See links in the bio for newsletter and substack content on organic eCommerce growth.

My career began at a startup SEO agency, where I was the first in-house employee and helped scale it to a team of 10 (as much as a graduate can help, that is). The agency expanded its services too rapidly with an undersized team, which led to its decline. I gained exposure to various digital marketing channels, including managing the paid account for our second-largest client.

This agency was sold to another agency. Here, I learned the importance of connecting all elements of SEO into an overall strategy. I also saw firsthand how toxic culture and poor leadership can cause an agency to fail—an experience that shaped my career. The agency's reputation was so damaged that it had to rebrand. However, I met my current business partner, Antonio, during this time (Although we only worked together for about 6–8 months, he stuck around like a pungent smell you can't un-smell). Five years later, this agency's ethics were called into question when they directly copied our NOVOS proposition (I know!).

MADE.com
I moved in-house to MADE.com during its peak growth period. As the sole SEO managing all five markets, I inherited a declining channel after a failed A/B test on a major product category. Over two years, I generated over £20 million in non-brand growth. I also supported MADE through what was, at the time, the largest headless migration in Europe (as far as I’m aware).

Despite this success, I was offered only a £1,500 pay rise. After speaking with all the leading SEO agencies at the time, I knew there was a gap in the SEO market for this niche eCom knowledge.

NOVOS
After a failed attempt at launching a men's accessories website, Antonio and I pivoted to statement.digital. In March 2019 we rebranded to NOVOS and hired our first employee. By the end of this first year, NOVOS had grown to a team of 8. The following year, we doubled to 16, and the year after that, we reached 40.

In early 2022, Antonio and I sold NOVOS to our staff through an Employee Ownership model.

The Living House
In 2023, I invested in The Living House, an interior design studio. I own 20% and support the business's marketing and operations.

NOVOS 2.0
At the beginning of 2024, we launched NOVOS 2.0—a new strategy and direction for the agency. We're still focused on eCommerce but leaning more into our "Organic" expertise. The eCommerce industry is far too focused on short-term paid media for growth, and this is a problem we're aiming to solve with NOVOS 2.0.

If you have made it this far, well done

Samuel Hurley

Ghostwriting that brings tangible ROI | Warming leads up for you in 30 days

30%-50% more leads and revenue | Outreach and Ghostwriting that bring tangible ROI | Favikon Top 15 Rising Star Worldwide

In August 2023, I made a decision that changed everything.

I bet on myself.
And I went all in on building a personal brand.

Here’s what happened in just 14 months:

→ 24.5K followers
→ 2M+ impressions
→ 50+ warm leads in a single month
→ $2.5M+ ARR generated for clients
→ A powerful network built from scratch

Now I help you do the same.

Whether you're a freelancer, personal branding strategist, creator, coach, or B2B founder—if you're ready to stop being the internet’s best-kept secret...

I’ve got you.

Here’s how we make your brand unmissable:

➜ Done For You
Done-for-you LinkedIn content + strategy + outreach.
We turn your profile into a lead magnet and book you sales calls on autopilot.

➜ 1:1 Coaching
High-touch, custom coaching to build your brand, clarify your offer, and turn your visibility into real revenue.
You get my brain, my strategy, and my no-BS feedback.

Ready to build the kind of brand that drives revenue, not just likes?

Head to the Featured section to book a call.
Let’s build your breakout year. Together.

 - Priyadarshni

Priyadarshni Bishnoi

We’re doomed. Really.
Yesterday, I posted a liner along with the starting a new position graphic on here. 

No, I wasn’t starting a new position.

And yet, 90% of the comments were people congratulating me. 

Uhhh.. thanks? For nothing. 

I can’t fathom how hard it is to actually read the post and then respond. 

Everyone’s in a rush to hit their daily comment quota - some through linkedin comment suggestions and mostly through ChatGPT or any other LLM. 

It shows, y’all. 

No one’s losing anything if they don’t engage. 
But if you do.. the least you can do is know what you’re engaging with. 

Blows my mind. 🤯

Founder, Shivaya Soulutions | Full-funnel inbound + outbound systems | LinkedIn, Instagram, Email & Websites | Trusted by 50+ global brands | Favikon Top 15 Rising Star Worldwide

18 months ago I'd have called BS if you told me I'd: 

- Quit my 9-5
- Get out of depression
- Work with people across the globe
- Bet on myself and launch my business 
- Work from the mountains and beaches
- Help my clients make $2.5bn+ in revenue
- Get out of a 9 year long toxic relationship
- Live solo in a quaint little town in the mountains
- Lose 14 kgs and hit my 30s feeling the most confident

In fact 18 months ago i was still stuck in an abusive relationship, 
a 9-5 job that sucked the soul out of me, 
dreaming of money, happiness and comfort

→But with no hope if I were being realistic (But I'm delulu and you know it)

So I started posted on LinkedIn
- With no idea what personal branding was
- With no sales experience
- With 0 followers 

→ But with a desperation to get out of the rut I was in

Ever since, my life has been unrecognisable in a bloody brilliant way: 
- Became top 15 rising stars worldwide (Favikon)
- Clients making 8-9 figures working with me
- Hired a team that I freaking love to death
- Expansion to multichannel growth services
- Improved relationship with my folks
- Making 10x my corporate salary
- Healed and hopeful about love 
- Travelling almost every month
- Happier and healthier

So my message for you today is: 
→ Your dreams aren't too big. 

You gotta be: 
1. DELUSIONAL AF
2. OBSESSED with no plan B

Go all in. 
It'll happen.

I’m excited to announce that no one’s making it out alive. 

You do you!

My team is fully remote and that means

1. I have the freedom to start and end my work whenever 
2. I can go to the gym at 4pm or 11am. (I swing a lot)
3. I can go to get a facial at 11am on a Tuesday. 
4. I can cafe hop at 1pm on a random weekday

I trust my team as adults and don’t have to stress about micromanaging them.

I’ve hired right, so time and location are never an issue as long as the results are phenomenal. 

I don’t have to take permission to design my life and work just as my heart wants. 

I don’t believe in work-life balance.
I believe in life-work balance. 

Life first. Always. 

And work shouldn’t anyway be taking away from your life, now should it? 

Post inspired by - Jake White (unable to tag him)

“I’m not interested.”
“I don’t have budget.”
“I’m already working with someone.”
“I don’t have time.”

If these messages make you spiral, overexplain, or quietly ghost the lead…
you’re not bad at sales.
You’re just winging it.

And winging it costs money.

So I’m opening a 6-week Personal Branding + Appointment Setting cohort inside The Demand Room.

Low ticket. Small room.

What we’re doing inside →

Personal branding that makes people take you seriously
→ before you ever open your DMs

Outreach scripts I actually use
→ conversations that don’t feel slimy or scripted

Objection handling, properly
→ budget
→ interest
→ timing
→ “already working with someone”

Weekly live masterclasses with me
→ real examples
→ real breakdowns
→ real-time feedback

Content modules you implement the same week
→ not someday when life slows down

Capped at 15 people
→ because I’m not here to babysit 100 silent squares

If you’re a coach, consultant, founder, or service provider who’s tired of good conversations going nowhere, this is your room.

Comment TDR or DM it for details.

P.S. I do take 1:1 mentorship too.. but only 2 a month. You can join the waitlist for it if you want that instead. It’s a month long programme with weekly 1:1s.

I lost a client last year because of LinkedIn.
I read a post by Jasmin Alić today and it mirrored something that happened in my work. 

One of my client’s LinkedIn accounts was restricted and flagged for “automated activity.” There was no automation involved. No third-party tools. No extensions. No assistants accessing the account. Everything was handled manually and cautiously.

Still, the restriction happened.

What followed was worse than the restriction itself. The client assumed the issue came from my side. From how the account was being handled. From something I must have done wrong. That assumption cost me the relationship.

I couldn’t prove otherwise. LinkedIn didn’t provide details. There was no clear explanation, no breakdown of activity, no way to demonstrate that the account had been managed correctly. From the client’s perspective, something went wrong under my watch, and that was enough.

This is what doesn’t get discussed enough in polite product updates. When LinkedIn flags an account without clarity, the damage doesn’t stop at the account holder. It spills outward. Consultants lose trust. Agencies lose clients. Professionals lose credibility through no fault of their own.

LinkedIn actively encourages people to build businesses here. Use the platform seriously. Show up consistently. Engage. Respond. Treat it as part of your revenue infrastructure. Many professionals do exactly that and structure their work around it.

When an account is suddenly restricted without transparent reasoning, the platform becomes a liability instead of an asset.

What makes this harder to accept is that LinkedIn has full visibility into account behaviour. Login history, connected tools, usage patterns, all of it. Yet the burden of explanation gets pushed onto users and consultants who have no access to that data and no way to defend their work.

This doesn’t just affect large creators. It affects service providers, founders, consultants, and small teams who rely on LinkedIn for credibility and client acquisition. A single unexplained restriction can undo months of trust building.

Jasmin is right to call this out publicly. Quiet support tickets and generic responses haven’t solved it.

Tagging you here because this is a systemic issue, not a one-off complaint.

Ryan Roslansky

People are not asking for exceptions. They are asking for transparency, consistency, and accountability. If LinkedIn wants professionals to keep building here, the platform needs to stop putting their livelihoods and reputations at risk without explanation.

I’m just starting. Revenue is $0. 
I want to hire an appointment setting agency. 

AT PAY-PER-CLOSE/COMMISSION MODEL 

Sir, you have zero revenue.
Zero.
And you want me to get you clients…
on a pay-per-close basis?

So let me get this straight.

You want me to:
Find your leads,
Write your copy,
Build your pipeline,
Book your calls,
Train your prospects to trust you,

Then pray you remember how to close.
And only then do I get paid?

What a steal.
For you.

Do I also get paid in “exposure”?

Sir, I’m not Jesus.
I don’t work miracles for free.

You don’t need an appointment setter.
You need a business model, a sales process, and possibly a reality check.

No alternative text description for this image

It’s been 2.5 years since I deactivated Instagram and Facebook.
Yes, I do branding and marketing for a living. I know the irony.

But staying off socials gave me something I didn’t know I was starving for:
bandwidth. Focus. Peace.

I’ve grown 10x more in the last few years than I did in the previous decade.
I built and scaled my business on LinkedIn.
I stopped comparing my real life to someone else’s highlight reel.

I know myself.
Doom scrolling messed with my head.
Seeing people's barely 5% of curated flashy lives made me question mine.

Stepping away helped me retrain my brain and focus on what actually matters.

This year, I’m coming back to Instagram.

Only to show up as the face of my brand while my team runs the machine.

My focus this year is clear:

↳ Grow Shivaya Soulutions the calm, sustainable way
↳ Scale our Instagram marketing, personal branding, and lead gen work
↳ Train my team better and build systems that don’t depend on me
↳ Slowly move toward full delegation 3 years down the line
↳ Work 4-5 hours a day, not my entire damn life
↳ Travel more
↳ Host more workshops
↳ Feel strong, grounded, and at peace in my body and mind

I’m building a business that supports the life I actually want.

And honestly?
That shift alone has changed everything.

I've seen my coaching clients go from making $300/m to $3k+/m 
Some even upwards of $8k-$10k

And nothing makes me feel prouder of them. 

I say this time and again. You can buy multiples courses.
Enroll in endless cohorts. Get yourself Hormozi level mentors. 
Nothing works until you do. 

And this is why I am very bullish on weekly tasks. 
I need to be able to see that you're actually doing the work. 
And that when you get mentored by me, you get actual returns. 

I've had limited 1:1 clients in the past 4 months because of bandwidth contraints.
And so, I am launching a 15 people cohort that starts on Feb 3. 

In this we'll cover : 
Content for personal branding 
Engagement strategies 
Outreach (organic and with scripts)
Sales psychology (with call closing scripts) to help you close leads

It's 6 week long and incredibly low ticket. 

DM me "COHORT" and let's take you to your dream monthly earnings. (I'm keeping this cohort specifically for us Indian as a way of giving back to the country that I owe a lot to)

2 years ago, I was broke.
Living alone in a rented place in Delhi.

I was working 9–5
At a job that paid $10k a year.
Fresh out of a 9-year-long relationship.

Depressed, but also healing.
Exhausted, but also hopeful.

I was a walking paradox.

I knew I wanted to do something of my own.

So I gave myself 6 months.

I started building my personal branding business after work.

By month five, I put my papers down and quit the job.

I was only making $2,500 a month when I did.

But that was enough proof.
I could do this.

Two years down the line, here we are.

I’ve helped founders, brands, and CEOs build personal brands that actually bring inbound leads.
Designed outbound systems that don’t feel sleazy or desperate.

I’ve coached 25+ young freelancers and helped them cross $5k+ monthly.
Some of them started exactly where I did.
Confused. Undervalued. Afraid to charge.

I expanded my team.
Expanded my services.
Instagram marketing.
Websites.
Newsletters.

And most importantly
I expanded my capacity to trust myself.


If you’re standing at that edge right now
Wanting more, but scared shitless
I see you.

All because I bet on LinkedIn 

And more importantly
I bet on myself.

I stopped waiting for permission.
Stopped undercharging.
Stopped hiding behind “I’m still figuring it out.”

LinkedIn became the room where everything changed.

But the real change 
Was choosing myself on days it felt uncomfortable as hell.

If this post hit a nerve
Good.
Maybe it’s time you place that bet too.

I price my cohort at Rs 22,000.
Weekly sessions.
6 weeks.
Freelancers and business owners who want to hit consistent $3k–$5k months.

And still…
Some hesitate.

That never stops surprising me.

Because Rs 22,000 is what
One month of procrastination costs, undercharging costs, doing things alone costs.

I’ve been on the other side.

There was a time I had:
A sales coach.
A business coach.

I was paying around $1,600 a month.

It was uncomfortable.
My savings dipped.
I had moments of panic.

But I also learned faster than I ever would have alone.
I made 𝟰𝘅 𝘁𝗵𝗮𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 because someone showed me what I couldn’t see yet.

Everything I am today, 
came from guidance. 

So when someone tells me they want $3k–$5k months
But feel unsure about Rs 22,000
I know it’s not about money.

They are afraid of betting on themselves. 

And I say this with love, not judgement.

If you don’t invest in your growth
You’ll keep paying in time, confusion, and missed opportunities.

I’m opening cohort sign-ups for 4 days only.
We go live Feb 3.
Capped at 15 people.

If you know you’re done figuring it out alone
This is your moment.

If not
That’s okay too.

But be honest with yourself about what staying comfortable is really costing you.

DM me “COHORT” if you’re ready.

Money has a brutal way of revealing people, especially when things go wrong and there’s nowhere left to hide behind confidence, credentials, or contracts.

I had one of the most disturbing conversations yesterday with a business coach I respect deeply, someone who has spent years building credibility and trust.

He told me about hiring an appointment setting and outbound agency that came in loud with promises, certainty, and “we’ve got this handled” energy, only to deliver zero meaningful results and absolutely no sense of ownership.

No qualified bookings 
Or outcomes worth standing behind.

What did happen was worse.

Their outreach was completely misaligned with his brand, careless with language, and steeped in misogyny that didn’t just feel uncomfortable but actively damaged how people perceived him, to the point where he personally went back and apologised to people for messages he didn’t even write, trying to clean up a mess that should never have existed in the first place.

When he finally sat down with them for a feedback conversation and calmly explained the lack of results, the reputational damage, and the emotional labour he was now doing just to protect his name, there was no accountability in the room.

There was panic.

And that panic had nothing to do with fixing the damage or making things right.

They asked him, almost desperately, if he was still going to clear the next month’s invoice.

That was the only question.
That was where their concern began and ended.

I sat with that for a long time because it perfectly captures how broken parts of this industry have become, where revenue is protected more fiercely than responsibility and contracts matter more than character, where people forget that lead generation is not just numbers on a dashboard but a direct extension of someone’s voice, values, and reputation.

This is exactly why I am uncompromising about ethics in my work, why I would rather walk away from money than take on something we cannot execute with care, consent, and respect, and why messaging is never “just copy” to me but a responsibility that can either build trust or quietly burn it down.

When things go wrong and your first instinct is to protect the invoice instead of the human being on the other side, you are not running a values-led business, you are running on borrowed integrity and hoping the consequences don’t catch up.

Choose who speaks for you when you’re not in the room.

Choose who represents your name in private conversations.

And please stop confusing cash flow with having a moral compass.

I’ve helped clients generate $2.5bn+ in revenue 
(Thanks to the real estate ones for adding these big numbers to my record) 

I’ve also built and scaled my business to 6 figures. 

I did all of that: 

- Without waking up at 5am 
- Without cold plunging 
- Without giving up on my social life
- Without giving up on travel
- Without the 75 hard challenge
- Without reading a book a week 
- Without giving up on Netflix 

All I did was: 

- Run the business honestly.
- Give more value than ever.
- Be in the right rooms.
- Nurture my network.

This is what has helped me build wealth for my clients and myself. 

Pretty simple. 
Pretty basic.

I never thought that by 30 I’d have

A 7 figure agency
Travelled to 20+ countries
A house in the mountains (not my parents')
A Beamer
A team of 20+ folks

I’m so happy to announce that I don’t.

I went viral yesterday with 175,000+ impressions 
And it wasn’t a s*xy selfie post.

Honestly? I had no idea I would, neither did I expect to go it. 

It was only after 4 hours of posting that I found out when I came back to the app to respond to the comments, if any. 

In my observation, here’s why it went viral: 

1. It was a rant about people not reading content before they comment on it as observed in my originally referenced post where they apparently congratulated me for accepting that no one’s going to make it out alive LOL - A REAL PROBLEM content creators see on a daily.

2. It called out those who made AI comments without context. - VERY RELATABLE for those who are tired of irrelevant AI comments on their content. 

3. It was 100% organically written. Not a single word from ChatGPT. - I guess, LinkedIn algorithm recognises and promotes organically written content. 

4. Not a single comment (actually, one was) was an AI comment on the post. (Boy, was I pleasantly surprised)
- It signalled to linkedin that this was all organic and conversations were happening because of the real takeaway from the content. Hence, more reachability.

5.  I was moral policed for calling people out to congratulate me. - Of course, the back and forth happened and Linkedin recognised it as a post that nurtured conversations. 

My 2 cents on why it went viral. 

In a nutshell, the algorithm and people love more conversations, less AI.

P.S. I’m launching a 6 week cohort on Feb 3 that’ll include content writing, DM outreach, Sales call closing and premium positioning lessons. 


Dm me COHORT to sign up. Were capping it at 15 people.

Here’s the kicker
Here’s the truth 
Not because A, but because B
It isn’t about A, it’s about B
No A, no B, no C, just D
No A, no B, just C
The kind that xyz 
Imagine if xyz 
I used to think x, but then I realised y
Let’s be honest
What if I told you 
We don’t talk enough about 
Let that sink in 
It just hit me
Nobody talks about this enough
Here’s what nobody tells you
We all know that feeling 
X isn’t easy, but it’s worth it.
Not in a xyz way, but in a abc way. 
Here’s what I have learnt.
In a world where xyz
The sort of abc, that xyz
The kind that abc



Ffffffffffjsbsjwnaiwnf….STOOOOOOPPPPPPP.... Just stoppppp!!!

I ended 2025 with a coffee and a fat stack of pancakes at DIFC . 

I’d be lying if I said it wasn’t on my 2025 bingo card.

Are you kidding me?!

Everyone was like Dubai this, Dubai that.
And the FOMO was very real.

I had to.
Come on. You can’t blame your gal.

It felt exactly like how our cute little digital nomads were obsessed with Bali in 2024.

And yeah, no kidding, I almost felt like a failure for not hopping on the Bali bandwagon back then.
Lol. Wild times.

Anywhoooo…

This trip wasn’t planned.

At all.

I booked my tickets barely a week before flying.

And honestly?
That’s started happening a lot with me lately.

I’ve noticed something.

Good things don’t happen when I overplan them. Or overthink them. Or try to control the hell out of them.

They happen when I let go.

For a travel lover like me, I only managed to travel long-term twice last year.
January.
And then December.

EMBARASSING!!!!

And in between??

Appointments. Financial ups and downs. Life admin. Work priorities. Healing. Being human.

So many plans that got cancelled at the last minute.

And for a long time, I made that mean something about me.

That I wasn’t doing enough.

But sitting there in DIFC, coffee in one hand, pancakes in the other, i realised something.

Life isn’t late. And timing isn’t something I need to wrestle into submission.

Some seasons are for building. Some are for pausing.

And all of them count.

I did not study marketing and sales in college
Yet, I do these two for a living 

So far, I’ve helped 30+ young freelancers go from earning $300/month to $5k+/month

I have also helped 50+ brands, coaches, consultants

1. Go viral 
2. Get paid speaking gigs
3. Get investors 
4. Become category leaders
5. Go on 15+ highly qualified sales calls every month 
6. Make a collective revenue if $2.5bn+

And now I am teaching this to 15 people from Feb 3, 2026.

Weekly. For 6 weeks. 

If you’re interested, dm me COHORT. 
Let’s get you set up for a bright future.

They said, “She’ll settle down when she’s older.”
Spoiler alert: She didn’t.

And thank God for that.
Because what does “settling down” even mean?

For most women in India, it looks like this:
> Stay home until you’re married.
> Marry by the “right” age.
> Prioritize your husband’s dreams over your own.
> Work….Only if he lets you.

Yeah, no thanks.

Here’s the life I actually built:
> Single and thriving at 30.
> 6-figure net worth…and climbing.
> Traveling where I want, when I want.
> Freedom of time, money, and location.
> Answering to no one but my own damn soul.

Sure, it’s not the script I was handed.
But it’s the one I f*cking rewrote.

Was it brutal sometimes? Hell yes.
Was it worth it? Every painful, beautiful second.

The real tragedy for me is shrinking myself to fit into a life I don’t even want.

If you’re scared to rewrite your story, listen up:
Choose courage over comfort.
Define success on your terms.
Stop apologizing for wanting more.

The world rewards the bold.
 

You weren’t born to live by someone else’s rules.

So go ahead.
Be the “black sheep.”
The rule breaker.
The one who never settles.

The ones who change the world never do.

P.S. if settling down with the right man who is your rock through it all is your dream, than that’s exactly where you’re supposed to be. 
Many would kill for a partnership like that - India or outside. (Yeah, me too) 
You do you! I am rooting for you.♥️

I'm opening 10 spots for the first cohort of The Demand Room.
It’s not a content-only program

This is a full-spectrum business room for people who want clients. 

Inside, we work on content that builds authority. 
You learn outbound DM outreach that starts real conversations and leads to booked calls.
You understand sales psychology, so you stop freezing or over-explaining on calls.
You learn how to close deals confidently, whether the lead is warm or cold.
We fix your positioning, so people instantly get why you’re valuable.
We build your offer, so you’re not underpricing or confusing buyers.

Everything connects.
From first touchpoint to money in the bank.

Now the outcomes.

Most people who come into this room are hovering around $300 a month.

After implementing what we teach, clients move to $3k, $4k, $5k per month.
Some hit $10k months.
A few step into paid advisory roles for brand strategy and positioning.

These aren’t hypotheticals.
I’ll be sharing screenshots with this post because proof beats poetry.

What makes this room rare is simple.
No other coach or agency in India teaches content, DM outreach, sales psychology, calls, and closing as one integrated system.

Most people hand you one piece and disappear.
This room stays with you through execution.

If you’re a coach, consultant, founder, or service provider who’s tired of being good at what you do but underpaid for it or not getting enough leads, this room was built for you.

If you want clarity, structure, and a system that actually converts, comment TDR or DM me “TDR”.

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Samuel Hurley

Priyadarshni Bishnoi

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The Battle

Samuel Hurley

Priyadarshni Bishnoi

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Priyadarshni Bishnoi's LinkedIn Performance

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