NOVOS

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).

Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. 

Technical strategy:
We're an experienced team working with Shopify, Magento, Big Commerce, Woocommerce and headless CMS'. 

Data led execution:
We also provide a wide range of Digital PR tactics to generate a solid, natural stream of backlinks to your domain. 

Check out our incredible case studies here: https://thisisnovos.com/case-studies/

People-led business:
We've grew from 2 people to 40+ in 3 years. In March 2022 we sold the business to the staff to become a people-led business. We put a huge emphasis on culture and supporting the team to grow. Read more on our about us page: https://thisisnovos.com/about-us/ follow my personal blog for more insights into employee ownership and our journey: https://theagnc.co.uk/

Who we partner with:
We focus purely on non-brand growth. Our ideal client is either 
1) a brand who's yet to bring SEO inhouse but wants to grow and scale in line with other channels or
2) a larger brand with SEO in-house but needs additional expertise on how to scale links + content for eCommerce brands. 

Drop me a message if you need any support.

Co-founder & Managing Director

TheLivingHouse

Our mission is to make interior design accessible to everyone.

My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Director/Investor

Forbes Agency Council

Mental Heath Group Leader

I write about my agency experiences and knowledge while also contributing to expert panels.
My profile is here: https://shorturl.at/dfitZ

Member and contributor 

Statement Group Ltd

Umbrella group for current and future brands

Founder

MADE.COM

International SEO manager; leading SEO across 6 markets as a team of 1.

Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. 

Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. 

At the time, oversaw one of the largest SEO eCommerce migration to React Javascript.

After leaving Made.com in-house they became a client of ours at NOVOS
Industry case study available here: https://www.deepcrawl.com/case-studies/made-com/

SEO Manager (International)

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. 

Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

BlueGlass

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. 

Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:
- OKA
- Better Gyms
- Pottery Barn
- JD Sports
- RAC

Our success was highlighted by our work winning Best use of SEO in the Third Sector in the 2015 Search Awards, Best use of SEO in Retail in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.

My day to day responsibilities cover:
- Strategic consulting and support.
- SEO technical consulting and auditing.
- Content gaps, opportunities, strengths and content roadmaps.
- Team management and setting priorities.
- Setting and aligning content marketing efforts with our content manager.
- Outlining Digital PR priorities and objectives with our Digital PR specialists.
- Supporting and prioritising SEO technical actions and roadmaps with our SEO Execs.
- Reporting performance and results to clients.

Additional responsibilities include:
- Data and analysis for sales pitches and proposals.
- General account management duties.
- HR: Team catch ups, recruitment and setting career objectives.
- Budgeting with the team's project manager.
- Leading client meetings and calls.

Head of SEO

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights 

Summary of role: 
- Simplifying large data into actionable roadmaps for clients
- Client reporting and auditing
- Technical SEO recommendations
- Client presentations and communications
- CRO and UX audits and insights

Search Strategist

Kurve Digital Marketing

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.

Produced award winning content - CSS Reel Award for innovation & creativity, a 'Special Kudos' award from CSS Design Award, and an honourable mention from Awwwards.com

Clients:
 Wonga International
 Nutmeg Investment
 Everline
 10MinuteWith
 Voiamo
 Market Invoice

Expertise with: Unbounce, Optimisely, LRT, AWR, GWT, Google Business Apps, Hubspot, Linkdex, Invision, Mockflow and SEMrush.

Paid & Creative Manager

Golley Slater

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Account Executive (Intern)

My agency journey started when I realized I wasn’t being paid my worth. I created over £20m in non-brand growth for the company I worked for

Only to be rewarded with a £2k pay raise.

This changed my career path forever—I knew owning my own business was the only way to be paid my worth (and gain my freedom).

I started with a men's accessories website, which failed…

But taught me the skills I needed to become a successful freelancer.

I was taking so many clients I had to build an agency—which I co-founded with my business partner. But despite our experience, it wasn’t easy…

We’ve built our agency through Brexit, the pandemic, and both ends of the economic cycle. But we pushed through, and built NOVOS to a 40-member team in less than four years…

Which I ended up selling to back our staff while I stayed on as Managing Director.

I used the proceeds to invest in two other agencies, mentor new agency owners…

And even fulfill my dream of building a house in North London (all while becoming a dad).

These days, I’m focused on building my personal brand and transitioning to a coaching role. My goal is to inspire and guide the next generation of agency leaders.

And if that sounds good to you, give me a follow.

Samuel Hurley

Tim Richardson

Founder & Host

Factory

Factory is an AI-first commerce agency for D2C and multichannel brands. We focus on improving conversion, retention and operational efficiency through a mix of strategic thinking, hands-on implementation and practical use of AI.

Co-Founder

We Make Websites

Part of the founding team and responsible for global revenue, growth and strategy. Acquired by the Born Group in 2021. Brands I worked with: Conde Nast, Pangaia, Jigsaw, Levi's, Hasbro, Third Man Records, David Beckham, Toast and Toteme.

Commercial Director

Head of Growth 

Fern Studios

Strategy and digital consultancy across real estate, B2B, finance & CPG. Clients included Innovate SA (VC Fund), Britvic Ireland and Trinity College Dublin.

Strategy Consultant

Goldman Sachs

Goldman Sachs Asset Management - Analyst

Brown Brothers Harriman

Financial Analyst

Citi

Fractional Agency Director | Pod, Newsletter and Events | Small time Angel Investor

My career path has been anything but conventional. I started out in finance at Citigroup, Goldman Sachs and a VC backed start-up accelerator but realised that corporate life was not for me. So, in a fit of creative ambition (or stupidity?), I left finance to start a record label. I spent the next three years cutting my teeth on branding, marketing, eCommerce, distribution and partnerships. But alas, the business failed. So I became a consultant.

I took my corporate and SMB knowledge and spent the next five years applying it as a freelance strategic marketing consultant, working with companies like West Cork Music, Britvic Ireland, and Trinity College Dublin. However, I was destined for agency-land.

In 2016 I joined Shopify Plus agency, We Make Websites, as their first commercial lead. Over the next five and a half years, as Head of Growth then Commercial Director, my focus powered us from £1m to £6.5m and one of the biggest Shopify agencies in the world. Along the way, I advised brands like Pangaia, Toteme, Jigsaw, Toast, Hasbro, This Works, David Beckham and Alessi. After we sold the business in 2021, I cashed my shares and turned my podcast, Your Basket Is Empty (started in 2018), into a solo consulting company that focussed on eCommerce Tech GTM and agency exit strategy. But the thought of starting an agency was always in the back of my mind.

In 2023, I reconnected with Lucy at an industry event. We spent hours discussing the endless CX technology and strategy choices brands face and how to make that process simpler and more effective. And with that, Factory was born in June 2024.

Reframing the way agency leaders think so they can make better decisions 🌿

Half of product discovery is already happening outside your website.

This week’s Offcuts Substack dives into the rise of AI visibility and the new discovery layer forming inside LLM interfaces (ChatGPT being the most widely adopted and obvious use case).

Big stat...

Nearly 40 percent of US shoppers already use LLMs to find products. Forty percent trust those recommendations more than paid search ads - per the recent McKinsey & Company x The Business of Fashion report.

That shift has huge implications for every consumer brand. SEO is no longer enough. AI search and AEO are becoming core revenue channels, not experiments.

To unpack it, I spoke with Chris Kilin, co-founder of glara.ai, about what the data really says, how fast behaviour is changing, and why product-level visibility is about to become one of the most important competitive levers in commerce.

If you want to understand where discovery is heading, this is the only piece of content you should be consuming all week.

Substack link in the comments 👇


#AI #AEO #DigitalStrategy #Ecommerce #FactoryDigital #Offcuts

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