See links in the bio for newsletter and substack content on organic eCommerce growth.

My career began at a startup SEO agency, where I was the first in-house employee and helped scale it to a team of 10 (as much as a graduate can help, that is). The agency expanded its services too rapidly with an undersized team, which led to its decline. I gained exposure to various digital marketing channels, including managing the paid account for our second-largest client.

This agency was sold to another agency. Here, I learned the importance of connecting all elements of SEO into an overall strategy. I also saw firsthand how toxic culture and poor leadership can cause an agency to fail—an experience that shaped my career. The agency's reputation was so damaged that it had to rebrand. However, I met my current business partner, Antonio, during this time (Although we only worked together for about 6–8 months, he stuck around like a pungent smell you can't un-smell). Five years later, this agency's ethics were called into question when they directly copied our NOVOS proposition (I know!).

MADE.com
I moved in-house to MADE.com during its peak growth period. As the sole SEO managing all five markets, I inherited a declining channel after a failed A/B test on a major product category. Over two years, I generated over £20 million in non-brand growth. I also supported MADE through what was, at the time, the largest headless migration in Europe (as far as I’m aware).

Despite this success, I was offered only a £1,500 pay rise. After speaking with all the leading SEO agencies at the time, I knew there was a gap in the SEO market for this niche eCom knowledge.

NOVOS
After a failed attempt at launching a men's accessories website, Antonio and I pivoted to statement.digital. In March 2019 we rebranded to NOVOS and hired our first employee. By the end of this first year, NOVOS had grown to a team of 8. The following year, we doubled to 16, and the year after that, we reached 40.

In early 2022, Antonio and I sold NOVOS to our staff through an Employee Ownership model.

The Living House
In 2023, I invested in The Living House, an interior design studio. I own 20% and support the business's marketing and operations.

NOVOS 2.0
At the beginning of 2024, we launched NOVOS 2.0—a new strategy and direction for the agency. We're still focused on eCommerce but leaning more into our "Organic" expertise. The eCommerce industry is far too focused on short-term paid media for growth, and this is a problem we're aiming to solve with NOVOS 2.0.

If you have made it this far, well done

Samuel Hurley

Dibloom Academy

Dibloom is a content academy that is growing Ukrainian A-player creators and writers for the global tech industry.

My mission is to share all the experience and knowledge I have gained during my content marketing career. This will be my contribution to helping talented Ukrainian writers have all the knowledge they need for high-performing work in the most impactful tech companies worldwide.

Founder & Teacher

Cognism

Freelance Writer

TheWays

Mentoring talented B2B writers to grow, achieve their goals and deliver extraordinary results for their clients and employers 🌱

Mentor

Kaspr

Leads.io

DashDevs LLC

DashDevs LLC is a leading software development agency specializing in innovative fintech solutions. Since 2012, DashDevs has successfully brought numerous fintech ideas to life through exceptional product development expertise.

As a Content Lead at DashDevs, I:

- Led a Scrum-based team of content writers to deliver high-quality content consistently.
- Developed and executed content strategies for the company blog, social media platforms, and website commercial pages.
- Grew LinkedIn community by creating expert content for the company page and editing content for the personal pages of company leaders.
- Wrote and edited numerous articles on complex fintech technologies tailored for a business audience.
- Ensured consistent, high-quality content publishing, leading to the overachievement of SEO goals for the year.

Content Lead

aqua cloud

- Developed and implemented content strategy for a blog, social media, website commercial pages, lead magnets and PR articles
- Grew Linkedin, Twitter and Reddit communities through creating expert content
- Coordinated the team of content creators, SEO specialists, designers, developers, and translators using Scrum (in-house and freelancers)
- Built task tracking process in Clickup/Notion and localization process in Crowdin/Smartcat
- Reached lead generation goals and tightly communicated with product and sales teams to improve funnel performance

Content Distribution Manager

EPAM Systems

Redwerk

Redwerk is a Ukraine-based software development agency providing IT services for businesses the world over.

At Redwerk, I managed all the social media communication of the company in accordance with the objectives:
- Increasing customer brand awareness
- Nurturing existing clients and leads
- B2B lead generation
- Increasing HR brand awareness

My responsibilities included:
- Developing, implementing, and updating social media strategy 
- Content plan creation
- English copywriting and editing
- Coordinating visual content creation, writing technical tasks to a designer, creating quick content using Photoshop, Canva, Crello, Inshot, Mojo 
- Increasing blog traffic through work with Facebook, Linkedin, Reddit, Quora, Slack, and other communities
- Personal brands growing
- Facebook and Linkedin targeting (acquisition and remarketing campaigns)
- Social selling

Social Media Marketing Manager

Young Folks LV

- Marketing team management
- Editing
- Writing
- Mentoring Junior writers (teenagers)
- Event management
- Social Media Marketing

Achievements:
- Built project and brand strategy, created a marketing plan, and successfully
implemented it with a team
- Built a system to manage 50 creators-volunteers
- Negotiated over sponsoring the project and met the grant objectives

Media Project Manager

У контент-маркетингу та ІТ-копірайтингу я вже понад 8 років. І я дуже добре знаю цього слона в кімнаті, коли тексти виглядають норм, але команда й менеджери відчувають: 

❌ тексти не дають того бізнес-результату, якого ми очікували.

Мій підхід завжди про поєднання двох світів:
👉 бізнес-цілей компанії, які має виконувати контент
👉 психології читача, чию увагу потрібно привернути і чию довіру потрібно завоювати.

Я навчаю контент-команди мислити цими категоріями. Щоб райтери не лише писали гарні тексти, а й розуміли, яку роль цей текст грає у воронці продажів, і які рішення допомагає ухвалити потенційному клієнту.

Що я роблю для компаній:

✨ Навчаю ІТ-копірайтерів мислити бізнес-цілями, а не лише словами.
✨ Допомагаю командам писати тексти, які чітко відповідають на запитання та сумніви клієнтів.
✨ Навчаю писати тексти з урахуванням психологічних тригерів аудиторії.
✨ Треную райтерів по всіх форматах контенту — від рекламних креативів до ebooks.
✨ Створюю і проводжу авторські воркшопи під потреби і челенджі окремих команд.
✨ Пояснюю райтерам різницю між B2B і B2C мисленням читача.
✨ Допомагаю копірайтерам знаходити тон голосу, яким говорить цільова аудиторія.
✨ Показую, як зробити складні технічні теми зрозумілими для бізнес-читачів.
✨ Вчу розпізнавати, що саме спонукає читача рухатися далі у воронці.
✨ Допомагаю уникати води й кліше, які відштовхують читача.
✨ Вчу райтерів робити глибокий рісьорч, фактчекінг та інтервєювати експертів. 
✨ Консультую з побудови B2B-контент-стратегії під ваші цілі.

Я люблю момент, коли райтери починають дивитися на тексти очима бізнесу і цільової аудиторії одночасно. Тоді компанії починають отримувати зовсім інший рівень результатів від контенту.

📩 Відкрита до співпраці з ІТ-компаніями: навчання команд, аудит вашого контенту, аудит контент-процесів і мотивації райтерів, побудова контент-стратегій.

Tania Zhydkova

Today was my first day in a new position as Senior Content Writer at YouScan Social Listening ✨!

YouScan’s mission is to help companies listen to their customers and improve. To achieve this, the team is building world's smartest social listening product for marketing research and reputation management.

As a Senior Content Writer, I'm responsible for making sure every word we publish serves this important mission.💚

Senior Content Writer @ YouScan | Career mentor for Ukrainian writers | Founder Dibloom Academy 🇺🇦

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The Battle

Samuel Hurley

Tania Zhydkova

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taplio

The Battle

Samuel Hurley

Tania Zhydkova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tania Zhydkova's LinkedIn Performance

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