Samantha McKenna

Founder @ #samsales l Sales + Cadences + Executive Branding on LinkedIn l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Early Stage Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®

I had my first exposure to competitive "sales" in sixth grade when my school raised money for the Leukemia Lymphoma Society.  Knocking door to door and delivering a pitch was the start of my education; I still have the portable TV that I won for second place, which fuels my competitive spirit.

I’ve spent my career in sales doing a few things – breaking records, putting others first, creating global sales programs, educating through peer interaction, and going to great lengths to make people feel valued.  I’ve launched new verticals, overseen the GTM strategy for some of the most successful initiatives in company history, and put in processes across businesses that redefine how each company works and succeeds.

As the founder of #samsales, I oversee an all-women team of 14 who believe in a manners-first and buyer-first approach. We:

•	Run sales trainings that cover prospecting via your likely under-utilized LI Sales Nav licenses, how to write great email copy, Show Me You Know Me™, perfect discovery calls, etc. all while being sales methodology agnostic

•	Speak at 100+ annual events - keynoting for SKOs, international conferences, and podcasts alike re: sales, social selling, and women in tech/sales/leadership

•	Write the content you have in Outreach.io, etc using our proprietary techniques + the most up-to-date data on what works to drive opens + replies

•	Teach social selling - as an LI influencer, ambassador of Sales Navigator, and former LI leader, I understand how to use the ecosystem to truly SELL. I've personally trained tens of thousands on the platform, ranging from 10-person teams to Fortune 500 brands. 

•	Build brands for C-Suites on LinkedIn.  If you want to build a brand on LI but don't know what to write, don't understand the algorithm, and don't have the time to manage, our full-service strategy will manage it exclusively like we do for some of the most prominent/highly visible execs you see on LI.

As a founder, I have one goal - to make as much positive impact as we can.  Since our inception, we’ve raised over 120K via personal donations + our annual charity events for incredible causes, and have given away hundreds of our trainings to the military and transitioning teachers, free of charge.

When you hire us, you're not just hiring a team, but rather investing in one who constantly puts good into the world.

Who am I, otherwise - 

Philanthropist, investor, dog lover, die hard competitor, writer, former Nickelodeon game show contestant, extrovert, expert in self-deprecating humor, and willing to walk through fire to make you laugh.

Limited Partner

Sign up for our newsletters, webinars, and all our content here www.samsalesconsulting.com 

Phyllis: Thanks for your email! I'm not the right person, Rebecca Taylor is.
Rep: Hi Rebecca, Phyllis suggested I reach out to you...
😑😑😑😑😑😑😑😑😑😑😑

A few ways to level up your replies to these kinds of referrals:

A. Always reply to these emails. This person did the unthinkably kind thing - they replied AND gave you the name of the contact. Gratitude FTW.

B. In the email, ask, "I'll send her a note in just a minute - do you mind if I reference your name or would you prefer I not?"

"in just a minute..." signals your hope for a quick reply

C. Change your subject line 

"Training Inquiry - Referred by Phyllis Nefler" (with permission)

"Training Inquiry - Referred by a colleague" (without permission)

Bonus points if you add a little Show Me You Know Me here and really make an effort.

D. Don't bury the lede 

The reason you want to change the subject line is that you worked to get the most powerful thing: a piece of information that will exponentially up the odds of an open, but also a reply. 

I most often see this info pop up in the body or in a PS, which robs us of using that really great piece of data right in the subject line.

E. "Suggested" isn't exactly truthful, right? 

Be super careful with language as "suggested" ...well, suggests...that the person thought it was a good idea for you to reach out when, in fact, they simply gave you the correct name.

Imagine if Rebecca asks Phyllis who says, "I didn't suggest anything, I simply pointed them in the right direction", and now we've lost trust, and potentially the reply/meeting.

Bonus?

Connect with all parties on LinkedIn, especially Phyllis. Just because she wasn't the buyer this time, doesn't mean she won't be down the line.

This and about 12 other plays for proactive and reactive referrals is part of our Show Me You Know Me masterclass, and with 91% of buyers willing to offer referrals, one of the easiest ways you can set your pipeline on fire for 2026. 

#samsales

85% of sellers use spreadsheets to manage their books and deals. I know because...I'm one of them. What? Who said that? 

But, I can tell you why: because it's maddening to not have a single pane view of all our deals, next steps, contacts, client data, etc. 

As a seller, moving between countless tabs and products to remind myself of status and next steps, was inefficient, so I built something that made sense for how I think...the ever-so-modern-Google spreadsheet 💁‍♀️

If you're like me, what ZoomInfo launched with their GTM Workspaces solution should stop you in your tracks. 

One home for complete buyer context and even a way to help scale your Show Me You Know Me with automated research, making it even easier for you to stand out with your buyers. 

We know that sellers still spend more time admin'ing than selling, but I don't think we consider as much how the inefficiencies of running through all these different tabs and platforms costs us in pipe and deal progression. 

This product happens to be one step in the very right direction. https://lnkd.in/eQP9g3ee

#samsales

Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

I’m often asked how I choose who I work with.

The short answer is...

I don’t look for people who sound smart.
I look for people who’ve made hard decisions 
when growth was on the line.

That’s exactly why I’m bringing this group together 
for the Expert Series.

These are operators, advisors, and leaders who’ve:
.scaled revenue when things weren’t neat & pretty
.navigated complexity, not just talked about it against internal politics

They’re joining the series to share decision-level insight on the growth challenges senior leaders wrestle with every day.
No pitches.
No recycled playbooks you can google.
No tactical noise or rabbit holes

𝗝𝘂𝘀𝘁 𝗰𝗹𝗲𝗮𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗼𝘄𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

I’m excited to be working with this first group of experts:
⚡Shannon Plumb
Brandon Jones
Katrina Purcell
Paty Araiza 🧭
Dhevesh Mewawalla
Russell Palmer
Wesleyne Whittaker
Julia Vorontsova
Ejiro Okorodudu

and me.

We’re opening a waitlist for leaders who want early access to the sessions.
Small rooms. Serious conversations.

Excited to see you there! [Link in comments]

GTM & Growth Consultant for B2B Companies | Female - Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

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The Battle

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Hannah Ajikawo

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha McKenna's LinkedIn Performance

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