Sleeknote

Growth Marketing Manager

Words Into Works

Words Into Works is a weekly newsletter that simplifies one big idea from a nonfiction book. I've attracted over 20,000 subscribers and repeat sponsors from well-known brands, including Blinkist, Shortform, and BetterHelp.

Founder

Drip

At Drip, I currently serve as the Growth Marketing Manager, where I've been instrumental in driving several key initiatives. I took charge of the "Beyond the Inbox" podcast and, in a short period, helped it ascend to the top ten percent of podcasts worldwide. My hands-on approach in refining our Shopify PPC strategy has paid dividends, with installations for Drip's Shopify app witnessing a 39.81% increase in three months. Additionally, I've been entrusted with shaping the email marketing direction for EMAIL SUMMIT, Europe's leading email marketing event, which Drip proudly co-hosts. As I continue to push the envelope in growth marketing, I'm always open to connecting with professionals who share a passion for innovation and results.

As Content Marketing Manager at Drip, I led several pivotal initiatives that significantly amplified our digital footprint. A notable achievement was overseeing the seamless migration of Sleeknote's blog, which resulted in an astonishing 6,134% uptick in organic traffic within the first month. Our consistent efforts ensured that the blog's growth trajectory persisted month over month, attracting an impressive average of 190,655 organic visitors at its zenith. Beyond content management, I championed numerous demand-generation projects to enhance Drip's organic visibility. These ranged from securing featured snippet rankings and harnessing internal link potential to optimizing on-page conversion rates.

Content Marketing Manager

At Sleeknote, I played a pivotal role in transforming our content strategy, driving a significant 420,524 organic visitors to the Sleeknote blog in just my first year. This momentum persisted, elevating our blog to a robust average of 149,766 monthly visitors, all while securing rankings for crucial ICP-driven keywords. Within a month, I implemented strategies that boosted our blog conversions by 72.13%, turning first-time visitors into highly engaged email subscribers. Beyond content, I pioneered several robust link-building strategies that secured over 145 high-quality, do-follow links from reputable sites with a domain rating exceeding 60.

Head of Content

Creator-Led Content Tips for B2B SaaS Marketers | Demand at Drip and Sleeknote | Co-Author of "Subscribe!"

Sam Thomas Davies

Pronect AB

Pronect is a group of companies that serves the manufacturing industry with technology, machinery, tools, software, and expertise. 
I lead a high-performing Nordic Product Marketing Team across three companies owned by Pronect: PLM, Addinor, and Ravema.

In my role, I oversee the overall product marketing strategy and ensure that the team has the tools and skills to effectively implement best practices in marketing.

Accomplishments: 
- Scaled the product marketing team from 1 to 11 members, including 2 graphic designers.

- Implemented OKRs to ensure strategic focus and no judgemental accountability throughout the organization

- Implemented foundational marketing frameworks, including buyer personas, buyer’s journey, content strategy, demand generation, and performance tracking.

- Built and launched the new brand Addinor, including branding, product marketing, and social media strategy.

- Successfully led a diverse team with compassion and confidence while ensuring psychological safety, resulting in an NPS score of 8.8.

- Ensured alignment and close collaboration with sales, creating cohesive experiences across digital touchpoints and sales presentations.

- Educated and advocated for the importance of marketing within C-level management, ensuring its inclusion in the business plan

- Established a comprehensive content marketing strategy involving Subject Matter Experts across functions and grew our YouTube channel by 4000 followers in 1,5 year

Head of Product Marketing

PLM Group

Head of Product Marketing 

TEAMWORKS was acquired by PLM Group and I was promoted Product Marketing Manager at group level .
Developing and driving effective marketing strategies and communication of SOLIDWORKS products and solutions' value to the market, in a dynamic B2B SaaS environment. The SOLIDWORKS portfolio is the biggest product group in PLM Group and provides over 30 mil. Euro in yearly revenue. 

My key responsibilities to ensure commercial success of the company include: 

•	Responsible for the SOLIDWORKS portfolio
•	Owning the messaging, promotion, and selling materials of the solutions
•      Owning the lead score process
•      Owning all product related webpages
•	Product launches
•	Lead generating activities
•	Demand generation
•	Sales enablement
•	Campaign planning and execution 
•	On-going customer, market and competitor research and feeding the insights about needs, changing behaviors and trends back into the business
•	Supporting Marketing with communication plan (weekly newsletter, price campaigns etc.)
•	Content planning and production:  blogs, webinars, landing page, email marketing, sales presentations, cheat sheets, product videos, website copy. 
•	Participating in sales meetings to deep dive into use cases, product features and benefits
•	Analyzing market trends and competition, and contributing to marketing roadmap accordingly

Product Marketing Manager

Addinor

My role is to ensure strategic alignment across functions for product launches and existing products, develop comprehensive go-to-market strategies, and create impactful commercial strategies, segmentation, positioning, and campaigns.
Member of the Management team.

TEAMWORKS A/S

Jeg har det definerende og eksekverende ansvar for marketingstrategien for TEAMWORKS.
Dette inkluderer en bred vifte af opgaver, som primært består af:
- Leadgenerering
- Lead management
- Konverteringsoptimering
- E-marketing
- Rapportering, analyser og statistikker, som giver mulighed for at måle, analysere og dokumentere effekten af aktiviteter.
- Projektledelse
- Marketing automation
- Udarbejdelse af salgs- og marketingmateriale
- Videreudvikling og vedligeholdelse af www.teamworks.dk
- SEO og Adwords i samarbejde med bureau
- Planlægning af seminarer og større kundemøder
- Sociale medier: Facebook, linkedin, Youtube mf.
- Video redigering
- Løbende udvikle landing-pages i forbindelse med kampagner og mailudsendelser

Marketing Manager

Jeg har ansvaret for Teamworks markedsføring og digitale tilstedeværelse på div. kanaler, hvor udvikling og eksekvering af de samlede marketingaktiviteter (online og offline) sker i tæt samarbejde med Teamworks' direktør. 

Mine arbejdsopgaver består af:
- Udarbejdelse af e-mail kampagner, salgs- og marketingmateriale
- Lead management
- Videreudvikling og vedligeholdelse af hjemmeside
- SEO og Adwords i samarbejde med bureau
- Planlægning af seminarer og større kundemøder
- Sociale medier: Facebook, linkedin, Youtube mf.
- Løbende udvikle landing-pages i forbindelse med kampagner og mailudsendelser
- Rapportering, analyser og statistikker, som giver mulighed for at måle, analysere og dokumentere effekten af aktiviteter.

Mit første store projekt var at redesigne TEAMWORKS hjemmeside. En opgave der kræver teknisk snilde,  øje for webformidling og stringent projektstyring.

Marketingkoordinator

Freelance

Responsible for working on a range of websites, designing appealing and intuitive websites for small business owners. 

-	Developing and maintaining the front end functionality of websites in Wordpress
-	Creating logos, banners ect. for websites
-	Strategically thinking through all parts of the design process, creating the branding and communication strategy. 
-	Devising SEO strategies based around specific keywords.

Webdesigner

Middelfart Sparekasse

During my studies I worked in Marketing and Bussiness development, gaining experience with a wide range of digital marketing.

Key responsibilities 
- Plan, develop and execute digital campaigns with focus on customer engagement and experiences. 
- Creating content for social media (Instagram, facebook, linkedin and Google+)
- Maintaining and developing their website midspar.dk, improving the site accessibility and usability with focus on the site’s conversion rate
- Redesigning a part of midspar.dk; designing prototypes in Invision.
- Provide guidance to other less experienced co-workers on website issues
- Devising SEO strategies based around specific keywords.

Studentermedhjælper i Marketing og Forretningsudvikling

Telia Danmark

Working as a sales consultant for Telia Sonera helping the company promote and sell mobile telephone and broadband subscription television services to a wider range of customers.
Handle the tasks of engaging customers in exploring sales opportunities as well as provide assistance in a friendly and professional manner. Helped customers identify services and products that suited their needs.

Key responsibilities:
-	Introduction tanning of new employees

Salgskonsulent

Region Syddanmark

Consultant Assignment - Center for Communication and Welfare Technology (CKV) 
part of the Region of Southern Denmark / 2014

As a consultant assignment, I have created a user interface prototype for an app assisting citizens in finding and exploring welfare technology as well as the legal rules for authorisation and licence. A challenging assignment, which meant creating a logical and innovative solution to a complex information structure.

Konsulent, Center for Kommunikation og Velfærdsteknologi

L'EASY A/S

Costumer care, providing technical support to hardware, domestic appliances and electronic devices.
Promoted as Sales Coordinator in the service department (call center). Demonstrating effective sales techniques and providing motivation as a key to success.
 Key Responsibilities
-	Making sure the department reaches their sales budget
-	Creating individual sales strategy

Servicekonsulent, Salgskoordinator

Odense Kommune

Fast tilknyttet Kroggårdsskolen i Næsby, her fungerede jeg som tilkalde vikar.

Lærervikar

I’m a growth-focused marketing leader with a passion for building and scaling high-performing teams and creating impactful brand experiences. I thrive on aligning marketing efforts with business goals, collaborating closely with sales, and crafting cohesive customer journeys.

Specialized in navigating the complexities of technical solutions in competitive markets, I excel in strategizing and executing both digital and offline marketing initiatives. My leadership approach fosters a collaborative environment where ideas thrive and team members are empowered to excel.

I bring a fact-based, customer-centric philosophy to my role, committed to optimizing and delivering a first-in-class buyer's journey. My expertise lies in driving commercial success for new products and features, leveraging profound market and customer insights, precise go-to-market strategies, and effective cross-departmental collaboration.

In addition to managing the product marketing function, I maintain full ownership of stakeholder relationships, both internally and externally, ensuring alignment and cohesive efforts towards shared goals.

taplio

The Battle

Sam Thomas Davies

Christel Vester Andersen

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