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If you want to find out more, let’s chat and meet.

It will be the most accurate version of both of us. 


Sandra Macele

Ladies and gentlemen, distinguished professionals, thought leaders, disruptors, and people who have “excited to announce” tattooed somewhere on the inside of their eyelids.

Tonight we’re here to talk about belonging.

No, sorry.

We’re here to talk about fitting in.

Brené Brown explains the difference perfectly:

Belonging is not negotiated externally. It’s belonging to yourself so deeply, you don’t betray who you are for acceptance.

Just this explains why many up here feel so disconnected (and invisible).

It is because we try to FIT IN.

Fitting in is being whoever we need to be, so we don’t get rejected.

And LinkedIn is excellent at this.
Corporate too.

So people learn to say:
- what looks like success
- sounds like “leadership”
- and “feels safe”

Because of:
- risk management
- social proof
- corporate consequence

Clear.

We all comply to some extent.
Me.
You.
The “here are 7 lessons” genre.

But here’s the problem when you create content for business.

Nobody remembers the person who fits in perfectly.

So if you’re a job-seeker, fitting in can be a survival approach.

Understood.

But if you create content for business ... 
with fitting in, you basically erode your brand.

You end up sounding like:

- “I’m humbled to share…”
- “Leadership is a journey…”
- “Here are 3 lessons from …”

If someone sees “belonging approach” as wreckles ...

I hate to create you nightmares ...

... but it is a very successful differentiation strategy in a very noisy market.

So when your content is written to avoid rejection…

…congrats. 

It’s also written to avoid any kind of impact.

______________
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Tap double 🔔 

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For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

Which system scr*wed millennials the most?
Starting with:

The corporate gold star addiction.

😑 

Corporate life taught us that if you:
→ stay quiet & polite,
→ don’t take credit,
→ don’t take space,
→ don’t question anyone senior,
→ don’t have your own opinions,

you’ll be “rewarded” with …
… another job where you still can’t speak your mind.

And now you write a LinkedIn post and your entire body (including your hair) screams:

“DELETE!”

Previously to this one was:
The school system people-pleaser program.

The place that taught us, you will be punished for trying to be original.

But memorizing dead people’s opinions will give you an A+.

Then we wonder why adults freeze at the idea of publicly thinking for themselves.

Before the school system, we had the original PR firm.

The family model of “Don’t embarrass us!”

Our first audience was a kitchen full of silent judges who could smell “embarrassment” the way wolves smell fear.

And they ran the same slogan for 20 years:
“What will people think!?!?”

But the worst offender is:
The “Be small so others feel comfortable” culture.

→ quiet kid praised for being “mature”
→ loud kid shamed into becoming quiet
→ creative kid told to pick a “real” career
→ sensitive kid told they’re “too much”

And by adulthood …

You walk into rooms trying to take up the least possible space.

So when millennials say, “I’m scared to express what I think,”

OF COURSE YOU ARE!

Because expression feels like the betrayal of those invisible systems that trained us to survive by staying ornamental!

BUT.

Being and staying small doesn’t protect anyone.

__________
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Writing demands two sacrifices.

First, the courage to show yourself.

Second, the strength to endure social judgment once you do.

To write with power is not to assemble sentences with AI.

It is to arrive with your whole mind and soul.

Visibly.
Or invisibly. 

Your intelligence, yes.

But also yesterday’s failure, still warm.

And the older failures, fossilized from 10 years ago, for which you never forgave yourself.

You do not leave behind
your shame,
your guilt,
or your private sense of justice.

They come with you.

They can seep into 
a single carousel.
a newsletter.
a post like this.

And suddenly you are visible as a full-color human.

Which is exactly why so many choose suffocation instead.

They make themselves small in expression to survive the gaze of those who distribute social validation.

Eww.

Approval.

Who would admit to needing it.

And yet.

Social validation is the revenue.

This is where the great collective pretending begins.

…

Emotions?

In a professional setting?

On LinkedIn?!?!?!

Disgusting.

Except for the inconvenient fact that nothing has ever moved people at scale without emotional intensity.

Awe.
Anger.
Hope.

Because emotion sets thought in motion.

But to work with emotion is an act of craft.

It requires restraint, as much, as courage.

It requires “an artist”.

An inner intelligence to measure.

A good “artist” knows ... or I would argue FEELS ... 
where to sharpen
where to withhold
and where to release the scream.

THAT is what powerful content does.

And that is why …

… good content is rare.

___________________
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PS. Thank you, Lauren Ducrey, for your poetic inspirations, reminding me why I love what I do.

I remember being a kid, doing something stupid, and then my dad's left arm hooked me like a clamp, yanked me off the ground, my feet kicking air for half a second, and then his right hand came on my bu**cheeks.

Hard.

I cried so much my eyes blurred.

Later, in my bedroom, in front of the mirror, I was inspecting the painful part like evidence.

I remember I had to wipe my face with the back of my hand, so I could even see.

Across both cheeks, I had five fingers in bright red color.

Like a stamp.

I was 6 or 7.

For a full disclosure -
I grew up in a time and a place where hitting a child was normal discipline.

Fortunately for me, and unfortunately for my dad …
I was a creative, sensitive kid, and those things planted something.

A fire I still carry.

Because now, when someone challenges me, I don’t fold.

I plant my feet like an unhinged rooster on a pile of cowsh*t,
chest out,
eyes blazing,
utterly convinced I was built for this moment, and my whole mouth goes:

“Whaaaaat?? You talking to meee?!?!”

And then life happens and starts smacking you in ways a hand could never compete with.

It smacks you with betrayal.
Humiliation.
With loss.
With the slow drips of disappointment.

And that does something to people.

What fascinates me is how differently we live with the leftovers.

> Some people get marked by hardship and freeze.
> Some people get marked, and they build. They take the pain, the anger, the buzzing voltage of it, and they pour it into something that stands.
> Some people self-destruct.
> Some people destroy others.
> And some people walk through it like it didn’t touch them at all.

My vision on things shifted when I learned to say thank you to pain.

I stopped asking it to be fair and took it as it was.
Then I used it like fuel.

Because pain has energy in it, energy wants direction …
So I gave it direction.

And if you don’t waste it on destroying, it can actually build.

I don’t know who needs to hear this, but here it is.

Happy 2026. 
I am back to work.

DISCLAIMER: Last time I hosted a LinkedIn event. It was a complete dumpster fire ... because it never happened. 😄 🙌 

(technical oopsie-daisy)

Let's go again!

Team Wellbeing:

Our host
Annika Mohlin 🌱
— Self-leadership, boundaries, sustainable ambition

Josh Perry
— High Performance Coach (creation vs survival mode)

Emily Heird, LPC/MHSP
— Licensed therapist & mental performance coach

Team Marketing:

Jenni Reher
— Marketing strategist, creator of Find Your Weird™

Sandra Macele
— Identity & positioning strategist (thought-leadership infrastructures)

Robert van Tongeren
— Content strategy that makes you look like a genius

Join us tomorrow!

For the people who think dangerously well I Scaling Intellectual Authority I Thought Leadership I ex CMO & Creative Director 🌃 Storyteller, raised on cyberpunk fiction 🇪🇺

Robert van Tongeren and 100 other attendees

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

Today’s event is postponed because LinkedIn requires a PhD in Interface Archaeology to host an audio conversation. 

I overestimated both my qualifications and the platform.

But ... their ongoing commitment to experimental user experience is truly one of a kind 😂 

We will regroup with the team and come back with a new date and time.

🙌

Co-Founder & Global Design Director @ Musemind - Building the Next-gen UX Design Agency | AR, VR, MR Enthusiast 🧠

After 10+ years building design systems that drive $4.5B+ in revenue, I'm obsessed with one thing: transforming how teams think about UX as a business driver, not just a function.

I'm the COO & Co-Founder at Musemind, a design-driven company that's rebuilt how Fortune 500 companies think about design. But here's the thing, we don't just design beautiful products. We design for outcomes.

I help founders, product teams, and brands create clarity in their product, their experience, and their decisions.

So far, I have worked with more than 300 companies around the world.
✓ Startups building their first version.
✓ Scaleups trying to fix low adoption.
✓ Global brands aiming to improve experience, revenue, and loyalty.

Here is what the work created.
• Cut customer complaints by almost 50 percent
• Teams that finally understand what their users need
• Improved task completion from 50 percent to 95 percent

What we've actually achieved:

✅ 350+ global clients
✅ $4.5B+ in client revenue impacted
✅ 34-68% average conversion improvements
✅ 40+ team members across 3 continents
✅ NPS improvements from -20 to +70+ for our clients

People usually ask why our work performs this well.
The reason is simple.

We combine: 
→ user psychology, 
→ design clarity, and 
→ friction-free execution.

Just the right process in the right order.

If you're reading this:

I'm a business guy who happens to know design is a business function. Most designers don't think that way. I do. If you want a partner who treats your product like their own, and who is ready to do the difficult thinking most people avoid,

I am one message away!

Ready to talk?
Book a free UX strategy call or reach out:

🌐 www.musemind.agency
✉️ hello@musemind.agency

Fahad Ibn Sayeed

If you’re a designer, read this. 

2026 won’t be easy unless…

You’re really taking things seriously!

First, understand this. 
You’re not paid to design screens. 
You’re paid to solve problems.

And to explain why your work matters. 

Honestly, I get DMs almost every week. 
Portfolios from designers all over the world.

But every time I go through them, 
I see the same thing;
→ gaps, missed opportunities,
things that could’ve been done better. 

That’s why I put this together. 
This isn’t just a guide. 

It’s a reminder of what the job is becoming. 
2026 won’t be easy.

Save this.
Share it with a designer who needs to hear it.

Co-Founder and COO @ Musemind - Global Leading UX UI Design Agency | 350++ Happy Clients Worldwide → $4.5B Revenue impacted | UX - Business Consultant | WE'RE HIRING**

How to Survive 2026 as a UI UX Designer

I don’t believe in celebrating numbers.

I believe in celebrating people.

As we step into a new year and Quarter 1 of 2026 at Musemind, I’ve been reflecting on why this journey exists at all.

Not for charts.
Not for reports.
Not for KPIs.

But for people.
The people behind every result.

A new calendar doesn’t just mean new goals.
It means a new chance to build with intention.

To do things better than before.
To grow with clarity.
To lead with belief.

Our designers continue to give their all.
Every pixel carries thought.
Every project has meaning beyond delivery.

Our managers remain the backbone of the team.
Keeping things steady.
Guiding through pressure.
Showing up when it matters most.

As we begin this year, the focus is clear.

We’re not just chasing outcomes.
We’re building mindset.
We’re strengthening belief.
We’re committing to long-term growth.

Because we’ve learned this again and again.

Teamwork outlasts any strategy.
Belief scales faster than any system.

When people believe in what they’re building, everything shifts.

The energy we’re carrying into 2026 feels intentional.

Calm.
Focused.
Driven.

This year, we’ll create more than results.

We’ll create:

- Stories.
- Lessons.
- Work we’re proud to stand behind.

We’re not just building a design agency.
We’re building something meaningful.

A story of growth.
A story of people who care deeply.
A story of what happens when passion meets purpose.

To my team, you make me proud.
Every single day.

2026 is here.
Quarter 1 is just the beginning.
And we’re ready for what’s ahead.

PS: If you lead a team, remember this.
People first.
Everything else follows.

Agreed?

How Designers Should Use GPT in 2026

First things first.
GPT doesn’t think for you, it thinks with you.

Start by telling it how to think.
Use strategy mode when decisions matter.
Idea mode when you want fast creative options.
Mix mode for everyday design work.

Then choose the depth.
Quick answers for small fixes.
Step by step when you need clarity.
Full plans when you’re shaping systems or direction.

For real UX work, use GPT as a partner.
Compare flows. Spot friction.
Turn messy research into clear actions.
Think through user behavior before shipping.

When speed matters, let it help you move faster.
Generate CTAs. Clean notes. Improve clarity.
Fix flows without overthinking.

Pro tip.
Give context. Assign a role. Choose the format.
Refine the answer until it actually helps.

Stop Wasting 3–5 Hours Every Week. 
You’re wasting hours on work that AI can do.

Let’s be honest

You’re a designer.
But you are still spending hours
cleaning messy feedback,
rewriting microcopy,
or mapping simple site flows!

That’s the time you should spend
on strategy.
On real design thinking.

AI can handle the boring work 
If you give it the right prompts.

Most designers just type and hope.
The smart ones use a prompt strategy.

That means giving AI the right 
Role, Task, Context, and Format 
Known as the RTCF Framework.

Here are 3 prompts
That will instantly save you hours:

👉 Turns 50 pages of feedback into 5 clear insights.
👉 Writes on-brand microcopy for tricky UX flows.
👉 Builds a full IA for new features in minutes.

These are not experiments.
They’re field-tested prompts
from our design sprints.

Swipe through and steal them 👇

SAVE this post, you’ll need it tomorrow.
COMMENT: Which UX task eats most of your time?

P.S. The full plug-and-play prompts are in the first comment.

Stop wasting Hours

Most UX advice won’t build a strong team.
Here’s the fix for 2026 ↓

If your advice sounds like
something any manager could say,
It’s probably not helping.

Instead of generic talk like
“We need to motivate the team.”

Say this:
“Here’s how we actually did it.”

Because in 2026,
real UX leadership looks different.

It’s specific.
Real constraints.
Real tradeoffs.

It’s honest.
What worked.
What didn’t.

It shows proof.
Outcomes > intentions.

And it builds trust.
Explain why decisions were made.

For feedback, keep it human.
Goal.
Reality.
Options.
Way forward.

No fluff.
No guessing.

And document your stories.
Wins.
Failures.
Lessons.

If you don’t capture them,
They disappear.

Those stories become alignment.
They become onboarding.
They become leverage.

One last thing.
Keep your team's voice consistent.
Clear.
Conversational.
No jargon.

Strong UX teams in 2026
aren’t built on more frameworks.

They’re built on clarity.

Save this for your next team sync.
Repost this if you’re building a UX team in 2026.

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The Battle

Sandra Macele

Fahad Ibn Sayeed

Followers

Posts

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Performance ScoreSandra Macele's LinkedIn Performance

Performance ScoreFahad Ibn Sayeed's LinkedIn Performance

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taplio

The Battle

Sandra Macele

Fahad Ibn Sayeed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

Performance ScoreFahad Ibn Sayeed's LinkedIn Performance

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Performance ScoreSandra Macele's LinkedIn Performance