NOVOS

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).

Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. 

Technical strategy:
We're an experienced team working with Shopify, Magento, Big Commerce, Woocommerce and headless CMS'. 

Data led execution:
We also provide a wide range of Digital PR tactics to generate a solid, natural stream of backlinks to your domain. 

Check out our incredible case studies here: https://thisisnovos.com/case-studies/

People-led business:
We've grew from 2 people to 40+ in 3 years. In March 2022 we sold the business to the staff to become a people-led business. We put a huge emphasis on culture and supporting the team to grow. Read more on our about us page: https://thisisnovos.com/about-us/ follow my personal blog for more insights into employee ownership and our journey: https://theagnc.co.uk/

Who we partner with:
We focus purely on non-brand growth. Our ideal client is either 
1) a brand who's yet to bring SEO inhouse but wants to grow and scale in line with other channels or
2) a larger brand with SEO in-house but needs additional expertise on how to scale links + content for eCommerce brands. 

Drop me a message if you need any support.

Co-founder & Managing Director

TheLivingHouse

Our mission is to make interior design accessible to everyone.

My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Director/Investor

Forbes Agency Council

Mental Heath Group Leader

I write about my agency experiences and knowledge while also contributing to expert panels.
My profile is here: https://shorturl.at/dfitZ

Member and contributor 

Statement Group Ltd

Umbrella group for current and future brands

Founder

MADE.COM

International SEO manager; leading SEO across 6 markets as a team of 1.

Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. 

Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. 

At the time, oversaw one of the largest SEO eCommerce migration to React Javascript.

After leaving Made.com in-house they became a client of ours at NOVOS
Industry case study available here: https://www.deepcrawl.com/case-studies/made-com/

SEO Manager (International)

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. 

Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

BlueGlass

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. 

Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:
- OKA
- Better Gyms
- Pottery Barn
- JD Sports
- RAC

Our success was highlighted by our work winning Best use of SEO in the Third Sector in the 2015 Search Awards, Best use of SEO in Retail in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.

My day to day responsibilities cover:
- Strategic consulting and support.
- SEO technical consulting and auditing.
- Content gaps, opportunities, strengths and content roadmaps.
- Team management and setting priorities.
- Setting and aligning content marketing efforts with our content manager.
- Outlining Digital PR priorities and objectives with our Digital PR specialists.
- Supporting and prioritising SEO technical actions and roadmaps with our SEO Execs.
- Reporting performance and results to clients.

Additional responsibilities include:
- Data and analysis for sales pitches and proposals.
- General account management duties.
- HR: Team catch ups, recruitment and setting career objectives.
- Budgeting with the team's project manager.
- Leading client meetings and calls.

Head of SEO

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights 

Summary of role: 
- Simplifying large data into actionable roadmaps for clients
- Client reporting and auditing
- Technical SEO recommendations
- Client presentations and communications
- CRO and UX audits and insights

Search Strategist

Kurve Digital Marketing

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.

Produced award winning content - CSS Reel Award for innovation & creativity, a 'Special Kudos' award from CSS Design Award, and an honourable mention from Awwwards.com

Clients:
 Wonga International
 Nutmeg Investment
 Everline
 10MinuteWith
 Voiamo
 Market Invoice

Expertise with: Unbounce, Optimisely, LRT, AWR, GWT, Google Business Apps, Hubspot, Linkdex, Invision, Mockflow and SEMrush.

Paid & Creative Manager

Golley Slater

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Account Executive (Intern)

My agency journey started when I realized I wasn’t being paid my worth. I created over £20m in non-brand growth for the company I worked for

Only to be rewarded with a £2k pay raise.

This changed my career path forever—I knew owning my own business was the only way to be paid my worth (and gain my freedom).

I started with a men's accessories website, which failed…

But taught me the skills I needed to become a successful freelancer.

I was taking so many clients I had to build an agency—which I co-founded with my business partner. But despite our experience, it wasn’t easy…

We’ve built our agency through Brexit, the pandemic, and both ends of the economic cycle. But we pushed through, and built NOVOS to a 40-member team in less than four years…

Which I ended up selling to back our staff while I stayed on as Managing Director.

I used the proceeds to invest in two other agencies, mentor new agency owners…

And even fulfill my dream of building a house in North London (all while becoming a dad).

These days, I’m focused on building my personal brand and transitioning to a coaching role. My goal is to inspire and guide the next generation of agency leaders.

And if that sounds good to you, give me a follow.

Samuel Hurley

AllStreet Wealth

Financial Planner

Wealth.com

A part time role helping build the brand, share the message, improve the product, create and oversee the advisor council, and run the podcast and webinars.

Head of Community

RLS Wealth

Fee-Only Financial Advisor

Thrivent

Thrivent is a not-for-profit, Fortune 500 financial services membership organization helping more than 2 million members achieve financial security and give back to their communities. Thrivent and its affiliates offer a broad range of financial products and services including life insurance, annuities, mutual funds, disability income insurance and many more. As a not-for-profit organization, Thrivent creates and supports national outreach programs and activities that help congregations, schools, charitable organizations and individuals in need. For more information, visit Thrivent.com.

Financial Associate

Butler Business Consulting Group

The Butler Business Consulting Group is a consulting business designed to serve Indiana companies by offering innovative strategies that support profitable growth. Part of Butler University’s Lacy School of Business, our experienced professionals leverage the University’s resources to help solve business challenges. From strategy to marketing, sales, operations, and financial management, our professional team and subject matter experts work alongside clients to build solutions that have immediate and long term results.

Marketing Analyst

Eli Lilly and Company

Marketing Intern

Butler Business consulting group

Student Analyst

Lumavate

Marketing Analyst Associate

Heartland community church

Finance Intern

Williams-Manny Inc.

Marketing and Finance Intern

Top 100 Advisor By Investopedia. Helping 30-50 year old Business Owners and Those With Equity Comp Build Wealth 💰. Co-Founder & Financial Planner at AllStreet Wealth. Head of Community at Wealth.com

Hey there!

My name is Thomas Kopelman. I am the Co-Founder of AllStreet Wealth, a financial planning firm for very high income 30-50 year old entrepreneurs and those with equity comp. I am also a:

- Blogger (thomaskopelman.com)
- Content Creator (podcast: The Long Game Podcast)
- Entrepreneur (Own AllStreet Academy and AllStreet Wealth)
- Top 100 Advisor By Investopedia in 2022 and 2023
- 2023 Young Advisor To Watch
- Top 23 Millennial Financial Advisor by Business Insider

For way too long, this age demographic has been neglected by the financial services industry. There are a large number of high income earners in my generation that are craving good, quality financial planning. That is what we are here for.

Let’s face it, life in your 20’s, 30’s, and 40’s can be hard. You have Multiple jobs, student loans, marriage, kids, a new 🏡 , starting a business, paying for education for your kids, etc. Juggling all of that is enough let alone figuring out how to accomplish it financially. You don’t have the time nor do you want to have to learn about taxes, investing, equity compensation, estate planning, the best accounts to use, etc. Your time is best spent doing what you love!

That is why I am here, to help you figure out how to use your resources to live the life you want. Isn't that the goal? To live the life you have dreamed of?

At AllStreet Wealth, we help our clients move beyond the surface level goals they think they want and determine the lives they truly want to live. Our goal is to help our clients live fulfilled lives by identifying what is enough, building a plan that takes them in this direction, and keeping them on track when things change.

We meet our clients where they are in life and show them the intersection between 'personal' and 'finance' so they can ultimately live the life they want.

If you want to learn more:

https://www.allstreetwealth.com/thomas

Thomas Kopelman

Yeah… the markets may be getting crushed

But we couldn’t be having a better day over here

Nora Ryan Kopelman is officially here and she couldn’t be cuter

Financial Planner Helping 30-50 year old Business Owners and Those With Equity Comp Build Wealth 💰. Co-Founder at AllStreet Wealth. Head of Community at Wealth.com

No alternative text description for this image

2025 has been an incredible year for us at AllStreet Wealth  

Here’s a quick recap of 2025:
- 65 new clients added
- 14 clients off boarded who weren’t great long term fits 
- 3 new clients signed already for 2026 with 10+ prospects on the calendar for Jan
- AUM growth from just under $20mil to $64m

In 2024, we did about $750k in revenue

Our goal this year was:
- low goal: $1mil
- mid goal: $1.25mil 
- stretch goal: $1.5mil

With a ton of hard work, we crushed $1.5mil this year 

And are hoping to get to $2mil next year (ARR of $1.8mil right now) 

It’s wild how efficient a team of an enrolled agent (he’s also a licensed financial advisor), director of ops, and a lead financial planner can be when we are all in our area of excellence

Let’s keep building!

There are six weeks left in 2025

If you haven't started yet, this means it's time to make end of year tax & financial planning moves

Now, you may be wondering, “what strategies I should be considering?”

While not everything will apply to your unique situation, I want to share 20 moves to consider that can have a huge impact on your financial future:

Max out your 401(k), 403(b), 457, etc Max out your HSA Max out your Roth IRA (*you have until the tax filing deadline for this one) Max out your 529 p

Open article: Tax Moves to Make Before December 31st by Thomas Kopelman • 2 min read

Advisors underestimate how much being in the wrong seat holds them back

Mark Cecchini, CFP® and I talk about:

• Lead advisor vs planner roles
• Why some people burn out
• How to build your own brand
• What actually moves the needle in 2025 (& beyond)

New episode is live

Great one for anyone early in their career:

You’ve heard people talk about moving to Florida or Texas to save on taxes

But Puerto Rico is a completely different conversation

In today's new episode, Wesley Gray, Ph.D. walks through:

• Why some high earners cut their tax bill by hundreds of thousands
• The residency rules people get wrong
• What life in Puerto Rico is really like

Great breakdown from someone who’s lived it for years

Insurance is crucial to your success financially

But most people I come across make the same, huge mistakes

I want to help you make the best decisions for you and your family

So here are 5 common insurance mistakes I see + how to avoid them:

1) Focusing on small dollar risks For most people with wealth, the goal of insurance is to protect you against the biggest risks and the largest outla

Open article: 5 Common Insurance Mistakes (& How to Avoid Them) by Thomas Kopelman • 3 min read

5 Common Insurance Mistakes (& How to Avoid Them)

Most people are their own worst enemy when it comes to investing

There’s a reason the market averaged just under 8% from 2001-2020 yet the average investor averaged under 3%

Becoming more educated leads to better investing

Here are 8 charts to help you become a better investor:

1) Odds of stock market positive returns (by time frame) I see 2 types of people often: The person who views the market as gambling The person who thi

Open article: 8 Visuals That Will Make You a Better Investor by Thomas Kopelman • 4 min read

8 Visuals That Will Make You a Better Investor

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Samuel Hurley

Thomas Kopelman

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The Battle

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