Cepture.io

Close your EBITDA and Valuation gap with proven GTM Playbooks for PE

There is a critical shift in how B2B firms grow revenue - and how PE firms add value to their portfolio companies.

The old way: Hire more people to hit EBITDA goals.

The new way: Use revenue tech, not headcount, to achieve EBITDA targets. 

Cepture partners with PE firms and their PortCos to drive this transition across:

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transforming initiatives into workflows and daily activities, ensuring seamless tech-driven EBITDA growth

2. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: With experience across 100+ companies, we bring proven GTM Playbooks for growing EBITDA through technology

3. 𝐆𝐓𝐌 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Enhance seller productivity by 30%+ with our guidance through the GTM tech jungle, avoiding costly mistakes

Looking to build your GTM value creation playbooks? Send me a message on LinkedIn to learn more or at https://www.cepture.io/contact-us

Founder

Revenue Syndicate

The UK’s first Angel Syndicate and community, designed exclusively for the end-users of tech-enabled solutions. 
Raise money from people that understand your vision and can partner with you to get there. Your users.

Angel Investor & Advisor

Outreach

𝐀𝐝𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐒𝐮𝐛𝐭𝐫𝐚𝐜𝐭 𝐜𝐨𝐬𝐭𝐬. @ 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡.𝐢𝐨

Outreach is the only Sales Execution Platform that helps customer-facing teams efficiently create and predictably close more pipeline. 

From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase the output and quality of work for all go-to-market team members across the revenue cycle.

Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. 

𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Gather, analyse, and define the needs and desired outcomes of new and existing customers. Including, solutioning, integrations, application architecture, and managing edge cases.
* Clearly articulate the benefits of the Outreach's Platform by delivering high-impact sessions to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 
* Become a Subject Matter Expert - educate prospects and customers on Sales Execution and Outreach across channels, including LinkedIn 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
* Added over $3.4M in portfolio value
* Staffed on 300+ prospect and customer engagements
* Supporting 5-15 reps, simultaneously 
* Helping build out and scale departments, including
 - Value Consulting
 - Channel Partnerships
 - Solutions Consulting
* Providing feedback to and supporting the Product Team

Lead Solutions Consultant

Senior Solutions Consultant

NetSuite

NetSuite, the world's leading Business Management Platform, enables companies to achieve their growth goals by establishing the whole company on ONE unified platform across ERP, CRM, PSA, SCM, Ecommerce, HR & Reporting. 

My main responsibilities include: 
* Gather, analyse, and define the needs and requirements of new customers
* Clearly articulate the benefits of NetSuite's Platform by delivering high-impact demonstrations to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 

Key Results: 
* Helped establish NetSuite in the Nordics as the 1st Solutions Consultant for Norway & Denmark, while helping to accelerate the growth of the UK/I markets.
* Engaged with 100+ companies, supporting 5-15 Sales Reps. simultaneously
* Added over $10 mill. (DKK 65 mill.) in portfolio value

Solutions Consultant

TimeGruppen - Rådgivere med vilje

As a Management Consultant for SME's I have been involved in numerous consulting engagements focused on growth strategies and market development. 

Recommendation quote: "...benefited from Said's deep business understanding, analytical capabilities, and action-oriented approach."

Junior Consultant

Copenhagen Capacity

Copenhagen Capacity attracts talent, companies, and capital from abroad to Greater Copenhagen. As part of the Analysis Team, I assist the in-house consultants with a variety of tasks including: 

- Conducting qualitative and quantitative analyses (from firm to macro level)
- Utilising and updating analytical tools 
- Various ad-hoc tasks

Assistant Analyst

Samlino.dk

The position entailed analysing and comparing the insurance and telecom market, uncover specific customer needs and subsequently recommend the optimal insurance and telecom option for the customer. This position allowed me to further develop my listening abilities, customer service, and sales skills. 

Recommendation quote: "... "Said always works with a high degree of enthusiasm and competence level. This makes him welcome challenges as opportunities to be captured rather than threats to be avoided and we have had the pleasure of benefiting from this approach".

Customer Advisor

Quartz Consulting

My focus on contributing value, personal discipline and professional approach resulted in a 97% customer satisfaction rate. This made me one of the most asked for and frequently booked freelance translator across all translation agencies. 

Thus, early on I became aware of the importance of critical business skills, such as:
-	How to concretely solve challenges and have a proactive approach 
-	The importance of having a customer-centric approach 
-	Operating a business from the strategic down to the tactical level

Owner

10+ years as an operator in the intersection of Sales, Tech, and Finance - helping companies grow through Technology.

My‬‭ super-power‬‭ is‬‭ combining‬‭ a‬‭ deeply‬‭ commercial‬‭ mindset‬‭ and‬‭ understanding,‬‭ with‬‭ technical‬‭ aptitude‬‭ to help companies leverage revenue tech as a value driver. 

Founder @ Cepture, partnering with PE firms to grow EBITDA through Revenue Tech.

By embracing Revenue Tech, we've successfully driven EBITDA targets, adding over $15M in portfolio value.

Connect and let us discuss how you can achieve your EBITDA targets without inflating costs.

Discover more at Cepture.io
Or send me a message here on LinkedIn

Before Cepture, I worked as a Solutions Consultant for 6+ years across: 
* Outreach: Added over $3+ Million in portfolio value, supporting 5-15 reps simultaneously. 
* Oracle NetSuite: Added $10+ Million in portfolio value, being the first Solutions Consultant in a new segment (team size of 9 when I left)
* Management Consultant: Helping companies identify and grow new business segments

Always feel free to reach out and say Hi :-)

Said E. Mussa

Astris Partners

At Astris Partners, we help B2B companies build predictable, scalable client acquisition systems that go beyond just booking meetings. We focus on full-funnel outbound sales, ensuring the entire process is optimized to drive real revenue growth.

How We Help
- Outbound Campaigns – Highly targeted strategies to engage the right prospects
- Sales & Marketing Assets – Optimized messaging and content to increase conversion
-Strategy & Execution – Ongoing iteration to improve performance and maximize results

Results in 2024
- Delivered as much pipeline as three full-time SDRs per client, saving $25K-$30K/month
- Built campaigns that outperformed industry benchmarks by 600%
- Secured meetings with companies like Amazon, Google, and Walmart

Who We Work With
We partner with B2B companies ready to scale outbound sales. To ensure results, we onboard only one new partner per month.

Customer Feedback
"Astris took our outbound from zero to 80-100 qualified opportunities per quarter. They refined our entire sales process and continue to bring new insights."
— Stu Brown, CCO, Medipro

"We've tried other business development firms—none come close to Astris. Their strategies consistently book high-quality meetings that convert."
— Nash Castle, CEO, Global IT

"Outbound often feels robotic, but Kevin and the team changed that. They iterated quickly and provided invaluable guidance that improved our results."
— Michael Boham, CEO, Skillsize

Interested in Working Together? Let's chat

https://cal.com/kp-astrispartners/20-min-consultation-call

Co-Founder

A-Leads

Strategic Advisor

Telescope

Imagine if Tinder and Apollo.io had a baby (sprinkled with clever AI) = welcome Telescope. 

A new, quick and easy (and fun) way to find your ideal leads for cold outreach.

get started for free - https://app.trytelescope.ai/sign-up?referral=dXNlcl8ybEYxd1d6MEl3YWdmcG5PV3dSMWxMQTVzWFI7S2V2aW4=

Maildoso

Maildoso is the only cold email infrastructure you need to land in the inbox. 

Setup burner domains and mailboxes in seconds.

Clay

Clay Creator

KP Business Development Ltd

Coaching founders of B2B SMEs on business development strategies

Founder & CEO

Country Navigator

Country Navigator is the No.1 platform for cultural intelligence and inclusion training.

We give individuals, teams and organizations the awareness, knowledge and skills to leverage the benefits of culture and build truly, inclusive global workplaces.

Our coolest new feature Fast Track, along with digital assessments, tools and learning pathways will help you navigate culture more effectively and more productively.

www.countrynavigator.com

Head of Sales (Fractional)

School Speakers

I have spoken at more than 100 events sharing my story of how I was bullied at school and how I overcame it and how that experience is the key to my success and drive - https://www.youtube.com/watch?v=9lSbEohjLnY (TEDx Surrey talk)

Motivational Speaker

As-tu Mange

As-tu Mangé translates to 'have you eaten' in French. Our mission is to end hunger by providing hot meals to those who need it most for every item sold. Since launch we’ve provided over 5000 hot meals across 9 countries.

Stay up to date with everything we're getting up to on socials. Tag us in your favourite ATM fits with @as.tu.mange

www.astumange.com

Ambl

Part of the founding team that launched Ambl to the World! 

Making Reservations is a chore. 
Going out on the fly has become a thing of the past. 
It's a world built for planners, not people who live in the now. 

From one venue, to another. Boosting the spontaneous community. 

www.ambl.co

Ambl is giving venues the power and platform to combat the last-minute cancellations and detrimental no-shows, while keeping everything quick, simple and most importantly, visible.

#WHERENEXT

Head Of Customer Experience (Founding Team Member)

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

Everyone thinks they've maxed out their TAM.

They haven't…

Last quarter, I was talking to a friend and he said… ‘’I told my team to expand to adjacent marketers… We've contacted everyone in our ICP’’

But here's what actually happened:

They didn't max out their TAM, they maxed out their tool's coverage.

When you use a single enrichment provider, you're not seeing your full addressable market

You're seeing whatever that one database managed to scrape.

And the other 30%? Sitting in regional providers, niche databases, and sources your tool doesn't touch.

So while you're changing your strategy and lowering your ICP standards...

Your best fit prospects are just sitting there… Unreached 🤷

Whenever teams come to me with this, I recommend BetterContact. 

It aggregates 20+ data sources, verifies across 4 layers, and only charges for valid contacts.

And because these prospects are least contacted, they convert at higher rates

So, Before you expand to a new market, Ask yourself… 

"Have I actually reached my entire TAM, or just the 30% my tool can see?"

Kevin  Patrick (KP) 🤝

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

What 70% of Your ICP Never Tells You

Waiting until you're "ready" is the fastest way to fall behind.

I see it all the time:

People who want to launch a product spend 3 months perfecting the features.

People who want to master a new skill binge every course before trying it once.

People who want to start outbound spend months studying frameworks.

By the time they're ready, things have changed.

The tools have updated.

The market has moved.

And they're back to square one.

Here's what I've learned building Astris Partners:

You don't need to score 10/10 before you start.

You need to score 6/10 and learn the rest on the job.

Because here's the truth most people won't tell you:

Even if you knew everything, you'd still make mistakes.

The difference?

People who start imperfect learn what actually works.

People who wait for perfection learn what theoretically should work.

One builds a business.

The other builds a reading list.

This hit me hard this week.

I was advising a founder who kept delaying their launch.

"I need to read one more book on positioning."

"I want to watch a few more tutorials on the tools."

"Maybe I should take another course."

Meanwhile, their competitors were in market.

Learning. Adapting. Winning deals.

The gap wasn't knowledge.

It was action.

Look, I'm not saying skip the learning.

I'm saying learn and do at the same time.

In 2025, everything moves too fast to wait for perfect.

AI tools evolve weekly.

Best practices shift monthly.

Market conditions change overnight.

If you wait to know everything, you'll always be chasing.

So here's my Friday challenge:

Pick one thing you've been "preparing" for.

And start it Monday.

Imperfect. Incomplete. In progress.

Because the only way to get good at something is to be bad at it first.

And the only way to learn what works is to try what might not.

Your future self will thank you for starting messy.

Not for waiting perfect.

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The Battle

Said E. Mussa

Kevin Patrick (KP) 🤝

Followers

Posts

Engagements

Likes

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