Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

Most people fail at AI video for one reason:

They forget the camera exists.

They describe what the model should do. Maybe even the facial expression. But they completely overlook the technical settings that make footage look professional.

Lighting. Lens choice. Film grain. Frame rate. The stuff a real cinematographer obsesses over.

That's why we built a Prompt Library inside Dreem.

• 120+ pre-made prompts designed specifically for fashion. Each one covers three layers: model movement, facial expression, and camera settings.
• Pick from prompts like "The Jacket Adjust" or "The Stride"—Dreem handles everything down to the 35mm film grain and static full-body framing.

No prompt engineering required. Just studio-quality video content at a fraction of the time and cost.

Curious how it works?

Watch the preview below.

Content @ Creative Force / Dreem | Founder @ Words Into Works

Contractbook

Director of Marketing

Drip

As a demand generation and marketing operations leader, I oversee a dynamic team responsible for acquiring qualified leads and driving sales for Drip and Sleeknote. Our operations are centered around building and maintaining the infrastructure for our sales, marketing, and customer success teams.

My team's specific responsibilities include:

- Driving revenue through our self-service channels

- Developing and executing marketing strategies to generate demand for Drip and Sleeknote

- Building and maintaining the HubSpot setup for both brands

- Tracking and analyzing KPIs to generate actionable insights

- Developing and maintaining the homepages of drip.com and sleeknote.com

- Creating and managing data infrastructure to ensure accurate reporting and analysis

- Implementing lead scoring to prioritize leads and increase conversion rates

- Executing technical implementations to support sales and marketing initiatives

- Optimizing SEO to improve search engine rankings and increase organic traffic

- Managing paid acquisition campaigns to drive high-quality leads

- Building and maintaining outbound and inbound sales pipelines to ensure consistent revenue growth

Director Of Marketing Operations and Demand Gen

Sleeknote

Sleeknote was acquired by Drip 2/2022.

I am Head of Growth at Sleeknote.

As Head of Growth I work in areas that all have one specific goal in common: To ensure Sleeknote keeps growing at a rapid pace in terms of getting new customers, new quality leads and free trials. Besides this, I am responsible for the technical side of our marketing (GTM, Tracking etc.). I work in close collaboration with our inbound and outbound sales departments.

Main responsibilities:

- Marketing automation in Hubspot. I am responsible for creating, developing and maintaining our full Hubspot setup used by Sales, Marketing and Customer Success.

- Paid acquisition across multiple channels. I work on a daily basis on maintaining and developing our paid channels including Google ads, Facebook ads, Linkedin ads and more.

- Lead generation for our sales departments (Outbound and inbound).

- Develop and maintain the technical side of our marketing initiatives (Toolstack: Google Tag Manager, Segment, Clearbit, Builtwith, Hubspot, Zapier, Lemlist, Wordpress, Figma)

- Run various growth-focused projects such as CRO experiments, Offline campaigns and more.

Head of Growth

- Growth Marketing
- Paid acquisition
- Content promotion
- Linkbuilding
- Outreach
- Email marketing
- Search engine optimization

Growth Marketeer

During the International Sales and Marketing Management programme, I did an internship at Sleeknote as an Online Marketing Intern.

Online Marketing Intern

Kirkens Korshær

Kirkens Korshær is a Danish social aid organization working to help the most vulnerable sections of society.

-	Create e-mail newsletters
-	Write press releases
-	Create and execute a social media strategy 
-	Write SEO texts
-	Design of advertising materials
-	Event planning

Marketing and Communications Intern

5R Marketing

Part time job as a telemarketer for 'Topdanmark Forsikring', which is a danish insurance company. My job was to call potential customers with the purpose of booking new meetings for the company's insurance agents.

Telemarketing (Part time)

Kristian Jønsson

Personalization is best when you don't notice it’s happening.

Most e-commerce personalization is easy to spot. When you use a first-name tag or retarget a viewed product, the customer doesn't feel understood - they just feel like a “data point” in your marketing.

The real goal is Hidden Personalization:

Making the visitor feel understood without them realizing what’s running in the background.

Until recently, this wasn't scalable. You couldn't manually shoot and edit thousands of visual variations for every segment.

Thursday, 15th of January, I’m hosting a webinar with my former colleagues at Drip, Sofie Mølgaard and Marcus Espersen.

We’re merging the segmentation logic they master at Drip with the AI visual engine we’re building at Dreem.

YWe’ve mapped out 5 specific use cases that are finally possible to scale, including:

→ Persona Alignment: How to instantly swap models and settings so your visuals match the demographic of the person viewing them - without 50 separate photo shoots.

→ The Geo-Pivot: How to serve a visitor with contextual content based on the viewer’s weather and location using a single URL.

→The Psychological Mirror: How to boost AOV by matching your email content to a visitor’s specific "vibe" (Sofie has a killer way to do this that was close to impossible pre-AI).

The details:

45 min. Tactics you can implement today.

No fluff.

When: January 15, 4:00 PM CET / 10:00 AM EST

Where: Link in the comments 👇

Marketing & Ops @ Creative Force & Dreem.ai

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Sam Thomas Davies

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The Battle

Sam Thomas Davies

Kristian Jønsson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Thomas Davies's LinkedIn Performance

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