Sleeknote

Growth Marketing Manager

Words Into Works

Words Into Works is a weekly newsletter that simplifies one big idea from a nonfiction book. I've attracted over 20,000 subscribers and repeat sponsors from well-known brands, including Blinkist, Shortform, and BetterHelp.

Founder

Drip

At Drip, I currently serve as the Growth Marketing Manager, where I've been instrumental in driving several key initiatives. I took charge of the "Beyond the Inbox" podcast and, in a short period, helped it ascend to the top ten percent of podcasts worldwide. My hands-on approach in refining our Shopify PPC strategy has paid dividends, with installations for Drip's Shopify app witnessing a 39.81% increase in three months. Additionally, I've been entrusted with shaping the email marketing direction for EMAIL SUMMIT, Europe's leading email marketing event, which Drip proudly co-hosts. As I continue to push the envelope in growth marketing, I'm always open to connecting with professionals who share a passion for innovation and results.

As Content Marketing Manager at Drip, I led several pivotal initiatives that significantly amplified our digital footprint. A notable achievement was overseeing the seamless migration of Sleeknote's blog, which resulted in an astonishing 6,134% uptick in organic traffic within the first month. Our consistent efforts ensured that the blog's growth trajectory persisted month over month, attracting an impressive average of 190,655 organic visitors at its zenith. Beyond content management, I championed numerous demand-generation projects to enhance Drip's organic visibility. These ranged from securing featured snippet rankings and harnessing internal link potential to optimizing on-page conversion rates.

Content Marketing Manager

At Sleeknote, I played a pivotal role in transforming our content strategy, driving a significant 420,524 organic visitors to the Sleeknote blog in just my first year. This momentum persisted, elevating our blog to a robust average of 149,766 monthly visitors, all while securing rankings for crucial ICP-driven keywords. Within a month, I implemented strategies that boosted our blog conversions by 72.13%, turning first-time visitors into highly engaged email subscribers. Beyond content, I pioneered several robust link-building strategies that secured over 145 high-quality, do-follow links from reputable sites with a domain rating exceeding 60.

Head of Content

Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

SaaSCopy.com

Work with founders, marketing teams and content marketing units to perform data-driven content audits on existing content assets, identify low hanging content opportunities, and drive revenue through content sprints.

B2B Content Writer, SaaS Content Strategist

RevGenius

Member

Victor Eduoh Consulting (VEC)

* Craft strategic narrative to differentiate assigned SaaS startup in their category.
* Keyword research, content gap and competitive analysis to surface target opportunities
* Design of content strategy for SaaS  startups using our proprietary Content Topic Clusters methodology

Product-Led Content Strategist

Policy Alert

• Led diverse social media campaigns on the extractives industry, budget democracy, ecological justice, community rights and livelihoods.
• Live tweet workshop and events, strategically highlighting key takeaways. Hosted Tweet Chats on behalf of the organization.
• Contributed to various documentation processes, including content creation, reports, press releases and infographics.
• Drove digital campaigns to give programs wide visibility. Analyzed data on campaigns to optimize campaign performance and document indicators for Monitoring, Evaluation and Learning (MEL).
• Coordinated knowledge management and social media activities using appropriate programmes and tools.

 Digital Communications Strategist

Centre for Democracy and Development

Communications Officer

TEDxCalabar

* Develop best practices for content creation, distribution, maintenance and audit.
* Ensure that content is on-brand, consistent in style, quality and tone, and optimized for search and reader intent across all channels.
* Provide leadership to the content team in creating articles, press releases, video scripts, web content, reports, blog posts, email marketing campaigns, presentation slides, TEDxCalabar yearly theme, speaker profiles/bios, speaker talk topics/ideas, copy for flyers and promotional materials, social media posts, brochures, e-books and sponsorship proposals.
* Led digital marketing campaigns that sold out event tickets more than 3 weeks before schedule, representing more than 64% improvement in ticket sales over previous year sales.

Storyteller/Team Lead, Content & Publications

African Leadership Magazine

* Carried out content and SEO audits on all digital assets owned by the group and provided detailed report and plan of action to management. 
* Resolved technical SEO issues surfaced by the audits.
* Provided guidelines on content structure and strategies to improve performance of published content.

Content Strategy Consultant (Contract)

Sabi Writers

* Created content calendars for client websites and provided ghost-written content to match calendar schedule.
* Collaborated with business leaders on their book ideas, making sure the writing matched the voice, tone and intent of the project owners.
* Conducted research to fill in the situational and historical context of the recollections of book owners.
* Provided mentorship to the writing team on writing for the web.

Resident Business Writer 

Basic Rights Counsel Initiative

• Oversaw the creation of BRCI social media strategy. Managed the resulting change process to turn all staff to content creators, which enriched the volume and diversity of content that was available to share on social media platforms.
• Created digital campaigns to drive attention to events, projects and collaborations.
• Setup the organization’s website, created website copy and managed content onsite and social media.

IT Officer

• Co-authored a proposal that was shortlisted for a €200, 000.00 grant by the European Instrument for Democracy and Human Rights (EIDHR) Country-Based Support Scheme.
• Provided a framework for M&E based on donor guidelines
• Created a reporting framework for capturing important indicators from every child rights intervention we implemented.

Grant Writer

ProBloggerTips.com

Content Writer

Most B2B SaaS content misses the mark.

Too often, companies flood the internet with generic content, hoping volume alone will drive traffic or leads.

Spoiler alert: that’s not how it works.

If your content isn’t generating demand, engaging your audience, or making it easier for them to choose your product, it’s time to step on the brakes and change direction.

Effective B2B SaaS content doesn’t just bloat the internet. It educates, solves real customer pain points, and positions your product as the solution they’ve been searching for. When done right, it drives action—whether that’s in the form of leads, conversions, or trust that builds long-term customer relationships.

That’s where I come in.

I’m Yeremi Akpan, and with years of experience helping SaaS companies craft strategic, user-focused content, I don’t just write—I create content that drives results. By putting your customers' needs first, I create stories that capture their attention, engage their minds, and drive demand.

The best part? By naturally optimizing for users, search engines follow suit. That’s how we consistently rank while speaking directly to the people who matter most: your future customers.

Ready to move past content for content’s sake? Let’s build content that works for your business and your audience.

Send me a DM to start the conversation.

taplio

The Battle

Sam Thomas Davies

Yeremi Akpan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?