NOVOS

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).

Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. 

Technical strategy:
We're an experienced team working with Shopify, Magento, Big Commerce, Woocommerce and headless CMS'. 

Data led execution:
We also provide a wide range of Digital PR tactics to generate a solid, natural stream of backlinks to your domain. 

Check out our incredible case studies here: https://thisisnovos.com/case-studies/

People-led business:
We've grew from 2 people to 40+ in 3 years. In March 2022 we sold the business to the staff to become a people-led business. We put a huge emphasis on culture and supporting the team to grow. Read more on our about us page: https://thisisnovos.com/about-us/ follow my personal blog for more insights into employee ownership and our journey: https://theagnc.co.uk/

Who we partner with:
We focus purely on non-brand growth. Our ideal client is either 
1) a brand who's yet to bring SEO inhouse but wants to grow and scale in line with other channels or
2) a larger brand with SEO in-house but needs additional expertise on how to scale links + content for eCommerce brands. 

Drop me a message if you need any support.

Co-founder & Managing Director

TheLivingHouse

Our mission is to make interior design accessible to everyone.

My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Director/Investor

Forbes Agency Council

Mental Heath Group Leader

I write about my agency experiences and knowledge while also contributing to expert panels.
My profile is here: https://shorturl.at/dfitZ

Member and contributor 

Statement Group Ltd

Umbrella group for current and future brands

Founder

MADE.COM

International SEO manager; leading SEO across 6 markets as a team of 1.

Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. 

Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. 

At the time, oversaw one of the largest SEO eCommerce migration to React Javascript.

After leaving Made.com in-house they became a client of ours at NOVOS
Industry case study available here: https://www.deepcrawl.com/case-studies/made-com/

SEO Manager (International)

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. 

Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

BlueGlass

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. 

Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:
- OKA
- Better Gyms
- Pottery Barn
- JD Sports
- RAC

Our success was highlighted by our work winning Best use of SEO in the Third Sector in the 2015 Search Awards, Best use of SEO in Retail in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.

My day to day responsibilities cover:
- Strategic consulting and support.
- SEO technical consulting and auditing.
- Content gaps, opportunities, strengths and content roadmaps.
- Team management and setting priorities.
- Setting and aligning content marketing efforts with our content manager.
- Outlining Digital PR priorities and objectives with our Digital PR specialists.
- Supporting and prioritising SEO technical actions and roadmaps with our SEO Execs.
- Reporting performance and results to clients.

Additional responsibilities include:
- Data and analysis for sales pitches and proposals.
- General account management duties.
- HR: Team catch ups, recruitment and setting career objectives.
- Budgeting with the team's project manager.
- Leading client meetings and calls.

Head of SEO

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights 

Summary of role: 
- Simplifying large data into actionable roadmaps for clients
- Client reporting and auditing
- Technical SEO recommendations
- Client presentations and communications
- CRO and UX audits and insights

Search Strategist

Kurve Digital Marketing

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.

Produced award winning content - CSS Reel Award for innovation & creativity, a 'Special Kudos' award from CSS Design Award, and an honourable mention from Awwwards.com

Clients:
 Wonga International
 Nutmeg Investment
 Everline
 10MinuteWith
 Voiamo
 Market Invoice

Expertise with: Unbounce, Optimisely, LRT, AWR, GWT, Google Business Apps, Hubspot, Linkdex, Invision, Mockflow and SEMrush.

Paid & Creative Manager

Golley Slater

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Account Executive (Intern)

My agency journey started when I realized I wasn’t being paid my worth. I created over £20m in non-brand growth for the company I worked for

Only to be rewarded with a £2k pay raise.

This changed my career path forever—I knew owning my own business was the only way to be paid my worth (and gain my freedom).

I started with a men's accessories website, which failed…

But taught me the skills I needed to become a successful freelancer.

I was taking so many clients I had to build an agency—which I co-founded with my business partner. But despite our experience, it wasn’t easy…

We’ve built our agency through Brexit, the pandemic, and both ends of the economic cycle. But we pushed through, and built NOVOS to a 40-member team in less than four years…

Which I ended up selling to back our staff while I stayed on as Managing Director.

I used the proceeds to invest in two other agencies, mentor new agency owners…

And even fulfill my dream of building a house in North London (all while becoming a dad).

These days, I’m focused on building my personal brand and transitioning to a coaching role. My goal is to inspire and guide the next generation of agency leaders.

And if that sounds good to you, give me a follow.

Samuel Hurley

Dream Weavers Foundation

Founder & President

Lush Decor Home

Founder & Co-Chair of the Board

Founder & CEO

Entrepreneur #LushDecor | Finding Strength and Purpose in Life’s Twists and Turns | Living an Inspired Life | YPO, WPO #DreamWeaverbook & shortfilm #LifeInspired #Author #DefyOdds #OvercomeChallenges #PersonalGrowth

Would you believe that a girl from a remote village in Shandong, China, without electricity or basic amenities, could one day stand as a Chairwoman of the Board on the global stage? This is my story—my journey from humble beginnings to the forefront of entrepreneurship and empowerment.

My early years were filled with determination to change my family's fate. From working as a hotel maid, an esthetician, to running a dry cleaning business and even starting a matchmaking service for successful women, each step was a leap towards a bigger dream. The adventure took a daring turn when I moved to the United States in my mid-20s, with little English, starting as a nanny before diving into design studies.

The real test came in 2008, during the financial crisis. With a one-year-old baby by my side and on the brink of single motherhood, I founded Lush Décor Home. My path was not easy, strewn with business betrayals, two amicable divorces, and a leap into the unknown world of private equity for my first business exit. Despite initially not knowing what "PE" stood for, I navigated my way to financial freedom and handed over the torch to a talented leadership team, led by a woman CEO Paola Pretti, as I embraced the role of Chairwoman of the Board and Chief Purpose Officer.

This journey has been about more than just overcoming challenges; it's been a process of continuous learning and standing up after countless failures. Today, I am a dedicated champion for girls and women everywhere. Through sharing my story, I aim to instill hope and strength in those who find themselves in the shoes of my younger self or facing similar battles.

So, if you asked me years ago if I believed that girl from the village could achieve all this, my answer would have been fueled by hope, but shrouded in doubt. Yet, here I am. This narrative is a living proof that with unwavering determination, the support of professional communities, and the courage to take risks, breaking barriers and achieving dreams isn't just possible—it's inevitable.

To everyone facing their own set of challenges, remember: Your beginning does not define your destiny. With each step forward, you too can transform your dreams from mere fantasies into your reality. Let's embark on this journey of empowerment together, breaking barriers and redefining what's possible. 

Join me for shared experience and find me on Instagram too @jennyjingzhu

Jenny (Jing) Zhu

The Power Suit & The Power of Sisterhood.

Some clothes make you feel unstoppable. When I put on a piece from my dear friend Deirdre Quinn’s brand, Lafayette 148 New York, I feel like I can tackle any turnaround, any challenge.

This look isn't just fabric; it’s a tangible thread of confidence and resilience. I stand taller knowing it was created by a fellow woman entrepreneur who understands that strength and style go hand-in-hand.

To every woman building, leading, and juggling—remember that sisterhood is the strongest thread in our tapestry. When we support each other’s vision, we all rise higher.

Cheers to the women weaving success together! 

What's the best piece of business advice you've received from a female friend? Share it below! 👇

#Lafayette148 #DeirdreQuinn #FemaleFounders #WomenWhoRise #Sisterhood #DreamWeaver #PowerSuit #ConfidenceIsKey #StilettoStrapping Women Presidents Organization C200 Women Elevating Women™

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Some of the most meaningful moments after a speech or panel happen during the book signing. 

It is in that space where the conversation becomes human and personal. Every handshake, every story, and every reflection reminds me why I wrote Dream Weaver and why sharing our stories matters.

When I hear about your journeys, your obstacles, the chapters you are proud of, and even the ones that broke you open, I feel the thread that connects us all. These moments remind me that leadership, entrepreneurship, and reinvention are never solitary experiences. 

We learn from one another. 

We rise through one another. 

We grow because of one another.

Thank you to everyone who has shared a piece of your life with me and allowed my story to touch yours. I carry these exchanges with me. They inspire how I show up, write, and lead. 

#DreamWeaverBook #LeadershipJourney #WomenWhoInspire #DreamWeaverCommunity #AuthorLife

There is a special kind of energy that rises when people come together with a shared belief in amplifying women’s voices and stories.

That spirit filled the room at the Dream Weaver NYC Premiere. It was powerful to stand on that stage knowing that every person in the audience was there because they believe in the importance of storytelling, representation, and lifting voices that are too often overlooked.

I want to extend my heartfelt gratitude to the partners who helped make this event possible. Thank you to The Wires, Lush Decor, Q Qingqing Lan ‘s Mandarin, Crimson Strategy Group, Bill Kwon , and Indigo River Publishing. 

Your support reflects a meaningful commitment to creating space for women to be heard, seen, and celebrated. Your belief in this mission helped bring this premiere to life.

Looking out into that room reminded me why I started this journey. It showed me how much impact is possible when communities come together with intention and purpose. Thank you to everyone who joined us and helped create a night filled with connection, encouragement, and hope.

You lifted this dream with me.

#DreamWeaverNYC #DreamWeaverFilm #DreamWeavers #WomenWhoLead #PartnerInPurpose #AmplifyingVoices

The Hard Truth: My Lessons on Betrayal, Burnout, and Climbing Back Up
 
I had the privilege of joining a conversation that got raw and real—the way I prefer all my business talks. Thank you to PNC  for inviting me to an event that truly was more than a panel; it was group therapy for entrepreneurs.

When authentic leaders dare to talk about the business betrayal, the crippling burnout, and the financial rock bottoms that nearly break us, that’s when we truly give permission to others to begin healing and growing. We stop pretending the road is linear.

I was honored to share the stage and strengthen my own tapestry alongside:
-Kiya Tomlin  and Vanessa Deleon: Two incredible founders whose creativity and fierce determination should be required reading for every aspiring entrepreneur.

-Louis Cestello, Anusha Gibson , Hyejin Oh, and Aimee Sheenan: Leaders who consistently demonstrate that power is best wielded with heart and empowerment. Your support makes this work possible.

-Shana Peterson Sheptak: For asking the tough questions and navigating the messy twists and turns that define a founder's life.

4 Threads I Shared From My Journey:

1️⃣ The "Jinglish" Years: How I navigated the 2008 crisis and built Lush Decor as a young immigrant and new mother, relying on raw grit and broken English. I proved that passion overcomes the language barrier.

2️⃣ The Cost of Naiveté: The non-negotiable lessons learned after a business partner's betrayal forced me to fight for my company, ultimately teaching me how to survive as a leader, mother, and ex-wife—all at once.

3️⃣ Capital is Confidence: Why finding access to capital is a deep reflection of self-trust, and why chasing money without mission is a recipe for emptiness.

4️⃣ Embrace the Flaws: Your struggles aren't setbacks; they are the unique colors and textures in your tapestry. Don't hide them—they are your strength.

Events like this remind me why I keep going. When we choose vulnerability and growth over perfection, we strengthen the entire community. Thank you to everyone who showed up ready to be seen.

Let’s keep weaving! What is the hardest thread you’ve had to weave into your business? Share it below. 👇

#PNC #WomenInLeadership #DreamWeaver #AuthenticLeadership #ImmigrantFounder #BusinessBetrayal #StilettoStrapping #LeadershipWithPurpose

There are moments in every journey when the thread feels like it is about to break.

One lesson I carry with me from childhood to entrepreneurship to authorship is this: when the thread breaks, you can tie a knot and keep going. That simple truth has guided me through seasons of uncertainty, reinvention, and rebuilding.

Resilience is not about avoiding challenges. It is about learning how to meet them with courage, creativity, and heart. It is the ability to pause, gather yourself, and decide that the story is not finished yet.

Our threads may stretch. They may fray. They may snap under pressure. But we always have the ability to reconnect, repair, and strengthen what comes next. Every knot becomes part of the story and part of our strength.

Your journey, your setbacks, your pivots, and your breakthroughs all hold power. They shape the leader you are becoming.

Keep going. Tie the knot. Continue the weave.

#DreamWeavers
#DreamWeaverBook #LeadershipJourney #ThreadsOfStrength #ResilientLeadership #DreamWeaverWisdom

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The Battle

Samuel Hurley

Jenny (Jing) Zhu

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The Battle

Samuel Hurley

Jenny (Jing) Zhu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jenny (Jing) Zhu's LinkedIn Performance

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Performance ScoreJenny (Jing) Zhu's LinkedIn Performance