Sam Simpson

FounderCatalyst

FounderCatalyst is an exciting and disruptive play into the UK legal tech sector, underpinned by our superb technology platform. 

Our mission is to create all of your funding legal paperwork quickly and professionally, with no compromise on quality, at a fixed low price.  

Our aim is to make your fundraising legal journey as simple as possible, whilst managing investor engagement, putting you back in control.

My role in FounderCatalyst is to ensure that our platform and customer service is exemplary, to build industry partnerships and to own and execute our service roadmap.

Founder

Forge Technologies Ltd

Forge Technologies is a digital IT services business focusing on three technology pillars; Future workplace, Cloud optimisation and Network transformation. Forge has no legacy infrastructure that it needs to deliver returns against; no costly office space, external investors or banking covenants and unencumbered from legacy working practices that have to be turned on their head to adapt to new working practices.

Within Forge Technologies, I am responsible for all aspects of commercial and back office services.

Co-Founder and CCO

University of Bristol

Quantum Technology Enterprise Centre (QTEC) is a world-leading incubator for quantum-based technology innovators, its vision is to educate and create the quantum entrepreneurs of the future. I'm mentoring two fantastic entrepreneurs as they develop their businesses.

Visiting Fellow and Mentor

Various Companies

Providing ongoing advice and support to the founders of incredible investees

Angel Investor and Board Advisor

Roc Technologies

I co-founded the business and successfully established the project and professional services delivery functions along with all back-office functions. This included finance, HR, IT, legal and corporate governance & compliance and vendor partnerships & accreditations.

Roc was recognised by the Financial Times as the 17th fastest growing company in Europe in 2017, and was the fastest growing IT Services business in the UK in 2016 according to the Sunday Times Tech Track.

Following a strategic review, I led a corporate finance process which resulted in a leveraged MBO and the acquisition of an IT Services business. At the time Roc had more than 200 people and run rate revenues of £25m. I subsequently exited my shareholding and Directorship as a part of this process.  The exit process was recognised by Business Magazine Thames Valley as Mid-Range Deal of the Year at the Annual Thames Valley Deals Awards 2018, held at the Madejski Stadium in Reading on the 19th April 2018 and subsequently as Tech Deal of the Year 2018 at the Thames Valley Tech Awards.

Founding Director

Daisy Group PLC

During my short period of employment at Daisy I was responsible for stabilising the Professional Services elements of the business following the acquisition of 2e2's managed services business. I also developed a repeatable process for integrating acquisitions.

Director of Project Services

Consolidated five disparate Project Services team into a single consistent directorate. Responsible for more than 150 staff across multiple disciplines and a portfolio of 500+ projects with a value in excess of £200m.
I also supported the sale of the company’s business units and assets to Daisy and O2.

Accountable for all delivery operations including management of a team of 90 technical engineers, consultants, project managers and PMO staff. My team delivered in excess of £110 million of customer solutions per annum.

Operations Director, Unified Communications Business Unit

Delivery of the company’s largest and most complex programme for a high security UK government client. Recruited and led a team of more than 60 technical and project management professionals. Successfully delivered the programme to time and budget.

Technical & Delivery Director

Prime Business Solutions

Management of pre-sales technical support and post sales delivery for IT infrastructure solutions based on Microsoft and Citrix.

Server and Client Line of Business Director

Evotree Limited

Evotree was an early cloud computing and Microsoft/Citrix Integrator startup. I established and managed all technical and operational delivery capability. The company achieved revenues of £1m in the first 6 months and was subsequently integrated into Prime Business Solutions.

Co-Founder and COO

Technical development, management and support in the Education and Insurance sectors.

Various Network and IT Operations Management Roles

You're seeking that all-important funding to catapult you to the next level.

YET despite how motivated you are and how good your business idea is, you may still struggle to…

▫️ Get funding because of the advance assurance needed
▫️ Afford the production of expensive legal paperwork
▫️ Know-how to find those elusive investors.

Simplifying and accelerating the early-stage investment legal journey, FounderCatalyst is the ONLY affordable fixed price method of funding round legals for start-ups.

WHO WE HELP
Pre-incorporation to start-ups in England & Wales that want expert AND affordable help with SEIS & EIS and the legal process and documentation required to complete their funding journey. 

3 WAYS WE HELP
1. Apply for SEIS & EIS advance assurance
2. Produce all legal funding round paperwork and manage investor engagement
3. Introduce start-ups to possible sources of funding.

Enjoy the relief all of the legal paperwork you need in as little as 30 minutes and your investor engagement managed through the process.  

PROOF WE HELP
✅  Complete fixed price service per funding round just £1,495 +vat
✅  99% success rate for advance assurance
✅  Legal paperwork produced in just 30 minutes.

YOUR NEXT STEP
Haven’t yet got your funding legals sorted and you’re determined to give your start-up the best and most affordable chance of success?

Book a chat at https://calendly.com/sam-fc/meet

Thanks for viewing my profile.

Sam

"Founders seeking to raise equity finance - use this service! It’s simple to use, reliable & secure, & provides unrivalled value for money. You're in complete control of your fundraising process & timescales." Jules & Charlie, Founders, The Nue Co

FREE RESOURCES
Because we’re here to help start-ups, we offer the following for free:

✅  SEIS/EIS advance assurance submission
✅  Customised Term Sheet
✅  Template Forecast Models
✅  Founder Collaboration Agreements

Visit: foundercatalyst.com to find out more and access the freebies.

SPECIALITIES: Start-up, Startup, Start Up Funding, Funding Round, Funding, Investment, Investor, Investor Engagement, Angel Investor, SEIS, EIS

This afternoon has been a great reminder of why I love doing what I do at FounderCatalyst.  3x back to back founder calls:

🚚 A founder with an amazing app in the foodie space.  As a passionate home cook, this chat really made me want to get out in the outdoor kitchen this weekend to cook up a feast.

💰 Telling a founder with an amazing luxury brand who thought that she was out of time for SEIS that she's still eligible - her reaction was a treat 👏

🎣 Hooking a customer from a competitor out of the blue always a treat too 🫢

Being a founder is a rollercoaster, but this has been a great end to the week 🎉

Serial Entrepreneur, Board Advisor ▫️ Founder at FounderCatalyst, the ONLY affordable fixed price method of funding round legals for start-ups ▫️ CCO at Forge Technologies

⏳ 48 hours to go - I’m looking forward to joining forces with Ivan Hoo for a live, practical breakdown of one of the biggest early-stage challenges: setting and defending your pre-seed valuation.

Whether you're raising your first round or preparing for investor conversations, this session will give you the frameworks and confidence you need.

Here’s what FounderCatalyst and Hubble will be covering:

✔️ The core principles behind pre-seed valuations — and how equity, control and fundraising strategy really fit together
✔️ The key valuation methodologies founders should understand (and when each actually applies)
✔️ An investor’s perspective on how valuations are assessed in the real world
And from Ivan Hoo (Fractional CFO & Startup Advisor at Hubble):
✔️ A deep dive into the Venture Capital Method (VCM) & comparables
✔️ Practical tactics for negotiating with investors
✔️ A live Q&A to tackle your specific valuation questions

🗓️ 3 December 2025

🕛 12:00 PM (UK Time)

💻 Free to join

👉 Save your spot: https://lnkd.in/eyESfp6x
Hope to see you there!

#StartupValuations #FundraisingTips #FounderCatalyst  #StartupWebinar #InvestorReady  #StartupJourney

👥 Building a Winning Startup Team

Equity, Legal Structures & Advisory Boards
A strong startup team goes far beyond just great people—it’s about setting the right structure, incentives, and agreements from day one.

In this practical session, Sam FounderCatalyst will be covering how to allocate equity and use share schemes effectively, while Patricia Wing (SuLe) will break down the legal and governance must-haves for co-founders, advisors, and NEDs.

What you’ll learn:
✅ How to structure equity for co-founders and advisors
✅ SEIS, share options & funding round considerations
✅ Vesting agreements, legal protections & more
🎤 Plus live Q&A—bring your questions!

📅 09/12/25 @ 12PM (Zoom)

Register here for free:

Open article: Welcome! You are invited to join a webinar: How to Attract, Keep, and Reward your Co-Founders, Advisors, NEDs and Employees. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: How to Attract, Keep, and Reward your Co-Founders, Advisors, NEDs and Employees. After registering, you will receive a confirmation email about joining the webinar.

⏰ 6 days to go!

Next week I’ll be hosting a free live session taking you behind the scenes of what really happens after you’ve defined your funding round — from inviting investors to signing, closing, and completing your raise on the FounderCatalyst platform. 🚀

I’ll also cover the key post-close steps that keep your company and investors aligned, compliant, and ready for growth.

Here’s what we’ll go through:
✅ Inviting & managing investors
✅ Signing and completing your round
✅ Closing actions on FounderCatalyst
✅ Post-close compliance essentials
✅ Live Q&A

🗓️ 17/11/25 | 12:00PM (BST)

💻 Free to attend — final spots available!

👉 Save your place here https://lnkd.in/e35Pkfwk 

#FounderCatalyst #Webinar #StartupFunding #SEIS #EIS #Fundraising #StartupJourney #AngelInvesting

Open article: Welcome! You are invited to join a webinar: From investor invites to closing the round: What happens next on FounderCatalyst platform. After registering, you will receive a confirmation email about joining the webinar. by us06web.zoom.us

Welcome! You are invited to join a webinar: From investor invites to closing the round: What happens next on FounderCatalyst platform. After registering, you will receive a confirmation email about joining the webinar.

Magic Sauce Online

Magic Sauce has a vision of becoming the central hub for startups and investors globally.

We recognised a lack of diversity and trust in the startup process between investors and founders and we're seeking to redress it by educating both on what can help them build better strategies.

We aim to bring them together along with the companies that support the tech ecosystem to provide a community that will allow the free exchange of ideas and information to improve the quality of startups and deal flow at both ends.

We'll also be helping startups at the ideation stage of their journey by providing them with tried, trusted (and most importantly) FREE templates and guidance to help them get test their assumptions and get an all important proof of concept.

Co-Founder

Diversity-X

I'm helping spearhead an education programme for founders including resources and an accelerator for Diversity-X based around the modular education within the Magic Sauce Online programme.  Diversity-X is the home of underestimated founders and on a common mission with Magic Sauce to elevate the visibility, ability and delivery of funding to those founders.  

If you'd like to invest in Diversity-X's first fund, get in touch (capital at risk...well it's startup investment, of course it's risky).

Head of Founder Education

Carbon13

Carbon 13 is an environmentally focused Startup accelerator based in Cambridge.

Startup Mentor

Black Valley

Helping Black Valley cohorts with startup advice & connections pro bono. Black Valley is focused on raising the profile and investability of Black Founders in the UK through their bespoke 6 month acceleration programme with regular demo days and investor meetings.

RAISE Ventures

Startup mentor, advisor, CRO, growth hacker...someone in a hurry helping people in a hurry.  

Helping the excellent Raise Ventures accelerator programmes reach broader audiences & helping portfolio and new startups with their growth curves.

Talk to me if you're a tech company with a proof of concept and want to take part in an innovative and successful accelerator programme (for equity).

Startup Mentor/Board Advisor

NeoITO

Building NeoITO partnerships in the UK, helping startups build from the ground up with a venture studio that can help them build their MVP and beyond.  Looking to add to and accelerate NeoITO's portfolio of tech startups (so get in touch if you're looking for a development partner that will scale with you and be your CTO).

Chief Growth Hacker

TechVelocity Norwich

The first digital accelerator in the East of England is flying!

I'm looking to talk to all potential investors, sponsors and entrepreneurs looking to get involved.  It's a chance to imprint on something new and bring to bear your knowledge and experience to create awesome.

We've built this thing from the ground up, bootstrapping it as any startup would.

We have excellent support from partners, donors and an eco-system to really drive the next Unicorn forward.  With headline support and sponsorship from the likes of Barclays, Hubspot, Google Cloud and more, we plan to identify and rapidly scale digital businesses in the East of England, as well as the broader UK via our virtual acceleration model.

We've now helped 10 companies collectively raise £4.2m across Insurtech, Agritech, Insurance and more.

CEO/Founder

Kinnovate Ltd

Leveraging 20+ years across senior roles in marketing, sales and banking, I've been bringing my experience to bear helping other companies strategise routes to market, accelerating growth, helping them raise investment and bring ideas to life.

Currently working with Ubisend, The Creative Armoury, Woop and TheFloorbox, as well as acting as a venture expert with Bite the Cherry venture coaching team. I recently spent 9 months as a consultant Head of Sales for Innovify.

Business Consultant

The SenLab Group

Commercial advisor to Prosper BI of the Senlab Group

Advisor

Developing Experts Ltd.

I've helped startups raise over £50m to date and helped advise them (and investors) around their overarching strategies (and how to implement them). A handful are now at Series A even.

The survival rate of the startups I've advised is over 80% with 75% of those gaining investment in the time I've run Techvelocity/Magic Sauce (or consulted).

Magic Sauce Online is now in beta phase and has been grown to date with my co-founder Anji.  This will give founders access to education, a peer network and investor matching.  For investors it means qualified early stage deal flow, portfolio tracking and more.

I've helped a startup scale from 30k users to 130k in a year as Chief of Sales and worked in strategic roles across finance, tech, buying, marketing & sales in a range of industries successfully.

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Sam Simpson

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Simpson's LinkedIn Performance

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