Sam Simpson

FounderCatalyst

FounderCatalyst is an exciting and disruptive play into the UK legal tech sector, underpinned by our superb technology platform. 

Our mission is to create all of your funding legal paperwork quickly and professionally, with no compromise on quality, at a fixed low price.  

Our aim is to make your fundraising legal journey as simple as possible, whilst managing investor engagement, putting you back in control.

My role in FounderCatalyst is to ensure that our platform and customer service is exemplary, to build industry partnerships and to own and execute our service roadmap.

Founder

Forge Technologies Ltd

Forge Technologies is a digital IT services business focusing on three technology pillars; Future workplace, Cloud optimisation and Network transformation. Forge has no legacy infrastructure that it needs to deliver returns against; no costly office space, external investors or banking covenants and unencumbered from legacy working practices that have to be turned on their head to adapt to new working practices.

Within Forge Technologies, I am responsible for all aspects of commercial and back office services.

Co-Founder and CCO

University of Bristol

Quantum Technology Enterprise Centre (QTEC) is a world-leading incubator for quantum-based technology innovators, its vision is to educate and create the quantum entrepreneurs of the future. I'm mentoring two fantastic entrepreneurs as they develop their businesses.

Visiting Fellow and Mentor

Various Companies

Providing ongoing advice and support to the founders of incredible investees

Angel Investor and Board Advisor

Roc Technologies

I co-founded the business and successfully established the project and professional services delivery functions along with all back-office functions. This included finance, HR, IT, legal and corporate governance & compliance and vendor partnerships & accreditations.

Roc was recognised by the Financial Times as the 17th fastest growing company in Europe in 2017, and was the fastest growing IT Services business in the UK in 2016 according to the Sunday Times Tech Track.

Following a strategic review, I led a corporate finance process which resulted in a leveraged MBO and the acquisition of an IT Services business. At the time Roc had more than 200 people and run rate revenues of £25m. I subsequently exited my shareholding and Directorship as a part of this process.  The exit process was recognised by Business Magazine Thames Valley as Mid-Range Deal of the Year at the Annual Thames Valley Deals Awards 2018, held at the Madejski Stadium in Reading on the 19th April 2018 and subsequently as Tech Deal of the Year 2018 at the Thames Valley Tech Awards.

Founding Director

Daisy Group PLC

During my short period of employment at Daisy I was responsible for stabilising the Professional Services elements of the business following the acquisition of 2e2's managed services business. I also developed a repeatable process for integrating acquisitions.

Director of Project Services

Consolidated five disparate Project Services team into a single consistent directorate. Responsible for more than 150 staff across multiple disciplines and a portfolio of 500+ projects with a value in excess of £200m.
I also supported the sale of the company’s business units and assets to Daisy and O2.

Accountable for all delivery operations including management of a team of 90 technical engineers, consultants, project managers and PMO staff. My team delivered in excess of £110 million of customer solutions per annum.

Operations Director, Unified Communications Business Unit

Delivery of the company’s largest and most complex programme for a high security UK government client. Recruited and led a team of more than 60 technical and project management professionals. Successfully delivered the programme to time and budget.

Technical & Delivery Director

Prime Business Solutions

Management of pre-sales technical support and post sales delivery for IT infrastructure solutions based on Microsoft and Citrix.

Server and Client Line of Business Director

Evotree Limited

Evotree was an early cloud computing and Microsoft/Citrix Integrator startup. I established and managed all technical and operational delivery capability. The company achieved revenues of £1m in the first 6 months and was subsequently integrated into Prime Business Solutions.

Co-Founder and COO

Technical development, management and support in the Education and Insurance sectors.

Various Network and IT Operations Management Roles

You're seeking that all-important funding to catapult you to the next level.

YET despite how motivated you are and how good your business idea is, you may still struggle to…

▫️ Get funding because of the advance assurance needed
▫️ Afford the production of expensive legal paperwork
▫️ Know-how to find those elusive investors.

Simplifying and accelerating the early-stage investment legal journey, FounderCatalyst is the ONLY affordable fixed price method of funding round legals for start-ups.

WHO WE HELP
Pre-incorporation to start-ups in England & Wales that want expert AND affordable help with SEIS & EIS and the legal process and documentation required to complete their funding journey. 

3 WAYS WE HELP
1. Apply for SEIS & EIS advance assurance
2. Produce all legal funding round paperwork and manage investor engagement
3. Introduce start-ups to possible sources of funding.

Enjoy the relief all of the legal paperwork you need in as little as 30 minutes and your investor engagement managed through the process.  

PROOF WE HELP
✅  Complete fixed price service per funding round just £1,495 +vat
✅  99% success rate for advance assurance
✅  Legal paperwork produced in just 30 minutes.

YOUR NEXT STEP
Haven’t yet got your funding legals sorted and you’re determined to give your start-up the best and most affordable chance of success?

Book a chat at https://calendly.com/sam-fc/meet

Thanks for viewing my profile.

Sam

"Founders seeking to raise equity finance - use this service! It’s simple to use, reliable & secure, & provides unrivalled value for money. You're in complete control of your fundraising process & timescales." Jules & Charlie, Founders, The Nue Co

FREE RESOURCES
Because we’re here to help start-ups, we offer the following for free:

✅  SEIS/EIS advance assurance submission
✅  Customised Term Sheet
✅  Template Forecast Models
✅  Founder Collaboration Agreements

Visit: foundercatalyst.com to find out more and access the freebies.

SPECIALITIES: Start-up, Startup, Start Up Funding, Funding Round, Funding, Investment, Investor, Investor Engagement, Angel Investor, SEIS, EIS

This afternoon has been a great reminder of why I love doing what I do at FounderCatalyst.  3x back to back founder calls:

🚚 A founder with an amazing app in the foodie space.  As a passionate home cook, this chat really made me want to get out in the outdoor kitchen this weekend to cook up a feast.

💰 Telling a founder with an amazing luxury brand who thought that she was out of time for SEIS that she's still eligible - her reaction was a treat 👏

🎣 Hooking a customer from a competitor out of the blue always a treat too 🫢

Being a founder is a rollercoaster, but this has been a great end to the week 🎉

Serial Entrepreneur, Board Advisor ▫️ Founder at FounderCatalyst, the ONLY affordable fixed price method of funding round legals for start-ups ▫️ CCO at Forge Technologies

⏳ 48 hours to go - I’m looking forward to joining forces with Ivan Hoo for a live, practical breakdown of one of the biggest early-stage challenges: setting and defending your pre-seed valuation.

Whether you're raising your first round or preparing for investor conversations, this session will give you the frameworks and confidence you need.

Here’s what FounderCatalyst and Hubble will be covering:

✔️ The core principles behind pre-seed valuations — and how equity, control and fundraising strategy really fit together
✔️ The key valuation methodologies founders should understand (and when each actually applies)
✔️ An investor’s perspective on how valuations are assessed in the real world
And from Ivan Hoo (Fractional CFO & Startup Advisor at Hubble):
✔️ A deep dive into the Venture Capital Method (VCM) & comparables
✔️ Practical tactics for negotiating with investors
✔️ A live Q&A to tackle your specific valuation questions

🗓️ 3 December 2025

🕛 12:00 PM (UK Time)

💻 Free to join

👉 Save your spot: https://lnkd.in/eyESfp6x
Hope to see you there!

#StartupValuations #FundraisingTips #FounderCatalyst  #StartupWebinar #InvestorReady  #StartupJourney

👥 Building a Winning Startup Team

Equity, Legal Structures & Advisory Boards
A strong startup team goes far beyond just great people—it’s about setting the right structure, incentives, and agreements from day one.

In this practical session, Sam FounderCatalyst will be covering how to allocate equity and use share schemes effectively, while Patricia Wing (SuLe) will break down the legal and governance must-haves for co-founders, advisors, and NEDs.

What you’ll learn:
✅ How to structure equity for co-founders and advisors
✅ SEIS, share options & funding round considerations
✅ Vesting agreements, legal protections & more
🎤 Plus live Q&A—bring your questions!

📅 09/12/25 @ 12PM (Zoom)

Register here for free:

Open article: Welcome! You are invited to join a webinar: How to Attract, Keep, and Reward your Co-Founders, Advisors, NEDs and Employees. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: How to Attract, Keep, and Reward your Co-Founders, Advisors, NEDs and Employees. After registering, you will receive a confirmation email about joining the webinar.

⏰ 6 days to go!

Next week I’ll be hosting a free live session taking you behind the scenes of what really happens after you’ve defined your funding round — from inviting investors to signing, closing, and completing your raise on the FounderCatalyst platform. 🚀

I’ll also cover the key post-close steps that keep your company and investors aligned, compliant, and ready for growth.

Here’s what we’ll go through:
✅ Inviting & managing investors
✅ Signing and completing your round
✅ Closing actions on FounderCatalyst
✅ Post-close compliance essentials
✅ Live Q&A

🗓️ 17/11/25 | 12:00PM (BST)

💻 Free to attend — final spots available!

👉 Save your place here https://lnkd.in/e35Pkfwk 

#FounderCatalyst #Webinar #StartupFunding #SEIS #EIS #Fundraising #StartupJourney #AngelInvesting

Open article: Welcome! You are invited to join a webinar: From investor invites to closing the round: What happens next on FounderCatalyst platform. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: From investor invites to closing the round: What happens next on FounderCatalyst platform. After registering, you will receive a confirmation email about joining the webinar.

Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

If I made a list of dream companies to work with, Durex would be on top ⭐️

Known for their innovation and creative ad’s, they sure know how to ignite the passion.

At Cooee, we are super pumped to be partnering with the amazing team for their D2C website personalization and conversion optimization.

Now that’s what I say, delivering an experience onsite and beyond🔥🛍️

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

graphical user interface, text, application, chat or text message

Smart personalisation isn’t spammy, it’s about helping your visitors find what they are looking for faster.

Most brands spend so much time and money on social media channels for acquiring targetted traffic but they end us showing the same post click experience on their Shopify website.

#AI now allows us to analyse realtime website analytics + behavioural events to understand the stage of buying journey each visitor is at to deliver a 1-to-1 personalised onsite experience.

Cooee 🛍️

Did you see the Mous viral dam jump ??


Although I absolutely loved the video, am glad I didn't have to do anything like that to have partnered with them at Cooee 🛍️ 

Thank you to the amazing team Issy Foot, Emma Holmes, Ben Alun-Jones, Hugh Williams.

We wont be able to jump the mountains for you but would definitely A/B test the heck out of those funnels to deliver improved conversions 📈 

Link to the viral video in comments.

Shashank Agrawal, Shikhar Jain, David Berry, Kunaal B, Anishka Ashtankar

So it begins.... 🚨 Black Friday Sales 🚨

If you had to pick just one strategy to guarantee improved conversions it should be to .......

Not treating each landing visitor the same.

Every one coming to your shopify store is in a different stage of buying journey. 

Ecommerce brands need to analyse the onsite behaviour to understand this and then personalise the Homepage > Collections > Product > Cart to achieve a full funnel conversion optimisation.

For this #BFCM, may the margins be with you 📈 🛍️ 

Cooee, Shikhar Jain, Shashank Agrawal, David Berry, Jyotii Sharma, Pooja Jadhav, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Omkar Kandke, Aryan Thube, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan

Shoppers have started looking for Black Friday offers 🛍️

Ecommerce brands, make the most of every 💲you spend on acquiring traffic by engaging with each visitor as per the stage of buying journey they are at.

1-to-1 personalisation, in realtime.

Cooee

Black Friday fever is taking over my home as well 😂 🛍️ 

My 8 year old hears me talking to different ecommerce brands all the time and in the past weeks it's all been about BFCM offers.

So she created a phone and now demands for an iPhone, given it will be on discount in the coming weeks ......

D2C brands, most of your prospective customers have been doing their research. Visiting different website and explore the kind of savings they can make.

Ensure you don't treat all visitors the same when they land on your Shopify store. Engage with them as per the stage of buying journey they are at to boost conversions and fuel revenues 📈 🚀 

Cooee

Kicking off ecommerce shopping season with an amazing customer review.

Superkicks is no doubt the place where one can find the most premium and desirable sneakers. To witness their phenomenal growth has been such a pleasure 🛍️ 

If I can let you in on the secret, it's because the way Dheeraj Kashyap & Sibbi Pillai look, analyse and obsess on data. 

Thank you for your support and partnership team, Team Cooee loves being part of your 🚀🚀🚀  

Shashank Agrawal, Shikhar Jain, Viraj Choudhary, Kunaal B, Jyotii Sharma, Pooja Jadhav, David Berry, Jayesh Deshmukh, Anishka Ashtankar

#BFCM ➡️ How to deliver Collections page personalisation !!

Multi SKU D2C brands bring a decent % of their paid traffic onto collections page. Aim is for visitors to discover the range of products they offer so it sparks interest and these impressions lead visitors to a particular product page as they move ahead in the conversion funnel.

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver Homepage personalisation !!

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver personalisation on product page !!

80% plus traffic via paid channels is directed towards specific pdp's during Black Friday sale. Arriving visitors are in different stage of buying journey and D2C brands should customise their website experience based on this in real time.

Important factors  for product page personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of sessions to purchase
👉 Buying intent
👉 UTM source/channel where they are coming from

For example on 1st session try to highlight product benefits, on 2nd session offer a bundle and on 3rd a FOMO with stock counter.

Aim of product page personalisation is to remove all doubts in the mind of the buyer so they move forward with conversion.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

Black Friday is just a few days away & we are giving away our strategy playbook !!

This week, we will showcase the parts/blocks of your website to personalise for maximise impact and conversions.

First one - Homepage coming tomorrow.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shikhar Jain, Shashank Agrawal, Viraj Choudhary, Kunaal B

Gearing up for #BFCM 📈 

Launched a new feature for Shopify merchants to be able to see daily SKU sales and zoom in on which strategy lead to it. Organic discovery or via onsite personalisation 🎯 

Your website is the your most priced real estate, engaging with each visitor in realtime as per stage of buying journey boost conversion like no other.

Cooee 🛍️

🛍️ Black Friday came, hooray hooray,

The cart conversions went flying every way!

Mom got a deal on socks, Dad couponed a chair,

And Grandma’s running for half-price hair! 🤑

Cooee 📈 

#blackfriday #discounts #ecommerce

#BFCM ➡️ How to deliver data driven personalisation on the Cart 🛒 

The last checkpoint before the final conversion. 

Intent of visitors is very high, they want to move ahead until there is something that makes them unsure to change their mind. Also this is the place where upsells/cross sells works like magic, the critical AOV boosters.

Important factors for cart personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of products on the cart
👉 Strategy to be used to push AOV - Free Shipping, Free Gift, Subscriptions etc
👉 Buying intent

We have seen adding product specific reviews and also BOGO's can prove to be very effective.

Go, rock this Black Friday !!

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

taplio

The Battle

Sam Simpson

Shwetank Tamer

Followers

Posts

Engagements

Likes

Performance ScoreSam Simpson's LinkedIn Performance

Performance ScoreShwetank Tamer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Simpson

Shwetank Tamer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Simpson's LinkedIn Performance

Performance ScoreShwetank Tamer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam Simpson's LinkedIn Performance