NOVOS

co-founder of NOVOS. We offer the full suite of SEO services for any eCommerce brand (Strategy, Technical, Content and PR link building).

Our team provides a tailored strategy for growth and is accountable for executing this strategy through technical consultancy, content production, and Digital PR backlinks. 

Technical strategy:
We're an experienced team working with Shopify, Magento, Big Commerce, Woocommerce and headless CMS'. 

Data led execution:
We also provide a wide range of Digital PR tactics to generate a solid, natural stream of backlinks to your domain. 

Check out our incredible case studies here: https://thisisnovos.com/case-studies/

People-led business:
We've grew from 2 people to 40+ in 3 years. In March 2022 we sold the business to the staff to become a people-led business. We put a huge emphasis on culture and supporting the team to grow. Read more on our about us page: https://thisisnovos.com/about-us/ follow my personal blog for more insights into employee ownership and our journey: https://theagnc.co.uk/

Who we partner with:
We focus purely on non-brand growth. Our ideal client is either 
1) a brand who's yet to bring SEO inhouse but wants to grow and scale in line with other channels or
2) a larger brand with SEO in-house but needs additional expertise on how to scale links + content for eCommerce brands. 

Drop me a message if you need any support.

Co-founder & Managing Director

TheLivingHouse

Our mission is to make interior design accessible to everyone.

My role is to accelerate the growth of the business + support the founders with their growth as the business grows.

Director/Investor

Forbes Agency Council

Mental Heath Group Leader

I write about my agency experiences and knowledge while also contributing to expert panels.
My profile is here: https://shorturl.at/dfitZ

Member and contributor 

Statement Group Ltd

Umbrella group for current and future brands

Founder

MADE.COM

International SEO manager; leading SEO across 6 markets as a team of 1.

Achieved over £20million non-brand SEO growth across UK, France, Germany, Netherlands, Spain and Nordics. 

Peak ranking highlights included number 1 rank for Sofas, Furniture, chairs, tables, sofa beds, canape. 

At the time, oversaw one of the largest SEO eCommerce migration to React Javascript.

After leaving Made.com in-house they became a client of ours at NOVOS
Industry case study available here: https://www.deepcrawl.com/case-studies/made-com/

SEO Manager (International)

Statement Accessories

Sourced 16 global designers each with unique and innovative story to mens accessories. Aim was to give mens accessories prominent visibility often lost by mass curation sites like Farfetch and Asos. 

Eventually closed down to focus all attention on digital marketing consultancy: statement.digital which became NOVOS.

BlueGlass

As Head of SEO and Team Lead for BlueGlass my primary role is to ensure the team is working towards our clients KPIs, performing to their maximum potential and providing a quality service to all clients. 

Managing a team of 5 achieving incredible results across Leisure, Finance, E-commerce and Motoring industries. Clients included:
- OKA
- Better Gyms
- Pottery Barn
- JD Sports
- RAC

Our success was highlighted by our work winning Best use of SEO in the Third Sector in the 2015 Search Awards, Best use of SEO in Retail in the 2016 Search Awards and the agency winning best content marketing agency 2016 at The Drum Awards.

My day to day responsibilities cover:
- Strategic consulting and support.
- SEO technical consulting and auditing.
- Content gaps, opportunities, strengths and content roadmaps.
- Team management and setting priorities.
- Setting and aligning content marketing efforts with our content manager.
- Outlining Digital PR priorities and objectives with our Digital PR specialists.
- Supporting and prioritising SEO technical actions and roadmaps with our SEO Execs.
- Reporting performance and results to clients.

Additional responsibilities include:
- Data and analysis for sales pitches and proposals.
- General account management duties.
- HR: Team catch ups, recruitment and setting career objectives.
- Budgeting with the team's project manager.
- Leading client meetings and calls.

Head of SEO

The focus of my role was to provide strategic direction to our clients content marketing campaigns. Through detailed planning, auditing and reporting I help to ensure KPIs are tracked throughout the duration of the campaign, which provide top-level insights 

Summary of role: 
- Simplifying large data into actionable roadmaps for clients
- Client reporting and auditing
- Technical SEO recommendations
- Client presentations and communications
- CRO and UX audits and insights

Search Strategist

Kurve Digital Marketing

A boutique digital marketing agency supporting a range of clients, from disruptive startups to international brands. Specialising in B2B marketing, specifically in the fin-tech sector. Through my diverse role, I developed experience and expertise in leading strategy and analytics across multi-channel performance marketing.

Produced award winning content - CSS Reel Award for innovation & creativity, a 'Special Kudos' award from CSS Design Award, and an honourable mention from Awwwards.com

Clients:
 Wonga International
 Nutmeg Investment
 Everline
 10MinuteWith
 Voiamo
 Market Invoice

Expertise with: Unbounce, Optimisely, LRT, AWR, GWT, Google Business Apps, Hubspot, Linkdex, Invision, Mockflow and SEMrush.

Paid & Creative Manager

Golley Slater

Client list involved; Mitsubishi Motors, HCC Welsh Lamb, Welsh Assembly Government and Offshore Wind Scotland

Account Executive (Intern)

My agency journey started when I realized I wasn’t being paid my worth. I created over £20m in non-brand growth for the company I worked for

Only to be rewarded with a £2k pay raise.

This changed my career path forever—I knew owning my own business was the only way to be paid my worth (and gain my freedom).

I started with a men's accessories website, which failed…

But taught me the skills I needed to become a successful freelancer.

I was taking so many clients I had to build an agency—which I co-founded with my business partner. But despite our experience, it wasn’t easy…

We’ve built our agency through Brexit, the pandemic, and both ends of the economic cycle. But we pushed through, and built NOVOS to a 40-member team in less than four years…

Which I ended up selling to back our staff while I stayed on as Managing Director.

I used the proceeds to invest in two other agencies, mentor new agency owners…

And even fulfill my dream of building a house in North London (all while becoming a dad).

These days, I’m focused on building my personal brand and transitioning to a coaching role. My goal is to inspire and guide the next generation of agency leaders.

And if that sounds good to you, give me a follow.

Samuel Hurley

NOVOS - Global SEO Agency Of The Year

Description:
- Leading and managing multiple SEO projects (migrations, launches and ongoing SEO strategies)
- Carrying out detailed technical SEO audits and providing ongoing consultancy for ecom brands
- Generating SEO forecasts to estimate potential ROI and creating monthly performance reports
- Line managed 2 SEO strategists, delivering quarterly reviews, trainings and feedback

Senior SEO Strategist

SEO Strategist

Description:
- Link prospecting and outreaching for a range of sites
- Creating a vetting process for links and analysing websites to ensure the quality of backlinks
- Competitor analysis to identify a link strategy on a page-page level and domain level
- Reporting back to the client on links acquired or in progress

Freelance SEO & DPR Consultant

Bright Design

Description:
- Executing the SEO strategy across a number of clients 
- Running link building campaigns
- Communicating with clients from the onboarding process to reporting and advise
- Actively working to increase our clients overall organic reach and profitability
- Providing technical insight and strategies to our larger SEO accounts

Tools:
- Google products: Analytics, Search Console, Tag Manager, GMB, and Keyword Planner
- CMS platforms: WordPress / Magento / Joomla / Wix / October / Bespoke platforms etc.
- Ahrefs / SEMRush / Majestic / Screaming Frog / Surfer SEO / HubSpot

SEO Executive

(not disclosed)

Description: 
- Working towards an Advanced Apprenticeship Infrastructure Technician Level 3
- Fixing technical issues that may arise in the business using MTA knowledge gained etc.
- Going through a series of work placements in different teams including Cybersecurity, service operations team, security monitoring team, and developing skills toward roles such as Technical Architect and network engineer

IT Apprentice

Sykes & Co Recruitment Limited

Hospitality

Experience Overview: 
- I have 6+ years experience in SEO, specialising in E-commerce and growing sites such as MUJI, Not On The High Street, Mercedes F1 and more. 

Specialisms:
- E-Commerce SEO / technical SEO / offsite strategy / migrations and launches

taplio

The Battle

Samuel Hurley

Amir Al-Azzawe

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