Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

taplio

The Battle

Sam Szuchan

Beatrice Gutknecht 🦘

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