NOVOS

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).

Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. 

Technical strategy:
We're an experienced team working with Shopify, Magento, Big Commerce, Woocommerce and headless CMS'. 

Data led execution:
We also provide a wide range of Digital PR tactics to generate a solid, natural stream of backlinks to your domain. 

Check out our incredible case studies here: https://thisisnovos.com/case-studies/

People-led business:
We've grew from 2 people to 40+ in 3 years. In March 2022 we sold the business to the staff to become a people-led business. We put a huge emphasis on culture and supporting the team to grow. Read more on our about us page: https://thisisnovos.com/about-us/ follow my personal blog for more insights into employee ownership and our journey: https://theagnc.co.uk/

Who we partner with:
We focus purely on non-brand growth. Our ideal client is either 
1) a brand who's yet to bring SEO inhouse but wants to grow and scale in line with other channels or
2) a larger brand with SEO in-house but needs additional expertise on how to scale links + content for eCommerce brands. 

Drop me a message if you need any support.

Co-founder & Managing Director

TheLivingHouse

Our mission is to make interior design accessible to everyone.

My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Director/Investor

Forbes Agency Council

Mental Heath Group Leader

I write about my agency experiences and knowledge while also contributing to expert panels.
My profile is here: https://shorturl.at/dfitZ

Member and contributor 

Statement Group Ltd

Umbrella group for current and future brands

Founder

MADE.COM

International SEO manager; leading SEO across 6 markets as a team of 1.

Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. 

Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. 

At the time, oversaw one of the largest SEO eCommerce migration to React Javascript.

After leaving Made.com in-house they became a client of ours at NOVOS
Industry case study available here: https://www.deepcrawl.com/case-studies/made-com/

SEO Manager (International)

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. 

Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

BlueGlass

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. 

Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:
- OKA
- Better Gyms
- Pottery Barn
- JD Sports
- RAC

Our success was highlighted by our work winning Best use of SEO in the Third Sector in the 2015 Search Awards, Best use of SEO in Retail in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.

My day to day responsibilities cover:
- Strategic consulting and support.
- SEO technical consulting and auditing.
- Content gaps, opportunities, strengths and content roadmaps.
- Team management and setting priorities.
- Setting and aligning content marketing efforts with our content manager.
- Outlining Digital PR priorities and objectives with our Digital PR specialists.
- Supporting and prioritising SEO technical actions and roadmaps with our SEO Execs.
- Reporting performance and results to clients.

Additional responsibilities include:
- Data and analysis for sales pitches and proposals.
- General account management duties.
- HR: Team catch ups, recruitment and setting career objectives.
- Budgeting with the team's project manager.
- Leading client meetings and calls.

Head of SEO

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights 

Summary of role: 
- Simplifying large data into actionable roadmaps for clients
- Client reporting and auditing
- Technical SEO recommendations
- Client presentations and communications
- CRO and UX audits and insights

Search Strategist

Kurve Digital Marketing

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.

Produced award winning content - CSS Reel Award for innovation & creativity, a 'Special Kudos' award from CSS Design Award, and an honourable mention from Awwwards.com

Clients:
 Wonga International
 Nutmeg Investment
 Everline
 10MinuteWith
 Voiamo
 Market Invoice

Expertise with: Unbounce, Optimisely, LRT, AWR, GWT, Google Business Apps, Hubspot, Linkdex, Invision, Mockflow and SEMrush.

Paid & Creative Manager

Golley Slater

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Account Executive (Intern)

My agency journey started when I realized I wasn’t being paid my worth. I created over £20m in non-brand growth for the company I worked for

Only to be rewarded with a £2k pay raise.

This changed my career path forever—I knew owning my own business was the only way to be paid my worth (and gain my freedom).

I started with a men's accessories website, which failed…

But taught me the skills I needed to become a successful freelancer.

I was taking so many clients I had to build an agency—which I co-founded with my business partner. But despite our experience, it wasn’t easy…

We’ve built our agency through Brexit, the pandemic, and both ends of the economic cycle. But we pushed through, and built NOVOS to a 40-member team in less than four years…

Which I ended up selling to back our staff while I stayed on as Managing Director.

I used the proceeds to invest in two other agencies, mentor new agency owners…

And even fulfill my dream of building a house in North London (all while becoming a dad).

These days, I’m focused on building my personal brand and transitioning to a coaching role. My goal is to inspire and guide the next generation of agency leaders.

And if that sounds good to you, give me a follow.

Samuel Hurley

COAT Paints

Head of Growth

Target Agency

Head Of eCommerce Strategy

Finisterre

Focus on building paid marketing strategies to attract our target customer with a priority focus on ToF builds over instant performance gratification.

Creation and implementation of a long term marketing strategy to drive growth in current and new markets.

Aligning paid, organic, email and on the ground marketing for a susinct targeting approach.

Priority focus on driving quality over quantity acquisition in line with forecast and profitability metrics.

Pushing internal relationships to better link channels, communication and openness. 

Responsibility and management of 3rd party partners to help us all achieve goals.

Lead on paid and customer analysis covering the usual PowerBi, Tableau, Excel... Putting customer at the center of our analysis.

Utilising quantative and qualative data to direct current and new opportunities.

Senior paid digital marketing manager

Growth of performance channels aligning to growth metrics (CaC, MER, LTV)

Implementation of data, insights and reporting that give actions with a focus on growth and profitability.

Embedding a test and learn culture going from hypothesis to action and outputting of useful insights that lead to action. Allowing failure to enable growth.

Performance Marketing Manager

TorFX

1- Management of eight digital marketing accounts which include multiple languages, countries and targets.
2- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
3- Leading teams on projects such as CRO, web development and analytics improvements.
4- Drive profitable growth and market share by delivering successful campaigns.
5- Research and on-boarding of 3rd party services to meet key company objectives
6- Forecasting expected performance based on historic and probability to give clear budgets.
7- Creation of detailed reporting which gives clear insight and actions.
8- Working with internal teams to build out customer personas and journeys based on data.

PPC Manager

Seasalt

1- Form and action effective multi-channel marketing strategies.
2- Forecast yearly budgets for accounts with detailed ROI estimates based on expected activity and company changes.
3- Undertake continuous analysis of competitive environment and consumer trends.
4- Creation and implementation of a testing plan with KPI’s outlined with key objectives lining with channel and marketing mix strategy.
5- Research and implementation of 3rd party resources like feed management.
6- Creation of training packages such as Excel, Google and keyword analysis to help other teams and individuals strive in their roles.

PPC & SEO Co-Ordinator

UK Flooring Direct

Digital Marketing Executive

Luxury For Less

Marketing Assistant

BGL Group

Dealing with customers from quote to renewal. promoting the brand values and image to the fullest.

universal advisor

Bringing ecom growth to the masses.

Business growth strategy specialist with a focus on brands growing past 7 figures.

Many brands are working at 100 MPH, doing a bit of this, a bit of that and often just trying to get through each week, month an quarter.

I work within eCommerce brands to outline their strategy to meet their goals. That could be efficiency or quick growth, or growth with a level of efficiency.

taplio

The Battle

Samuel Hurley

Liam Hooper

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