Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

Contractbook

Director of Marketing

Drip

As a demand generation and marketing operations leader, I oversee a dynamic team responsible for acquiring qualified leads and driving sales for Drip and Sleeknote. Our operations are centered around building and maintaining the infrastructure for our sales, marketing, and customer success teams.

My team's specific responsibilities include:

- Driving revenue through our self-service channels

- Developing and executing marketing strategies to generate demand for Drip and Sleeknote

- Building and maintaining the HubSpot setup for both brands

- Tracking and analyzing KPIs to generate actionable insights

- Developing and maintaining the homepages of drip.com and sleeknote.com

- Creating and managing data infrastructure to ensure accurate reporting and analysis

- Implementing lead scoring to prioritize leads and increase conversion rates

- Executing technical implementations to support sales and marketing initiatives

- Optimizing SEO to improve search engine rankings and increase organic traffic

- Managing paid acquisition campaigns to drive high-quality leads

- Building and maintaining outbound and inbound sales pipelines to ensure consistent revenue growth

Director Of Marketing Operations and Demand Gen

Sleeknote

Sleeknote was acquired by Drip 2/2022.

I am Head of Growth at Sleeknote.

As Head of Growth I work in areas that all have one specific goal in common: To ensure Sleeknote keeps growing at a rapid pace in terms of getting new customers, new quality leads and free trials. Besides this, I am responsible for the technical side of our marketing (GTM, Tracking etc.). I work in close collaboration with our inbound and outbound sales departments.

Main responsibilities:

- Marketing automation in Hubspot. I am responsible for creating, developing and maintaining our full Hubspot setup used by Sales, Marketing and Customer Success.

- Paid acquisition across multiple channels. I work on a daily basis on maintaining and developing our paid channels including Google ads, Facebook ads, Linkedin ads and more.

- Lead generation for our sales departments (Outbound and inbound).

- Develop and maintain the technical side of our marketing initiatives (Toolstack: Google Tag Manager, Segment, Clearbit, Builtwith, Hubspot, Zapier, Lemlist, Wordpress, Figma)

- Run various growth-focused projects such as CRO experiments, Offline campaigns and more.

Head of Growth

- Growth Marketing
- Paid acquisition
- Content promotion
- Linkbuilding
- Outreach
- Email marketing
- Search engine optimization

Growth Marketeer

During the International Sales and Marketing Management programme, I did an internship at Sleeknote as an Online Marketing Intern.

Online Marketing Intern

Kirkens Korshær

Kirkens Korshær is a Danish social aid organization working to help the most vulnerable sections of society.

-	Create e-mail newsletters
-	Write press releases
-	Create and execute a social media strategy 
-	Write SEO texts
-	Design of advertising materials
-	Event planning

Marketing and Communications Intern

5R Marketing

Part time job as a telemarketer for 'Topdanmark Forsikring', which is a danish insurance company. My job was to call potential customers with the purpose of booking new meetings for the company's insurance agents.

taplio

The Battle

Sam Thomas Davies

Kristian Jønsson

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