Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

🚀 Growing the world’s best creators and founders | Founder of Amplify | I share everything I know in my weekly newsletter

🚀 Learn more about my 6-week personal branding programme: www.joegannon.co/cohort

Hey I'm Joe, the founder of Amplify, the personal branding agency trusted by global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Chris Williamson, Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz - and many more founders, authors, and thought leaders.

My first role in the creator economy was working with Ali Abdaal for 3 years on his content strategy. Since then, I’ve spent 7+ years building personal brands that position our clients as the go-to expert in their industry.

Want to be next?

My signature course Personal Brand Mastery is the complete playbook we’ve used at Amplify to help clients generate millions in sales, grow audiences into the hundreds of thousands, and become industry leaders… without chasing algorithms or burning out.

I’ve spent the last decade helping ambitious people turn their ideas into influence - and influence into income.

Personal Brand Mastery distills that experience into clear framework and plug-and-play systems so you can:

→ Define your positioning so the right audience instantly gets it
→ Create content that earns trust (and keeps it)
→ Build a brand system that works while you sleep

This isn’t theory. It’s the same process we use with our incredible clients - now available to anyone ready to take control of their reputation, visibility, and demand.

You’ll go from inconsistent posting and unclear positioning to a personal brand that:

→ Represents exactly who you are
→ Positions you as an industry authority
→ Attracts opportunities, clients, and partnerships on repeat

Sound good?

👉 Get access to Personal Brand Mastery: www.joegannon.co/course

🗓️ Join the next cohort of my 6-week programme: www.joegannon.co/cohort

📩 Sign up to my newsletter to grow and monetise your personal brand: joegannon.co/newsletter

🎥 Subscribe to my YouTube to watch the real behind-the-scenes of growing a creator business: youtube.com/@JoeGannon

It's so great to have you here.

Joe Gannon

I never considered I might have ADHD.

But thanks to the internet and other people's openness, I've discovered a really important part of myself.

For years I judged myself and thought I wasn't good enough.

Despite my best intentions, I would end most days:

- Disappointed I didn't do what I said I would
- Frustrated I couldn't get started with some tasks
- Annoyed that some aspects of work felt impossible

In December I had a conversation that brought me to tears.

For the first time I felt seen.

All of these traits that I had labelled as flaws and problems, might actually just be from how my brain works.

Here are some behaviours I've shown consistently:

- Getting lost in time: I'm usually late and don't grasp how long things take. Once I start something, I struggle to stop

- Hyperfocusing: I can get SO locked into something that I forget to eat, drink, or go for a walk. Not sure why, but this always happens at coffee shops

- Needing stimulation: It feels like a minimum amount of stimulus is required to start my engine. Working next to someone or co-working virtually really helps me (body doubling)

- Location swapping: I need to hop around 3-4 locations during a workday - which I used to judge as "my inability to just sit down and work"

- Feeling overwhelmed: My mind constantly races with a million ideas and that can paralyse me. But, if a task excites me, I can make weeks of progress in a day

I haven't got a diagnosis yet, but just accepting this might be true has been so incredibly liberating.

For 28 years, no teacher, family member or friend ever mentioned I might have ADHD.

Only from online content have I started this journey of understanding myself.

Thank you internet. The world feels much lighter 🙏

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 23rd Feb 👉 joegannon.co/cohort

For years I’ve fought against how I naturally work.

This year I finally stopped.

Here are 5 new changes I’ve made for outsized returns:

5. Structure first, creativity second

I used to crave long open days to work.

Even one meeting on the calendar felt like a huge inconvenience.

Now, I realise creativity needs confinement. Without a clear intention for your day, you’ll just get distracted.

4. Pay to reduce friction

If you don’t respect your time, nobody else will. 

Now more than ever I’m spending money to win back time. Whether it’s to free bandwidth or to simply get more rest. It’s always worth it.

Even if it feels uncomfortable, a scarcity mindset can be out-trained with reps.

3. Use body doubling

I first learned about body doubling from Cliff Weitzman.

Cliff is the CEO of Speechify and one of the smartest people I know.

Whenever I needed something from Cliff we’d jump on a Zoom call. He called this “babysitting” where we’d work together in silence until a task was done.

There’s something magical about working with someone that snaps you into focus. 

2. Enjoy your favourite work environments

I used to judge myself for working better at coffee shops.

“Why can’t I work at my desk anymore? Am I not disciplined?”

The truth? I spent 2 years facing a white wall with just my laptop - I've done my time.

Now, I want to make work more enjoyable wherever possible.

There’s nothing wrong with setting yourself up for success and that starts with your environment.

1. Understand the nervous system

For large periods of 2025 I felt like I was in a constant state of fight-or-flight.

I’ve obsessed over self-help content for a decade, yet somehow knew nothing about the nervous system.

Spending a few hours researching how the body works has been a game-changer for me.

May 2026 be the year we operate from more pull.

Constantly pushing to make things happen is a dirty fuel. It works, but it’s not sustainable and will lead to problems eventually.

It's time you and I work together...

🥁🥁🥁 Announcing my next personal branding cohort

- Runs from February 23rd to April 5th
- Limited seats for private teaching
- 12x live sessions taught by me over 6 weeks

Since the last cohort, we've gone through everything to take it to the next level.

Our students loved the first cohort. We made it even better.

This is a 6-week immersive experience with structure, accountability and guidance.

Forget AI slop - learn the fundamentals of growing a personal brand like a world-class creator.

This is for you if:

✅ You’ve built something great and want to educate and inspire the world.
✅ You’re tired of guessing what to post and want clarity and structure.
✅ You want to show up consistently and authentically.
✅ You value community, feedback, and real accountability.

This is NOT for you if:

❌ You’re chasing likes, trends or quick wins.
❌ You’re not willing to experiment with your content.
❌ You’re looking for a done-for-you service.
❌ You don’t want to invest in yourself for 6 weeks.

Seats are limited so everyone gets direct support and attention.
(we’re only doing 4 cohorts this year - the next will be May)

👉 Learn more here: https://bit.ly/463Jnv6

I'm curious. What's your goal for your brand this year?

Let's talk in the comments.

Is this the weirdest way to get a client?

Last year my first LinkedIn Learning course was published.

Unknown to me, Alaska Airlines began featuring it on their in-flight entertainment system.

That's when the emails came flooding in...

"Joe I just watched your course 40,000 feet in the air!"

"Thanks Joe, I just learned about my personal brand as I left Seattle."

I was so confused.

Now over the past month, 3x people have discovered my content on a flight and gone on to be happy students in Personal Brand Mastery 🤯

You can't predict where opportunity comes from.

But you can increase your surface area for luck.

Every time you show up - whether it's a post, a course, a podcast, or a comment - you're creating another chance for serendipity to find you.

You never know what piece of content will do it for you.

And you'll definitely enjoy a few surprises along the way.

Stay tuned for my next course: "high-level" funnels.

(I'll make my own way out for that one 🤣)

taplio

The Battle

Sam Szuchan

Joe Gannon

Followers

Posts

Engagements

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Performance ScoreJoe Gannon's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Szuchan

Joe Gannon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Gannon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Gannon's LinkedIn Performance