Growth Marketing | Demand Generation | Acquisition | Performance Marketing

👋 Hi, I’m Samuel!

🎯 I’m a Performance Marketing Manager with a strong background in scaling digital growth for B2B and e-commerce brands across Brazil, Europe, and the US. Over 10 years, I’ve managed multi-channel paid media strategies that drove lead generation, boosted ROI, and opened new international markets.

🚀 Some highlights from my Performance Marketing journey so far:
➜ Managed over $100k in monthly ad spend across Google, Meta, LinkedIn, and Amazon Ads while maintaining an average ROAS of 6+.
➜ Generated over +50k of leads in B2B campaigns with +$10M in revenue growth.
➜ Led and directed teams to launch powerful campaigns that achieved six-figure revenue growth.
➜ Led international expansion campaigns that delivered 100% revenue growth across Portugal, Spain, and the USA.

🛠️ Platforms & tools I work with: Google Ads | Meta Ads | LinkedIn Ads | Amazon Ads | HubSpot | Google Analytics | Looker Studio | Google Tag Manager | ActiveCampaign | SEMRush | Stape.io

🎓 I hold a Master’s in Big Data Applied to Marketing from ESPM, where I focused on combining analytics with creative strategy to drive measurable business results.

💪 Key strengths: Performance Marketing | Lead Generation | Growth Strategy | Campaign Optimization | Paid Media Management | International Expansion | Data Analytics

📍 Currently based in Brazil, working remotely, and open to global opportunities where I can help brands grow smarter and faster through data-driven marketing.

✨ Let’s connect! I’m always open to exchanging ideas, sharing insights, or exploring how I can help your business scale through performance-driven marketing.

Samuel Ribeiro

Kronos Experience

Lead multidisciplinary teams in Marketing and Performance.
Responsible for Managing Digital Transformation of Companies.
Develop strategic, tactical, and media planning.
Manage Projects and KPIs.
Lead negotiations and bids.
Identify market trends and opportunities.
Create and map personas and customer journeys for automations and marketing campaigns.
Implement new technologies and media formats.
Produce content for digital channels and advertising campaigns.
Manage Customer Experience and Journey.
Conduct audits for continuous improvement and ROI.
Organize and produce events.
Ensure compliance with laws and regulations.
Develop branding strategies.
Facilitate workshops and training for marketing and sales teams.
Manage strategic partnerships and commercial alliances.
Oversee the integration of digital systems and platforms.

Co-Founder

Jellyfish

Plan and manage media campaigns for large global clients, employing advanced resources.
Plan and manage media budgets.
Cultivate dynamic partnerships with clients and media platforms.
Integrate insights between business units.
Lead and oversee the allocation plan of a global team.
Conduct competitive market analyses.
Manage advanced campaigns with expertise, employing advanced resources.
Drive account development and business growth.
Foster continuous professional development of teams under my leadership by promoting training, workshops, and learning opportunities.
Evaluate and implement marketing technologies and tools to optimize campaign execution and measurement.
Develop campaign optimization strategies to maximize ROI.
Monitor and analyze performance metrics for immediate adjustments.
Collaborate with creative teams to ensure campaign cohesion.
Conduct A/B tests to improve campaign efficiency.
Manage performance reports and present results to stakeholders.
Oversee data integration between ad platforms and analytical systems.

Paid Search Director

1M2 Tecnologia

Lead and strategically manage marketing teams.
Develop and implement multichannel marketing strategies.
Increase brand visibility and image through a combination of lead-centered digital and traditional marketing approaches.
Plan and manage social media strategies.
Plan full-funnel B2C/B2B campaigns, focusing on segmentation, ideal channels, and performance metrics.
Plan and manage organic and paid acquisition channels.
Plan and manage digital automations.
Plan and manage the use of influencers.
Enhance brand image and value proposition.
Strategically integrate departments (marketing, technology, commercial, products, innovation), ensuring high-quality and efficient deliverables.
Develop and distribute targeted content, adapting strategies to engage the audience and strengthen brand communication.
Organize and execute promotional events, strengthening branding and boosting lead generation.
Develop strategic relationships with stakeholders.
Represent the company prominently before media and press.
Conduct market research to identify new opportunities.
Develop product launch plans and marketing campaigns.
Oversee the creation and implementation of marketing materials.
Manage internal and external company communications.
Monitor industry trends to keep the company competitive.
Manage brand identity and ensure consistency in all communications.

Marketing Director

STB Student Travel Bureau

IT Mídia

Responsible for the creation and management of B2B and B2C campaigns.
Conducted competitive bidding and management of advertising agencies, production companies, and other suppliers.
Project management across different fronts.
Developed and managed marketing, content, and media plans across various channels and formats.
Managed email marketing, social media, and multi-channel campaigns.
Established relationships with international players and developed projects with national impact.
Crisis management.
Interface with multiple stakeholders and partners.
Developed and managed the project that brought the humanoid Sophia to Brazil, gaining visibility on Fantástico ( Biggest TV Show In Brazil ).
Coordinated regional marketing strategies and alignment with global guidelines.
Monitored performance metrics and analyzed results.
Implemented technological innovations in marketing.
Developed strategic partnerships to expand brand presence in the region.
Planned and executed corporate and promotional events.
Prepared performance reports and presented results to the board.
Supervised SEO and SEM campaigns.
Managed budgets and financial control of campaigns.

Marketing Manager Brazil | Latam 

Reed Exhibitions Alcantara Machado

Leadership of the Marketing Department for the main business fairs in Latin America.
Conduct competitive analysis and market research, identifying opportunities and threats.
Plan and manage brand and product positioning.
Design and foster partnerships with industry and media.
Conduct competitive bidding with advertising agencies, press offices, and other suppliers.
Negotiate and ensure the flawless delivery of campaigns in newspapers, magazines, OOH media, promotional actions, trade, and digital, defining objectives, segmentations, channels, and metrics.
Plan and manage comprehensive B2C/B2B marketing strategies.
Plan and manage multichannel campaigns.
Develop lead-centered digital campaigns.
Define influencers and the scope of each action.
Manage projects efficiently and profitably.
Manage crises.
Lead commercial negotiations.
Implement Strategic Sales Plan.
Coordinate content creation and distribution.
Monitor and optimize campaign performance.
Analyze the ROI of different marketing initiatives.
Develop performance reports and present results to the board.
Oversee the implementation of new marketing technologies.
Collaborate with sales teams to align strategies and objectives.
Manage the marketing department budget.
Promote innovation and continuous improvement in marketing processes.

Marketing Planning Manager 

Tenax Aços Especiais

Implementation and management of the Marketing department.
Brand repositioning according to market needs and differentiation from competitors.
Creation and management of Marketing, Media, Content, Public Relations, and Brand strategies.
Media negotiation.
Development of new product lines, exploring market opportunities and innovation.
Organization of national and international events, from planning to evaluation.
Development and budget management of the Marketing department, including resource allocation and investments.
Planning and execution of multichannel B2C/B2B campaigns.
Management of digital and performance marketing campaigns.
Market analysis and identification of trends and opportunities.
Collaboration with sales teams to align marketing and sales strategies.
Monitoring and optimization of marketing performance metrics.
Implementation of innovative marketing technologies and tools.
Management of strategic partnerships with internal and external stakeholders.
Development of loyalty and customer retention programs.
Supervision of SEO and SEM campaigns.
Conducting satisfaction surveys and analyzing customer feedback.

Marketing Manager

I am a professional with over 15 years of experience in Digital Marketing, specializing in leadership, strategy, branding, performance, innovation, and events. Throughout my career, I have formed and led multidisciplinary teams, developed and implemented strategies for innovation, branding, communication, and media, managed high-performance digital projects and campaigns, and maintained close relationships with clients and partners.

I have worked in various economic sectors, including Technology, Telecommunications, Industry, International Education, Trade Shows, Media, Construction, and Consulting. I have had the opportunity to work in different formats, from startups to global corporations, both in Brazil and abroad.

I hold a postgraduate degree in Business Management and Marketing from ESPM, where I also completed courses in Planning for Branding and Portfolio Creation for Art Directors and Copywriters. At the University of California, I completed an extension in Brand Management. Additionally, I have taken courses in Growth Hacking and Digital Marketing: Social Media, Online Reputation, and SEO at FIAP, Digital Transformation at DIGITAL HOUSE, Crisis Prevention at PMI, Artificial Intelligence Applied to Business at FACULDADE EXAME, and Strategy and Digital Transformation at INSPER.

I have specialized in planning and managing results-oriented campaigns, restructuring brands and processes focused on technological convergence, always with a strategic vision and through humanized leadership. I create personalized solutions to meet the specific needs of each client and have the ability to lead, develop, and motivate high-performance teams.

As a result of this journey, I founded Kronos Experience, a Digital Marketing and events consultancy born from my passion for helping brands achieve their goals in a highly fragmented context. I noticed that many companies underestimate the importance of a solid marketing strategy capable of aligning business objectives with high-performance actions, resulting in lower digital authority and performance compared to their competitors.

At Kronos Experience, we offer a complete portfolio of customized services, including:

- Digital strategy and performance
- Content production and distribution
- User experience
- Event organization
- Training and workshops for marketing and sales teams

Let´s Connect :
www.kronosexperience.com.br
hello@kronosexperience.com.br
+55 11 91414-0321

taplio

The Battle

Samuel Ribeiro

Luís Eduardo Magaldi Paravato (Ele/Él/He)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?