Red Rover

Founder

CYMATRAX	
Biotech SaaS transforming audio experiences through advanced technology, fostering enhanced memory, reduced stress, and heightened focus for optimal productivity. 

Product Designer
Enhanced user experience by addressing usability issues and executing strategic design processes, including stakeholder interviews and design system evolution.
- Prevented a potential $100,000 annual revenue loss and 175 customers, saving 240 developer hours, and avoiding a 2-month project delay by emphasizing user-friendly designs and workflow.
- Drove a UX redesign and design system implementation, ensuring brand consistency. Established a unified identity, potentially expanding market share in brand initiatives for the company.
- Mitigated dissatisfaction, resolving 22 usability issues, fostering ongoing feedback in stakeholder interviews, and enhancing clarity and information architecture for a intuitive product experience.

WAGS UNITE	
A social meetup app connecting dog owners through vibrant community and positive experiences. 
  	
Product Designer
Elevated UX, launched app at WebSummit 2023, attracting investors, driving expansion, and loyalty.
- Uplifted user experience, advancing accessibility with a 90% improvement. Revitalized screens, encouraged collaboration for streamlined interfaces and intuitive design enhancements.
- Debuted app at WebSummit '23, revealing growth potential with a favorable user experience. Enhanced information architecture and optimized designs, attracting investor attention.
- Optimized clarity, minimized errors and accelerated development, saving 320 work hours. Organized screens and fostered collaboration, improving workflows to enhance team's efficiency.

Product Designer

Mission Box Solutions

Catalyzed growth and visibility, revitalizing engagement by tripling brand recognition and amplifying web traffic through strategic marketing initiatives.

- Boosted platform engagement by initiating, designing, and launching three educational e-books, resulting in 500+ email sign-ups and 100+ leads within 24 hours, enhacing customer attraction..

- Amplified brand awareness 3X through strategic content placement on industry blogs, podcasts, and online magazines; yielding increased visibility and recognition among the target audience.

- Increased website traffic by  50% through analyzing organic content strategy, crafting targeted content for personas, and mapping buyer's journey—boosting online visibility and engagement.

Marketing Strategist & Senior IT Recruiter

Full Desk Technical Recruiter

Cadensi

Inspired client growth by developing compelling storytelling-focused content, fostering brand loyalty, and substantially increasing web traffic for enhanced online visibility and engagement.

- Transformed social media engagement, captivated the target audience, and achieved a 2,200% growth rate over two months by developing a storytelling-focused content strategy for clients.

- Pioneered and executed a B2B subscription-based social media platform, slashing planning time from 3 days to under 15 minutes monthly in four months, ensuring posting consistency for clients.

- Heightened brand recognition by 80% between 12 clients, strategizing and designing 1,700+ visuals over 12 months, enhancing online visibility and engagement.

Social Media Strategist

Air Essentials, LLC

- Streamlined the delivery of service presentations to a digital format, improving customer communication by 30%

- Increased sales ROI by over 40% through cross-functional team meetings, feedback, and collaboration

Executive Sales Manager

STARK Industries

• Project Build Out - Planned, organized, and executed the build-out of a new location including the coordination of contractors and vendors, monitoring to ensure costs and timelines stayed on track, and implementation of new systems and processes to improve efficiency and reduce operating costs.

• Contributed to strategy development by identifying 200+ product opportunities, and creating partnerships with 30+ third-party vendors, to accelerate time to market by 2 months. 

• Conducted a series of meetings with key stakeholders to solve complex project scheduling issues and establish 100% project track realignment.

• Counseled support teams to ensure issues and client feedback were addressed, resulting in a 25% increase in customer satisfaction.

• Streamlined the design revision process by 50%, reducing the time to complete design requests from 2 weeks to 1 week, by creating a design request form and a monthly design revision calendar.

• Spearheaded directing teams to address client issues, resulting in a 25% increase in client satisfaction.

Assistant Program Manager

🔥 Product Designer | 3 Years of Visual Design Excellence | Proficient in Figma & Protopie✨ | Open to Remote Opportunities

I'm a Product Designer with 5+ dynamic years crafting impactful designs in SaaS, social apps, tech recruitment, and startups. 

I've averted $100,000 in potential losses, launched an MVP app at WebSummit, and 3X brand recognition through strategic marketing. I also recently obtained certifications in HTML/CSS and am currently learning Javascript.

Most recently, I played a key role in improving the user experience of a bootstrapped Biotech SaaS startup by tackling usability issues and implementing strategic design processes, which included conducting stakeholder interviews and evolving the design system. Drove a UX redesign and the implementation of a design system to ensure consistent branding, thereby establishing a cohesive identity that could potentially enhance the company's market share in brand initiatives.

I specialize in designing intuitive and engaging digital products, with a primary focus on language learning apps, travel planning apps, and recruitment marketing software. 

As a Product Designer, I excel in both UX and UI design, particularly emphasizing information architecture, accessibility, and skeuomorphic elements. My sweet spot lies in creating consumer-facing experiences for adult users. I thrive in remote work environments and prioritize collaboration with developers, marketers, and leadership. 

My problem-solving expertise centers around AI integration, innovation, differentiation, and ensuring optimal usability and accessibility. Proficient in Figma, Protopie, and Marvel, I am committed to continuous learning, including expanding into web development with HTML, CSS, and JavaScript.

I'm open to fully remote, flex-schedule opportunities. Please send me a DM or email me at sanders.samc@gmail.com.

Samantha Sanders

Senior UI Human Factors Engineer

KC UX LLC

Increased user engagement by designing and executing a 2-phase preference test for a wellness app, resulting in a 30% increase in user satisfaction scores.

Enhanced app user satisfaction through comprehensive usability testing in Useberry, identifying and implementing key design improvements for minimum viable product (MVP).

Conducted user interviews in Dovetail, revealing essential data for a startup to understand the motivations and pain points of a target audience. Led to the initiation of a new product development tailored to the specific needs and motivations of the audience.

User Experience & Insights Consultant

NuVasive

*Due to the acquisition and layoffs that occurred 3 months into working there, I decided to continue my Human Factors and UX journey at a different company.

Prioritized features for a medical cart down-selection initiative by aligning with system requirements and user needs, collaborating with design, engineering, and clinical teams. Focused on user-centered design principles in product development, utilizing user insights and usability data to optimize feature selection. Resulted in downselection of a user-friendly medical cart that met user requirements and needs.

Human Factors Engineer

TE Connectivity

Consultant for medical devices, including hardware and software, with a focus on in-vitro diagnostic devices. I'm part of the Usability Team at TE IVD Solutions, where I help execute usability studies and analyze findings, bringing back actionable recommendations for our clients for their medical devices.

User Researcher II

• Helped execute 30+ studies and moderated 500+ usability testing sessions to observe user’s behaviors and interactions with medical devices
• Designed and conducted usability testing and presented findings to 15+ clients with clear, actionable recommendations that helped medical devices reach the market, ensuring they were safe and effective
• Recruited and scheduled with my team 1,000+ diverse participants for usability sessions in 1 fiscal year and obtained a team award for the milestone
• Served as a Wellbeing Connector to create and lead workshops that focused on ways to improve employee wellbeing, such as journaling, meal planning, and meditation, and distributed flyers that summarized the company’s provided resources

User Researcher I

SDSU Research Foundation

• Developed 2 qualitative interview guides and a research proposal for IRB submission for a short-term, CDC-funded project
• Recruited and interviewed 30 teen participants via Zoom
• Supported work under the supervision of Principal Investigator Dr. Eric Walsh-Buhi for a research project titled Community Approaches to Reducing STDs (or CARS)
• Using a Community-Based Participatory Research (CBPR) approach to address these STD-related health disparities, a Youth Advisory Board (YAB) comprised of Latinx youth from the community was formed and trained to develop and implement a community needs assessment
• Investigated the impact of the program and the experiences of the current and former members of the YAB

Lead Study Coordinator

Amsterdam UMC

• Collaborated with 6 stakeholders on an EU grant application and created engaging presentations for 4 international conferences with 500+ researchers attending
• Helped conduct a literature search for the contents of the grant; designed graphs, tables, and graphics that were visually compelling and effectively conveyed the goals of the research 
• Designed research lab website from the ground up and conducted usability tests with team members to improve website flow

Personal Research Assistant

VIPKid

• Developed an ESL tutoring business to teach students 1-on-1 with a pre-designed curriculum in a fast-paced tech environment
• Tailored each class to the student’s specific needs and administered assessments on a regular basis
• Adapted quickly based on the student's unique needs, and energy levels, and found new, creative ways to make each class enjoyable and educational

Self-employed English Second Language Teacher

Kintampo Health Research Centre(KHRC)

• Collected data from interviews investigating perceptions of religious, government and traditional community leaders towards people living with HIV and their perceived influence on community members in Kintampo, Ghana

Research Intern

AMN Healthcare

• Answered incoming calls and emails from Healthcare Professionals regarding payroll, reimbursement, and time reporting questions to provide first call resolution for superior customer service
• Utilized multiple internal systems such as PeopleSoft, Great Plains, AMIE or SBDEV, COVEO, StafPak. and Connect to research and resolve bill inquiries
• Diffused dissatisfied customers by demonstrating empathy in response to verbal and written communications in order to address complex issues and maintain customer loyalty
• Completed proactive TouchPoint communication to Healthcare Professionals to educate on timekeeping/payroll processes and to ensure payroll data is accurate

Customer Account Manager

University of California San Diego

• Wrote literature reviews and researching for Dr. Jaime Pineda's upcoming book on cognitive science and conducted literature review of relevant research regarding animal and human social cognition.

Publication: Exploring the Neuroscience of Empathy, Compassion, and Self-Compassion, 1st Edition, Academic Press, 2018.

Research Assistant

• Performed data entry, filing, scanning, organization, and creation of employee records, and assisted managers with performing various tasks as needed
• Handled confidential material to ensure safe delivery to faculty and administrative offices
• Collaborated on various projects that required creativity, initiative, and knowledge of various PC applications
• Scheduled new hire orientations, prepared paperwork, and assisted with completion of documents

Administrative Assistant - Student Employee (Executive Vice Chancellor's Office)

• Worked with Dr. James Sallis, Active Living Research on the Change Markers Study that tested two physical activity programs and compared their benefits for seniors  
• Implemented physical activity intervention with fellow interns at senior apartment complex and prepared intervention materials based on a needs assessment, that focused on a different physical activity theme each week to ensure comprehensive intervention
• Conducted observational process evaluation to secure benchmark and descriptive data during program activities, processes, and outcomes
• Entered accelerometer and survey data to analyze physical activity trends and collaborated with research investigators to ensure sound data collection methods
• Participated in the PARC Study that analyzed how physical activity levels in adolescents were influenced by summer break
• Recruited adolescents from low-income communities throughout the United States and prepared GPS and accelerometers to mail to participants
• Collected and analyzed the survey and accelerometer data for physical activity trends during the school year and the summer

🌟 Transforming product and service experiences and helping improve quality of life, one person at a time.

🔍 Specializing in UX and passionate about health, I empower companies to launch products that truly resonate with people, improving the human experience and quality of life. With an MSc from Maastricht University and 4+ years of rigorous research, my blend of academic rigor and hands-on experience ensures devices aren't just functional but deeply intuitive. Interested in elevating user experiences? Let's collaborate.

💡 By the Numbers:
• 35+ comprehensive studies executed
• 600+ testing sessions moderated, yielding actionable insights
• Global exposure with participants from multiple continents, ensuring a diverse user perspective.

🌍 Community & Impact: Proudly contributing to volunteer UX projects, I harness my expertise for broader societal benefits. My research isn't confined to my day job; it's a testament to my commitment to making a difference.

🌸 Beyond Research: When not diving into user behaviors, I indulge in travel, savoring the diverse cultures firsthand, which enriches my understanding of global user nuances.

🤝 Connect with Me: Want to chat about crafting stellar user experiences or anything else interesting, like traveling or the hottest food spots in town? Send me a message on LinkedIn!

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