I help Indian-origin women execs and CEOs who go all out for people at work & family, assert their own needs | 100's of clients, results in 6 weeks.

Anyone who meets you would be so impressed with your life,

You ‘pulled yourself up by your bootstraps’, are accomplished at your job, moved away from home & built a full set of friends-like-family. 

You take care of yourself too: journaling, meditation, personal growth, yoga  — this is your love language.

You’ve likely read more self-help books than anyone you know, including your therapist (who probably doesn't fully understand the intricacies of the high-achiever part of you and what motivates that drive).


But there’s a problem:

Your attempts at healing are making VERY little progress.

❌Headspace subscription - stops working the minute you return to real life 

❌Your insurance-covered therapist - TikTok’s already told you everything they say

❌The newest psych book on your Kindle - still hasn’t prevented burnout 

It doesn't make sense… 

You’ve done SO many things to feel like you belong — or feel less like a square peg in a round hole.

And yet you still wonder if you are enough.

It’s like spiraling thoughts, hypervigilance, and always planning ahead is just who you are.

If this resonates, please know you’re not alone.

The number ONE mistake I see tech founders/execs make is assuming their healing journey happens by ‘fixing’ their mind or by powering through.

They’re using bandaids on the problem instead of getting to the root of the pattern. 

Instead, what they need to TRULY heal is to: 

✨ Regulate their nervous system ✨

See - doing this means you no longer have an overreliance on your Sympathetic & Dorsal parts of your nervous system…

And your entire world shifts.

You’re grounded, at peace, and fulfilled.

(No more feeling anxious, constantly in fight/flight/freeze/fawn, unable to trust anyone, self-sabotaging, & feeling empty after parking your new Tesla in the garage).

Here’s just a few of the quantum shifts experienced by women I worked with:

❤️‍🔥“To put it simply, meeting Sangheeetha transformed my life enormously. She enabled me to see past blindspots that I didn't even know of in my thought processes”

❤️‍🔥“I used to get overwhelmed about every other thing & lose myself... but not anymore. Now I am able to regulate and be calm & at peace with myself”

❤️‍🔥“If you are a woman like me who feels alone, confused, and doesn't understand what the issue is despite everything in your life seemingly perfect, then go to Sangheetha!”

Are you tired of getting nowhere and feel ready to make a REAL change?

Then let’s connect.

Send me a DM or book a time in my calendar here: https://www.sangparth.com/complimentary

Sangheetha Parthasarathy

Natasha Golinsky

Helping solopreneur moms earn their full-time income working part-time hours | Web agency founder - #techforgood | HypeWoman for badass women | Mom x 3 | RBC Women of Influence Canada 3x nominee | PMP ACP CSM

I've been running my own businesses since I was 13 years old.

For the last decade, I've run On Purpose Projects - a custom web development agency partnering with women-owned agencies. We handle the complex technical work so our partners can focus on strategy, client relationships, and growth.

But somewhere along the way, something shifted.

The women I work with would call about a project, and we'd end up talking about something deeper. The exhaustion. The self-doubt. The way it feels to juggle everything and wonder if you're doing any of it right.

And I'd think: I know exactly what you mean.

"Don't wish it were easier, wish you were better. Don't wish for fewer problems, wish for more skills. Don't wish for less challenge, wish for more wisdom." - Jim Rohn

Running an agency will never be easy. There will always be difficult conversations that dysregulate you. 
Decisions that push you out of your comfort zone. Moments that make you want to retreat.

You can wish for an easier path. But that won't change anything.

The only way forward is to get better at facing the things that dysregulate you. To accept that hitting your goals means doing hard things.

If you're stuck, it's most likely past trauma blocking you.

The level of your income, success, and growth will only expand to the level your nervous system can tolerate.

So how do you get better? How do you become capable of facing what dysregulates you?

You overcome your blocks by overcoming your trauma.

I'm not standing on the other side saying I've figured it all out. I'm right here with you, doing the work.
Mom of three. Breast cancer butt-kicker. Single income for my household working part-time. I've navigated cash flow anxiety, economic shifts, personal crisis, and all the messy realities of building something while showing up for the people who need you.

The answer isn't another tactic or framework. It's healing the trauma keeping us stuck - so we can cut the cords holding us back and achieve our business goals.

That's why I started Never Launch on a Friday - trauma-informed guidance for female agency owners ready to do the real work of healing. 

On Purpose Projects supports women-owned agencies with technical work. Never Launch supports the women leading those agencies.

As a 3x nominee for the Canada Women of Influence® Award, I'm committed to helping women-owned agencies thrive.

Ready to chat about dev work? Send me a DM.

Want to learn more about trauma-healing as a gateway to goal achieving? Find me on substack - https://neverlaunchonafriday.substack.com/

—Natasha

Creative Agency Operations Coach

Helping female creative agency owners simultaneously work less, profit more, decrease business drama and have more time for what matters most.

1. Learn how to position yourself as the authority / leader right from the start
-How to do a paradigm shift about who you are and what you do: increase confidence, improve your professional posture etc
-How to choose a niche, specialty, ideal / dream client avatar, know who are bad-fit clients for you
- How to have a discovery call where you are in control of the conversation 

2. Create a (paid) scoping / planning / estimating / exclusions / expectation management / sales / onboarding (internal and external) system
-How to sell paid discovery, keys to a great planning phase
-How to get your team involved in estimating work and list your exclusions / expectations / scope creep management policy
-How to close and onboard your client with style

3. Set it up so you have an empowered team who can handle execution without you (and without ever needing to do meetings)
-Leadership vs management, identity of being the leader instead of working on deliverables yourself
-How to set up a basic PM system so your team gets what they need to do their job
-How to be a great boss that people want to do their best work with day after day and love working with you

Book a time to chat: https://calendly.com/onpurposeprojects/creative-agency-chat

15 ways having breast-cancer actually made my life better:

1. Bilateral mastectomy + reconstruction = a new and "UPleveled" post-3-babies "look” ifkyk lol

2. Upon diagnosis, I hired a replacement for me in my business allowing me to be now 90% of out daily business operations

3. Strengthened my relationship with my life-partner where we now have much a much deeper connection

4. Was able to set an example for my kids of how to face challenges with a good attitude and courage (but fear is also totally ok)

5. Came face-to-face with so many fears (chemo-nausea, losing my hair, being seen as “sick”) and realized that I could handle it 

6. Have so much more confidence that my team is very capable of kicking butt without me there all the time

7. Learned how to let-go of the expectation that I have to do everything myself as it relates to keeping the house running - partner and kids will happily chip in 

8. Upleveled my mindset muscles to ensure that my family, business, relationship, finances etc stayed strong despite being in treatment for 8 months

9. Have met and been able to support so many other amazing women who are going through breast cancer too

10. Got so much insight into how and why our bodies create diseases and set on a course to turn it around and heal inside-out

11. Thanks to medical-induced menopause, I got that hormonal-milestone out of the way. Who needs to sleep when you could sweat?

12. Learned how to be in love my “new” body with all the scars and muscle-loss after doing nothing physically for months

13. Learned how to be supported in my difficult-days by a community of friends, colleagues and family instead of trying to be super-woman 

14. An increased sense of perspective about what matters and what doesn’t in the big picture of life - increased peace

15. Found out that under my hair I do not have a dented-head lol. You never know when you'll need that info. 

And so many more... 

What are some possible silver-linings of a challenge you’re having right now?

Natasha  Golinsky

Helping female agency owners achieve their goals through healing the trauma that keeps them stuck | 3x nominee RBC Women of Influence® Award | Mom | Breast cancer butt-kicker

I used to think being a woman made me weaker.

I worked in boiler-room cold-calling culture with the bros for six years. I resented every minute I took off after having my babies. I spent years in tech as the only woman in the room, secretly thinking I was tougher than women who chose an "easier" path.

Then I found myself in women's communities and I started meeting the most extraordinary people I have ever encountered in my life.

Brilliant, fearless female agency owners. 

Breast cancer survivors who rebuilt themselves from the ground up. 

Mompreneurs carrying more than anyone around them ever sees.

My daughter who faces life with resilience and fun.

Women who lead with both power and softness and never apologize for either.

I was wrong about all of it and would never go back to how I was before.

I am a feminist now. Loudly and without apology.

I believe women supporting women genuinely changes the world and it breaks my heart to think about the years I spent seeing my womanhood as a weakness instead of the most powerful thing about me.

Happy International Women's Day to every woman in my orbit. I love you!

(Photo from The Female Agency Owner's Collective retreat 2024 when I still had hair and my own B@@bs lol)

I got a desperate message from a friend this week saying "I don't think I have the entrepreneur gene" out of frustration that her business was not growing. 

Having known her for years, I can see so clearly where she is stuck but refusing to do the work to get unstuck. 

Whoever gave the impression that expansion of skills, risk-tolerance and trauma-healing is a comfortable breezy thing is seriously messed in the head. 

Growth is scary as h&ll. Nothing about it feels good. 

But we have to do it anyway if we want to achieve new goals. 

The current us gets us what we currently have. To get different, we need to be different.

My business is named after my PTSD.

Never Launch On A Friday was born from the very specific trauma of doing exactly that — launching a website on a Friday — and spending the entire weekend in emergency cleanup mode, fielding client panic texts, and sitting at my laptop in pajamas at 11pm Saturday wondering where it all went so wrong lol.

If you know, you know.

It's a reminder that as leaders we all collect our battle scars. And if we're willing to learn from them instead of just flinch at them forever, they actually become our greatest teachers. Sometimes they even become your brand name.

So tell me — what's the business mistake you made that still makes you wake up in a cold sweat? And more importantly, what did it teach you? 👇

I used to be a terrible sleeper.

I tried everything — blackout curtains, no caffeine, weighted blankets, magnesium, no blue-light, meditation, subliminal audios, prescription medication my doctors wanted me off as soon as possible... 

If someone recommended it, I tried it.

For years I told myself I was just wired that way. That some people sleep easily and I'm not one of them.

Now I know that's not true.

My sleep problems were a nervous system response. A survival mechanism I developed as a little kid in an unpredictable home — where bringing my guard down meant danger. And that response never got the memo that the threat had passed.

Sound familiar?

If you're a high-achieving female founder who hasn't slept properly in years, runs on anxiety, and quietly wonders if something is just wrong with you — I wrote this week's newsletter for you.

Nothing is wrong with you. You adapted. Now it's time to teach your nervous system something new.

-----

Hey! I'm Natasha. I help female agency owners achieve their goals by healing the trauma that keeps them stuck. I'm a 3x nominee for the RBC Women of Influence® Award, mom, and breast cancer butt-kicker — and I write about the intersection of trauma healing and entrepreneurship. Join my newsletter at https://lnkd.in/gygEWGwj

View newsletter: Never Launch on a Friday

If one more person told me to try melatonin, I was going to lose my mind. I had been a bad sleeper since I was a little kid. As a kid — no naps, ever.

Open article: Being "Always On" Isn't a Personality Trait. It's a Survival Response. by Natasha Golinsky • 4 min read

Being "Always On" Isn't a Personality Trait. It's a Survival Response.

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