See links in the bio for newsletter and substack content on organic eCommerce growth.

My career began at a startup SEO agency, where I was the first in-house employee and helped scale it to a team of 10 (as much as a graduate can help, that is). The agency expanded its services too rapidly with an undersized team, which led to its decline. I gained exposure to various digital marketing channels, including managing the paid account for our second-largest client.

This agency was sold to another agency. Here, I learned the importance of connecting all elements of SEO into an overall strategy. I also saw firsthand how toxic culture and poor leadership can cause an agency to fail—an experience that shaped my career. The agency's reputation was so damaged that it had to rebrand. However, I met my current business partner, Antonio, during this time (Although we only worked together for about 6–8 months, he stuck around like a pungent smell you can't un-smell). Five years later, this agency's ethics were called into question when they directly copied our NOVOS proposition (I know!).

MADE.com
I moved in-house to MADE.com during its peak growth period. As the sole SEO managing all five markets, I inherited a declining channel after a failed A/B test on a major product category. Over two years, I generated over £20 million in non-brand growth. I also supported MADE through what was, at the time, the largest headless migration in Europe (as far as I’m aware).

Despite this success, I was offered only a £1,500 pay rise. After speaking with all the leading SEO agencies at the time, I knew there was a gap in the SEO market for this niche eCom knowledge.

NOVOS
After a failed attempt at launching a men's accessories website, Antonio and I pivoted to statement.digital. In March 2019 we rebranded to NOVOS and hired our first employee. By the end of this first year, NOVOS had grown to a team of 8. The following year, we doubled to 16, and the year after that, we reached 40.

In early 2022, Antonio and I sold NOVOS to our staff through an Employee Ownership model.

The Living House
In 2023, I invested in The Living House, an interior design studio. I own 20% and support the business's marketing and operations.

NOVOS 2.0
At the beginning of 2024, we launched NOVOS 2.0—a new strategy and direction for the agency. We're still focused on eCommerce but leaning more into our "Organic" expertise. The eCommerce industry is far too focused on short-term paid media for growth, and this is a problem we're aiming to solve with NOVOS 2.0.

If you have made it this far, well done

Samuel Hurley

Dibloom Academy

Dibloom is a content academy that is growing Ukrainian A-player creators and writers for the global tech industry.

My mission is to share all the experience and knowledge I have gained during my content marketing career. This will be my contribution to helping talented Ukrainian writers have all the knowledge they need for high-performing work in the most impactful tech companies worldwide.

Founder & Teacher

Cognism

Freelance Writer

TheWays

Mentoring talented B2B writers to grow, achieve their goals and deliver extraordinary results for their clients and employers 🌱

Mentor

Kaspr

Leads.io

DashDevs LLC

DashDevs LLC is a leading software development agency specializing in innovative fintech solutions. Since 2012, DashDevs has successfully brought numerous fintech ideas to life through exceptional product development expertise.

As a Content Lead at DashDevs, I:

- Led a Scrum-based team of content writers to deliver high-quality content consistently.
- Developed and executed content strategies for the company blog, social media platforms, and website commercial pages.
- Grew LinkedIn community by creating expert content for the company page and editing content for the personal pages of company leaders.
- Wrote and edited numerous articles on complex fintech technologies tailored for a business audience.
- Ensured consistent, high-quality content publishing, leading to the overachievement of SEO goals for the year.

Content Lead

aqua cloud

- Developed and implemented content strategy for a blog, social media, website commercial pages, lead magnets and PR articles
- Grew Linkedin, Twitter and Reddit communities through creating expert content
- Coordinated the team of content creators, SEO specialists, designers, developers, and translators using Scrum (in-house and freelancers)
- Built task tracking process in Clickup/Notion and localization process in Crowdin/Smartcat
- Reached lead generation goals and tightly communicated with product and sales teams to improve funnel performance

Content Distribution Manager

EPAM Systems

Redwerk

Redwerk is a Ukraine-based software development agency providing IT services for businesses the world over.

At Redwerk, I managed all the social media communication of the company in accordance with the objectives:
- Increasing customer brand awareness
- Nurturing existing clients and leads
- B2B lead generation
- Increasing HR brand awareness

My responsibilities included:
- Developing, implementing, and updating social media strategy 
- Content plan creation
- English copywriting and editing
- Coordinating visual content creation, writing technical tasks to a designer, creating quick content using Photoshop, Canva, Crello, Inshot, Mojo 
- Increasing blog traffic through work with Facebook, Linkedin, Reddit, Quora, Slack, and other communities
- Personal brands growing
- Facebook and Linkedin targeting (acquisition and remarketing campaigns)
- Social selling

Social Media Marketing Manager

Young Folks LV

- Marketing team management
- Editing
- Writing
- Mentoring Junior writers (teenagers)
- Event management
- Social Media Marketing

Achievements:
- Built project and brand strategy, created a marketing plan, and successfully
implemented it with a team
- Built a system to manage 50 creators-volunteers
- Negotiated over sponsoring the project and met the grant objectives

Media Project Manager

У контент-маркетингу та ІТ-копірайтингу я вже понад 8 років. І я дуже добре знаю цього слона в кімнаті, коли тексти виглядають норм, але команда й менеджери відчувають: 

❌ тексти не дають того бізнес-результату, якого ми очікували.

Мій підхід завжди про поєднання двох світів:
👉 бізнес-цілей компанії, які має виконувати контент
👉 психології читача, чию увагу потрібно привернути і чию довіру потрібно завоювати.

Я навчаю контент-команди мислити цими категоріями. Щоб райтери не лише писали гарні тексти, а й розуміли, яку роль цей текст грає у воронці продажів, і які рішення допомагає ухвалити потенційному клієнту.

Що я роблю для компаній:

✨ Навчаю ІТ-копірайтерів мислити бізнес-цілями, а не лише словами.
✨ Допомагаю командам писати тексти, які чітко відповідають на запитання та сумніви клієнтів.
✨ Навчаю писати тексти з урахуванням психологічних тригерів аудиторії.
✨ Треную райтерів по всіх форматах контенту — від рекламних креативів до ebooks.
✨ Створюю і проводжу авторські воркшопи під потреби і челенджі окремих команд.
✨ Пояснюю райтерам різницю між B2B і B2C мисленням читача.
✨ Допомагаю копірайтерам знаходити тон голосу, яким говорить цільова аудиторія.
✨ Показую, як зробити складні технічні теми зрозумілими для бізнес-читачів.
✨ Вчу розпізнавати, що саме спонукає читача рухатися далі у воронці.
✨ Допомагаю уникати води й кліше, які відштовхують читача.
✨ Вчу райтерів робити глибокий рісьорч, фактчекінг та інтервєювати експертів. 
✨ Консультую з побудови B2B-контент-стратегії під ваші цілі.

Я люблю момент, коли райтери починають дивитися на тексти очима бізнесу і цільової аудиторії одночасно. Тоді компанії починають отримувати зовсім інший рівень результатів від контенту.

📩 Відкрита до співпраці з ІТ-компаніями: навчання команд, аудит вашого контенту, аудит контент-процесів і мотивації райтерів, побудова контент-стратегій.

Tania Zhydkova

🧠 My hot takes for content marketing in 2026:

1/ Nobody reads past the first paragraph anymore because AI already summarized it. Lead with your actual answer OR with empathetic pain point description in sentence one.

2/ Every content marketer needs to understand design now. Not making things pretty but knowing when something feels wrong versus when it delights people. AI can't do that yet.

3/ Content collaboration with customers is underused. Your best customers have better stories than your marketing team could ever write.

4/ Generic content is finally getting punished. And it makes the internet better for all of us.

5/ Anonymous content doesn't work anymore. Buyers want to hear from actual people who do the work, not from your brand page.

6/ Original research and personal experience are the only things AI can't replicate. 

7/ If your content could have been written by anyone, it will be ignored by everyone.

8/ A thoughtful written piece that solves a real problem always beats a flashy quiz that teaches nothing.

9/ Most companies publish too much and update too little. 

10/ Employees with authentic voices are your actual distribution channel now. Personal LinkedIn pages get far more reach than your company page and everyone knows it but a few want to admit it.

That's what I'm seeing in content marketing right now. What’s your take?

Senior Content Writer @ YouScan | Career mentor for writers & Founder Dibloom Academy 🇺🇦 | Content Marketing & AI Content Innovations Geek

Sometimes… I have this problem.

I am staring at the blank Google Doc page and freeze.

Writer’s block… 

Those who’ve dealt with it know that it’s not a joke. Writer’s block is a hard struggle filled with anxiety and self-deprecation.

You know how it is. Everyone wants fresh, engaging content all the time, and even experienced writers hit that wall sometimes. 

However, having navigated through this challenge myself, I’ve discovered a strategy that helps reignite that creative spark and keep a steady flow of content.

I am happy to share it with you, and I hope it will help someone 🙏

So here is what works for me:

→ Don’t underestimate the power of taking a step back and allow time for reflection. 

Over the years, I’ve learned that most of my best ideas don’t come when staring at the computer screen but when I’m out for a walk, doing my chores or taking the shower. 

It's weird how giving your brain a break lets all these random thoughts bubble up and suddenly connect in ways you didn't expect.

💡 Bonus tip:

Keep a Voice Memos app at the top of your phone's home screen to ensure no idea gets lost in the transition from reflection to action.

Writer's block sucks, but it's temporary. Usually it means your brain's just getting ready for the next big idea.

I'm curious, what's your trick for beating the writer's block?

taplio

The Battle

Samuel Hurley

Tania Zhydkova

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taplio

The Battle

Samuel Hurley

Tania Zhydkova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tania Zhydkova's LinkedIn Performance

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Performance ScoreTania Zhydkova's LinkedIn Performance