Sleeknote

Growth Marketing Manager

Words Into Works

Words Into Works is a weekly newsletter that simplifies one big idea from a nonfiction book. I've attracted over 20,000 subscribers and repeat sponsors from well-known brands, including Blinkist, Shortform, and BetterHelp.

Founder

Drip

At Drip, I currently serve as the Growth Marketing Manager, where I've been instrumental in driving several key initiatives. I took charge of the "Beyond the Inbox" podcast and, in a short period, helped it ascend to the top ten percent of podcasts worldwide. My hands-on approach in refining our Shopify PPC strategy has paid dividends, with installations for Drip's Shopify app witnessing a 39.81% increase in three months. Additionally, I've been entrusted with shaping the email marketing direction for EMAIL SUMMIT, Europe's leading email marketing event, which Drip proudly co-hosts. As I continue to push the envelope in growth marketing, I'm always open to connecting with professionals who share a passion for innovation and results.

As Content Marketing Manager at Drip, I led several pivotal initiatives that significantly amplified our digital footprint. A notable achievement was overseeing the seamless migration of Sleeknote's blog, which resulted in an astonishing 6,134% uptick in organic traffic within the first month. Our consistent efforts ensured that the blog's growth trajectory persisted month over month, attracting an impressive average of 190,655 organic visitors at its zenith. Beyond content management, I championed numerous demand-generation projects to enhance Drip's organic visibility. These ranged from securing featured snippet rankings and harnessing internal link potential to optimizing on-page conversion rates.

Content Marketing Manager

At Sleeknote, I played a pivotal role in transforming our content strategy, driving a significant 420,524 organic visitors to the Sleeknote blog in just my first year. This momentum persisted, elevating our blog to a robust average of 149,766 monthly visitors, all while securing rankings for crucial ICP-driven keywords. Within a month, I implemented strategies that boosted our blog conversions by 72.13%, turning first-time visitors into highly engaged email subscribers. Beyond content, I pioneered several robust link-building strategies that secured over 145 high-quality, do-follow links from reputable sites with a domain rating exceeding 60.

Head of Content

Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

Lavender Nguyen

Nomad the Label

Ecommerce Marketing Specialist

Bohemian Traders

Ecommerce & Digital Marketing Manager

Ecommerce Coordinator

•	Clients include Hootsuite, Printful, Leadpages, Adyen, Salsify, Revenue Grid, Gorgias, Later, Nearpod, Insider, Bread Finance, Zoovu, Interact, Latana, Printify, and more.
•	Producing well-researched, SEO-optimized blog posts, ebooks, case studies, web templates, email newsletters, social media copy, and landing pages.
•	Conducting keyword research, creating editorial content, and proposing content strategies.

Freelance Content Marketing Writer for eCommerce and SaaS

Hello Earth | Award Winning, B Corp™ Digital Agency

•	Develop customer retention strategies and roadmaps to help maximise growth for ecommerce brands (both subscription and non-subscription)
•	Build customer lifecycles, customer experiences, retention, email initiatives, and segmentation strategies to increase customer acquisition, conversions, loyalty, and retention by leveraging technologies including Klaviyo, Recharge, and Shopify
•	Design referral and rewards programs to retain existing customers, strengthen loyalty, and build brand advocates
•	Create quizzes to collect customer-first data (zero-party data) to help brands acquire more qualified email subscribers and customers
•	Implement A/B testing, manage and report on campaigns including optimisation, performance analysis, email accessibility, and email deliverability 
•	Train and educate the broader team on email marketing trends and changes

Email Marketing Specialist

•	Develop and manage ecommerce digital marketing strategies for purpose-driven brands in line with overall business objectives and strategies 
•	Create and deliver omnichannel campaign strategies across all channels (email, search & shopping, paid social, web) that support customer acquisition, retention and loyalty to ensure bottom-line performance (ROAS and ROI)
•	Strategise, execute, and manage ecommerce sustainable brands’ email accounts
•	Develop briefs, write email copy, ad copy, product descriptions and design emails and landing pages
•	Create product detail pages (PDP), product listing pages (PLP) and optimise them for search engines
•	Report on key metrics for every campaign to analyse performance, identify areas for improvement, and justify campaign decisions to clients and the internal team
•	Audit clients’ email accounts, ecommerce websites and provide recommendations on conversion optimisation

Digital Marketing Executive

•	Support activities related to paid Google, paid social, email marketing, copywriting and design, strategy and go-to-market planning, reporting, agency liaison, and client account management.
•	Coordinate the end-to-end execution of email marketing and paid advertising campaigns.
•	Track, manage and report on activity performance resulting from campaigns and tactics.

RunGopher

Key responsibilities:
•	Work with Account Manager and General Manager to write product listings on Campaign Monitor and Salesforce. 
•	Building question templates to interview clients and writing case studies to publish on the website. 
•	Producing content to promote General Manager’s profile as a thought leader on LinkedIn.
•	Creating a writing style guide according to RunGopher’s new branding.

Marketing Specialist Internship

OpenCommerce Group

Key responsibilities:
•	Owning and executing SEO, website content, and social media content strategies. 
•	Managing in-house content team and controlling content quality to ensure content brings qualified subscribers, high traffic, and high website engagement. 
•	Tracking content distribution activities across channels, analysing performance data, and proposing insights to CMO.
•	Collaborating with design, sales, marketing, and customer success teams to develop customer-centric content marketing strategies. 
•	Stay on top of changes in social media and Google algorithms to adjust content strategies for social media, email, and website.

Content Manager, Senior Content Writer

Cốc Cốc

Key responsibilities:	
•	Writing and translating product tutorials, tips and tricks, and how-to guides.
•	Collaborating with developers to build the Help Center for customer support.

Senior Technical Writer

Atomi Systems Inc.

Key responsibilities:	
•	Researching customers’ customer behaviours and needs in the eLearning industry.
•	Writing technical documentation, blog posts, and marketing materials.
•	Developing a product guide to teaching users how to use the software.

Technical and Content Marketing Writer

META ONLINE NETWORK JSC.

Key responsibilities:	
•	Translating technology news and software reviews from English to Vietnamese.
•	Training team members to write SEO content through one-on-one guidance.
•	Working with Marketing Specialists to strategise online content production.

Translation Team Leader

Ecommerce Marketing Specialist at Nomad The Label | Speaking kind words, having a good heart, and doing good things

Hello, thank you for visiting my LinkedIn profile.

I’m Lavender, an Ecommerce & Digital Marketing Specialist for sustainable ecommerce brands. Over the last 10 years, I’ve worked with many SaaS companies and ecommerce businesses — either under freelance, contract, and full-time. I have a deep understanding of ecommerce, ecommerce technologies, email marketing, paid advertising, business efficiency, and consumer insights. 

If you’re struggling with any of the following: 

- optimising your website for conversions?
- scaling your ecommerce business and don’t know where to start?
- understanding who your customers are, what they expect to get from you, and how to delight them?
- building a community of customers who support your brand purpose and empowering them to make a change?
- tracking your business cost and increasing business efficiency?
- identifying opportunities to scale and grow your business through the right channel?
- doing ecommerce SEO and increasing your business presence on search engines?
- taking advantage of email marketing to enhance customer experience, retain customers, and build loyalty?
- using paid advertising to drive traffic, drive brand awareness, and boost revenue growth?
- spending a lot of money on paid ads and seeing low performance?
- choosing the right ecommerce tool that suits your business and helps you achieve your goal?
- finding an experienced ecommerce partner who understands ecommerce inside and out, is easy to work with, and is as passionate about your business as you are?

... then, I can help. 

If you're interested in connecting, feel free to reach out to me via LinkedIn or by emailing me at hello@lavendernguyen.com.

taplio

The Battle

Sam Thomas Davies

Lavender Nguyen

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