Samantha McKenna

Founder @ #samsales l Sales + Cadences + Executive Branding on LinkedIn l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Early Stage Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®

I had my first exposure to competitive "sales" in sixth grade when my school raised money for the Leukemia Lymphoma Society.  Knocking door to door and delivering a pitch was the start of my education; I still have the portable TV that I won for second place, which fuels my competitive spirit.

I’ve spent my career in sales doing a few things – breaking records, putting others first, creating global sales programs, educating through peer interaction, and going to great lengths to make people feel valued.  I’ve launched new verticals, overseen the GTM strategy for some of the most successful initiatives in company history, and put in processes across businesses that redefine how each company works and succeeds.

As the founder of #samsales, I oversee an all-women team of 14 who believe in a manners-first and buyer-first approach. We:

•	Run sales trainings that cover prospecting via your likely under-utilized LI Sales Nav licenses, how to write great email copy, Show Me You Know Me™, perfect discovery calls, etc. all while being sales methodology agnostic

•	Speak at 100+ annual events - keynoting for SKOs, international conferences, and podcasts alike re: sales, social selling, and women in tech/sales/leadership

•	Write the content you have in Outreach.io, etc using our proprietary techniques + the most up-to-date data on what works to drive opens + replies

•	Teach social selling - as an LI influencer, ambassador of Sales Navigator, and former LI leader, I understand how to use the ecosystem to truly SELL. I've personally trained tens of thousands on the platform, ranging from 10-person teams to Fortune 500 brands. 

•	Build brands for C-Suites on LinkedIn.  If you want to build a brand on LI but don't know what to write, don't understand the algorithm, and don't have the time to manage, our full-service strategy will manage it exclusively like we do for some of the most prominent/highly visible execs you see on LI.

As a founder, I have one goal - to make as much positive impact as we can.  Since our inception, we’ve raised over 120K via personal donations + our annual charity events for incredible causes, and have given away hundreds of our trainings to the military and transitioning teachers, free of charge.

When you hire us, you're not just hiring a team, but rather investing in one who constantly puts good into the world.

Who am I, otherwise - 

Philanthropist, investor, dog lover, die hard competitor, writer, former Nickelodeon game show contestant, extrovert, expert in self-deprecating humor, and willing to walk through fire to make you laugh.

Limited Partner

Sign up for our newsletters, webinars, and all our content here www.samsalesconsulting.com 

Years ago I got a, "Hey, is it appropriate to reach out on LinkedIn to the hiring manager for a job I'm applying for?" question and an unsolicited, "Never reach out to the hiring manager - totally inappropriate." comment.  My take?

The latter is living in the dark ages.

As someone who has hired and helped hire for countless roles, I can tell you that a candidate reaching out to me and others on LI about a job rarely happens and, when done right, is a pro-move to standing out.  

Emphasis on the "done right".  Here's my script:

"Hi Jack - We have yet to be properly introduced, but I recently applied for the open role you have on your team.  I'm hoping my background and performance are enough to stand out amongst the sea of resumes headed your way, but thought my LinkedIn profile might give you a better look into how I might be a great fit for COMPANY.  Simply wanted to say hello, am hopeful we have a chance to meet down the line.”

No ask, no pushy'ness, no typos ;).

Don't get a reply?  Find a way to add value or perspective in another few days via an article, insight, share about the organization, etc. Show them how awesome and smart you are!

Can't find the hiring manager?  Reach out to someone in your same role there and ask if they'd be willing to help point you in the right direction as a hopeful fellow colleague.  

LI profile in bad shape?  Head over to our site for tons of free resources to get it spiffed up.

#samsales

San Fran, I'm headed your way! Couldn't be more honored to be the closing speaker for LinkedIn's Sales Forum, and even more so that they've extended a happy hour for us to say hello thereafter! 

This half-day event will be packed with other wonderful speakers, and is an event I've always looked forward to as an attendee - a pinch-me moment to get to be on the other side of the camera, so to speak.

Come join 200+ other GTM leaders and executives in LinkedIn's gorgeous SF office as we dive into the state of sales, super tactical ideas on how to use LI Sales Navigator, and musings from me on the actionable things your sellers can do to succeed in today's market. 

Note that seating is limited, but you'll find the registration details here - https://lnkd.in/esdrJnuW, and will receive an email once your seat is confirmed. 

Can't wait! 💃 

#samsales

Looking to up your LinkedIn content game? Here's a cheat sheet that's one of many assets with give our LI Executive Branding teams. No gate, no comment needed - download and use :)

#samsales #LIEB

Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

OMG... She said YES! 💍
I'm not even joking. I proposed. And she accepted.
Stay with me here...

Over two years ago, I started using Sybill in a previous role. 
Within weeks, I cancelled the other platform. Done. Gone. No looking back.

Since then, if you've been following me, you'll know I haven't exactly been quiet about it. 

I've shared post after post about how Sybill has genuinely transformed how I operate... as a leader, a consultant, a business owner, and honestly, as someone who just wants to spend less time on admin and more time on the work that actually matters.

So when we decided to launch our exclusive event series, both virtual and in-person, there was really only one conversation to have.

I reached out to Sybill. 

Not through a sponsorship deck (that came later). 
Not through an agency. 

Through a relationship I'd built organically, over two years, by simply loving the product and saying so publicly.

And now I'm genuinely proud to announce that Sybill is the official sponsor of Decisions & Dinner - our International Women's Month event on 11th March in London.

Why Sybill?
Female co-founder.
Female leader.
Female AI assistant who keeps rocking my world.
Need I say more?

Fine, I will. An incredible platform that is truly market-leading in the revenue intelligence space. 

If you're in sales, revenue leadership, or GTM and you haven't tried it yet — I genuinely don't know what you're waiting for.

(you can try it using the link in the comments and YES, I will get a commission as it's a referral link)

Fun fact: This partnership was built entirely on organic love for the solution. 
So nice to see this come to fruition.

31 senior women in revenue leadership. One evening. One room. One incredible partner. (plus a growing waiting list because I forgot to close it!)

See you on the 11th. 🥂

GTM Operator & Consultant for B2B Companies | Female Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

“I’m not standing up for you” that’s what some guy said to me when I was about 6.5 months pregnant on the Victoria line. 

(Excuse my swearing and incorrect use of the English language - but I was so angry today) 

If you see a woman with a badge saying “baby on board…”

That is your SIGNAL to get up!

It’s that simple. 

No debates. 

No questions. 

No opinions. 

No extra data and research needed. 

Just get up!

About 80% of my followers are in the B2B world. I can guess that about 10% feel comfortable having an open conversation about GTM Strategy from a first principles perspective.

Do you know why this is?

For the most part, it's never really taught.

But also, there are so many books on Strategy that can make you feel pretty overwhelmed by what the heck you're actually supposed to do.

But no worries - I geek out on this everyday so you don't have to.

I've got another video for you - dropping very soon!

Pen and paper at the ready - it's about to get real!

Haven't joined me on Youtube yet? It's free game.

See you there...(link in the comments)

Not only is it International Women's Day #iwd2026, but It's also Revenue Funnel's 3rd birthday. 

3 years ago, after giving so much to others, I decided to give something to myself - grace, faith and an unwavering belief that I could create something of my own.

Consulting is a ridiculously competitive space.

You're competing with the big firms
The small firms
The job in-betweeners
The "I can guanrantee-ers"
The "ex-ooglers" et al

You're competing with the clients who tempt you back into security.
You're competing with the governments change of policy that is typically rooted in taking more from you.

Yet, I've paid my own bills - and others - for 3 years. This was only possible because my GTM journey started with giving. 

My time, my expertise... on platforms like this.

So many women inspire me daily. Most of you know who you are.

My mum is the single most influential woman in my life...my girlfriend comes a close second.

When you witness someone do daily, what almost feels impossible, you build that same capacity for growth and action.

Today, it's taken me a little longer than usual to get my words together. But I'm just in a place of gratitude.

I've also got something up my sleeve...but you'll have to wait a little while to find out what that is. 

Feeling thankful for this #workmilestone

I've attempted to write 4 posts today. This is what I've come up with

.

Customer: "How much pipeline coverage do you recommend?"
Me: "It depends"

This happens a lot on Leadership calls with clients.

That's why I thought I'd do what I do best - talk about it with my whiteboard!

New one dropping this week. If you have not subscribed to my Youtube - why not? 

Someone left this comment recently: "This is fast becoming a go-to channel. Learning a lot from these"

If I can impact 1 person a day then I'm winning!

Link in the comments.

If there’s one thing that reliably sits on a revenue leader’s to-do list, it’s this: How the hell do we speed up the sales cycle?

I’ve been thinking about this a lot and recorded a new video with a few practical ideas.

Warning.... I was hungry while recording it, which will make sense once you start watching.

The core issue is that many go-to-market decisions are made in isolation, without considering how sales, marketing, and customer teams actually interact.

As a result, many companies unintentionally create the very delays they’re trying to eliminate.

New video dropping this weekend.

Join me using the link in the comments.

If I was parachuted into a B2B company tomorrow to run a 20-30 person revenue team, my first 30 days wouldn't be about ripping everything up. 

It would be about getting real, fast.

1. Open my doors to be sold to (free market intelligence).

2.Get out of the building (meet customers, prospects, and peers weekly).

3.Ruthlessly audit our GTM (prioritise by biggest revenue impact, first).

4.Build a team focused on the future (hunt for moonshots, make failure a data point).

5.Sign up for an AI course & get a coach (because you don't know what you don't know).

6.Mandate rest (one day of breathing can add five days of pure productivity).

7.Keep the team lean & augmented (mandate AI use, add fractional talent for speed).

8.Challenge our own timelines (make people defend the long timeline, not the short one).

9.Create a space people want to be in (environment shapes energy).

10.Open up regular town halls (every two weeks, every voice is heard).

I've broken down the 'why' behind each of these in the carousel below. Swipe through for the full breakdown.

What would you do?

#GoToMarket #RevenueLeader #B2BSales #SalesLeadership #GTMStrategy

Revenue Leader of 2026

Most GTM strategies are built on the assumption that everyone knows the goals and therefore they'll make a plan.

They live in slide decks, disconnected from the day-to-day work of sales and marketing and the broader team.

That's why I'm excited to announce the second event in our Expert Series: The GTM Strategy Blueprint.

This is a practical, no-nonsense session for CEOs and revenue leaders who are tired of "this is what we're doing ideas" that don't translate into growth.

Join me and Shannon Plumb on Wednesday, March 25th as we unpack five critical lessons for building a go-to-market strategy that actually works. We'll cover how to:

↳Move beyond the slide deck and connect strategy to execution.
↳Challenge alignment, ownership, and execution across your GTM teams.
↳Ask the right questions to diagnose the structural problems holding back your growth.

This is a decision-level session for leaders with P&L responsibility. Registration is required.

View event: The GTM Strategy Blueprint — build a strategy that actually drives growth

The GTM Strategy Blueprint — build a strategy that actually drives growth

AI is a pile of crap and I don't know why people waste their time with it. It's a phase, a buzzword and it's taking jobs...Riiighttt...

Well. It is taking jobs. This isn't new. It's evolution

Between 2022- early 2024 I needed

a logo designer
graphic designer
slide deck builder
copywriter
marketing campaigns lead
SEO expert
Analysts
Researchers
List builders
Sales sequence writers
Full stack developer


Today?
A handful of excellent GTM Leads with an AI-first mindset.
Expert Partners to rubber stamp
Agents 

Less cooks
More power
Faster client outcomes

Our job today? Upskill. 
Develop horizontal expertise - know enough to be dangerous
Vertical domain expertise - be undeniably brilliant in 1 area
Use AI like it's lego - play everyday (or feel the pain of stepping on it unknowingly, while someone creates a 1000 masterpieces)

We are just getting started - AI is front and centre of everything we do and I'm sooo excited by the organizations who are choosing to power Revenue Funnel's Symbiotic I/O model.

GOTCHA Prospecting techniques you may not have heard of that might make you question your existence.

(In no particular order)

Add a calendar invite to their...calendar
↳ new event that looks suspiciously interesting but you can't really remember when you signed up to it... GOTCHA

The forwarder
↳ tell them they've been cherry picked by the ceo and keep the CEO's message in thread GOTCHA

The pornhub accident
↳ send them a porn hub password reset to get to 100% email open rates GOTCHA

Subject ninja
↳ "Updated invitation with note:" add this to the subject line so they open GOTCHA

and the winner goes to...

The new admin
↳ create a Linkedin company page and add them as an admin...GOTCHA

Hire me for more cold outbound prospecting techniques. We guarantee 80 leads per day.

Or you can actually get real help from people with ethics...(something's coming soon....👀)

There are lies we've accepted in B2B. 
Because they were repeated so often, by enough credible people, that we stopped questioning them.

They became "best practice."

And now they're embedded in how we build GTM Strategy & motions, how we train sellers, and how we think about buyers.

I'm calling out three.
→ Swipe through the carousel.

Then tell me — which other GTM lies would you add to the list?

#GoToMarket #B2BSales #Revenue #GTMStrategy

GTM Lies We've Accepted - Revenue Funnel

It’s Saturday. 
Come on people we gotta chill!
Check your inbox and sign out! 

😂

Weekend doom scrolling LinkedIn. Is just….

Crazy but here we are

Maybe we all need a WhatsApp group chat 😂

My son wants me to play Roblox again… people I am OVER IT!

You're about 6 months away from having to build an extremely strong business case for hiring more reps to support your growth...

It's very odd that posts like these are seen as fear-mongering. We can reduce fear when we are prepared.

Over the last month I've dedicated time to building an agent team, and wow! I'm not even finished yet and it's very clear that the GTM team of the future will look a little different.

Inbound SDRs?....start up-skilling Qualified and ASPR AI are already whispering in your leaders ears - as they should

Outbound SDRs?...start up-skilling if the majority of your success comes from channels outside of the phone. You may struggle to compete with Agentic Amy who seems to know everything, always

Mid-market sales reps...up-skill. Specifically around agentic workflows - you will be extremely hard to fire if you know how to create your own team mate. Easier to hire when you've built an app that you show during your interview

Enterprise reps?....up-skill. Now, this is more to do with the experience & execution. How fast and accurately can you de-risk the decision for a decision making unit? 

Enterprise reps, you're at risk if the business inflates costs for growth and the sales cycles keep slowing down. Challenge hiring decisions by proving to your Leader that you've leveraged AI to plug holes.

Sales Leaders? Yeah, so here's the thing. Stop managing numbers - leave that to AI. This is about visionary leadership - finding what's not been done before and excellent coaching.

Sales Leaders, we gotta let agentic AI help us build the strategy - ego aside - it's there to be curated by your experience and knowledge - your ride or die. You'll be managing reps that manage....AI, so you need to know enough to be dangerous. When a workflow collapses, you gotta be able to at least point to why.

CSMs....C...S...Ms....you'll no longer need to answer repetitive, draining, "put this fire out questions" and you'll have a partner that takes a lot of weight off your shoulders. AI has to help you act and think more strategically. You are a part of your customer's teams now. Use agentic AI on their behalf to help drive more value through your solutions.

Marketing...copywriters? let's be real now. Designers? Yes, if they are exceptional. It's not that you're wiping out your team - it's not that kind of post. But shrinking? Yes. You need 1-2 people to be FT building and overseeing agentic teams for each core skill.

This isn't about a clay workflow.  It's deeper than that.

Things you need to consider
- Model structure - not all LLMs are created equally and therefore must be used differently to help manage costs
- Costs - agents aren't free. However, they will be a fraction of the cost of a FT hire in particular skills
- Time - you're still "hiring & onboarding" this time it's building & contextualising. It takes time, but when it's done once? CTRL+V
- Customer appetite - you don't get a choice. AI is convenient.... (cont in comments)

You're stuck in a lift with a senior Revenue Leader. You ask them how they're working with AI and they respond...
"I don't believe in all that stuff"

What is your response?

Don't hold back - it's Friday!

No better feeling then making a plan and watching it come to fruition! We wanted to build something special for P&L owners and now it's live!

First session drops this week with the incredible Dhevesh Mewawalla.

If you are a leader responsible for GTM budgeting, then this intimate - straight facts session - is just for you.

We're intentionally keeping these rooms small. 

Click the link to request to join. This is reserved for P&L owners.

Can't wait to see you there!

View event: The Budget Blueprint — plan & allocate GTM spend for predictability

The Budget Blueprint — plan & allocate GTM spend for predictability

83% of my YouTube viewers are male. 

Where my ladies at? (Gents - I love you too)

I’m dropping new deep dive GTM content every week. 

Come join me. 

https://lnkd.in/eEVcAZe8

This week I’m diving into how to make your GTM Strategy actually work. 

Let’s get it!

Open article: by Hannah Ajikawo by youtube.com

Today we're launching our Expert Series for P&L owners in B2B with -Dhevesh Mewawalla. This is for leaders who need to build plans that actually work 

Wednesday Feb 18th, 2026
3pm GMT/10am EST
(link in comments)

Most revenue leaders say they’re “strategic.”
But let me ask you something uncomfortable.

If I looked at your budget today, would I see your strategy…
or your politics?

Are you allocating capital based on conviction,
or just defending last year’s spend?

Do you actually know your CAC payback by segment 
or are you relying on blended averages to avoid hard decisions?

If you froze hiring tomorrow,
would your growth engine still function…
or would it stall immediately?

We’re talking about capital stewardship.

If you’re a CEO, CRO, CMO or revenue leader with P&L responsibility,
this session will either validate your thinking…
or challenge it.

I can't wait to see you there!

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