gGftmrYr

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

Outbound usually works fine.
Until it doesn’t behave consistently. 

When that happens, it’s hard to catch.

Deals slow down.
Replies thin out.
No alert tells you why.

It's almost always infrastructure.

Maildoso is the infrastructure we don’t think about.

We’ve launched four outbound campaigns in 2026 so far.

No downtime. No mailbox rebuilds.
Built for cold outbound at scale.
Not repurposed inboxes. Not a workaround.

In practice:
→ 98%+ average inbox placement, including Outlook
→ In-house SMTP with IP rotation
→ Daily inbox placement and mailbox reputation monitoring
→ Self-healing mailboxes that rotate and replace burned inboxes automatically
→ Hundreds of fully authenticated mailboxes created in minutes

We don’t jump hoping things hold together.
We jump because the system was built to handle it.

Maildoso handles delivery.
Clay handles precision.
Instantly.ai controls sequencing.
HubSpot records revenue truth.

If your outbound slows without a clear reason, try looking at the sending layer first. 

Execution Beats Theory. Every Time. 

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

Shoutout to SaasFluence.

Entry Point 1 #gtm #agenticai #marketdevelopment #gotomarket #b2bexecution #systemsthinking #futureofwork

It’s not a lack of ambition.
Or dimmed motivation.
And you didn’t suddenly forget how to lead.

What’s draining teams right now is sustained effort without direction.

2025 moved fast.
More getting done. Faster replies. Fewer breaks.

But direction didn’t always sharpen with pace.
Decisions didn’t always get clearer as stakes increased.
Ownership didn’t always keep up.

That gap is exhausting.
Not because the work is hard.
But because it’s unclear whether it’s going anywhere.

This is the moment to lead.
Not by pushing harder.
Not by adding urgency.
By talking to your teams.

Ask what’s working.
What isn’t working.
And where progress is actually happening.

Most people don’t need motivation.
They need orientation.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led startups and mid-market scaleups that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #gtmarchitecture #gotimmarket

The dive still lasts just as long.
It’s the entry that changed.

From 2023 to the end of 2025, here’s what moved.

→ Total venture dollars stayed high while global deal count fell to one of the lowest levels of the decade (Crunchbase, Q4 2025)

→ A larger share of capital flowed into fewer, larger rounds, with late-stage and AI-heavy deals pulling up averages (PitchBook–NVCA, Q4 2025)

→ Working products and demos became baseline expectations, with differentiation moving to traction, positioning, and durability (HBR, Q4 2025)

The water is less forgiving.

The average prototype is way better than it used to be (thanks, Cursor).
Shipping is faster. Demos look more polished.

What separates teams now is not the prototype itself.

It’s whether there is:
real traction, not just sign-ups
repeatability beyond founder effort
durable GTM infrastructure

Product still matters.
But it doesn’t explain itself.

Scrutiny moved to how value is created and sustained.

That difference shows up immediately.

Some teams pierce the water.
Others miss the clean entry.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Get to where you’re going the first time.
https://lnkd.in/g9awbzi4

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

Sometimes our stomachs tighten
before our brains catch up.

We feel it as speed increases.
As the margin narrows.
When we’re already in motion and stopping isn’t an option.

Not fear.
Staying with what’s in front of us.

If we panic
while moving this fast,
we’ll lose it.

No one feels steady in that moment.
Someone still has to make the call.

This is high-stakes GTM at scale.

Signals arrive at different times.
Some are incomplete.
Some conflict.
And we still must choose a direction.

We’re often asked to decide in the meeting.
While momentum is already carrying everything forward.

Most days we can.
Risk shows up when the real decision
could’ve been made earlier.

Before speed took over.
When there was no room to change it.

That’s the difference between execution
and reaction.

It’s why some meetings empower our teams
and others create misalignment.

This is where we feel it in our gut.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

vd: markymath

Remember “AI won’t take your job”?

What they’re not saying:
AI isn’t infrastructure.
It’s labor.

When we use AI to write outbound, qualify pipeline, or respond to customers, it’s not sitting under the work.
It’s working with us.
And learning how to do it.

That matters.

In January 2026, four things showed up:

OpenAI said ads are coming.
The New York Times lawsuit didn’t go away.
Jonathan Haidt’s work brought Meta’s internal research back into view.
Yann LeCun started a new lab outside the dominant frontier model providers.

Different headlines.
Same incentives.

Here’s what I can’t get out of my head.

Every time we integrate AI into a workflow, we’re encoding how work gets done.

We don’t meet our maker in a sci-fi moment.
We meet it when incentives lock in and turning back becomes impossible.

Doing nothing is always a decision.

Before adding AI to a workflow, ask one thing:
Does this make our system smarter, or commoditize our thinking for everyone else?

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

Adrenaline peaks
when we stand up.

That moment feels like relief.
We’re in motion now.
But that’s also when optionality wanes.

It’s true for launches, hires, pricing, and autonomous systems.

Before we stand up, time is cheap.
Changes are reversible.
If it’s not this wave, it’s another one.

After we commit, we live it.
Small adjustments turn into workarounds.
Cleanup replaces clarity.

This is where GTM teams lose time.
Not because we moved fast.
Because we entered before uncertainty was understood.

Later, it shows up as surprise.
“Why did this take so long?”
“It felt close when we started.”

The time wasn’t lost at the end.
It was set at the entry point.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

I wasn’t asking for excellence.
I wanted him to take the trash out.

He did something unexpected.
And completely missed the point.

I laughed at first.
Then it stuck with me.
Because I have watched the same thing happen inside GTM teams.

A decision came out at the end of the Zoom.
No one pushed back.
Or asked for clarification.

Someone said, “We’re good.”
A few heads nodded.

Time ran out.
Leadership made the call.

The meeting ended. 
We all went back to our day.
That’s when interpretation split.

By the next morning, work was already underway.

Product shifted priorities mid-sprint.
Marketing rewrote messaging late, trying to give shape to an idea they hadn’t fully named yet.
Sales answered questions with careful phrasing.
RevOps adjusted fields so nothing broke outright.

Nothing stopped.
Everyone was doing what made sense from where they sat.

The gap between decisions and execution shrunk.

A week later, in the standup, it was obvious the pieces didn’t line up.

Nothing was broken.
It just didn’t add up.

Execution isn’t the constraint.
Interpretation is.

The trash is still by the door.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

This is the kind of execution teams reach through FlexScale: https://lnkd.in/gw7h54QP 

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

We’ve realized what’s happened.
And it’s not slowing down.

The way we work must change.

→ 148% YoY increase in AI spending.
→ 1.1M layoffs in the U.S. in 2025.

Trust hasn’t caught up.
We’re not surprised.

We saw this earlier because we operate inside these systems.

In 2025, we saw how many teams bolted AI onto their products.
They hoped it would stick.

Hope isn’t a strategy.

Most teams are still trying to go faster downhill.
Same direction.
Better tools.

The teams that are winning changed direction.

They’re building workflows that can actually ship.
End-to-end.

Agents matter when they help work move uphill, not just faster downhill.

There might not be executive trust yet.
But there will be.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led founders build GTM systems that ship before scale forces bad decisions.

StartRight is for founders who want to get it right the first time.

Build your solid GTM foundation:
https://lnkd.in/g9awbzi4

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

vc: taillo

Ambition builds partner programs.
Competence makes them work.

Partner programs create ambiguity by default.

Who owns the deal.
Who sets expectations.
Who takes responsibility when things go sideways.

Someone always pays for it.

When partner systems work:
46 percent faster conversion.
53 percent higher close rates.
(Partner2B, January 2026).

AI removes the buffer.

Work no longer moves person to person.
It moves agent to agent (A2A).

Agents advance deals inside partner workflows.
Ownership only consolidates at forecast or close.

Not scale.
Not reach.
But whether judgment and ownership are explicitly designed into A2A systems.

That is the difference between ambition
and competitive differentiation.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Modern partner-led growth is a design problem. Here’s the entry point:
https://lnkd.in/gw7h54QP 

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

The meeting was expensive.
Everyone still walked away with a different meaning.

Did the meeting actually change anything?

Everyone said the right things.
The call ended on time.
Next steps were clear enough.

The work didn’t change.

That’s the signal I’ve learned to trust.
Because a lot of GTM problems don’t start with disagreement.

They start when capable people walk away with different interpretations.

Sales heard urgency.
Product heard scope.
Marketing heard positioning.

All reasonable.
All different.
Work continues. Deals progress.

By the time we realize the results don’t line up, the workaround is already big.
Not in execution.
In interpretation.

The teams that adapt slow down earlier.
They prevent it from snowballing.

When they don’t, everything feels more difficult than it should.

Nothing is technically broken.
It just isn’t working the way it felt in the room.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

 At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

When did it stop feeling like we were behind
and start feeling like we were being watched?

Not overwhelmed.
Just adjusting.

We see it across GTM teams.
Replies get shorter. Decisions get quieter.

You can feel the hesitation before someone finally says - Yeah, let’s go!

It shows up physically.
Legs bouncing.
Hands moving.
People bracing for how the decision will be judged, not whether it’s right.

We’ve had weeks where replies fell off
even though nothing upstream changed.

It just feels like there’s less room to miss.
Nothing rattles us more.

We must commit to the jump.
Take the spins.
Land cleanly and ride out.

That’s expertise.
Not speed. Trust in the foundation underneath.
That’s how we think about outbound now.

When everything feels zero-sum, trying to be perfect makes things worse.
What helps is removing one variable you don’t want to worry about.

That’s why I chose Maildoso.
We run their Google Workspace mailboxes with SMTP because inboxing stopped being a discussion after that.
It’s ~$1.90 per mailbox, and we don’t revisit the decision.

Maildoso handles delivery.
Clay handles precision.
Instantly.ai controls sequencing.
HubSpot records revenue truth.

Different tools. Clear roles.
One foundation we don’t second-guess.

When the base is solid, something changes.
We stop compensating.

We execute with more confidence.
That’s what confidence feels like with a strong foundation.

Execution beats theory. Every time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build GTM systems that hold up under real pressure.

Shout out to SaasFluence

Entry Point 1 #gtm #marketdevelopment #b2bexecution #systemsthinking #futureofwork

Most of us aren’t overwhelmed by work.
We hesitate to decide before the week takes over.

We feel the unrelenting surge of the current before our day begins.
The moment we open our laptops on Monday morning.

This isn’t because we’re behind.

It’s because the pace changed.
→ AI capability is moving into core workflows, not side tools. (Enterprise tooling survey, Dec 2025)
→ Decisions inside GTM teams are happening earlier in the week. (GTM leadership pulse, Jan 2026)
→ Small experiments are becoming defaults faster than teams expect. (Product ops benchmark, Nov 2025)
→ Tool adoption is outpacing shared operating agreement. (CIO roundtable summary, Dec 2025)
→ Buyers notice inconsistency before teams do. (Buyer trust study, Jan 2026)

Data captures activity.
It doesn’t capture the moment an inflection becomes hard to reverse.

That’s where judgment matters now.

Slack observations and dashboards don’t carry the weight anymore.
Judgment shows up in decisions that deliberately guide the GTM team’s operating cadence.

This is where advantage develops. 

Not by moving faster than everyone else.
But by deciding earlier what becomes part of the system and what does not.

Teams that manage this moment well don’t just stay upright,
They earn buyer trust while others lose it.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

vc: gopro

SF is the center of the AI world.

You notice it on the street, in cafes, and back at the office.

Sometimes you see it hanging off the side of the Golden Gate Bridge.

People climb it.
Repair it.
Maintain the connector everyone else just drives across.

That’s San Francisco.
What gets built here, the world uses.

Builders keep the system running while the rest of the world debates possible outcomes.

We live here.
We’ve worked with companies here for decades.

What’s different right now is how quickly early decisions show their consequences.

Most early GTM mistakes don’t look harmful.
They might even seem reasonable.
Then they quietly cost you and your team months you can’t win back.

By the time your metrics catch it, the damage is already done.
Once velocity increases, small mistakes turn into roadblocks.

That’s why Lydia Flocchini and I are hosting a small, in-person SF session for founders who are fighting in the arena.

GTM operators + engineers who have built companies, now run our own, and advise under real constraints.

Whether you’re seeking funding or have just achieved it and are staffing up, you’re making decisions while time flies.

A working session on making the right GTM decisions.
Where to invest, and where not to, as the pace accelerates.
What you can build once and reuse instead of reinventing every quarter.

We’re keeping the room small on purpose.

Details and registration here:
https://luma.com/6lq3rd9k

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.

Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sangram Vajre's LinkedIn Performance

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