See links in the bio for newsletter and substack content on organic eCommerce growth.

My career began at a startup SEO agency, where I was the first in-house employee and helped scale it to a team of 10 (as much as a graduate can help, that is). The agency expanded its services too rapidly with an undersized team, which led to its decline. I gained exposure to various digital marketing channels, including managing the paid account for our second-largest client.

This agency was sold to another agency. Here, I learned the importance of connecting all elements of SEO into an overall strategy. I also saw firsthand how toxic culture and poor leadership can cause an agency to fail—an experience that shaped my career. The agency's reputation was so damaged that it had to rebrand. However, I met my current business partner, Antonio, during this time (Although we only worked together for about 6–8 months, he stuck around like a pungent smell you can't un-smell). Five years later, this agency's ethics were called into question when they directly copied our NOVOS proposition (I know!).

MADE.com
I moved in-house to MADE.com during its peak growth period. As the sole SEO managing all five markets, I inherited a declining channel after a failed A/B test on a major product category. Over two years, I generated over £20 million in non-brand growth. I also supported MADE through what was, at the time, the largest headless migration in Europe (as far as I’m aware).

Despite this success, I was offered only a £1,500 pay rise. After speaking with all the leading SEO agencies at the time, I knew there was a gap in the SEO market for this niche eCom knowledge.

NOVOS
After a failed attempt at launching a men's accessories website, Antonio and I pivoted to statement.digital. In March 2019 we rebranded to NOVOS and hired our first employee. By the end of this first year, NOVOS had grown to a team of 8. The following year, we doubled to 16, and the year after that, we reached 40.

In early 2022, Antonio and I sold NOVOS to our staff through an Employee Ownership model.

The Living House
In 2023, I invested in The Living House, an interior design studio. I own 20% and support the business's marketing and operations.

NOVOS 2.0
At the beginning of 2024, we launched NOVOS 2.0—a new strategy and direction for the agency. We're still focused on eCommerce but leaning more into our "Organic" expertise. The eCommerce industry is far too focused on short-term paid media for growth, and this is a problem we're aiming to solve with NOVOS 2.0.

If you have made it this far, well done

Samuel Hurley

We help busy founders strategically repurpose & schedule content across platforms to save time and attract new clients. Founder | Coach | Father

Feeling overwhelmed running a business and managing multiple social media platforms?

I hear you. 

I used to be there too burnt out from creating endless content, feeling like I was on a platform treadmill. 

Imagine saving hours each week while increasing your reach and attracting new clients.

I help creators and founders just like you leverage organic marketing.  

Imagine repurposing your content, strategic scheduling and attracting new clients, all without creating any extra content. 

Our aim is getting you back to what matters most: your passion and your clients. Work ON your business not IN your business. 

Here's how:

Effortless Scheduling: We strategically schedule your existing content across platforms for maximum impact.

Content Repurposing: We transform your content into engaging formats for different platforms, multiplying its reach.

This results in:

Increased Organic Growth: Attract more followers and potential clients organically.

Time Freedom: Spend less time managing platforms and more time creating or running your business.
The best part? It takes just 90 days to see results.

Ready to grow organically with less effort? Book in a free consultation call now ! 



Alistair Chegwidden 🍉

Rest the mind.
Calm the gut.
Move the body.

That’s been the formula for getting my health back on track this year.

Most people try to fix everything at once.
I’ve learned it’s usually just these three levers:

Quiet your head → stress drops.
Look after your gut → energy comes back.
Train your body → confidence returns.

Simple inputs.
Massive outputs.

If you’re feeling off, start here.
Small wins compound fast.

Alistair  Chegwidden

We help founders create & automate content and sales systems to generate leads while you sleep. Founder | Coach | Father

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