Growth Marketing | Demand Generation | Acquisition | Performance Marketing

👋 Hi, I’m Samuel!

🎯 I’m a Performance Marketing Manager with a strong background in scaling digital growth for B2B and e-commerce brands across Brazil, Europe, and the US. Over 10 years, I’ve managed multi-channel paid media strategies that drove lead generation, boosted ROI, and opened new international markets.

🚀 Some highlights from my Performance Marketing journey so far:
➜ Managed over $100k in monthly ad spend across Google, Meta, LinkedIn, and Amazon Ads while maintaining an average ROAS of 6+.
➜ Generated over +50k of leads in B2B campaigns with +$10M in revenue growth.
➜ Led and directed teams to launch powerful campaigns that achieved six-figure revenue growth.
➜ Led international expansion campaigns that delivered 100% revenue growth across Portugal, Spain, and the USA.

🛠️ Platforms & tools I work with: Google Ads | Meta Ads | LinkedIn Ads | Amazon Ads | HubSpot | Google Analytics | Looker Studio | Google Tag Manager | ActiveCampaign | SEMRush | Stape.io

🎓 I hold a Master’s in Big Data Applied to Marketing from ESPM, where I focused on combining analytics with creative strategy to drive measurable business results.

💪 Key strengths: Performance Marketing | Lead Generation | Growth Strategy | Campaign Optimization | Paid Media Management | International Expansion | Data Analytics

📍 Currently based in Brazil, working remotely, and open to global opportunities where I can help brands grow smarter and faster through data-driven marketing.

✨ Let’s connect! I’m always open to exchanging ideas, sharing insights, or exploring how I can help your business scale through performance-driven marketing.

Samuel Ribeiro

I help organizations unlock the full strategic value of CRM.

I connect marketing, sales and technology to build scalable CRM architectures that drive measurable business outcomes.

I align cross-functional teams around a unified, predictable workflow. CRM becomes an operating system, not a chaotic dashboard.

My role is strategic. I define the vision, establish priorities, structure governance and ensure that technology follows process, not the other way around.

I lead RevOps, CRM and automation initiatives that accelerate revenue, reduce operational friction and reveal untapped opportunities.

I am also the founder of StemLabs, an academy dedicated to developing high-performance CRM professionals.

My mission is to elevate the CRM maturity of companies in Brazil and prepare them for the next generation of data-driven and AI-enabled operations.

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Samuel Ribeiro

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