Sam Miller

We help Recruiters Build their brand and get more Clients and Candidates Approaching Them. 👉 New Training: The Inbound Academy - Message me for more details 🚀 £3.5 Million Generated for Clients 🚀

Recruiters Business Owners 
If you have 5000+ connections on LinkedIn
You could be winning IMMEDIATE business




A lot of recruiters don't think twice about their connections on LinkedIn

But the truth is your connections arn't just a number

They’re filled with dormant business relationships waiting to be rekindled.

Think about it...

Those hundreds of coffee meetings you've had over the years? They're still connected to you.

The clients you worked with 2-3 years ago? They're still following your updates.

Those fantastic candidates who weren't quite ready to move? They're still watching your content.

The problem is, that most recruiters aren't leveraging this effectively.

They're posting sporadically, with no real strategy or purpose.

I'm here to change that

If you're ready to start utilising your network on LinkedIn 

Then come and try out our free trial...

We’ll write you two world-class pieces of content designed to get maximum engagement in your niche 

Here are some results recruiters have had on our free trial: 

- Won $30K worth of business (Money in the bank 2 months later) 
- Hundreds of thousands of impressions 
- More warm conversations with decision-makers and candidates 

Just from TWO posts. 

Oh and let me say this again….It's FREE! 

Interested? 

Check out the featured section below or visit our visit!

Director

▶︎HERE'S WHAT WE DO: I help Companies Struggling to Stand Out In A Competitive Market By helping them To Be Seen by More Customers And Speak to More Decision Makers



I interviewed a recruiter who's billing $1.5 Million
She's a MASTER at candidate led BD
Here are 6 questions she will use to gather leads





1. Where they’ve been interviewing
Ask: “Have you been speaking with any companies recently?” This tells you who’s hiring 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 — and you already know the salary range, job level, and urgency. This is one of the easiest BD follow-ups you’ll ever get.

2. Companies they know personally
Ask: “Who’s the best manager or colleague you’ve ever worked with?” You’ll get warm names, credible referrals, and instant context. It’s 10x easier to BD a company when the intro comes from someone they trust.

3. Who’s actually hiring
Forget the job boards. Candidates hear about team moves, internal approvals, and hiring plans long before anything goes public. Ask open questions like: “Which companies seem to be growing right now?”

4. Who’s just raised funding
Funding = headcount. Most candidates hear this 𝘣𝘦𝘧𝘰𝘳𝘦 the announcement hits LinkedIn. A simple: “Have you seen any companies in your space raise or expand recently?” opens doors quickly.

5. Who’s building a team
Re-orgs. New products. New leadership. Candidates notice this stuff instantly because it affects their day-to-day. Ask: “Are you seeing any companies gearing up for something big?”

6. Who they’ve worked with (your silent BD weapon)
This one is gold. Ask: “Who’s the most impressive person you’ve ever worked for?” Then message that person: “Your name came up in a conversation today…” Warm → credible → natural → 𝘦𝘢𝘴𝘺 𝘉𝘋 𝘸𝘪𝘯.


<FULL PODCAST IN THE COMMENTS BELOW>

We Interview the top 1% of recruiters and share their PROVEN strategies to Win More Placements. 100+ episodes with top billers: from $500k to $2.5 Million producers.

I interviewed a recruiter who's billing $789,000
He kept losing candidates at every stage of the process 
Now he uses a framework called ARPO....




Randy kept running into the same painful problems:

- Candidates went dark, 
- processes fell apart, 
- clients were blindsided
- offers slipped through, 
And he had zero control or visibility over what was actually happening in the pipeline.

Then he started using a framework called ARPO. 

Activity → Rank → Process → Offer.

1. Activity
Where is the candidate actually active?
Who have they spoken with?
What roles are they exploring?
Most recruiters skip this and operate on guesswork. You can’t run a desk on vibes.

2. Rank
Where does your opportunity sit compared to everything else they’re interviewing for?
1st? 3rd? Not even on the podium?
If you don’t know the rank, you don’t know the risk.

3. Process
What stage are they at elsewhere?
Do they have a second interview tomorrow?
Is another company about to issue an offer?
Process gives you foresight — not surprises.

4. Offer
What’s their bottom line?
What offers are they holding?
What would they accept today?


You don’t lose candidates at the offer stage. 
You lose them at the information stage.

When you don’t know what they’re doing, what they’re comparing you to, or what they’re holding… you’re not running a process — you’re reacting to it.

<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a recruiter who billed $300K in his FIRST year
He uses a 3-step outbound approach with every prospect
Cold call + Voicemail + Email. Here's how it works




1. 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹 → 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗛𝘂𝗺𝗮𝗻
He starts with a call because it’s the fastest way to 𝘤𝘶𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘯𝘰𝘪𝘴𝘦. Most recruiters hide behind LinkedIn and email.  A live voice instantly stands out. Even if they don’t pick up, the fact that a real person tried to reach them adds weight to everything that follows. 


2. 𝗧𝗵𝗲 𝗩𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 → 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆
His voicemail isn’t to sell, it’s to 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘵𝘩𝘦 𝘥𝘰𝘵𝘴....
“Hey, this is Isaac James. We’ve never met before, but I’m a recruiter.I’ve got a sales engineer in your market — he works for one of your competitors, has about seven years’ experience, and last year sold around $8 million of equipment. He’s on the market, so I wanted to reach out.I’ll send you an email with a few more details.”
So when the email lands, the name rings a bell. The brain goes: 𝘖𝘩 𝘳𝘪𝘨𝘩𝘵, 𝘵𝘩𝘢𝘵 𝘨𝘶𝘺 𝘫𝘶𝘴𝘵 𝘤𝘢𝘭𝘭𝘦𝘥 𝘮𝘦. Instant credibility, even before opening.


3. 𝗧𝗵𝗲 𝗘𝗺𝗮𝗶𝗹 → 𝗠𝗮𝗸𝗲𝘀 𝗔𝗰𝘁𝗶𝗼𝗻 𝗘𝗮𝘀𝘆
The email mirrors the voicemail: short, specific, and ends with one goal:
“Can I send you the resume?” That’s it. No pitch. No fluff. Just one-click frictionless action. Typing 𝘺𝘦𝘴 feels effortless — and that’s the point.

Together, the three touches work like this: 
𝗖𝗮𝗹𝗹 = 𝗵𝘂𝗺𝗮𝗻𝗶𝘇𝗲 → 𝗩𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 = 𝗮𝗻𝗰𝗵𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲 → 𝗘𝗺𝗮𝗶𝗹 = 𝗰𝗼𝗻𝘃𝗲𝗿𝘁.


<FULL PODCAST IN THE COMMENTS BELOW>

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I spoke to a recruiter who's billing $1 million 
But guess what? He got into recruitment at 35 years old
And his first company fired him for low billings! 






Here's what happened: 

Brendon got into recruitment at 35 years old

Q1:
$0 billed.

Q2:
$65,000 billed.

The agency let him go.

He had only been in recruitment six months.
He was 36, new to the industry, and suddenly unemployed right as the world was spiraling into a pandemic.

For most people at that age, being fired from a new career would have shattered their confidence.

But Brendan had two things most people didn’t:

1. A low ego
2. A lifetime of setbacks behind him
   
He had been broke growing up. 
He had run his own business. 
He had cold-called in insurance until his soul hurt.

Getting fired wasn’t his breaking point; it was just another chapter.

The moment he got fired, he didn’t sit around. 

He immediately reached out to the owner of a company called 𝗝𝗼𝗯𝗯𝗼𝘁. 

He messaged the owner (Heidi) directly:
“I don’t meet your hiring criteria, but if you give me a shot, I’ll work commission-only. No base, no benefits. I’ll prove myself.”
She refused the commission-only idea but she 𝗱𝗶𝗱 offer him a very junior role at the lowest pay level.

Most mid-30s candidates would consider that a step back.
Brendan saw it as a lifeline.

He took it.

In those first 6 months at his new company, he billed:
$650,000

His second year?
$1.2M personal desk

He's now a topbiller at the company and has billed £1,000,000+ for 5 years in a row 

And that, my friends, is the power of running through the shit we call life
And not giving up when things get tough
What a legend. 




<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a 24-year-old recruiter 
He's billed $600K in his second year of recruitment
95% of his new business has been Email + MPC




Yep. 

He finds really good Candidates 
He then emails those candidates to the RIGHT decision makers 
And he has a really good follow-up process


That's it....

Nothing fancy 

Just a tried and tested BD system that works. 

Executed with finesse and discipline. 

Great reminder for recruiters 

You don't need to try and reinvent the wheel 

Just listen to whats already working 

And copy. 

<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a recruiter who's billed $5M for 5 years in a row
Here's the voicemail + Email Combo that he uses 
Thats landed him countless enterpirse deals...


STEP 1 - EMAIL

Hi [Name], 

I noticed your team has added 15% headcount this year and you’ve still got [X] open roles in [department].
When growth moves this fast, [Role] gaps usually create: 
– Month-end pressure 
– Overtime for the team 
– Slowdowns in reporting/delivery
I’ve filled [Role] for similar high-growth teams (PE-backed / multi-site), and can help you stabilise things quickly. 
Worth a quick chat this week?
Best, [Your Name]

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀:𝗜𝘁 𝘀𝗵𝗼𝘄𝘀 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝗲𝗲𝗿𝘀 𝗽𝗮𝗴𝗲, 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗿𝗲𝗻𝗱𝘀, 𝗮𝗻𝗱 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗹𝗼𝗮𝗱. 𝘁𝗵𝗲 𝙖𝙘𝙩𝙪𝙖𝙡 𝘁𝗵𝗶𝗻𝗴𝘀 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁.𝗦𝗵𝗼𝗿𝘁, 𝗯𝘂𝘁 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰. 𝗡𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗶𝗰.




STEP 2 - VOICEMAIL

“Hey [Name], 
it’s Brendon. I sent you a quick email about helping with the [Role] search, especially with the growth you’re seeing in [location/team].
No need to call me back… if it’s easier, just search brendon in your inbox and hit reply to that email.
Happy to work around your schedule. 
Thanks!”


𝗧𝗵𝗲 𝗟𝗶𝗻𝗲 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗧𝗵𝗶𝘀 𝗪𝗵𝗼𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗪𝗼𝗿𝗸
“𝗝𝘂𝘀𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝗯𝗿𝗲𝗻𝗱𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗯𝗼𝘅 𝗮𝗻𝗱 𝗵𝗶𝘁 𝗿𝗲𝗽𝗹𝘆.”

Why this nudge is so powerful:
- It removes ALL friction They don’t have to dig for your email, think, or switch devices. Their phone is already in their hand.
-  It ties your voice to your written message Instant familiarity → higher trust → higher reply rate.
- It gives them ONE simple action Busy people respond to easy instructions.


Try it out this week

<FULL PODCAST IN THE COMMENTS BELOW>

This recruiter was burnt out working 7:00am to 7:00pm
Now he runs a $1,000,000 lifestyle business 
And travels 6 times a year with his family....



Pri used to work the way most recruiters do:

Long days.
Long nights.
7am–7pm as standard.
Lists built on the sofa while “watching TV” with his family.
No space in his calendar.
No room to think.
Just constant output.

It looked like success.
But it didn’t feel like it.

At some point, Pri made a decision:

He didn’t want a bigger business 
he wanted a better life.

That meant stripping recruitment back to its essentials
and rebuilding it around balance, time and energy.

Here’s what his workday looks like now:

• Starts at 10–11am
• Devotional time + Peloton before any work
• Wraps by 5/5:30pm
• No delivery for 6+ years
• Only does BD calls + coaching calls
• Six trips a year with his family
• Real weekends and real evenings
• Time to think, not just react

Same industry.
Same market.
Same skillset.

The only thing that changed was the intention:

He designed his business around his life 
not the other way around.

<FULL PODCAST IN THE COMMENTS BELOW>

I've spoken to 4 top recruiters over the last 7 days 
All of them are billing $700K+ and doing consistent BD
One thing they ALL do? Personalise their messages




Whether it's...

• A personalised audio note 
• 15 mins of research on the company and a well-worded email 
• Looking at a prospect's profile and referencing something they posted about

ALL of them spend time personalizing their messages

And guess what they ALL said?

When they tried to use AI and automate the entire process, the response rates fell off a cliff. It was AWFUL.  

Yes, personalised messages take more effort, time, and energy....but they understand one crucial thing about BD....

If prospects feel like you've taken the time to send them a personalised message, it makes them feel special, it makes them feel like you care, it makes you stand out from all the other lazy people who can't be bothered. 

No matter how much AI bullshit is being pushed online nowadays 

You will never be able to beat the human touch

Don't take it from me....

Take it from the top 1% of recruiters that I've interviewed on my podcast. They all do something similar. 

Don't be lazy
Personalise.

I interviewed a recruiter billing $500k 
He uses lead magnets to book in-person meetings 
Here's the exact script he uses....



𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧: He never mass-sends. The message is highly tailored and always tied to 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵’𝘴 𝘸𝘰𝘳𝘭𝘥.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲 (𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱):
“Hey Sarah, saw you’ve been hiring a lot of .NET engineers this year. We just published our Tech Hiring Forecast for Denver — it includes salary trends, turnover data, and which local companies are hiring for .NET right now. 
Would you be curious to see what others are paying and how that compares?”

If they reply with, “Can you just send me a copy?”
Ted doesn’t resist but reframes 𝘸𝘩𝘺 𝘵𝘩𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨 𝘮𝘢𝘵𝘵𝘦𝘳𝘴.

𝗛𝗶𝘀 𝗹𝗶𝗻𝗲 (𝗮𝗹𝗺𝗼𝘀𝘁 𝘃𝗲𝗿𝗯𝗮𝘁𝗶𝗺):
“Happy to share, but the report’s only valuable if I walk you through it. It’s 15 minutes max, I’ll point out the bits relevant to your market and roles. 
Otherwise, it’s just a 20-page PDF full of noise.”

Once on the call or in person, Ted 𝘥𝘰𝘦𝘴𝘯’𝘵 pitch his services. 
He frames it as a consultative breakdown of the data, asking strategic questions along the way:
• “Does this match what you’re seeing in your team?”
• “How are you adjusting your hiring plan to account for this turnover rate?”
• “Would it be helpful if I pulled similar data for AI engineers in your org?”

→ This naturally leads to more 𝘤𝘶𝘴𝘵𝘰𝘮 𝘧𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘴 or ongoing value exchanges.
He says the goal is to 𝘴𝘱𝘢𝘳𝘬 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯, not to “sell.”

<FULL PODCAST IN COMMENT BELOW>

We onboarded a new recruitment client last month
They work in an incredibly Niche sector with huge deals
In 30 days, we've racked up 100,000 impressions 




Not random impressions either.

We’re talking dozens of high-value decision makers and candidates engaging with every post.

For context, each placement is worth £30–50K. 

So you can imagine how valuable it is when those prospects start commenting, liking, and replying.

The next step is turning engagement into leads.

We’ve identified and organised every single high-value client and candidate who’s interacted with their content over the last 30 days and neatly presented them in a Google Sheet.

Now, the client’s sending personalised audio notes to these very warm prospects as we speak.

30 days 
100,000 impressions 
Dozens of warm leads to message 
Each prospect worth £30–50K

If you want to see how powerful content can be for attracting warm leads, try our free trial.

We’ll write you two posts for free and show you exactly how it works.

No risk 
Minimal effort 
Huge upside
Links in the comments.

P.S Only for recruitment BUSINESS OWNERS :)

Learn more here: https://lnkd.in/eJpYerMZ

Recruiters, if you're NOT spending 30 mins a day on BD, you don't need a new tool, or a swanky AI Software, you need to work on your mindset...

I interviewed a recruiter billing $1,000,000
He uses NLP every day to program his mind for success 
Here's the EXACT routine he uses (Try it yourself!)



When tactics stop working, most people add more tactics. 

Chris Schwenk did the opposite.

Revenue was inconsistent. Stress was rising. Decision-making started feeling heavier. And the goals he knew he 𝘴𝘩𝘰𝘶𝘭𝘥 be hitting… felt further away than they should have been.

So instead of adding new hacks, he made a different move:

He went inward.

Initially, he thought NLP and guided meditations were “woo-woo”.

But the more he looked at his own patterns, the more obvious it became:

He didn’t need another tactic. He needed to rewire the beliefs those tactics were sitting on.

A mentor told him:
“Your brain wants safety, not success. If you don’t consciously reprogram it, it will keep pulling you back to what feels familiar.”

So he gave it a real shot and booked a session with a high-level performance coach who’d worked with entrepreneurs like Sam Ovens. (if you know...you know) 

How he built his personalised NLP script
People think this part is complicated. It’s not.
1. He completed a detailed prompt 
The prompt asked about:
• His goals
• His financial targets
• His ideal lifestyle
• The person he wanted to become

2. He fed it all into AI The AI turned it into a guided NLP script written specifically for him.

3. Instead of recording it himself, he hired a voice actor on Fiverr 
He chose someone with a calm, grounded tone
Then had them record the full script with meditation-style backing music.
This gave him a 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 personalised hypnosis-style track he could listen to every day.

His daily routine
This is where the results came from.
He didn’t treat it like a one-off experiment. He treated it like mental training:
• Every morning or night: He listens to his personalised NLP audio (20–50 minutes).
• During the day: If he feels stress creeping in, he pauses and listens again.
• When he can’t sleep: He puts on the script instead of tossing and turning.
• In “dead time” moments: Even in the stairwell in his building, he listens — using those quiet pockets to reinforce the future identity he’s building.


What changed
Very quickly, he noticed:
• More calm decision-making
• Faster recovery from setbacks
• Less emotional volatility
• Clearer goals
• A stronger sense of certainty
• A shift from “force” to “flow”

And the biggest one:
BD is now back to where it used ot be. 


<FULL PODCAST IN THE COMMENTS BELOW>

I interviewed a recruiter who's billing $1,000,000 
And guess what? He started recruitment at 35 years old! 
He was working alongside people half his age



An average mindset would have framed the situation like this...

- Why am I working alongside people half my age? 
- This is embarrassing
- I should just go back to what I know 
- This is going to be too hard


Here's how he framed the situation....

- I'm grateful for the opportunity 
- I'm going to work my ass off 
- I know if I put the work in, I will succeed 
- This could change my family's life 
- I will do ANYTHING to make this work 


Now he's one of the top billers in the entire company 
And he's hit $1,000,000 for 5 years in a row 
His life is unrecognizable from when he started 

Great reminder for recruiters
If he can rewrite his entire life at 35… What’s stopping you from rewriting yours 𝘵𝘰𝘥𝘢𝘺?

<FULL PODCAST IN THE COMMENTS BELOW>

This recruiter came through our free trial 
Then he signed up as a client 
Now he's won $200K worth of business





Don't take my word for it, check out the insane testimonial he gave us...
Click on the link in the comments below 
Scroll down to the bottom of the page 
Look at the first testimonial labelled GARRY. 

How did we get Garry such insane results? 

Simple process: 

> Deep dive into his niche 
> Understand pains and desires 
> Post BRILLIANT content (3.4 Million Impressions on his account) 
> Clients and candidates see content and reach out

I'm oversimplifying it
But fundamentally, that's the process

And you know what's insane? 
Before Garry even spent a penny, we invited him into our free trial 
And he was able to test our process FOR FREE 
He saw the potential 
Signed up as a client 
And now he's secured $200K (That's money in the bank) 

If you're a recruitment business owner and you want to see results like Garry 

Check out our free trial 
Link in the comments below

If you're a recruitment business owner 
And you're comfortable/disciplined in doing outbound
Content can provide weekly warm leads for you





Here's an example...

Last week, we did 3 posts for one of our clients

He racked up 187,000 impressions 

We spotted 5 decision makers who engaged with his content that he could reach out to 

My advice to him....

These prospects are in your first-degree network 
They've liked your content
They are warm
Send them a personalized audio note 

We gave him some templates of audio notes that have worked in the past, so he knew what to say 

On Friday, he sent 5 audio notes to those decision makers 

3 haven't responded yet
1 said thanks for the audio note, but not interested right now 
1 said we're looking to hire in 3-6 months, let's have a chat. (Call booked) 

He didn't have to write the content (We did that) 
He didn't have to gather the leads (We did that) 
He didn't have to re-create an audio note (We gave him one) 

All he needed to do was send the audio note 
And he's got a solid meeting booked in the calendar

He's only just started working with us
Imagine what will happen over 3-6 months? 

If you're interested in this process 
And you want to try it out for FREE 
Check out the link in the comments below

P.S Only for recruitment business owners

Recruitment business owners 
You can use Content + Audio notes to win more business 
Here's one of my client's recent campaigns...




Posted 6 times in 4 weeks 
Racked up around 200,000 impressions 
Saw that 20 Decision makers had liked his posts
Sent audio messages to 14 of those decision makers 
5 responded
2 calls booked


2 calls might not sound like a lot
But these are both hiring managers from great companies
And they'll be coming into the call warm
Making the conversation smooth and pleasant

(It's now up to him to nurture that relationship and close the deal)  

If you want to build your pipeline 
And try this process out for FREE 
Check out the link in the comments below

P.S only for recruitment business owners

Last week, one of our recruitment clients had a high-level CRO reach out to him. Here's the exact topic we wrote about (And why it worked) 




Post topic...
When CRO's (Chief Revenue Officers) hire the wrong sales leader, it can take 9-24 months to figure out if they've made the right choice. If it's wrong, it can be extremely costly in terms of revenue and time. 


That's it. 

We turned that pain into a post

We optimised it for LinkedIn

It got 30,000 impressions (A lot of CRO's resonate with the same pain) 

He had one high-level CRO reach out to him and say: 
"Hey John, just saw your post, would be great to set up a call." 

And he had 3 other great CRO's like the post. (They'll be receiving audio notes as a follow-up) 

What's the lesson here? 

If you want high-value decision makers to notice your content, don’t create posts for everyone.

Create content that makes your ideal reader say: 
“Finally… someone actually gets what I deal with.”

Because the moment they feel understood, they lean in. They reply. They book calls.

Your job is simply to start the conversation.

If you're a recruitment business owner and you want to try this process out for FREE 

Check out the link in the comments below

I've interviewed dozens of topbillers on my podcast 
They've mastered winning business through outbound 
Here's a fundamental principle they all use...

Recruiter: "Sam, I heard you'll write me 2 free posts?"
Me: "Yep, that's correct"
Recruiter: "What kind of results have others had?" 


Me: "Hold my beer...." 

- Hundreds of thosands of impressions 
- £30K worth of new business won 
- Multiple high value candidates reaching out 
- Multiple High value clients liking and engaging with the content


Recruiter "All that from 2 free posts"? 

Me: "yep" 

Recruiter "Whats the catch"? 

Me: "No catch, I'm trying to win your business, so if I prove to you that our system works, then I'm pretty confident you'll sign up as a client" 

Recruiter "Ok, cool. Lets do it" 

☝️

We're having conversations like this every single week 

And we've signed up DOZENS of clients in the last 6 months

If you're a recruitment business owner and you want to really start using LinkedIn as a pipeline generator

Then check out the link in the comments below

It's free - so you have nothing to lose and everything to gain

P.S only for recruitment business owners :)

TakeTwoBrothers

This guy started recruitment at 35. 
Did ONLY $65K and got fired on the spot. 
Now he's a Million Dollar Biller.



If you want to hear a good comeback story, keep reading.

Brendan, didn't get into recruitment until the ripe age of 35.

He joined an agency and made $65K in his first 6 months.

The company fired him on the spot.

With a family to feed and something to prove…

He reached out to another company and gave the best sales pitch of his life:

"You don't have to pay me. I'll work commission only. I can do this."

In his first 12 months at this new company?
$650,000.

Fast forward to today:

No. 3 in lifetime billing at Jobot
6 years in a row CEO Club (2020, 21, 22, 23, 24, 25)
Qualified for every quarterly event ($125K+) - 22 quarters straight
Billed $1 Million for 5 years in a row

But here's the thing…

Brendan's become a master at landing HUGE enterprise accounts.

In this episode, we dive into:

→ Brendan's incredible backstory 
→ His exact step-by-step process for winning whale clients 
→ Why everyone told him to avoid enterprise (and why he ignored them)

I know I always say this…
But you don't want to miss this one.
Podcast in comments 👇

Ben Miller ▶︎

The best recruitment comeback stories I've ever heard:



$500 to his name and a baby on the way. 
Twelve months later: $800K billed.

Homeless for ten years. Living rough. 
Scraped together enough to buy a recruitment business at 43.

So skint he couldn't afford petrol to get to the office. 
Eighteen months later: $1 million biller.

Went seven months without closing a single deal. 
Three years on: top biller in her firm.

Teaching teenagers for $35K a year. 
Four years later: Billing half a million.

I could go on.
Whatever you're dealing with right now. 

The dry spell
The ghosting
The deal that fell through
The voice in your head saying you're not cut out for this… 

Somebody's had it worse.

Way worse.

And they got through it.

If they can, you can.

Ben Miller 

(7) LinkedIn

Spoke to a recruiter today. 
He has a team of 8.
But his biggest biller is toxic AF. 



She's rude. 
Throws tantrums. 
Only thinks about herself. 
And drags down the rest of the team.

But she's also his biggest biller.

I could hear the frustration in his voice. 

I wanted to tell him right there: fire her.

But it wasn't my place.

It's the classic dilemma, profits VS culture (and your sanity).

Who else has dealt with this? And where did you finally draw the line?

If you’re stuck with BD 
Remember the basics 
A simple method used by 77 Top Billers 



MPCs.

Whenever you're lost, confused or overwhelmed with BD

Go back to basics.

Find a problem in the market.

Find a shit hot candidate.

Present that candidate as the solution…

Via email, phone or LinkedIn (ideally all three).

Don't use automation
Don't use AI
Don't be lazy

Do it yourself… every day.

And watch your pipeline grow.

I spoke to a 500k Biller
She spent 6 years as a Head of TA. 
She said there's SHAME around calling an agency…



When an internal recruiter picks up the phone to an agency

This is what's running through their head:

"Am I failing at my job?"
 "Does my team suck?"
 "We already have a team in place...
 Why can't we fill these jobs?" 
"Will leadership think I can't handle this?"

She even went to her boss and asked point-blank:

"If I call an agency, do you view that negatively?"

In other words, they're stressed, defensive, maybe even embarrassed.

This is REALLY important to understand from a marketing perspective. 

Because you need to make them feel understood AND reduce the perceived risk as much as possible. 

Communication should be around: 

1. Social proof - "I've helped Other TA teams in your situation do exactly this" - they're not alone

2. Make them the hero - Knowing when to bring in help is smart leadership, not failure

3. Reduce the risk - Make the first step tiny, the exit clean, the process transparent ( Make them feel safe ) 

And remember, when a TA brings you in, they’re really putting their reputation on the line.

Keep that in mind : ) 

Full podcast in comments

Spoke with a recruiter yesterday 
He told me about his worst month
(It's pretty brutal)



"I had 8 people at final interview stage.
Didn't close a single one."

He’s a pretty big biller ( 1 mill + ) 

Reminder:

The biggest billers still have bad months.

You just don't hear about them.

I've interviewed over 100 Top Billers 
Here's the biggest personal lesson 
(Wish someone told me sooner) 




There's always someone ahead of you.

Earning more. 
Building faster. 
Doing bigger deals.

And at first, that intimidated the hell out of me.

But then I noticed something…

It never really ends! 

The 500k biller is chasing the 1 million biller. 
The 1 million biller is chasing the 2 million biller. 
The 2 million biller is chasing someone else entirely.

So you've got two choices:

1. Spend your career feeling behind.

2. Or accept that the ladder goes on forever… 

And just enjoy the climb : )

I’m just gonna stay it...




I LOVEEEEE Christmas. 

Here’s a list, in no particular order: 

Christmas movies 
Mulled wine 
Christmas trees 
Christmas Dinner
Presents 
Snow (We never bloody get it in the UK) 
The iconic Coke adverts 
Time with the family

Who’s with me?

Just remember…
When you're sitting on your deathbed 
You won't give a monkey's about:


How much money you made 
How long you worked

You'll care about the school plays you missed
The dinners you ate at your desk
And the holidays you cancelled.

There's no trophy for dying with the most placements.

Not saying don't work hard. 

Just don't forget to have fun and spend time with your family!

There are 2 camps of Top Billers: 




Camp 1: The Top Billers who get to $1 Million
But rely mostly on referrals ( Theres more than you think )

Camp 2: The Top Billers who get to $1 Million 
But STILL do BD, regularly. 

Camp 1 has an easier life.

Camp 2 can weather any storm, pivot faster, and turn the tap on or off at will.

It's nearly 2026!!! I can’t believe it. 
Here’s a 2025 in review: 
15 things… Good, Bad and downright weird. 



The Good:
- Biggest revenue year since starting the business
- Working with some incredible recruiters
- Started hiring (finally)
- The FREE TRIAL was one of the best business decisions we've ever made
- I met my girlfriend and went to Taiwan—it was life-changing :)

The Bad:
- I only went away once and didn't have much time off
- Some months were pretty stressful
- I gained a bit of belly fat which was a bitch to get rid of
- Probably had too many hangovers (need to drink less)
- Sam's cat (my cat's dad) passed away :(
- We had to fire a client

The Weird:
- I had a somewhat spiritual experience that's hard to explain
- I'm the 2nd longest-standing resident in my building of 300 people 
(people come and go here)
- I made my first miniature house. It took 8 hours in total
- A stranger recognised me from LinkedIn in public ( it was awkward lol ) 

I'm sure I've missed a few, but these are the bits that stuck.

How about your 2025 so far? Good, bad, weird—or all three?

This recruiter Billed $1M+ for 5 years straight.
His specialty is penetrating Enterprise accounts.
Here's what it actually takes to break in:




Minimum 60 days to get a first response

- 3-4 strategic emails
- LinkedIn connection + engagement
- Personal note
- 2 calls with voicemails

And that's WITH the right message and a battle-tested approach.

Then once you're in?

It takes another year to go from 1 placement to 5-10 placements annually with that account.

The lesson:

Most recruiters give up after 2-3 weeks and wonder why they can't land enterprise clients.

The ones who win? 

They play a completely different game.

How to send ONE solid candidate
And get 5 signed contracts. 
From a $600k engineering recruiter 




Spoke with a $600k biller last week. 

He doesn’t use any fancy tools or elaborate strategies.  

Just a well-timed email and a knock-out candidate. 

And he’s got more work than he can handle. 

Why?

Because he knows his market (Very well) 

He know's exactly who to speak with 
Which firms are looking 
And who’s in high demand 

To the point where he can pick up a Hydrogeologist, send a 3 line email to a list of mid-sized engineering firms with NO PERSONALISATION and get 5 contracts signed for an interview in the same week (True story) 

These conversations always remind me. 

Nothing beats knowing your market. 

Coz you can by-pass all the fancy shit and just send them what they need.

Client win! 
Been working with a recruiter for 5 months. 
Here's what we've achieved:



- Over 4 Million impressions
- Constant influx of high-calibre candidates reaching out
- Getting mentioned at industry events by people he's never even met
- Won a massive client with 8 live roles.

All from posting 2-3 times per week.

Here’s what we’ve been talking about: 

- Pain points of hiring managers and CEO’s 
- How to attract the BEST talent on the market 
- Success stories and case studies 
- Personal posts to humanise his brand 

It’s not complicated! 

But if you stick with it, you will see a return. 

Happy to show you for free : ) 

Check out the link in the comments

Spoke with a recruiter this week 
90% of his placements come from specs 
But he's leaving money on the table... 




Because despite his HUGE network 

He’s not posting any content.... 

Don’t get me wrong. 

I love a good spec (MPC) 

It works, it’s consistent and it delivers results. 

But here's the problem:

Specs only catch clients who are hiring right now.
Some of your best clients aren’t hiring today, or even next week.

They’re hiring 3-6 months from now. 

Which is why you have to have a nurturing strategy. 

A process where you’re educating, building trust and demonstrating expertise.
 
After a few months of doing this, you’ll notice… 

- A much higher response rate 
- More inbound (people actually coming to you) 
- Better roles and higher fees! 

I'm working with a client in California. 

He does cold calling, specs, automation campaigns, THE WORKS. 

But we’ve also been building his brand. 

Last week he got a inbound from a CRO, huge business with a ton of potential hires.

That CRO reached out because he'd been watching him build credibility for months. 

And NOW he’s ready for help. 

So I’m not saying stop your outbound. 

I’m saying use content as well. 

You’ll reach MORE people and attract MORE leads for your business. 

If you’re interested to learn more about how to do this… 

I’d love to show you for free : ) 

Head to the comments to find out more

Spoke with a $1 Million Biller. 
He's a master at winning enterprise accounts.
Here's the INBOUND VERSION... (it has 3 stages)

Got an email yesterday that made my week.
(I was eating spaghetti whilst reading it) 



I worked with this recruiter 5 years ago. 

He recently came back to us after seeing my content 
(yes, I eat my own dog food).

It's 1 month in, and he's already won a new client. 

In his words:

"I've closed a contract with a new client! This is a real 'sweet spot' client as they are recruiting AI Engineers. Given all the content we've been posting lately about AI challenges, this perfectly aligns with my goal of positioning myself as the go-to AI recruitment specialist. So, all good here!"

He's also got two huge clients in the pipeline.

In 2026, you have two options…

Sit on the sidelines and play it safe.

Or finally find your voice and start sharing your expertise online. 

I promise you, 3–6–12 months from now…

You'll either be winning clients like him.

Or watching others do it while you're still "thinking about it."

Link in the comments to learn more.

Just got an email from a client that made my day.
From 12 posts we have 3 solid leads. 
1 on which could be worth 75+ roles. 



Here's what we've achieved from 12 posts: 

300k impressions 
3 strong leads 
1 lead requiring 75+ roles 
A flood of inbound connection requests

And the best part?

A complete shift in how he sees content.

He started on our free trial. We showed him everything upfront, no smoke and mirrors.

Results came quickly. 

Now, 12 posts later, he's looking at a serious ROI.

Full transparency though...

This guy had a head start. 
Over 10,000 connections. 
Deeply respected in his space. A genuine expert.

He made my job easier than most.

My point is, he didn't need to build credibility. He already had it.

He just wasn't visible enough.

Sometimes that's all you need.
 
If you’re ever curious to try us out : ) 

Feel free to check out the link in the comments

This recruiter bills $80k + per month.
He shared his mindset hack with me. 
He does it every day. Religiously.



This one really resonated with me. 

Because I've done it myself. And it works.

The effect is similar to hypnotherapy.

Here's the process:

1️⃣ Set a clear goal.
2️⃣ Decide who your future self needs to become to achieve it. 
3️⃣ Create a short daily audio that reinforces those goals. 
4️⃣ Replace negative thoughts with more useful ones. 
5️⃣ Listen every day for 20-30 minutes.

The key is repetition because it rewires your brain.

Your subconscious doesn't know the difference between what's real and what's vividly imagined.

So you start acting like the person who's already achieved the goal.

Decisions become easier. 
Doubt fades. 
Momentum builds.

I know tactics and strategies are sexy and tempting to focus on. 

But the slow, boring, repetitive mindset stuff is the thing that will change your life. 

Full pod in comments

What's been the biggest pain in the ass in 2025?

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The Battle

Sam Miller

TakeTwoBrothers

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TakeTwoBrothers

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Likes

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