Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

I help non-technical product managers struggling with costly mistakes and burnout by using AI to streamline their work and save them a day per week.

Are you a product manager without a technical background, struggling to keep up with routine tasks? I help you use AI tools to make your workday more efficient, so you can focus on what really matters.

Here's how I can help:

- Actionable Roadmap: Clear steps to integrate AI into your daily workflow.

- Efficiency Boost: Learn to streamline half of your daily tasks with AI, without needing to code.

- Increased Impact: Spend less time on repetitive tasks and more on driving results.

I’m Sam, a Senior AI Product Manager with over 8 years of experience. I’ve helped manage over 12 AI products, generating more than $250M in revenue. Now, I’m focused on empowering product managers like you to achieve more with AI.

Want to learn more? Send me a DM with "Streamline" or join my free community: https://www.skool.com/systems-of-impact/about

Sam Montoya

Noise New Media

Marketing:
• Create top-notch, engaging content for Noise New Media focusing on topics related to live event marketing, digital advertising, ticketing and venues.
• Maintain a monthly content calendar and execute posting on social media channels including
Facebook, Instagram, LinkedIn, Twitter
• Write long form copy for email newsletters, blog posts and contributing articles
• Maintain and update the Noise New Media website
• Attend events in person and online and develop relationships across industry organizations
• Serve as the key contact with the Noise team in developing targeted PR efforts and plans.
• Pitch Noise New Media stories and speaking appearances to industry magazines and media outlets
• Participate in long-range planning, public relations, and business development strategies.
• Assist with the execution of marketing and business development strategies, plans and projects, including the tracking and follow-up of specific efforts; taking ownership from inception through
implementation.
• Monitor potential new business opportunities by researching industry and related events, publications, internet, and other various resources.
• Add creative value to all marketing materials and enhance the graphic/visual appeal of Noise New Media assets

Sales:
• Manage and optimize our sales and marketing funnel using HubSpot CRM, ensuring seamless lead generation and nurturing processes.
• Collaborate with the sales team to ensure alignment between marketing activities and sales goals, leveraging HubSpot to facilitate communication and lead handoff.
• Assist with the pitch/proposal process alongside Sales Director: effort includes research, strategy, draft and edit written materials, contribute to oral presentations, creation of PowerPoint slides and delivering
initial engagement documents

Sales & Marketing Strategist

11outof11

Client-facing role, coordinating components of client's marketing efforts, such as blog production, email campaigns, lead nurture campaigns, website audits, and social media planning. Managed projects ensuring a smooth execution and timely delivery. Updated project management system (Asana) to track and maintain the progress of client work.

Inbound Marketing Coordinator

Endominance

Competitive analysis, research, and customer discovery interviews/outreach to identify go-to-market opportunities (for primary and secondary market sectors).
Identify potential clients in the online health sector through independent research/surveys and assist in establishing initial contact.
Contribute in developing the brand strategy for our new B2B technology and implement digital marketing strategies to promote our online SaaS.
Independently create compelling marketing content and campaigns to engage target audiences.
Help manage primary digital marketing platforms (social, website, blog, email, SEO, SEM, etc)
Help create customer personas, map out customer journey and identify critical touchpoints to target.
Collect and analyze data pulled from various channels (including GA4).
Collaborate with cross-functional teams (mostly web dev and UX) to ensure alignment of marketing strategies with product launch objectives.
Analyze market trends and adjust strategies accordingly.

Product Marketing Manager

Resound Marketing

Resound is a certified woman-owned public relations agency that works with B2B and consumer brands that are changing the way we live, work, and play. We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.  We blend traditional with digital, earned with paid, media with influencers, and more. From mainstream consumer and business media to tech, vertical, and key trades, we know what it takes to get brands noticed.

Responsible for accelerating our agency’s growth through marketing and new business strategies that drive lead generation, sales conversion, and client retention. This includes: researching and identifying prospective clients; reaching out to and engaging prospects; promoting the agency through PR, website, social media, thought leadership, and awards; helping to develop proposals, presentations, and other marketing materials; managing, tracking, and following up on agency growth opportunities; identifying
opportunities to improve, expand, and introduce new service offerings; and more.

Growth Marketing Specialist

Omniscient Digital

Developed demand generation strategies; produced 50+ virtual events and webinars between 2021-2023, driving thousands of email registrants and website traffic. Booked influencers and speakers, created and executed a promotional strategy, produced live event, and managed deliverables to be repurposed across channels. Launched and produced "The Long Game" podcast. Wrote SEO-optimized blogs, including listicles, informative how-to guides, and customer success stories. 

Omniscient Digital is a premium content marketing and SEO agency supporting major B2B SaaS and e-commerce companies like AppSumo, Lokalise, Blissfully, Smartling, Pique Tea, and more.

Growth Content Marketer

Developed and executed cross-channel marketing campaigns to drive user engagement, acquisition, and retention. Collaborated with key departments such as Social Media, Public Relations, Digital Marketing, and the Creative team to execute campaigns that would resonate with the target audience. 

Produced over 100 success stories in one year, leading outreach and communication between the PR team and the case studies. This led to over one billion impressions for the client with multiple positive story placements in leading top-tier media including VICE, BuzzFeed and Yahoo! Finance. 

Represented brand as a community spokeswoman in video content and live streams.  Produced photo and video content for use on the website, social platforms, and in press materials. 

Reflex Media is a brand development and management company. Brands include Seeking, Desilux, 1Mag, Dayo, Miss Travel, First Date, Gift.me, Real Gifts, Trendy Butler, Freedom Light Org

Marketing Strategist

Delivering Happiness

Specialized in capturing success stories and producing case studies. Repurposed this content for the website, blogs, videos, and in email marketing campaigns. Conducted interviews with CEO and other key speakers for marketing purposes. Reformatted the website’s customer success page.

Chief Storyteller

Dish Nation

Oversee daily production schedule. Act as a liaison between segment producers and the field in 3 cities across the nation. Book celebrity guests and red carpet events. Interview celebrities on the press line for film premieres, award shows and galas.

Associate & Field Producer/Talent Booker

Produce and conduct interviews at red carpet events, award shows, galas and sit-down junkets. Produce compelling and exclusive sound bites by everyone from reality TV stars to A-list actors such as George Clooney and Dwayne Johnson.  Credits include: The Daytime Emmy Awards, Creative Emmy Awards, MTV Video Music Awards, MTV Movie Awards, NAACP Image Awards, Paleyfest Fall TV Lineup, FOX Junkets, Vin Diesel's Handprinting Ceremony,  San Andreas Film Premiere, Tomorrowland Film Premiere, Autism Speaks Event, and much more.

Red Carpet Producer

Ai Productions

First point of contact for contestants on behalf of the music department. In-office preparation followed by travel to various cities with extensive field work. Collected all contestant music and organized the tracks for live audio playback during auditions. Data management and compiled contestant information into Excel and iTunes. Logged auditory clearance notes. Prepared and transferred all music along with contestant information to the clearance department. Liaised with clearance department throughout the season.

Music Coordinator

YOUNG ENTERTAINMENT

Videographer/Editor

Marketing Strategist & Consultant | Driving businesses growth and impact. 🚀 🌝

In my last life, I worked in Hollywood as a script supervisor, producer, and coordinator for various commercials, TV shows, and films. I interviewed celebrities and personalities at major award shows, movie premieres, and galas.

The underlying theme in my career has been storytelling, and I really believe there's a lot of overlap between my work in the entertainment business and marketing. I have a passion for content that's authentic & relatable, evokes emotion, and persuades someone into action.

Today, I love dissecting and repurposing content, finding soundbites and highlights to engage audiences and pull them in for more. I focus on long-term strategies to optimize growth through a multitude of channels, especially the ones that matter most to your clients.

I've supported large organizations and startups, in both B2B and B2C, and led cross functional teams to deliver results. I also produce case studies or customer success stories. I'm happy to share my portfolio.
Let's connect here, or you can email me directly at karissabarcelo@gmail.com

taplio

The Battle

Sam Montoya

Karissa Barcelo-Montoya

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