Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

Brian Berkenstock was the first one to go. By the end of his story, I remember glancing at Olga and Humaira — all three of us were right on the edge of the ugly cry in front of everyone (my cohort).

:D

I’m so proud of Brian.

He’s one of the kindest, most grounded, and most deserving people I know.

Deserving of success.

Humble.
Patient.
Good to the core.

(And let’s not forget: elite-level emotional regulation :D)

Always your cheerleader, Brian.

May you keep creating beautiful words —
and shaping the world we all get to live in.

Your offer’s confusing | I make it clear and memorable | This means positioning, branding, and messaging that connects | Cats can be fuzzy, your offer cannot

There's no HOOK for today's post.
Just some...hesitation.

I'm doing something a bit out of the ordinary for me.
Sharing a personal story.
(With the help of Sandra Macele and her Authority cohort!)

I've been trying to walk a delicate line on LinkedIn.

On one side is BUSINESS.
On the other is SOCIAL.

The biz side is a piece of cake.

I have oodles of experience.
A solid offer.
And killer testimonials.

The personal/social side has been a challenge.

I like the social sharing aspect of LinkedIn.
And getting to know people beyond their banners.
But I don't like "trauma dumping." 
Which feels both revealing and artificial at the same time.

I first need some guardrails for myself.
Here's where I landed...

I'll try to share stories to inspire or help us look at things in a new light.

Let me know how I did.

A Life of No Regret

The coolest grandmother on Earth, G. Kofi Annan granny 🥰

Love your story K, everything is so inspiring! Respect!

For many more debates on our calls!

👏

I help health brands 2X clients/patients & grow revenue using a AI-enhanced demand + acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

Finding Value in Rejection

This lady here 👇 sent me a very nice message Friday evening. 

“Hi, hello hello!
I’ve been nominated to ”Empower Her Woman of the Year”. …”

“… This ”Bad Good Girl” has something very appealing and recognisable in it. Big thanks for that!”…”

(Shortened message)

I am extremely proud of Annika Mohlin 🌱 

Even though I did help her with messaging, the key ingredients are the following:

- she breathes for her “Bad Good Girls”
- she’s a remarkable networker
- she’s approachable
- she’s a talented communicator 
- she has good emotional regulation (this online business requires it)
- she never gave up

The messaging alone can be a huge help, but YOU need to be the person, who is “obsessed with people you serve” first. 

No branding and messaging solutions can give you that. 

Hugs to Sweden and all the Bad Good Girls. I am one too 🤗

I help female leaders lead and succeed without self-compromising • Leave the good girl behind ​>​> lead with boundaries and presence • Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

”Stort grattis! Du är nominerad till Årets Empower Her kvinna. Vill du acceptera nomineringen?”

Ja men det är väl klart som attan att jag vill!

Någon har tänkt på mig och det jag bidrar med – det betyder SÅ mycket. Känner mig glad, stolt, rörd och överraskad (lite som när man hittar en kantarell ☺️).

För mig handlar mitt arbete om att stärka kvinnor i självledarskap, inifrån och ut. Jag vill att fler ska skaka av sig den ”duktiga flickan” och en gång för alla landa i att det inte är fel eller fult eller själviskt att prioritera sig själv.

Utan tvärtom: det är från den platsen vi kan vara ”våra bästa jag”. Det är där hållbart ledarskap börjar 💛

Så att få en nominering som handlar om mod, styrka och systerskap – W🤩W. Rena superinjektionen för att fortsätta med det jag gör!

Tack Anna-Maria och tack alla som ser, lyfter och stöttar kvinnor. Det är en av byggstenarna till ett mer jämställt och mångfaldigt samhälle. 

PS. Någon som är sugen på att gå på galan ihop den 25 november? 🎉 Hör av dig!

I know for the last week you've seen changes on my feed and some have reached out expressing the "concern" around my changed content (you miss my carousels).

However, I am running my first 2 rounds of cohorts which I want to perfect for the future ... 

... and part of the responsibility I took on myself is to support people who enrolled and trust me to guide them.

For you, it might not mean I lot.

For me, I am proud of these people and work they are sharing, because I know how many insecurities they had to overcome in a very short period of time.

This is Humaira Akhter ☕️

The best way you can support me, is to read her story and transfer that support on her if you feel connection.

Thank you for being on this path with me.

And Humaira - you go girl!

Stop finding a niche. Start naming your thread | Guiding seasoned solopreneurs to uncover & package their Genius Offer Blueprint™, one aligned offer without bro-hustle, fake scarcity, or burnout.

This isn’t a rags-to-riches story.

It’s a “wait… why am I still shape-shifting?” story.

I’ve spent most of my life trying to be excellent at work, at everything.

It’s a story I share to mirror you.

For anyone who’s been excellent but never felt like a genius…
For anyone who’s shape-shifted just to belong…
For anyone who keeps performing for permission, they no longer need…

This is a reminder:
You don’t have to earn what you already are.

Swipe through for a story of unworthiness, awakening, and stop proving.

Maybe you’ll find a little of yours in there, too.

P.S. Deep gratitude to Sandra Macele — mentor, friend, and creative mirror, who pushed me to tell the truth, even when it stung. 🙏🏽

The Ache to Belong

If I would bet my LinkedIn coins on somebody from content creators, I would bet on Ceres. 

Mark my words.

I wouldn’t be surprised if in a year from now she is in 100k of following. 

The work ethics are up the roof.

👏

Money Psychologist + Financial Coach ➜ I help women transform your relationship with money through psychology

We all have a story we inherited—from our families, our cultures, our experiences.

But at some point, we get to decide whether that story still fits us.
Whether it still serves us.
Or whether it deserves a rewrite.

Here is what I've learned: you don’t have to reject what formed you to grow into who you’re meant to be.

Transformation begins the moment you stop asking for permission and start living on your own terms.

This is a story of my own transformation, a story about self-empowerment.

How their mockery became my motivation—by Ceres Chua

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

Goosebumps Margaret Sap . You hold so much beauty in your mind. 

Always your fan!

❤️💗

Self Leadership Development | Intentional Creativity Coach | Consciousness Curator - Now more than ever, radical responsibility means preserving your mind and opening your heart. What changes if you know yourself better?

Most of you reading this don’t know me. To give an idea: I wasn’t the girl with dolls and tutus, but with knights, castles, and cars.
 
From Hetfield’s lyrics to the Psalms of David, I love both thunder and grace.

And in my quiet corner, writing, reading, painting, making music, I travel within just as I’ve traveled all corners of the world without.

I’m appalled by the world’s silence and the permission collectively given to what should never be allowed. 

We live in a voice activated universe, so I answer the call to speak. 

Not to preach, but to witness.
I have a first small story to share. Just a taste.

Nice meeting you too.

Personal Story #1_Joy

Which reply feels more genuine?

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Which social-media profile would you trust more?

With voting, you also see what others answered.

Which social-media profile would you trust more?

When someone doesn’t reply, what do you (often) assume first?

With voting, you also see what others answered.

Don’t overthink, first instinct.

When someone doesn’t reply, what do you (often) assume first?

Let AI do the heavy lifting for your Sales.

Your sales team is drowning in manual tasks: prospecting, lead research, CRM hygiene. 
They’re busy, but not productive. And your pipeline shows it.

Every hour wasted on boring and tedious tasks is a deal not closed.
You’re paying top talent to do what AI could handle in seconds. 

Meanwhile, your competitors are already automating and scaling with precision. 
Fall behind, and it’s game over.

TC9 builds AI-powered GTM engines that do the heavy lifting, so your team can focus on closing, not clicking. 

We blend strategy, automation, and intent signals to unlock growth at scale.
No fluff. Just efficiency at every level.

Ready to join the modern sales, without burning out your team?

Jérémy Grandillon

Varun, cofounder at Clay, extended his European tour to add Paris.
The call for French croissants was too strong.

Or it's the incredible French Clay community that got him excited.

Probably both.

Anyway, we had to make it count!

So we decided to go big, and to involve some major actors in the GTM industry!

Here are the (amazing) speakers:

​- Varun Anand (ofc) - CEO and Cofounder Clay
- ​Charles Tenot - CEO lemlist
- ​Frank Sondors 🥓 - CEO Salesforge 🔥
- ​Pierre-Baptiste Landoin - CEO Icypeas
- ​Valentin W. - Founder Findymail

I'll be honored to host this event with the Clay Club Paris 🇫🇷 and with Bill Stathopoulos from SalesCaptain.

Two years ago, I was playing around with my first Clay tables.

Next week, I’m co-hosting an event that would’ve blown my mind.

This is happening next week, Dec 4th at 6:00 pm, in Paris.

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Don't miss out!

Let AI do the heavy lifting for your Revenue.

Stop treating your prospects like a mass audience.
They’ll notice.

Shift from a "1 to many" mindset to genuine 1-1 communication.

Your emails should feel like they were crafted specifically for each recipient

Not just another mass outreach attempt.

Here are 9 ways to improve your cold emails:

1️⃣ Research the prospect’s industry

Understand the specific challenges and trends in their industry.

Mention these in your email to show you’ve done your homework.

2️⃣ Address their pain points

Identify what keeps them up at night.

Tailor your message to address these issues directly
Offering a solution that fits their needs.

3️⃣ Highlight common interests

Find common ground.

Whether you went to the same school or have a mutual connection.

Mentioning this can make your email stand out.

4️⃣ Reference their work

Mention a recent project or achievement of theirs.

This shows you’re genuinely interested in them.
Not just looking to sell something.

5️⃣ Keep it short and sweet

No one has time to read a novel.
Be concise and get to the point quickly.
Respect their time.

6️⃣ Follow up thoughtfully

If you don’t get a response, send a follow-up email.
Reference your previous email.

Add something new to keep the conversation going.

7️⃣ Be authentic

People can sense when you’re not being genuine.
Let your personality shine in your emails.
Be yourself.

8️⃣ Offer value

Give them a reason to respond.
Offer something of value to them.

Whether it’s a free resource, advice, or some work you did.

9️⃣ End with a clear Call to Action

Tell them exactly what you want them to do next.
Make it clear and easy for them to respond.

Today's outbound isn't about mass anymore. 

We have the skills and tools to do 1-to-1 email, at scale. 

And that's how you should do it too 👌

How To Quit The Spray And Pray Approach

Generating leads isn't enough.
You need to seal the deal 🤝

But, handling objections and fierce competition can be overwhelming.

So what should you do?
As always → Build trust 

Here are 24 advanced ChatGPT prompts that can turn your leads into loyal customers 👇

24 ChatGPT Prompts to Finish Strong and Close Deals

Winning campaigns start with boring fundamentals.
Most skip the basics.
 
Your campaigns fail to connect.
It feels like wasted time, no replies.
 
Here's how to fix your approach with 6 steps:
 
Step 1: Define target criteria.
Industry, size, role, and ICP alignment.
Sell only to who actually matters.
 
Step 2: Find and verify contacts.
Use data sources and clean your list.
Remove duplicates and bad emails.
 
Step 3: Research for relevance.
Look at activity, job changes, or news.
Detect warm signals from interactions.
 
Step 4: Write the message.
Use triggers, tone, and personalization.
Problem → Value → Clear CTA.
 
Step 5: Send outreach.
Sequence across email, LinkedIn, or phone.
Log campaigns and sync with CRM.
 
Step 6: Refine with feedback.
Track replies and test subject lines.
Feed learnings back into research.
 
Strong campaigns are not creative stunts.
They are disciplined systems repeated daily.
 
This is how you build real pipeline.
 
Follow Jérémy Grandillon. Reshare to help others!

How to fail your cold email campaigns:
(and what to do instead)

In cold email, your opening lines are crucial.

Besides your subject line, this is what will make your prospect read your email (or not).

Some of the best lines to be sure to fail:

→ "Let me introduce myself."
→ "I am sorry to disturb you."
→ "Did you enjoy your weekend?"
→ "I hope this email finds you well."
→ "Did you know that [random fact]?"
→ “I saw your page and decided to reach out."
→ "Would you be interested in [your services]?"

Now, instead of these clichés, here are a few tips so you are relevant to your prospects:

→ Do thorough research (or let AI do it for you)
→ Include a clear and low-commitment CTA
→ Demonstrate industry knowledge
→ Offer a free (and good) resource
→ Highlight unique selling points
→ Be a teacher, not a preacher
→ Personalize your approach
→ Focus on their pain points
→ Provide value upfront
→ Be concise and clear
→ Use social proof
→ Be human

I hope this helps! 🙌

I’ve been doing cold email for the last 7 years.
Many things changed, but not these 3 key principles.

Cold email still works incredibly well.
But most people still do it wrong.

Master these 3 key principles, and you will be future-proof:

(no matter the latest changes from Gmail)

1️⃣ - Get your targeting right

If you’re not sure who you’re talking to, you’re not doing cold email.

You’re spamming.

A clear ICP means reputation saved, easier list building, and relevance.

2️⃣ - Get your technical infrastructure right

Technical setup was always important.
It’s now non-negotiable.

Fix your deliverability or be invisible, no matter how good your offer is.

I used to deal with the technical setup manually.
(and it wasn’t fun)

Today, tools like Zapmail.ai handle everything for me.
I definitely recommend you do the same!

3️⃣ - Get your messages right

A.k.a. being relevant.
Not clever. Not cute. Not vague.

Just real, researched, and resonant.
Anything less gets ignored.

Cold email isn’t dead, it just grew up.

The rules changed. But these principles didn’t.

And today is your chance to upgrade your infrastructure for a ridiculously low price!

Zapmail.ai is going crazy on Black Friday promotions:

→ Super cheap pre-warmed domains + mailboxes
→ $9.99 .COM domains (cheapest anywhere)
→ ZapShield domain protection → lifetime
→ Inbox placement tests → lifetime
→ Zapbox (unified inbox) → free

I rarely promote tools like this, but this one is too good to be ignored!

3 Key Principles After 7 Years Of Cold Email

Sales teams are quietly splitting into two very different worlds.
And one of them is dying.
 
Old habits block growth.
Leading your Sales reps to burn out fast.
 
Now is the time for smart systems to scale better.
 
The old school way:
→ Reps get stuck with long, costly contracts.
→ Rely on massive SDR teams to hit impossible targets.
→ Churn explodes when exhaustion sets in.
 
The new way:
→ GTM engineers choose flexible, usage-based tools.
→ They build lean sales engines powered by automation.
→ Satisfaction soars with performance that scales.
 
Manual work doesn’t make you valuable.
Automation makes you unstoppable.
 
The best sales pros don’t fear tech.

They design it.

In case you missed it, I'm proudly hosting an exclusive Clay event on Thursday!

Varun Anand, cofounder of Clay, added Paris to his European tour.

He’s going to drop GTM gems for 2026 and beyond.

And he won't be alone on stage!

The top outbound tools are joining him.
lemlist and Salesforge.ai 🔥 will share the stage.

Two killer data providers are here too.
Icypeas and Findymail are ready to drop insights.

This is the future of GTM, all in one room.

If you’re around, this is the room to be in.

The guest list is almost full. Don't miss out!
It's happening in two days!

Dec 4th at 6:00 pm, in Paris 🇫🇷

Agenda, details, and registration, here: https://luma.com/tq2hsysp

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The Battle

Sandra Macele

Jérémy Grandillon

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

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