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If you want to find out more, let’s chat and meet.

It will be the most accurate version of both of us. 


Sandra Macele

Ladies and gentlemen, distinguished professionals, thought leaders, disruptors, and people who have “excited to announce” tattooed somewhere on the inside of their eyelids.

Tonight we’re here to talk about belonging.

No, sorry.

We’re here to talk about fitting in.

Brené Brown explains the difference perfectly:

Belonging is not negotiated externally. It’s belonging to yourself so deeply, you don’t betray who you are for acceptance.

Just this explains why many up here feel so disconnected (and invisible).

It is because we try to FIT IN.

Fitting in is being whoever we need to be, so we don’t get rejected.

And LinkedIn is excellent at this.
Corporate too.

So people learn to say:
- what looks like success
- sounds like “leadership”
- and “feels safe”

Because of:
- risk management
- social proof
- corporate consequence

Clear.

We all comply to some extent.
Me.
You.
The “here are 7 lessons” genre.

But here’s the problem when you create content for business.

Nobody remembers the person who fits in perfectly.

So if you’re a job-seeker, fitting in can be a survival approach.

Understood.

But if you create content for business ... 
with fitting in, you basically erode your brand.

You end up sounding like:

- “I’m humbled to share…”
- “Leadership is a journey…”
- “Here are 3 lessons from …”

If someone sees “belonging approach” as wreckles ...

I hate to create you nightmares ...

... but it is a very successful differentiation strategy in a very noisy market.

So when your content is written to avoid rejection…

…congrats. 

It’s also written to avoid any kind of impact.

______________
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For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

Which system scr*wed millennials the most?
Starting with:

The corporate gold star addiction.

😑 

Corporate life taught us that if you:
→ stay quiet & polite,
→ don’t take credit,
→ don’t take space,
→ don’t question anyone senior,
→ don’t have your own opinions,

you’ll be “rewarded” with …
… another job where you still can’t speak your mind.

And now you write a LinkedIn post and your entire body (including your hair) screams:

“DELETE!”

Previously to this one was:
The school system people-pleaser program.

The place that taught us, you will be punished for trying to be original.

But memorizing dead people’s opinions will give you an A+.

Then we wonder why adults freeze at the idea of publicly thinking for themselves.

Before the school system, we had the original PR firm.

The family model of “Don’t embarrass us!”

Our first audience was a kitchen full of silent judges who could smell “embarrassment” the way wolves smell fear.

And they ran the same slogan for 20 years:
“What will people think!?!?”

But the worst offender is:
The “Be small so others feel comfortable” culture.

→ quiet kid praised for being “mature”
→ loud kid shamed into becoming quiet
→ creative kid told to pick a “real” career
→ sensitive kid told they’re “too much”

And by adulthood …

You walk into rooms trying to take up the least possible space.

So when millennials say, “I’m scared to express what I think,”

OF COURSE YOU ARE!

Because expression feels like the betrayal of those invisible systems that trained us to survive by staying ornamental!

BUT.

Being and staying small doesn’t protect anyone.

__________
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Writing demands two sacrifices.

First, the courage to show yourself.

Second, the strength to endure social judgment once you do.

To write with power is not to assemble sentences with AI.

It is to arrive with your whole mind and soul.

Visibly.
Or invisibly. 

Your intelligence, yes.

But also yesterday’s failure, still warm.

And the older failures, fossilized from 10 years ago, for which you never forgave yourself.

You do not leave behind
your shame,
your guilt,
or your private sense of justice.

They come with you.

They can seep into 
a single carousel.
a newsletter.
a post like this.

And suddenly you are visible as a full-color human.

Which is exactly why so many choose suffocation instead.

They make themselves small in expression to survive the gaze of those who distribute social validation.

Eww.

Approval.

Who would admit to needing it.

And yet.

Social validation is the revenue.

This is where the great collective pretending begins.

…

Emotions?

In a professional setting?

On LinkedIn?!?!?!

Disgusting.

Except for the inconvenient fact that nothing has ever moved people at scale without emotional intensity.

Awe.
Anger.
Hope.

Because emotion sets thought in motion.

But to work with emotion is an act of craft.

It requires restraint, as much, as courage.

It requires “an artist”.

An inner intelligence to measure.

A good “artist” knows ... or I would argue FEELS ... 
where to sharpen
where to withhold
and where to release the scream.

THAT is what powerful content does.

And that is why …

… good content is rare.

___________________
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PS. Thank you, Lauren Ducrey, for your poetic inspirations, reminding me why I love what I do.

I remember being a kid, doing something stupid, and then my dad's left arm hooked me like a clamp, yanked me off the ground, my feet kicking air for half a second, and then his right hand came on my bu**cheeks.

Hard.

I cried so much my eyes blurred.

Later, in my bedroom, in front of the mirror, I was inspecting the painful part like evidence.

I remember I had to wipe my face with the back of my hand, so I could even see.

Across both cheeks, I had five fingers in bright red color.

Like a stamp.

I was 6 or 7.

For a full disclosure -
I grew up in a time and a place where hitting a child was normal discipline.

Fortunately for me, and unfortunately for my dad …
I was a creative, sensitive kid, and those things planted something.

A fire I still carry.

Because now, when someone challenges me, I don’t fold.

I plant my feet like an unhinged rooster on a pile of cowsh*t,
chest out,
eyes blazing,
utterly convinced I was built for this moment, and my whole mouth goes:

“Whaaaaat?? You talking to meee?!?!”

And then life happens and starts smacking you in ways a hand could never compete with.

It smacks you with betrayal.
Humiliation.
With loss.
With the slow drips of disappointment.

And that does something to people.

What fascinates me is how differently we live with the leftovers.

> Some people get marked by hardship and freeze.
> Some people get marked, and they build. They take the pain, the anger, the buzzing voltage of it, and they pour it into something that stands.
> Some people self-destruct.
> Some people destroy others.
> And some people walk through it like it didn’t touch them at all.

My vision on things shifted when I learned to say thank you to pain.

I stopped asking it to be fair and took it as it was.
Then I used it like fuel.

Because pain has energy in it, energy wants direction …
So I gave it direction.

And if you don’t waste it on destroying, it can actually build.

I don’t know who needs to hear this, but here it is.

Happy 2026. 
I am back to work.

DISCLAIMER: Last time I hosted a LinkedIn event. It was a complete dumpster fire ... because it never happened. 😄 🙌 

(technical oopsie-daisy)

Let's go again!

Team Wellbeing:

Our host
Annika Mohlin 🌱
— Self-leadership, boundaries, sustainable ambition

Josh Perry
— High Performance Coach (creation vs survival mode)

Emily Heird, LPC/MHSP
— Licensed therapist & mental performance coach

Team Marketing:

Jenni Reher
— Marketing strategist, creator of Find Your Weird™

Sandra Macele
— Identity & positioning strategist (thought-leadership infrastructures)

Robert van Tongeren
— Content strategy that makes you look like a genius

Join us tomorrow!

For the people who think dangerously well I Scaling Intellectual Authority I Thought Leadership I ex CMO & Creative Director 🌃 Storyteller, raised on cyberpunk fiction 🇪🇺

Robert van Tongeren and 100 other attendees

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

Today’s event is postponed because LinkedIn requires a PhD in Interface Archaeology to host an audio conversation. 

I overestimated both my qualifications and the platform.

But ... their ongoing commitment to experimental user experience is truly one of a kind 😂 

We will regroup with the team and come back with a new date and time.

🙌

🚀 B2B Sales Funnel and Automation Expert | Unleashing Predictable Revenue Growth with TOAST Framework | Book a Call to Transform Your Business 🚀

My journey began with a sinking feeling of frustration and helplessness as I watched my first startup crumble before my eyes. I had invested countless hours and personal funds into paid ads, only to attract low-paying clients that couldn't save my business.

In the midst of despair, I had a spark of inspiration that changed my life forever. I realized the key to unlocking predictable revenue growth lay in a comprehensive framework that seamlessly integrated LinkedIn, Sales Funnel, and Sales Automation strategies. This was the genesis of the TOAST Framework.

With a renewed sense of purpose, I embarked on a relentless quest to refine and perfect my newfound approach. As I progressed, I discovered that the right tools were essential for maximizing the power of the TOAST Framework. This realization inspired me to develop FunnelMatic - the all-in-one sales and marketing platform designed to skyrocket B2B revenue growth.

Today, I'm on a mission to help B2B businesses like yours break free from the feast-or-famine cycle, ineffective marketing, and overwhelming sales funnels. As your guide, I'll share the secrets I've uncovered in my own journey, helping you overcome your challenges and achieve your revenue goals.

By leveraging the TOAST Framework and FunnelMatic, you'll unlock the predictable growth and high-paying clients you deserve. Are you ready to embark on this transformational journey together? Book a call now and let's shatter the big domino holding you back. Let's make your B2B business the success story it's destined to be.

Website: https://FunnelMatic.Pro

Sachin B Rao

I help you turn LinkedIn into a LEADS Machine using AI-based KEY framework | Join my beginner-friendly workshop for just ₹9 | Get ₹9,799/- worth of bonuses | Check out the link below for more details

My first business failed.
I lost $6,000. I lost confidence.
It felt like building something great - and then watching it crash.

I was a first-time founder.
No plan. No strategy. Just an idea.
But no one saw it. No one bought it.

That’s when I realized:
→ Having a good product is not enough.
→ People need to see it. And trust it.

So I turned to LinkedIn.

I posted for 90 days.
→ Barely got any views
→ Zero engagement
→ No leads
It felt like my profile was invisible.

But I didn’t give up.
I tested everything. Some failed. Some clicked.
After a year, I built a simple method that works.

I call it the KEY Framework.

It’s not a hack. It’s a system that helps you:
→ Build trust
→ Create content people care about
→ Get seen by the right audience

The result?
→ 2M+ views in a year
→ Invited to podcasts
→ Audio events with 500+ people
→ Featured as a Top Voice on Btalkz

All of this - without ads or a marketing degree.

If you’re new to LinkedIn, this is for you.
KEY is built for beginners. It uses AI + simple steps that work.

Want to build:
→ Meaningful connections?
→ Inbound leads?
→ A profile that people remember?

Join my ₹9 beginner-friendly workshop.
(Link in Featured section)

Sachin B

ChatGPT is smart. 
But these 5 prompts make you unstoppable.

I use them to create, refine, and scale content in minutes - not hours.
Copy, paste, and use them today:

1️⃣ Idea Validation Prompt
 “Give me 3 post ideas on [topic] that speak to [audience’s pain point].”
 → Use this before you waste time writing something nobody wants.

2️⃣ Audience Rewriting Prompt
 “Rewrite this post to suit solopreneurs who are short on time.”
 → Tailor your message to the people who matter most.

3️⃣ CTA Upgrade Prompt
 “Give me 3 stronger CTAs that create urgency, without sounding salesy.”
 → Because average CTAs get ignored. Great ones drive action.

4️⃣ Carousel Breakdown Prompt
 “Break this idea into 5-7 carousel slides with short, punchy copy.”
 → Turn big ideas into scroll-stopping visuals.

5️⃣ Post Hook Generator
 “Generate 5 hooks that create curiosity for this post idea: [insert idea]”
 → The first line makes or breaks your post. Make it count.

Save this post - your content creation just got a lot easier.

ChatGPT is smart. 
But these 5 prompts make you unstoppable.

I use them to create, refine, and scale content in minutes - not hours.
Copy, paste, and use them today:

1️⃣ Viral Hook Generator
 Create 5 scroll-stopping hooks for [topic/industry] that speak to [audience pain points].
 → The first line makes or breaks engagement. Make it emotional, curiosity-driven, and adaptable to posts, carousels, or short videos.

2️⃣ Content Pillar Planner
 Give me 3 content pillars for [topic] and 4 post ideas per pillar with hooks.
 → Solve real problems, answer questions, and keep your posting consistent for 30 days.

3️⃣ Repurpose Long-Form Content
 Turn this [article/blog/podcast] into 5 actionable social posts with hooks and format suggestions.
 → Extract bite-sized insights people can apply immediately. Don’t waste long-form content.

4️⃣ Competitor Content Audit
Analyze [competitor content] and give 3 actionable takeaways to improve my posts.
→ Know what works, differentiate your voice, and find gaps your audience is craving.

5️⃣ Trend Alignment Generator
Identify 3 trending topics in [industry] and suggest post angles with hooks and formats.
 → Stay relevant, ride trends, and capture attention before competitors do.

Save this post - your content creation just got a lot easier.

taplio

The Battle

Sandra Macele

Sachin B

Followers

Posts

Engagements

Likes

Performance ScoreSandra Macele's LinkedIn Performance

Performance ScoreSachin B's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sandra Macele

Sachin B

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

Performance ScoreSachin B's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSandra Macele's LinkedIn Performance