CEO @GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community

10 years ago, found my true passion: Teaching.

1️⃣ Teaching business – How to build and scale companies.
2️⃣ Teaching leadership – How to align teams for success.
3️⃣ Teaching life – Because business without purpose is empty.

That’s why I combine them all to teach the business of Go-To-Market, leadership, and life.

Built and exited two well known companies (Pardot → Salesforce $2.7B, Terminus → acquired twice).
Written 3 books, including WSJ bestseller MOVE: The 4-Question Go-To-Market Framework.
Created the GTM Operating System, now used by thousands.
Hosted 1,000+ podcast episodes on GTM Made Simple.
Taught 70,000+ students through my LinkedIn courses.

I write daily on LinkedIn around the five core truths about Go-To-Market:

🚀 Trust in NRR.
🚀 CEO owns GTM.
🚀 Systems > Goals.
🚀 GTM is a transformation process.
🚀 Business transformation happens in teams.

175K+ people read my weekly research note on GTM: https://gtmonday.substack.com/
11K+ subscribers follow my personal insights: https://becomingintentional.substack.com/
To Book me for speaking, keynotes: https://sangramhere.com/

I’m on a mission to make Go-To-Market simple—for CEOs, founders, and teams. If you want to bring clarity, alignment, and trust to grow your business, let's talk.

Join my MOVE book companion course for CEOs, founders and GTM leaders 
and GTM Operating System Course (Used in two $100M+ exits, rated 4.5/5 stars

DM me. Let’s build something great—intentionally. Join the MOVEment!

Sangram Vajre

10 years. 3 companies. 1 designer behind all of it.

meet Shannel Wheeler, PMP.

she has designed every brand element of three of my most successful businesses:

→ Terminus (by DemandScience) and thru 5 acquisitions — from zero to $100M+ business
→ FlipMyFunnel — 100K+ community that created the ABM category (as stated by Forrester when Terminus was named as a leader back in the day)
→ GTM Partners — helping 100 GTM execs become financially independent by building $300K+ businesses

every deck. every website. every visual that brought these ideas to life.

that work helped create 1000s of jobs and new markets.

as i came across this photo today, it made me smile and appreciate lifelong friendships that make life epic.

she didn't tell me to do this.

but if you need a branding genius or fractional designer — reach out to her. you'll thank me later.

love,
sangram

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

*** Fractional CMOs and aspiring Fractional GTM Leaders:

as a 2 time CMO turned Fractional GTM Leader building a $7M advisory business in last 4 years, i finally have something put together.

my step-by-step process of how Bryan Brown and I - 2 people team built a profitable fractional business and how we are scaling it in 2026.

plus as of this morning, 70+ GTM OS Certified Partners who joined in 2025 are already averaging $250K+ based on the recent survey.

after 4 long years and helping 70+ GTM OS certified partners achieve their personal and financial dreams, i am finally sharing my learnings in a keynote to PE firms and Marketing Summit:

Title: How to Build Your Fractional GTM Business in 2026

i also went ahead and did a recording of this so i can run thru key ideas in a bit more depth than the keynote.

as of this morning, i packaged it up in a nice little course with slides, videos, and examples of real fractional success stories from people like Tim Hillison Sarah Allen-Short Sue Foley and a few other leaders on how they went from "should i" to "i make more than a traditional CMO and get my life back"

so... who is it for? 

NOT for everyone. it's for serious GTM leaders who want to build a fractional  business of $250K+/year and know that the old playbooks are not working anymore and are looking to find better ways to build your business and transform your life, not just career.

how to get it:
like and comment "Access" and my EA will dm you the link 

timing: 
after my keynote tomorrow at 11 am EST.

love,
sangram
p.s. follow Sangram Vajre on all things go-to-market and if you are in ATL come say hi!

#CMO #fractional #GTM

$13M CEO: "our ICP is broken."

me: "who built it?"

CEO: "marketing."

me: "that's the problem."

CEO: "what do you mean? ICP is a marketing thing."

me: "no. ICP is a business thing. when marketing builds ICP alone, sales ignores it. product doesn't know it exists. CS is left cleaning up bad-fit customers."

CEO: "but... our marketing team should know our customers."

me: "do they sit on sales calls? do they see the CS tickets? do they know which deals close fast and which ones drag for 6 months?"

CEO: "that's not their job."

me: "exactly. that's why ICP can't be their job either."

CEO: "so what are you saying?"

me: "i'm saying you need to be in the room. you, your CRO, your CMO, your CS leader. ICP is a GTM decision. not a marketing exercise."

CEO: "i don't have time for that."

me: "you don't have time to define who you're building the entire company around?"

CEO: "we're already selling. we just need marketing to fix the targeting."

me: "you're not going to like this… but i don't think we're a good fit."

CEO: "what?"

me: "you want us to fix your GTM. but you're not willing to be part of the fix. that never works."

we walked away from that deal.

and i'd do it again.

because here's the truth:

ICP is not a marketing job.

CEO has to part of this process and it's the foundation of all your GTM.

and when the CEO won't sit in that room, nothing we do will matter anyway.

did i make a mistake by declining to do advisory for this company?

love,
sangram
p.s. if you are CEO and wants a GTM OS Certified Partner to do planning that is expert in your industry, just dm me and i will connect you!

$11M CEO: "i need to hire a CMO, right now."

me: "why?"

CEO: "we need to scale."

me: "you can't afford it."

CEO: "what do you mean?"

me: "hire a seasoned fractional who's been there, done that. 10-20 hours a week. pair them with an implementer to get things moving. scale to $20M+, then think about full-time."

CEO: "i don't believe in fractional."

6 months later, the same CEO calls me back.

they'd fired two full-time CMOs.

now they wanted a referral for a fractional (since we have a GTMarketplace for match making for founder to fractional)

look — i get it. hiring full-time works when you have everything in place.

but sometimes you don't need a full-time exec.

you need a smart, experienced person who's been there and done that.

someone who can move fast, set the foundation, and not burn through your runway while you figure it out.

fractional isn't a backup plan.

for a lot of companies, it's the smarter first move.

your take?

love,
sangram

my 15-year-old son just made 100 sales calls.

got cursed at. hung up on. told to never call again.

then he asked me the question every founder eventually asks: "papa, why is nobody buying?"

here's what broke my heart — and taught us both everything:

he built this beautiful AI website builder. automated booking. slick interface. the simply works.

his pitch was perfect: "i'll build you an AI-assisted website that handles everything automatically!"

business owners' response? 

click.

not because he's 15. not because the product was bad.

because he was in problem-market fit, not product-market fit.

huge difference.

𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling painkillers to people with migraines
𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling vitamins to people who feel fine

my son was selling vitamins.

"AI-assisted website" sounds cool to us tech folks.

to a plumber who gets clients from word-of-mouth? 

it's like offering to upgrade the engine on a car that runs perfectly fine.

the brutal truth i had to tell him:

most business owners don't wake up thinking "i need an AI website."

they wake up thinking "i need more customers" or "i'm losing jobs to competitors."

if your first 100 calls feel like pulling teeth...

you're not bad at sales.

you're solving the wrong problem.

find the migraine first.

then build the painkiller.

my son pivoted his pitch last week. instead of "AI website," he now leads with "what if you never missed another customer call?"

3 actually calls in 5 days.

same product. different problem.

that's the entire game.

love,
sangram

p.s. watching your kid learn GTM lessons at 15 that most founders don't get until series B? priceless. he's now teaching me snapchat... we are even.

undefined undefined

about to keynote at my fist RKO at Ignitium: ABX Orchestration 

amazing energy and excitement for the future.

sharing our research why and how  some teams succeed and others don’t, based on:

1,000+ B2B companies…
1,000+ CEO and leader interviews…

it’s magical when a group of people come together and what they can do.

wish me all the best! 

love,
sangram

for 4 years straight, this is my travel hack.

of course when you travel, a lot falls on your spouse and kids.

it seems infinitely challenging since it’s not normal and everything seems a bit off at home.

so i have been doing this for about 4 years… and it simply works! 

i leave handwritten cards for my wife, son and my daughter.

for my wife: a scripture verse and that she got this!

for my son: i am counting on you and you can rise up to the responsibilities at home and proud of him. 

for my daughter: i am proud of her and she needs to take care of mom while i am gone and hug her a little tighter. 

they typically read it th night i am out at dinner table.

my prayer is that they have fun and my words might replace some of my presence and being normalcy to their day…

what’s your family hack when you travel?

love,
sangram

*** big news for fractional GTM leaders. 

we just unlocked two tools — free for 1 year as our certified partners are making $250K+/year on average. 

if you want to run a real fractional business — not a chaotic side hustle — you need two things from day one:

1️⃣ a simple purpose-built CRM for fractionals to manage deals and delivery

2️⃣ a prospecting tool to start real conversations

GTM OS Certified Partners now get both at no cost for one full year:

Insightly CRM by Unbounce  — manage deals, clients, and landing pages without the enterprise bloat.

SalesIntel.io — verified contacts, clean lists by ICP, and a repeatable way to fill your pipeline.

why these matter together:

prospecting without a CRM = chaos.
CRM without prospecting = empty pipeline.

75+ GTM OS certified partners are already building their businesses on this foundation.

no duct-taped systems. no "i'll set this up later."

fractional freedom doesn't come from hustle.

it comes from leverage.

who: if you're serious about building a $250K+ fractional business in 2026 or have an existing fractional business that you want to scale. 

how to get it: like and comment "freedom" 

timing: my EA will DM you the details in 24 hrs.

love,
sangram
p.s. i wish i had these tools as we built our little $7M advisory business with just Bryan Brown and i doing it. now 75+ other amazing fractional GTM leaders are building their little business and you can too.

most GTM plans fail by Q2.

ours don't. here's the 6-step process we use every quarter.

step 1: identify your GTM valley of death

every company is stuck in one of three valleys — awareness, conversion, or retention. you can't fix all three at once. pick the one that's bleeding.

step 2: know your stage

are you in problem stage, product stage, or platform stage? each requires a completely different GTM motion. most companies run a platform playbook when they're still in problem stage which is killing the momentum.

step 3: name your top 3 GTM problems

we've identified 15 common GTM problems. pick your top 3. not 7. not 10. three for next 90 days and fix it. focus wins.

step 4: run the MOVE framework with your exec team

this exposes the gaps in how your leadership team thinks about GTM. marketing sees one thing. sales sees another. this gets everyone on the same page.

step 5: answer the 8 GTM OS questions

this puts your entire go-to-market on a single slide. who you serve. how you win. what you measure. one page. total clarity.

step 6: build your 90-day project list

not a 12-month roadmap nobody follows. a focused list of projects that move the needle this quarter.

that's it. 6 steps. every quarter.

give it a shot!

love,
sangram

p.s. we have 70+ GTM OS Certified Partners who can run this process for you who have collectively experience of running this a 1000 times. if you're a CEO or GTM exec who wants a facilitator to help — at least once, if not every quarter — comment below.

i'll match you with a GTM OS Certified Partner who specializes in your industry and segment.

love,
sangram

fractional CMO: "i work with B2B SaaS companies."

me: "which ones?"

CMO: "all of them."

me: "that's the problem."

CMO: "what do you mean? i have broad experience."

me: "broad experience doesn't win deals. specificity does. when you say 'all of them,' buyers hear 'none of them deeply.'"

CMO: "but if i niche down, i'll lose opportunities."

me: "you'll lose the wrong ones. and win the right ones faster."

CMO: "how do you know this works?"

me: "because i've watched it work. 5 times. 5 different niches. 5 fractionals building $250K+ businesses."

here's the proof:

→ Alan Gonsenhauser — PE-Backed Companies Over $100M + CMO Coaching

Alan focuses on "PE companies."
he picked $100M+ companies with CMO turnover, board pressure, and scale challenges.
he's a CMO coach specifically for portfolio companies that need strategic maturity, not more tactics. that's a niche inside a niche.

→ Shelli Ryan, APR, Fellow PRSA — Cross-Border GTM + BPO Services

while others stay broad, Shelli went ultra-specific:
helping implement BPO with cross-border companies.
that niche is exploding.
and she owns it.

→ Tim Hillison — Engineering-Led Founders

Tim isn't "GTM for all founders."
he's the go-to partner for engineering-led CEOs who need clarity, confidence, and commercial muscle.
his niche? technical founders who don't speak GTM.
his value? he translates complexity into revenue.

→ Lydia Flocchini — The Queen of Legal Tech (20 Years Deep)

Lydia isn't trying to be a horizontal fractional.
she leaned into who she already is: the most experienced GTM leader in legal tech.
founders listen. buyers trust her instantly.
she doesn't chase business — business comes to her.

→ Sarah Allen-Short — The "Work Doula" for Visionary CEOs

Sarah isn't chasing founders.
she chose to serve a completely different niche:
helping CEOs through growth, change, and chaos — with the frameworks and experience to back it up.
the more she helps, the more people show up.
she created her own category — and it works.

5 people. 5 completely different niches. all winning.

the lesson?

you don't need to serve everyone.

you need to serve someone so well that they can't imagine working with anyone else.

if you are a fractional CMO, CRO or GTM leader, comment your niche below and i will amplify it.

so... what's your niche?

love,
sangram
p.s. give these amazing GTM fractionals a follow!

2026 prediction: small, focused events will outperform big conferences.

here's proof it's already happening.

3 GTM OS Certified Partners — Maria Scheifler, Caitlin Clark-Zigmond, and Newell Falkinburg — are hosting a 90-minute workshop in Denver.

no keynotes. no expo halls. no swag bags.

just 20 GTM leaders working through the 15 most common GTM problems together.

you'll walk away with:
→ your top 3 GTM problems prioritized
→ peer perspectives from leaders in different industries
→ frameworks you can use immediately

small. focused. in-person. high signal.

the pendulum is swinging back from massive virtual events to intimate rooms where real work gets done.

if you're a CEO, CRO, or CMO in Denver — check it out.

link in comments for event and if you think it's a trend, share other events like this.

love,
sangram

1st time when we launched ABM at a $35M company, we thought we had it all figured out.

we didn't.

here's what actually happened:

we picked 100 "dream accounts."
we built personalized ads.
we sent direct mail.
we tracked engagement.

6 months later?

→ 3 meetings booked
→ 0 closed deals
→ $50K+ spent

the board asked: "what went wrong?"

the honest answer? we fell in love with the tactic, not the strategy.

here's what we missed:

1. we picked accounts we wanted, not accounts that wanted us.
no intent signals. no timing data. just logos we thought would look good on our website.

2. we personalized everything except the message.
custom ads with their logo. personalized landing pages. but the value prop? generic. they didn't care.

3. sales wasn't bought in.
marketing ran the show. sales saw it as "marketing's project." when leads came in, follow-up was slow. alignment was broken from day one.

4. we measured activity, not outcomes.
engagement scores looked great. but engagement doesn't pay the bills. pipeline does.

the fix?

we rebuilt ABM from scratch:

→ started with sales and CS input on account selection
→ used intent and signal data to find accounts already in-market
→ aligned on a shared revenue segment, not just MQLs
→ measured ICP-fit pipeline and closed revenue, nothing else

that's when ABM started working.

my lesson: 

ABM isn't broken.
GTM isn't broken.
Marketing or sales isn't broken.

but the way most teams run it? absolutely is.

your take?

love,
sangram

i bring work home every. single. day.

but not the way you think.

i don't bring emails, slack, or stress.

i bring the skills.

the same frameworks that helped my two companies scale to over $100M, i've found they work at home too.

so my wife and i built a family operating system.

here's what the Vajre household runs on:

→ "Vajre's always make it thru with God's love, grace and truth" — our family mission statement (every company has mission and core values, why don't my family?)

→ no pay for chores — you live here, you contribute (ownership without entitlement)

→ want to earn real money to buy something?  Read books, serve the community, sell or build something (leaders are readers, does, dreamers and drivers)

→ eat only when mom sits and takes the first bite (mom does a lot, the least we can do is wait for her and honor her)

→ dinner table is tech-free and sacred — memories are made with eye contact (focused convo, no phones)

→ yearly goals + monthly 1:1s date with each kid, weekly 1:1 with spouse — 5 years straight (performance reviews works when done regularly, not once a year)

→ on vacation, only mom has the phone (connection needs disconnection)

we've been doing this for years.

not because we're perfect. we're far from it.

but because the same principles that made my companies great, i wanted to see if that will make my family better and stronger.

we all need an operating system and in absence of it, i have found myself just surviving BUT one day we decided to live like that no more.

mission. ownership. respect. focus. growth. boundaries.

it works in the boardroom.

it works at the dinner table.

so... what's one "work skill" you've brought home?

love,
sangram

i got rid of all my crazy expensive tech for videos and here’s what i use now:

- iphone for crisper quality video (no lag or worries about quality)
- yeti mic 
- direct light from the sun by facing the window

that’s it!!

what’s your setup? 

love,
sangram

No alternative text description for this image

i want to help 100 solopreneurs make $300k+ in 2026.

one catch - you have to have 10+ years of GTM leadership experience.

not a typo. not a flex. a mission.

here's my why.

i became financially free at 41.

and it broke my brain in the best way.

for 15 years, i chased revenue. exits. titles.

built two companies past $100M. got the outcomes everyone says they want.

but when the money stopped being the goal... everything shifted.

work became projects, not obligations.
family became legacy, not "balance."
money became leverage, not the scoreboard.
partnerships became lifelong relationships, not transactions.

i stopped asking "how do i make more?"

started asking "how do i help more?"

that question led me here.

sangram here...

if you're new — i came to America 25 years ago with less than $500.

no network. no playbook. just hunger.

built Terminus to a $100M+ exit. 
wrote a WSJ bestselling book on go-to-market. 
editor of FractionalFreedomFriday with 7K+ subscribers.
editor of GTMonday with 175K+ subscribers teaching the GTM O.S.

but my next chapter isn't about building another company for myself.

it's about helping 100 new solopreneurs build $300K+ businesses.

we're building GTMarketplace — the largest network of certified fractional GTM leaders.

not a job board. not an agency.

a place where PE and recruiting firms  as well as CEOs and founders find proven fractional and interim CMOs, CROs, and GTM operators who've already solved their exact problem.

bcos the smartest execs aren't climbing corporate ladders anymore.

they're building freedom on their own terms.

if you're a fractional leader ready to stop explaining your value...

or a founder who needs GTM expertise without the full-time overhead...

this is what i'm building for you.

welcome to the fractional GTM movement.

love,
sangram

CEO of $13M business: "i don't believe in fractional and agencies."

me: "78% of fast growing business CEOs disagree with you."

we just ran this survey at GTM Partners. 

78% plan to increase fractional and agencies GTM investment in 2026. 
only 7% plan to reduce it.

71% said their experience was positive—56% called it a major impact, another 15% said fractionals and agencies fill an important gap.

this isn't a fringe experiment anymore. 
it's an operating model shift.

why it's accelerating:

→ GTM complexity is rising faster than headcount tolerance. companies need alignment across marketing, sales, CS, rev ops, and product—but not all of it full time.

→ experience gaps are widening. many CEOs are scaling in markets they've never been in before. hiring a full-time CRO or CMO is expensive, slow, and risky when the GTM motion isn't clear yet.

→ speed matters more than stability. fractional leaders are hired to diagnose, design, and execute—not to play politics or optimize for tenure.

but here's what CEOs still get wrong:

→ hiring a fractional to "help" without giving them real authority
→ treating the role as advisory when the problem is operational
→ expecting full-time outcomes from part-time access
→ using fractionals to avoid hard decisions about strategy, people, or focus

when fractional fails, it's usually because the CEO wanted optionality instead of accountability.

what good fractional leadership looks like:

→ they diagnose fast. ICP quality, pipeline velocity, messaging clarity, ownership gaps—they know where to look first.

→ they design systems, not heroics. the goal is repeatable motions the team can run.

→ they create leverage. a good fractional leaves the org stronger than they found it.

if you're a CEO exploring this model, start by finding someone who's done the work you're trying to do next.

your take?

love,
sangram
p.s. look out for the full research coming out on GTMonday next week

#fractional #GTM #CEO

it’s windy.
it’s cold.
it isn’t fair.

that’s what my son told me this morning at his national tennis tournament in Rome, Georgia. 

so i told him what i know best from experience:

there is no perfect day… 
u have to make your day, perfect. 

in life, sports and business… we don’t practice for perfect conditions. 

you just do your best… 

no regrets!

what would you have said?

love,
sangram

"who owns GTM?"

on every podcast. every stage. every exec session — i get asked this one question over and over again.

so i'm here to settle this debate.

this is based on all the research we've done on GTM — the WSJ best-selling book MOVE, and over 1,000 live GTM assessments with exec teams from startups to publicly traded companies.

hint: it's not who you think.

answer in the video 👇

your take...

love,
sangram

why would you turn down $25K newsletter sponsorship, again?

we did. last week. here's why.

a CEO reached out wanting to sponsor GTMonday. good company. real budget. easy yes for most publishers.

we said no. again.

we don't even call GTMonday a newsletter. 
we call it GTMonday, a research note, on purpose.

because the moment you take sponsorship money, you owe someone something. your research gets filtered. your recommendations get influenced. your voice gets quieter.

we wanted none of that.

3 years into writing this weekly research note, every framework we share is original. every insight comes from working with real companies. no sponsor approved it. no brand paid for ad placement.

that decision cost us short-term revenue.

but it built something bigger.

so what's the ROI of the research we publish freely for 3 years straight on a weekly basis? 

it led to a $7M+ advisory business.

175,000 people read is each Monday and share it all over the world.

70+ GTM OS certified fractionals have built their own businesses around our frameworks and the GTM OS.

every week we learn about companies that are now running the GTM Operating System, literally!

turns out, giving away your best thinking attracts the people who actually want to work with you.

not clicks. not impressions. no banner ad. real relationships that turn into real business.

so no — we're not looking for sponsors. 

now.. if you have a unique pov, then let's hear it and may be we will feature you for free.

that's the trade-off we made. and we'd make it again.

what do you think? 

love,
sangram
p.s. if you have haven't checked out GTMonday on Substack - just look it up!

📡 𝗔𝗜 𝗚𝗧𝗠 𝗘𝘅𝗽𝗲𝗿𝘁, 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁, 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗕𝟮𝗕 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗖𝗫𝗢𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗚𝗧𝗠 𝗔𝗹𝗽𝗵𝗮.

#14 in AI Research & Innovation on LinkedIn India (Favikon verified)
⚡ Verified BHASKAR Mentor: IN-0126-9383KN
"Most Admired Marketing Leaders Award" - CMO Asia, World Leadership Congress 2025. 
Ranked Top 10 Product Marketing India, Top 52 Worldwide (Favikon verified)
B2B Marketer of the Year 2020 CMO Asia - Fintech Category

𝗣𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀:- 
𝗘𝗣𝗜𝗖 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Ecosystem and ABM, Product-Led Growth, Inbound/Outbound, Community-Led
𝗜𝗠𝗣𝗔𝗖𝗧 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Strategic positioning methodology
𝗖𝗥𝗔𝗙𝗧 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: AI implementation for marketing
𝗛𝘂𝗯-𝗦𝗽𝗼𝗸𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝘆: Corporate brand messaging

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- 
𝗛𝗮𝗽𝗽𝗮𝘆: 2X EXITS - CRED $180M (Dec 2021) + MakeMyTrip (Nov 2024)
𝗟𝗼𝗰𝘂𝘀: Acquired by Ingka Group (IKEA) Oct 2025, $300M valuation
𝗙𝗶𝗲𝗹𝗱𝗔𝘀𝘀𝗶𝘀𝘁 𝗖𝗠𝗢: 2.25× qualified leads, +30% organic traffic, 2× social growth
𝟲+ 𝗠𝗮𝗷𝗼𝗿 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝘀: With Wolff Olins, JWT, Brand Union, Digitas, DDB Mudra, Grey

𝟳 𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:
1. AI GTM expertise delivered through MCP
2. EPIC GTM Alpha for traditional SaaS and ITeS
3. AI-based Lead Generation for Series A/B
4. Fractional CMO for Bootstrapped and AI companies
5. Branding for AI and Non-AI traditional companies
6. AI-powered deep research for SMB and MidMarket
7. Unique frameworks like CRAFT and IMPACT

𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻:- 

𝗔𝗴𝗲𝗻𝘁.𝗔𝗜: LinkedIn Post Customizer, Strategic CXO Intelligence (agent.ai/human/Shashwat_Ghosh)
𝗔𝗽𝗶𝗳𝘆: 5 Persona Scrapers, 2 Performance Audits (apify.com/shashghosh)
𝗚𝗶𝘁𝗛𝘂𝗯: Expert Schema v2.1 (github.com/shashwatgtm/gtm-expert-schema)
𝗡𝗼𝘁𝗶𝗼𝗻: AI Context Engineering Template (notion.so/marketplace)

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠?

𝗚𝗧𝗠 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻: producthunt.com/products/gtm-alpha-consultation
𝗔𝗜 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻: hyper-plays.com
𝗚𝗧𝗠 𝗪𝗵𝗶𝘀𝗽𝗲𝗿𝗲𝗿: gtmexpert.substack.com
𝗪𝗲𝗯𝘀𝗶𝘁𝗲: gtmexpert.com

Shashwat Ghosh

We just did something counterintuitive.

Gathered 𝟭𝟴 𝘀𝗲𝗻𝗶𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, people who've run P&Ls, built businesses from zero, navigated market crashes, and asked them to think smaller.

Not smaller ambition. Smaller time slices.

The 𝗳𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗺𝗼𝗱𝗲𝗹 has been quietly reshaping leadership in the US and Europe. 𝗜𝗻𝗱𝗶𝗮 is now at the inflection point.

Here's what's driving this: 

The median time-to-hire for a CXO in India is still 4-6 months. Market windows are now 4-6 weeks. That math doesn't work anymore.

Interim CEO appointments globally jumped from 9% to 15% in H1 2025 according to recent workforce studies. NASSCOM's startup ecosystem reports show nearly 𝟰𝟬% 𝗼𝗳 𝗳𝘂𝗻𝗱𝗲𝗱 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 now engage fractional CXOs for specific transformation mandates.

This isn't about cost arbitrage. It's about 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲.

What we're building with the The Fractional Executive Network, India:

1) A curated collective of operators, not advisors or consultants who've never signed a PO or are PPT specialists.

2) But leaders who've executed strategies, taken ownership, implemented world class processes, hired, fired, and stared down board conversations.

The founding cohort brings depth across GTM, product, finance, sales, marketing, HR and operations: Anand S., Arati Mukerji, Babitha Remith, Mahesh Iyer, Vinay (M.S) Simha, Avinash Narasimha, Dushyanth Harinath, Ankit Manglik, and our captain Harinath Pudipeddii, amongst others who showed up to build this intentionally.

Three use cases we're solving for: 

→ 𝗦𝗰𝗮𝗹𝗲-𝘂𝗽𝘀 between funding rounds needing specialized leadership without permanent overhead (accelerators and VC cohorts included).

→ 𝗟𝗲𝗴𝗮𝗰𝘆 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝘀 requiring transformation expertise they can't hire fast enough (SMB and MidMarket companies).

→ 𝗙𝗮𝗺𝗶𝗹𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 professionalising governance with experienced operators.

The shift from "owning talent" to "accessing talent" is structural. The question isn't whether it happens. It's who builds the  𝘁𝗿𝘂𝘀𝘁 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 for it.

That's what this room represents.

More in the first comment for leaders exploring this path.

#FractionalLeadership #IndiaBusiness #ExecutiveSearch #FutureOfWork #StrategicManagement

Virtual meeting screenshot showing 11 visible participants in the Fractional Executive Network India (FXn India) founding cohort kickoff. Participants include senior B2B executives and business leaders: Anand Subramaniam, Vinay Simha, Avinash Narasimha, Dushyanth Harinath, Babitha Remith, Ankit Manglik, Yuva Raj, Shashwat Ghosh, Mahesh Iyer, and Hari Pudipeddii. Meeting represents the launch of India's first curated fractional executive network for C-suite and senior leadership roles.

Favikon just ranked me 𝟭𝟰𝘁𝗵 in AI Research & Innovation on LinkedIn India.

The list includes Swami Sivasubramanian (VP AI & Data at Amazon Web Services (AWS)), Srinivas Narayanan (CTO B2B Applications at OpenAI), Akshay Kothari (Co-founder Notion), Mukund Jha (CEO Emergent), and Umesh Sachdev (CEO Uniphore).

I'm a 𝗺𝗲𝘁𝗮𝗹𝗹𝘂𝗿𝗴𝘆 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿 with 24 years in B2B marketing. 

No computer science background. No AIOps training. Started seriously exploring AI about 18 months ago.

What changed everything: I stopped treating AI as a topic to write about and started treating it as 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵.

The journey so far has been brutal. 8-10 hours daily for 18 straight months. 

50-60% of my experiments failed completely. Five to eight all-nighters per month became normal. 

I learned Claude Agent SDK, MCP architecture, skills and Claude code from scratch while running my fractional CMO practice.

But something concrete emerged from all that chaos.

I recently built 𝟵 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 that work together through cross-agent validation loops. 

A CMO agent, Founder agent, Sales agent, SDR agent, and five others. Each has its own Claude skills/ MCP and they share context and catch each other's blind spots.

I shipped 𝟲 𝗠𝗖𝗣 𝘀𝗲𝗿𝘃𝗲𝗿𝘀 with 𝟰𝟵+ 𝘁𝗼𝗼𝗹𝘀 implementing my EPIC, IMPACT, and CRAFT frameworks. These aren't demos. They're running in production for real client work.

The whole stack powers Discovery Outcomes and 𝗚𝗧𝗠 𝗔𝗹𝗽𝗵𝗮, a platform that operationalizes go-to-market intelligence for B2B teams.

Currently beta testing the 𝗛𝗲𝗹𝗶𝘅 𝗚𝗧𝗠 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 with 15-20 users. If you work in B2B GTM and want early access, DM me "HELIX".

Curious which agent role others find hardest to automate in their GTM stack.

P.S. Next target is Top 200 worldwide within 60 days. Building AI agents for B2B GTM is just getting started. Subscribe to my Offbeat AI Watch Newsletter

#AIagents #B2BMarketing #FractionalCMO #MCP #GTMstrategy

Detailed Favikon ranking card for Shashwat Ghosh showing a score of 75.5 and Rank 14 in AI Research and Innovation. The card validates his authority as a Fractional CMO building production-grade AI agents and MCP servers for GTM strategies.

A grid displaying the top AI Research and Innovation creators in India for January 2026. Shashwat Ghosh is ranked 14th alongside industry leaders like Swami Sivasubramanian from AWS and Srinivas Narayanan from OpenAI highlighting his expertise in B2B AI marketing and agentic workflows.

I normally don't comment on global economic debates. But this one is different.

At Davos yesterday, the IMF Managing Director classified India as a "second-tier" AI economy. Our IT Minister pushed back on stage, citing Stanford rankings and India's GPU infrastructure.

I wanted to see who was right. Not based on speeches. 
But based on hard facts and data.

Google and Ipsos released their 2025 AI survey last week. 21,000 people. 21 countries. September-October 2025.

India's numbers:

86% have used AI (world: 66%)
39% claim deep AI knowledge (world: 14%)
69% see AI as good for their jobs (world: 49%)
72% willing to share data for better AI (world: 53%)

Every metric. India ahead.

The part that got me: Indians who know MORE about AI are MORE optimistic and LESS worried than the global average. 

Usually it's the opposite. Knowledge breeds caution. Not here.

I wrote the full breakdown in my newsletter. All the question numbers, methodology, sources linked.

We can debate classifications all day. But let's start with what the research says.

Does this match what you're seeing on the ground? 
Or is the survey too optimistic?

Full analysis in the newsletter edition below 👇

#IndiaAI #Davos2026 #GTMStrategy #ArtificialIntelligence

Last night at Davos, something unusual happened. During a World Economic Forum panel on AI, IMF Managing Director Kristalina Georgieva classified Indi

Open article: India is Leading the Global AI Race. Here's the Proof. Why isn't anyone talking? by Shashwat Ghosh • 6 min read

India is Leading the Global AI Race. Here's the Proof. Why isn't anyone talking?

"India is falling behind on AI."

You've heard it. I've heard it. Everyone's heard it.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘀𝗮𝘆?

Google and Ipsos surveyed 21,000 people across 21 countries.

The truth?

𝗜𝗻𝗱𝗶𝗮 𝘄𝗶𝗻𝘀. 𝗢𝗻 𝗲𝘃𝗲𝗿𝘆. 𝘀𝗶𝗻𝗴𝗹𝗲. 𝗺𝗲𝘁𝗿𝗶𝗰.

→ AI Usage (Q3): India 86% vs World 66% 

→ Net Positive Sentiment (Q10): India 69% vs World 53% 

→ Job Optimism (Q21): India 69% vs World 49% 

→ AI Knowledge (Q1): India 39% vs World 14% 

→ Pure Excitement (Q10): India 31% vs World 16% 

→ Data Sharing (Q35): India 72% vs World 53%

But here's what makes it credible: 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺.

39% of Indians deeply understand AI — nearly 3x the global average (14%).

They're not blindly excited. They KNOW AI, and they're STILL optimistic.

Knowledge + Confidence = Fastest adoption curve on the planet.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗕𝟮𝗕:

1️⃣ Skip the education phase, 86% already use AI 
2️⃣ Lead with advanced use cases, not basics 
3️⃣ Shorten your sales cycles, trust is pre-built (72%) 
4️⃣ Use India as your global AI lab

The myth is dead.

India isn't catching up. India is the leading indicator.

#IndiaBusiness #GlobalStrategy #GTM #B2B #AIAdoption

India Leads AI: 86% vs 66% Global (Google 2025 Data)

If you haven't heard about the AI Agent shift with Clawdbot, you might be missing the biggest change in B2B GTM.

Like most people (and Google Search even now), I initially thought "Clawdbot" was a typo for "Claude bot." 

But after 24 years leading GTM teams across fintech, logistics tech, and SaaS, I've learned to approach shiny objects differently.

Here's what I did:

→ Instead of chasing the new tool, I decided to TRANSFER my existing capabilities first
→ This is different from how I've approached GenAI so far
→ I took 16-20 custom Claude skills I've built over 3-4 months (repeatable, partially deterministic, enterprise-tested)
→ Uploaded the first batch of 5 GTM skills to ClawdHub

The result in 6-8 hours: 109+ downloads

📊 The 5 Skills:
1. Competitive Intelligence & Market Research
2. Content Writing & Thought Leadership
3. Social Media Management
4. Newsletter Creation & Curation
5. Personal Branding & Authority Building

Each covers 24 B2B scenarios across Sales Tech, HR Tech, Fintech, and Ops Tech.

🎂 Coincidentally, today is my birthday. This feels like meaningful social work-enterprise-grade skills, completely free, helping marketers, founders and CXOs worldwide.

These aren't generic AI templates. They're frameworks from:
→ Scaling Happay marketing (pre-$180M CRED acquisition)
→ Building demand gen at Locus
→ Running 15+ fractional CMO engagements including FieldAssist(launch of FAI and 3 other GTM programs)
→ 6x rebrands including the last one at QuantumStreet AI

If you're staying out of the "shiny object" trend, I've also uploaded everything to GitHub for easy access.

Key insight from this experiment: 

The future isn't about chasing every new AI tool. It's about systematically transferring your expertise into reusable, shareable frameworks that scale impact.

🔗 MoltHub: https://lnkd.in/gSWAiiv7
🔗 GitHub: https://lnkd.in/gza3m4ed

Feedback welcome. What frameworks would you want to see next?

#Clawdbot #AIAgents #B2BSaaS #GTM #Marketing #DemandGeneration #ContentMarketing

ClawdHub web interface showing "My Skills" dashboard for user @shashwatgtm. Five published skills listed: Personal Branding (33 downloads), Newsletter Creation (14), Social Media Management (27), Content Writing (18), and Competitive Intelligence (17). Each skill shows version number, star count, and brief B2B SaaS-focused description. Upload New Skill button visible top-right.

Clawdbot homepage with lobster mascot logo and gradient background. Headline "Clawdbot" in coral and teal colors. Tagline "EXFOLIATE! EXFOLIATE!" followed by description: "Clears your inbox, sends emails, manages your calendar, checks you in for flights. All from WhatsApp, Telegram, or any chat app you already use." Section shows "What People Say" with user testimonials from @danpeguine, @nateliason, @Fhaefi, and @FrancisBrero.

Twitter screenshot showing Shashwat Ghosh's verified account announcing his Competitive Intel framework as a Clawdbot skill. Card preview shows "Competitive Intelligence" title with description: "B2B SaaS competitive intelligence with 24 scenarios across Sales/HR/Fintech/Ops Tech" and ClawdHub branding.

Twitter screenshot from Shashwat Ghosh verified account announcing Content Writing framework as Clawdbot skill. Card shows "Content Writing" in white text on gradient background with description about B2B content workflows, batching systems, and thought leadership positioning across 4 verticals. ClawdHub URL visible.

Your competitors didn't take a vacation in December. Neither did AI.

I spent the holidays tracking signals. Four shifts happened in quick succession that most GTM leaders missed entirely. Together, they signal a structural change in how we'll build pipeline in 2026.

The market has moved from evaluating AI capability to evaluating AI governance. Here's what changed:

𝟭. 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 𝗨𝗽𝗱𝗮𝘁𝗲
AI content without expert oversight saw 87% negative ranking impact. Author credentials moved from "helpful" to mandatory. Volume without expertise is now a liability.

𝟮. 𝗡𝘃𝗶𝗱𝗶𝗮'𝘀 $𝟮𝟬𝗕 𝗚𝗿𝗼𝗾 𝗗𝗲𝗮𝗹
The company that won AI by dominating training just paid $20B for inference technology. By 2027, your per-query costs will matter more than your subscription fees.

𝟯. 𝗠𝗲𝘁𝗮'𝘀 $𝟮𝗕 𝗠𝗮𝗻𝘂𝘀 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻
AI agents just got a 4-billion-user distribution channel. For those of us doing GTM in India and APAC, the WhatsApp Business implications are immediate.

𝟰. 𝗜𝗻𝗱𝗶𝗮 𝘃𝘀 𝗖𝗵𝗶𝗻𝗮
700+ sovereign models filed in China. 1.4 billion people being upskilled for AI collaboration in India. Two opposite bets on where AI value gets created.

The pattern?

2025 question: "Which AI tool is most capable?"
2026 question: "Which AI deployment is most trustworthy, efficient, and controllable?"

I wrote a full breakdown with CY Q1 2026 action items for CMOs, Founders, CXOs and GTM leaders. Link in comments.

What GTM assumptions are you reconsidering for 2026?

#B2BMarketing #AIStrategy #GTM #FractionalCMO #IndiaAI

The 4 numbers that define B2B GTM strategy in 2026. I spent the holidays tracking signals while most GTM Leaders were offline. What I found changes yo

Open article: 4 Shifts B2B GTM Leader Missed in Dec'25 by Shashwat Ghosh • 3 min read

Most B2B marketing events have a dirty secret: 
the "insights" on stage are just LinkedIn posts with better lighting.

Tomorrow, I'm at The Brand Table, S2E1 in Bengaluru, their 12th edition overall.

Theme: Positioning and AI for B2B Marketing

Not the "just use ChatGPT for content" kind or some random memes packaged as brand differentiator. 

The actual way of how positioning decisions change when your buyer is researching through AI interfaces, not Google is pretty clear to me based on the 6x branding exercises (two of them AI led companies) done in the last 24 years.

What's earned my respect about this format: 

11 chapters in, Vignesh Arullingam and the Become® team have killed everything that doesn't work. 

No keynotes, no vendor pitches disguised as case studies. 

Just senior marketing folks from companies like Zoho, Freshworks, M2P Fintech, Kissflow, Cognizant, Philips, Grundfos, LatentView, across a dinner table, sharing what moved revenue and what burned budget.

The format forces skin in the game. You can't attend as a spectator.

This matters if you're in fractional or consulting roles. 

The pattern recognition you get from hearing how a Freshworks CMO thinks about positioning versus someone at a Series B, that's not something you can extract from a podcast. 

Different scale, surprisingly similar mental traps.

📍 Love Ooru Market, Koramangala 📆 30 January | 6:30 PM

If you're in the room, find me. 

If not, I'll distill the uncomfortable truths worth sharing here afterward.

#B2BMarketing #FractionalCMO #SaaSMarketing #CMO #BengaluruTech #AIinMarketing #TheBrandTable

Shashwat Ghosh, Cofounder and Fractional CMO at Helix Consulting, attending The Brand Table S2E1 in Bengaluru. Closed-door B2B marketing roundtable on Positioning and AI. 30 January 2026, 6:30 PM at Love Ooru Market, Koramangala. Event by Become.

I'm keeping my data on Grokipedia, even if everyone says it's toxic.

Yesterday The Guardian dropped a story that's got everyone worked up. 

ChatGPT is now citing Grokipedia for everything from Iranian politics to Holocaust history, Reddit is having a meltdown. 

Tech Twitter can't decide if this is the apocalypse or just Tuesday.

And here I am, with my profile, EPIC FRAMEWORK, and CRAFT FRAMEWORK sitting live on Grokipedia.

Before you judge, let me explain why.

I've spent the last 2.5 years trying to get listed on Wikipedia. 

I've tried everything; hired editors, reformatted content, added citations from respected publications. 

The response has been the same every time: 
"Not notable enough," 
"Promotional tone detected," 
"Doesn't meet notability guidelines."

The Wikipedia editor community seems frozen in 2005, applying gatekeeping standards that made sense when user-generated content was novel but feel increasingly disconnected from how information actually flows today.

So when Grokipedia launched in October, I made a calculated decision. 

I checked a lot of articles, profiles and other details to understand the submission criterea. Then two weeks back listed my profile and frameworks. 

The whole process took about 30 mins to 48 hrs, idk why so much time but that was nothing compared to Wiki submission headaches.

And that content is now INDEXED, STRUCTURED, and ALREADY APPEARING in ChatGPT responses when people ask about B2B GTM strategy.

Here's what the controversy coverage is missing:
I asked ChatGPT directly about when it deprioritizes Grokipedia as a source. The answer was revealing, it filters out Grokipedia for politically sensitive topics, medical guidance, legal advice, and financial recommendations. 

Those are exactly the categories where the Guardian found problems.

But B2B frameworks, Technical methodology, Professional content, where I'm the canonical source? That's not on the exclusion list.

Let me be clear, I'm not a Musk fan but this isn't about ideology. 

This is about understanding where discovery is shifting and positioning accordingly. 

The smart play isn't choosing between old and new. It's building for the FULL VISIBILITY STACK:

SEO still matters for organic discovery
EEAT still matters for trust signals
GEO (Generative Engine Optimization) matters for how LLMs find and cite your expertise
AEO for featured snippets and knowledge graph density

The real question isn't whether Grokipedia is perfect, it clearly isn't for many use cases. 

The question is whether you want to be cited when someone asks an LLM about YOUR area of expertise.

I'm not waiting another 2.5 years for Wikipedia's gatekeepers to decide I'm "notable enough." I'm showing up where the models are actually looking.

What's your recommendation? 

Should I add more topics and frameworks on Grokipedia or wait to see how the controversy plays out?

#Grokipedia #GenerativeAI #B2BMarketing #GEO #GTMStrategy

The GEO Play: Grokipedia for B2B Frameworks

𝐆𝐨𝐨𝐠𝐥𝐞 𝐣𝐮𝐬𝐭 𝐝𝐫𝐨𝐩𝐩𝐞𝐝 𝐢𝐭𝐬 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟓 𝐂𝐨𝐫𝐞 𝐔𝐩𝐝𝐚𝐭𝐞.

And it's a reckoning for AI content.

→ 87% negative impact on mass-produced AI content
→ EEAT now mandatory for ALL competitive queries
→ Author credentials are "essentially mandatory"

The era of faceless, bulk AI content is over.

But here's what most people are missing:

Google isn't penalizing AI. They're penalizing lazy AI.

Human expert + AI still wins.

𝐓𝐡𝐞 𝐧𝐞𝐰 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤:
→ EEAT Signals: Real credentials, verifiable experience 
(e.g., linking LinkedIn profiles to bylines). 
→ LLM Accessibility: Schema markup and clear structure for reasoning engines. 
→ Topical Authority: Go deep, not wide.

Meanwhile, the AI land grab continues:
• Meta acquired Manus for $2B (AI agents)
• Nvidia licensed Groq for $20B (inference play)
• ServiceNow bought Armis for $7.75B (security)

Quality over quantity. The GenAI hype is over. The real work begins now.
I broke this down in Issue # 6 of Offbeat AI Watch 👇

#AI #B2B #SEO #GoogleUpdate #EEAT

Digital illustration for Offbeat AI Watch Issue 6. A futuristic magnifying glass focuses on a tablet screen, highlighting a verified document labeled 'Expert + AI' while flagging another as 'AI-Generated' with a red cross. Background shows a blurred office setting with a large 'G' logo symbolizing Google. Text overlay reads: 'OFFBEAT AI WATCH - FORTNIGHTLY INTELLIGENCE BRIEF - 6TH EDITION'.

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The Battle

Sangram Vajre

Shashwat Ghosh

Followers

Posts

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Performance ScoreSangram Vajre's LinkedIn Performance

Performance ScoreShashwat Ghosh's LinkedIn Performance

Ready to grow your LinkedIn presence?

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The Battle

Sangram Vajre

Shashwat Ghosh

Followers

Posts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sangram Vajre's LinkedIn Performance

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