Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

Brian Berkenstock was the first one to go. By the end of his story, I remember glancing at Olga and Humaira — all three of us were right on the edge of the ugly cry in front of everyone (my cohort).

:D

I’m so proud of Brian.

He’s one of the kindest, most grounded, and most deserving people I know.

Deserving of success.

Humble.
Patient.
Good to the core.

(And let’s not forget: elite-level emotional regulation :D)

Always your cheerleader, Brian.

May you keep creating beautiful words —
and shaping the world we all get to live in.

Your offer’s confusing | I make it clear and memorable | This means positioning, branding, and messaging that connects | Cats can be fuzzy, your offer cannot

There's no HOOK for today's post.
Just some...hesitation.

I'm doing something a bit out of the ordinary for me.
Sharing a personal story.
(With the help of Sandra Macele and her Authority cohort!)

I've been trying to walk a delicate line on LinkedIn.

On one side is BUSINESS.
On the other is SOCIAL.

The biz side is a piece of cake.

I have oodles of experience.
A solid offer.
And killer testimonials.

The personal/social side has been a challenge.

I like the social sharing aspect of LinkedIn.
And getting to know people beyond their banners.
But I don't like "trauma dumping." 
Which feels both revealing and artificial at the same time.

I first need some guardrails for myself.
Here's where I landed...

I'll try to share stories to inspire or help us look at things in a new light.

Let me know how I did.

A Life of No Regret

The coolest grandmother on Earth, G. Kofi Annan granny 🥰

Love your story K, everything is so inspiring! Respect!

For many more debates on our calls!

👏

I help health brands 2X clients/patients & grow revenue using a AI-enhanced demand + acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

Finding Value in Rejection

This lady here 👇 sent me a very nice message Friday evening. 

“Hi, hello hello!
I’ve been nominated to ”Empower Her Woman of the Year”. …”

“… This ”Bad Good Girl” has something very appealing and recognisable in it. Big thanks for that!”…”

(Shortened message)

I am extremely proud of Annika Mohlin 🌱 

Even though I did help her with messaging, the key ingredients are the following:

- she breathes for her “Bad Good Girls”
- she’s a remarkable networker
- she’s approachable
- she’s a talented communicator 
- she has good emotional regulation (this online business requires it)
- she never gave up

The messaging alone can be a huge help, but YOU need to be the person, who is “obsessed with people you serve” first. 

No branding and messaging solutions can give you that. 

Hugs to Sweden and all the Bad Good Girls. I am one too 🤗

I help female leaders lead and succeed without self-compromising • Leave the good girl behind ​>​> lead with boundaries and presence • Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

”Stort grattis! Du är nominerad till Årets Empower Her kvinna. Vill du acceptera nomineringen?”

Ja men det är väl klart som attan att jag vill!

Någon har tänkt på mig och det jag bidrar med – det betyder SÅ mycket. Känner mig glad, stolt, rörd och överraskad (lite som när man hittar en kantarell ☺️).

För mig handlar mitt arbete om att stärka kvinnor i självledarskap, inifrån och ut. Jag vill att fler ska skaka av sig den ”duktiga flickan” och en gång för alla landa i att det inte är fel eller fult eller själviskt att prioritera sig själv.

Utan tvärtom: det är från den platsen vi kan vara ”våra bästa jag”. Det är där hållbart ledarskap börjar 💛

Så att få en nominering som handlar om mod, styrka och systerskap – W🤩W. Rena superinjektionen för att fortsätta med det jag gör!

Tack Anna-Maria och tack alla som ser, lyfter och stöttar kvinnor. Det är en av byggstenarna till ett mer jämställt och mångfaldigt samhälle. 

PS. Någon som är sugen på att gå på galan ihop den 25 november? 🎉 Hör av dig!

I know for the last week you've seen changes on my feed and some have reached out expressing the "concern" around my changed content (you miss my carousels).

However, I am running my first 2 rounds of cohorts which I want to perfect for the future ... 

... and part of the responsibility I took on myself is to support people who enrolled and trust me to guide them.

For you, it might not mean I lot.

For me, I am proud of these people and work they are sharing, because I know how many insecurities they had to overcome in a very short period of time.

This is Humaira Akhter ☕️

The best way you can support me, is to read her story and transfer that support on her if you feel connection.

Thank you for being on this path with me.

And Humaira - you go girl!

Stop finding a niche. Start naming your thread | Guiding seasoned solopreneurs to uncover & package their Genius Offer Blueprint™, one aligned offer without bro-hustle, fake scarcity, or burnout.

This isn’t a rags-to-riches story.

It’s a “wait… why am I still shape-shifting?” story.

I’ve spent most of my life trying to be excellent at work, at everything.

It’s a story I share to mirror you.

For anyone who’s been excellent but never felt like a genius…
For anyone who’s shape-shifted just to belong…
For anyone who keeps performing for permission, they no longer need…

This is a reminder:
You don’t have to earn what you already are.

Swipe through for a story of unworthiness, awakening, and stop proving.

Maybe you’ll find a little of yours in there, too.

P.S. Deep gratitude to Sandra Macele — mentor, friend, and creative mirror, who pushed me to tell the truth, even when it stung. 🙏🏽

The Ache to Belong

If I would bet my LinkedIn coins on somebody from content creators, I would bet on Ceres. 

Mark my words.

I wouldn’t be surprised if in a year from now she is in 100k of following. 

The work ethics are up the roof.

👏

Money Psychologist + Financial Coach ➜ I help women transform your relationship with money through psychology

We all have a story we inherited—from our families, our cultures, our experiences.

But at some point, we get to decide whether that story still fits us.
Whether it still serves us.
Or whether it deserves a rewrite.

Here is what I've learned: you don’t have to reject what formed you to grow into who you’re meant to be.

Transformation begins the moment you stop asking for permission and start living on your own terms.

This is a story of my own transformation, a story about self-empowerment.

How their mockery became my motivation—by Ceres Chua

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

Goosebumps Margaret Sap . You hold so much beauty in your mind. 

Always your fan!

❤️💗

Self Leadership Development | Intentional Creativity Coach | Consciousness Curator - Now more than ever, radical responsibility means preserving your mind and opening your heart. What changes if you know yourself better?

Most of you reading this don’t know me. To give an idea: I wasn’t the girl with dolls and tutus, but with knights, castles, and cars.
 
From Hetfield’s lyrics to the Psalms of David, I love both thunder and grace.

And in my quiet corner, writing, reading, painting, making music, I travel within just as I’ve traveled all corners of the world without.

I’m appalled by the world’s silence and the permission collectively given to what should never be allowed. 

We live in a voice activated universe, so I answer the call to speak. 

Not to preach, but to witness.
I have a first small story to share. Just a taste.

Nice meeting you too.

Personal Story #1_Joy

Which reply feels more genuine?

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Which social-media profile would you trust more?

With voting, you also see what others answered.

Which social-media profile would you trust more?

When someone doesn’t reply, what do you (often) assume first?

With voting, you also see what others answered.

Don’t overthink, first instinct.

When someone doesn’t reply, what do you (often) assume first?

40+ Linkedin Money-Making-Influence Resources I Toxic Boss Immunity I Frequency of INFLUENCE: ETHICAL PERSUASION I $20k Brain-Based Sales System | HarvardX Neuroscience Research I Keynote 🎤 I X-Microsoft I Captain ⛵

$20k Monthly Brain Based Sales System Without Chasing the "Yes"

You know the feeling:
😳 Your brain lights up with “What if they think I’m pushy?” the second you open a DM.
😬 You’d rather post and pray the right people find you than risk being ghosted.
😅 You tell yourself that if you were really good, clients would just show up.

You don’t want to fake connection just to pitch.
You want sales that feels human. Real conversations, not pressure tactics.

You’re not bad at sales.
Your brain is just protecting you.

The amygdala flags rejection as danger.
Your prefrontal cortex freezes.
And boom hesitation, overthinking, silence.

That’s where my work comes in.
I teach the Neuroscience of No-Pressure Sales so you can sell with calm confidence instead of fear.

No scripts. No manipulation.
Just science, psychology, and simple tools to retrain your nervous system so selling feels natural again.

When your brain is relaxed, your authenticity returns.
You stop pitching and start connecting.
Outreach stops feeling like an intrusion and starts feeling like service.

This is sales made easy for coaches who hate selling.

✨ Ways to get started with me:

✅ If you're a coach DM me "Butter"
✅ If you're a business owner DM me "Butter"
✅ If you're a sales leader DM me "Butter"
✅ Attend my next workshop for FREE BRAIN BASED SALES SECRETS. https://forms.gle/HvTRDEZEuu7bgQEF8
✅ Subscribe to the Be Like Butter Bugle: Weekly brain hacks for resilience and influence. https://synaptic-solutions.kit.com/newsletter

Personal interests: 
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Sales Coach | Toxic Boss Coach | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Sales Performance Brain Hacker | Mindset Coach I Corporate Trainer I Influence I Key Note Speaker

🧠 Shannon Smith, J.D., M.S. 🚀

Leaders don't do things for you. 

They inspire you to grow into someone who can do them 

Your brain's mirror neurons are fascinating...

When we observe great leadership, 
Our neural networks literally reshape themselves 🧠

Here's what happened in my team's brains 
When I shifted from problem-solver to growth catalyst:

1️⃣ Neural Leadership Networks
↳ Prefrontal cortex activation in decision-making up 
↳ Stress response pathways decreased
↳ Reward circuits fired during problem-solving

2️⃣ Learning Circuit Activation
↳ Neuroplasticity peaked during challenges
↳ Dopamine loops strengthened team bonds
↳ Cognitive flexibility increased 

3️⃣ Performance Neuroscience
↳ Cortisol levels dropped 
↳ Oxytocin boosted trust signals
↳ Group synchronization improved

Science shows: When leaders step back,
The team's collective neural networks step up.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

PS: What neural pathway did your best leader help you strengthen? 🧠

Video credit: Unlnown

-------------------------------------------------

♻️ Share to build stronger leadership brains
➕ Follow 🧠 Shannon for more brain-based growth insights

The hard things you avoid 

Are the exact things that free you

Most people avoid the hard stuff.
Not because they are lazy.
Because their brain is trying to protect them.

The prefrontal cortex wants long term wins
But the amygdala wants immediate comfort
So every hard task feels like a threat
And your brain tells you to delay it
Even when it hurts you later.

Here is how to flip the switch
So your brain stops fighting you
And starts working for you.

1/ Reduce the threat signal
 Big tasks feel dangerous
 So your brain freezes
 Break the task into the smallest next move
 Science: Small steps lower amygdala activity
 And increase dopamine for starting

2/ Front load the friction
 Do the hardest task first
 Before your brain is overloaded
 Science: Your decision making power is highest early
 And cortisol rises as the day goes on

3/ Create a reward loop
 Your brain needs a reason to try
 Pair the hard task with a positive cue
 Tea, music, a small celebration
 Science: Dopamine releases faster
 When a reward is tied to effort, not outcomes

When you train your brain to face hard things
You stop leaking energy
You build momentum
And the tough stuff becomes automatic

P.S. Whats your best procrastination buster? 

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

Video Credit: Unknown

-----------------------------------------------------------------

➕ Follow 🧠 Shannon  to get more brainy tips
♻️ Repost to help more people train their brain to thrive

I used to shrink parts of myself to fit into corporate.

It quietly drained the life out of my ideas (and me).

At the time, I thought success required self-erasure.
I hit every goal on the board.
But I felt empty.

 🧠 Promotions
 🧠 Pay raises
 🧠 Prestige

None of it mattered.
My spark was gone.
And so was my creativity.

Have you ever noticed how your brain invents ideas
When you’re not even trying?

Your imagination lights up your neural networks
Like a synchronized light show.

Brain imaging reveals that
Most of your regions activate during visualization.

Here’s what fuels your imagination 👇

1/ Your Brain’s Creative Engine
 ↳ Default Mode Network turns on as the PFC steps back
 ↳ Memory blends with emotion to create new associations
 ↳ Your brain recombines patterns without limits

2/ The Moment Insight Strikes
 ↳ Gamma bursts peak during big realizations
 ↳ Hippocampus sends raw material to the DMN
 ↳ New pathways strengthen the more you play with ideas

3/ Your Creativity Enhancement Tools
 ↳ Take short intentional pauses for DMN activation
 ↳ Change scenes to trigger fresh circuitry
 ↳ Welcome boredom because it sparks innovation

Creativity is not magic.
It is a neural process you can train.
All you need is the space and permission to
Reconnect with curiosity and let your mind roam.
Don’t lose your spark chasing goals that dim you.

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
Minority Report for Sales Teams
https://salessage.co/ 

PS: When does your imagination run wild?

Video Credit: Unknown

----------------------------------------------------------------------------

♻️ Share to help others reclaim their creativity
➕ Follow Shannon for more brain-based growth insights

Your brain won't save you.

Your heart will. 

For two weeks, I volunteered to help rescue animals.
Feeding, cleaning, comforting the scared and the broken.

They had nothing to give back
but showing up still felt right.

Because giving changes you.
It pulls you out of fear and back into purpose.

And right now, the world needs more of that.
 💔 People are hurting.
 💔 Jobs disappearing.
 💔 Markets spiraling.
 💔 Stress levels through the roof.

Everyone’s doing their best just to stay afloat.
But when everything feels unstable,
most people grip tighter.
They try to control.
They chase.
They push harder for the “yes.”

That’s exactly why it stops working.
The brain senses pressure and shuts down trust.
You can’t sell, serve, or lead from scarcity.
You can only do it from calm generosity.

That’s why I’m giving away what I’ve learned.
The exact framework that helped me break free from corporate,
build consistency on my own,
and stop chasing clients who weren’t ready.

It’s called Stop Chasing the Yes.
A workshop to help you
 – Build your own predictable client system
 – Shift from pressure to presence in every conversation
 – Lead with calm confidence instead of fear

If you’ve been giving everything and still feel stuck,
this is your next step.

Because giving works best
when you give to yourself too.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

P.S. Do you volunteer, if so where?

------------------------------------------------------------------------

➕ Follow Shannon for more neuroscience tools for calm influence
♻️ Repost to help others give without burning out

The only true failure in life is quitting. 

Success is never a straight line. It certainly wasn't for me.

I've had many failures and setbacks along my path.
Layoffs.
Failed ventures.
Bad investments. 

Life is messy. 
Mess is a part of life.

Enjoy the messiness. 
And, your brain kinda likes it messy too.

Why your brain craves zigzag paths 🧠

(The science of why progress feels so messy) 👇

Your neural pathways aren't built in straight lines
And neither is your path to greatness
Here's what's really happening in your brain:

1️⃣ The Neural Reality
↳ Growth pathways form through trial and error
↳ Each "failure" strengthens neural connections
↳ Your brain requires contrast to learn

2️⃣ The Resilience Loop
↳ Setbacks activate problem-solving networks
↳ Stress actually enhances memory formation
↳ Recovery periods boost cognitive flexibility

3️⃣ The Growth Paradox
↳ Progress activates dopamine reward system
↳ Plateaus create new neural foundations
↳ Breakthroughs happen during apparent standstills

Your "messy" journey is how your brain is designed to learn and grow.

P.S. What was your latest messiness?

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

Video Credit: Unknown

-------------------------------------------------

♻️ Share if you're ready to embrace the zigzag
➕ Follow Shannon for more brain-based insights

Most people’s LinkedIn strategy: grind harder and hope

Mine: close clients while living life on my own schedule

I’ve wandered through the Greek islands
- Boat rides to hidden beaches
- Mornings working with seaside views
- A weekend in Skopelos without realizing it was a movie set

I spent a month in Athens
- Day trips to Agistri, turquoise blue waters
- Afternoons coaching clients

Why am I sharing this?
 Because your brain says “that’s not for me”
 Because it tells you to stick with the familiar
 (It’s called comfort bias and it keeps you stuck)

But here’s what no one will tell you:
If you want it, this life is closer than you think

Here’s how your brain makes it happen:

1️⃣ The Belief Reset
 ↳ Your brain avoids what feels out of reach
 ↳ Turn “impossible” into doable with simple shifts
 ↳ Stack wins until change feels normal

2️⃣ The LinkedIn Advantage
 ↳ Know what your ideal client looks for before they decide
 ↳ Post and message in ways that feel safe and personal
 ↳ Use a system that works even while you’re away

3️⃣ The Lifestyle Flywheel
 ↳ Every yes starts before the offer is made
 ↳ Match your approach to their decision process
 ↳ That’s how I work from coastlines and mountain trails

The point?

It’s not about more work
It’s about the right work for the brain

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

P.S. Where would you take your laptop first?
P.P.S. Pic from Poseidon's Temple (10/10)
-----------------------------------------------------------

♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

One more trip around the sun.

It's been a doozy.

Every birthday, I pause and reflect on my last year.
This year was the year that stretched me in every direction.

I lost my favorite person (my Belley Bean)
That loss began an 8 month walkabout across the globe.

I found my spiritual side.
I found strength I didn't know I had.

I escaped 3 typhoons
I sailed the Mediterranean
I ate the most amazing food 
I chopped a bajillion bananas
I swam in the Blue Cave in Croatia
I cared for 140 elephants and 700 dogs
I got bit and headbutted by deer in Nara
I moved what felt like a million watermelons
I spoiled myself at a Japanese Onsen regularly
I calmly navigated a stalker sitch right up to my airplane 
I lost a toenail trying an advanced yoga post in Cabo San Lucas

I missed my family.
I missed my friends.

I grew.
I grew so much.
I think I grew more this year than any year before.

I admired the precision of Japanese trains.
I learned Thai people do not use chopsticks.
I went from a 3k to 50k community in 8 months.
I was stunned by the beauty of the Greek islands.
I made new friends in the most unexpected places.
I built a predictable, brain-based revenue machine.
I helped countless clients do the same for their businesses.

This year was not easy.
It was not predictable.
But it was deeply transformative.

Here is to another year of becoming.
Here is to letting go, leaning in, and staying open.

And if you are reading this…
Thank you for being part of my journey.

P.S. Today, I am Seattle celebrating!
Wanna celebrate with me?

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

-----------------------------------------------------------

♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

You have more answers than you think. 

You just don't know it...yet.

Most people say they want to think outside the box.
But few ever leave it.

Because the box feels safe.
It’s made of habits, rules, and comfort.
It’s your brain’s way of protecting you from uncertainty.

But that same safety is what keeps you small.
Every great idea, every business, every leap
starts the moment you question the walls around you.

When you think differently, new neural pathways fire.
Your prefrontal cortex lights up.
Dopamine releases as you connect unfamiliar dots.
That’s not chaos. That’s creativity.

Thinking outside the box trains your brain to
🧠 see possibilities instead of patterns,
🧠 stay adaptable when the world shifts,
🧠 and turn fear into curiosity instead of paralysis.

Inside the box, life feels predictable.
Outside, it feels alive.

If you want freedom, income, and purpose,
you can’t just color outside the lines.
You have to stop believing they’re even there.

That’s the work we do inside my workshop
Because the world doesn’t reward safety.
It rewards those who think beyond it.

🧠 Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

Usually, the answer is already within you 
(channeling Yoda today).

P.S. When was the last time you already knew the answer...you just had to remember you did?

Video credit: Unlnown

---------------------------------------------------------

➕ Follow Shannon for more neuroscience tools for clarity and creativity
♻️ Repost to help more people break out of their mental box

Persuasion isn't manipulation

Persuasion is making the prospect feel safe.

The top 8 secrets to ethically persuade 👇

Most people think persuasion means convincing or winning.
But real persuasion begins in calm awareness.
Your nervous system leads the conversation 
Long before your words do.
When your energy is steady, others feel safe to open.

Here's the 8 secret ways to ethically persuade

1️⃣ Regulate before you relate
 Take one slow breath before you speak.
 This quiets the body and steadies your focus.
 Your calm signals safety and builds connection.

2️⃣ Lead with curiosity
 Ask questions that invite reflection.
 “What feels most challenging right now?”
 Curiosity keeps the brain open and the energy light.

3️⃣ Validate before you redirect
 When people hesitate, meet them with empathy.
 “I understand why you’d feel that way.”
 Validation relaxes tension and rebuilds trust.

4️⃣ Keep autonomy intact
 People need to feel in control of their choices.
 Invite, don’t push.
 “Would you like to explore this together?”

5️⃣ Reframe with clarity
 Fear narrows focus, clarity opens it again.
 Ask, “What might shift if this were already solved?”
 It helps people see beyond the problem.

6️⃣ Align around shared intention
 Focus on what matters to both of you.
 “We both want this to create real results.”
 Shared purpose turns pressure into partnership.

7️⃣ Match energy before guiding change
 People follow what feels familiar.
 First, attune to their tone and pace.
 Then gently guide the conversation toward calm and clarity.

8️⃣ End with clarity, not pressure
 Unfinished conversations keep the mind spinning.
 Summarize, confirm, and close the loop.
 “Are you ready to get started?"

Ethical persuasion is calm, curious, and choice-based.
🧠 Regulate first. 
🧠 Match energy. 
🧠 Keep autonomy strong.

That’s how influence becomes trust.

P.S. Have you ever felt pressured to buy?

Starting up my workshops again!
Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

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 ♻️ Repost to help more people influence with integrity

The number 1 reason you’re invisible on Linkedin...

You aren't breaking through the RAS filter

Your prospect never sees most of what you say.
Their brain deletes it before it gets inside.

The Reticular Activating System filters everything.
It looks for relevance, novelty, safety, and clarity.
If your message feels routine, it gets ignored.
If it feels vivid and personal, it gets through.
Here are ten ways to pass the filter fast.

1/ Pattern breaks win
Don’t start predictable
Do open with novelty
Science: RAS flags newness first

2/ Short lines keep attention
 Don’t write long blocks
 Do use simple spacing
 Science: Low load keeps thinking open

3/ Make it about them
Don’t lead with yourself
Do mirror their world
Science: RAS checks for self relevance

4/ Signal credibility fast
Don’t over explain
Do give one strong proof
Science: Fast heuristics shape trust

5/ Use micro commitments
Don’t push for yes
Do ask tiny questions
Science: Micro wins open dopamine

6/ Use visual outcomes
Don’t stay vague
Do paint clear images
Science: RAS tags vivid scenes

7/ Match their energy
Don’t push your pace
Do mirror tone
Science: Mirror neurons sync fast

8/ Validate their words
Don’t jump to fixes
Do echo their phrasing
Science: Neural validation needs match

9/ Create safety, not pressure
Don’t force urgency
Do slow the tempo
Science: Threat shuts attention down

10/ Give one next step
Don’t dump info
Do guide clearly
Science: Sequence reduces neural noise

When you speak to the brain instead of the ego
You stop sounding like everyone else
You bypass resistance
You increase trust
And your message finally lands

P.S. Which one has worked for you??

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe
Dec 15 - 11am - 2pm PST

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Persuasion isn’t pressure.

Persuasion is helping someone feel safe.

Here are 8 ethical persuasion swaps that actually work 👇

Most people try to persuade with logic or force.
But the brain listens to safety signals first.
When you protect autonomy and reduce threat,
People open up, not shut down.

Here are the 8 upgrades:

1️⃣ Regulate before you relate
❌ Don’t say: 
“Let me just explain why this makes sense.”

✅ Say this:
“Before we dive in, take a breath. I want this to feel clear.”

🔬Science:
 A calm nervous system sends safety cues.
 Their mirror neurons match your steadiness, lowering resistance.

2️⃣ Lead with curiosity
❌ Don’t say:
 “Here’s what you need to do.”

✅ Say this:
 “What feels hardest about this right now?”

🔬 Science:
 Curiosity keeps the amygdala quiet.
 Questions activate the prefrontal cortex, the part that evaluates options calmly.

3️⃣ Validate before redirecting
❌ Don’t say:
 “I understand, but…”

✅ Say this:
 “It makes sense you’d feel that way.”

🔬 Science:
 Validation reduces cortisol.
 It signals “You’re safe to express hesitations,” which reopens trust pathways.

4️⃣ Protect autonomy
❌ Don’t say:
 “You should really move forward.”

✅ Say this:
 “Want to explore this together?”

🔬 Science:
Autonomy is a core human need.
When someone feels in control, dopamine rises and decision-making improves.

5️⃣ Reframe with clarity
❌ Don’t say:
 “You’re overthinking this.”

✅ Say this:
 “What might shift if this were already solved?”

🔬 Science:
Reframing widens cognitive perspective.
It moves the brain out of threat mode and into problem-solving mode.

6️⃣ Align intentions
❌ Don’t say:
 “I just want you to see my point.”

✅ Say this:
 “We both want a solution that actually works for you.”

🔬 Science:
Shared goals increase oxytocin.
Oxytocin boosts collaboration and reduces defensiveness.

7️⃣ Match energy before guiding
❌ Don’t say:
 “Relax, it’s not a big deal.”

✅ Say this:
 “I hear how this feels for you. Let’s slow it down together.”

🔬Science:
Attunement regulates the nervous system.
The brain trusts what feels familiar before it trusts new direction.

8️⃣ Close with clarity, not pressure
❌ Don’t say:
 “So… are you ready or not?”

✅ Say this:
 “Here’s what the next step looks like. Does this feel right to you?”

🔬 Science:
Clear choices reduce cognitive load.
When the brain knows the path, uncertainty drops—and commitment rises.

Ethical persuasion is simple:
 🧠 Lower threat
 🧠 Raise clarity
 🧠 Protect autonomy

That’s how influence becomes trust.

P.S. Ever notice how pressure makes you want to run?

My workshops are open again.
Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

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♻️ Repost to help more people influence with integrity

Your biggest risk is the rep who says they're "fine."

Your rep's "fine," is eerily similar to your spouse's "fine."

TL:DR It's definitely not "fine."

You don't lose a quarter in one moment.
You lose it in tiny blind spots.

A rep who says they're fine.
A pipeline that looks clean.
A deal that feels safe until it slips.

Then your forecast cracks.
Your VP starts asking questions.
And you wonder what you missed.

What every manager thinks but never says out loud:

You're managing stories, not data.
Your team tells you what feels safe to say.
Not what protects your number.

Sales Sage shows you the parts they leave out.
A simple 10 minute pulse surfaces early risk.

😶‍🌫️ Stress signals. 
😶‍🌫️ Confidence drops.
😶‍🌫️ Hidden struggles that turn into missed targets...
If you catch them too late.

We give you visibility your dashboards say they give you
But can't

The minority report for sales teams. 
14-day free beta: https://salessage.co for early adopters

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