Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

I help non-technical product managers struggling with costly mistakes and burnout by using AI to streamline their work and save them a day per week.

Are you a product manager without a technical background, struggling to keep up with routine tasks? I help you use AI tools to make your workday more efficient, so you can focus on what really matters.

Here's how I can help:

- Actionable Roadmap: Clear steps to integrate AI into your daily workflow.

- Efficiency Boost: Learn to streamline half of your daily tasks with AI, without needing to code.

- Increased Impact: Spend less time on repetitive tasks and more on driving results.

I’m Sam, a Senior AI Product Manager with over 8 years of experience. I’ve helped manage over 12 AI products, generating more than $250M in revenue. Now, I’m focused on empowering product managers like you to achieve more with AI.

Want to learn more? Send me a DM with "Streamline" or join my free community: https://www.skool.com/systems-of-impact/about

Sam Montoya

Staff Product Manager

Product Manager 2

PB&J puzzler for 🔥🦊 Web Platform (Media, Graphics, + Discovery with a dash of Privacy 🍪👄)

Product Manager

SIDE PRJCT

Closely coordinate with the founder over cohort activities/workshops (think of me as a TA!)

Accelerator Program Co-Manager

Co-founded dEbullying, an initiative to mitigate cyberbullying of LBGTQ+ gamers and support safer playing experiences

Conduct user interviews to raise the voice of the customer up, identify key problems, and build data-backed, testable hypotheses

Interface as the sole PM with designers and engineers to prototype, test, and ship a gamer community product

Citi

Public Finance Investment Banking Assistant Vice President

Public Finance Investment Banking Analyst

The Scottish Parliament

Brian Adam Scottish National Party Intern to Stuart McMillan MSP, West Scotland

Wells Fargo

Leadership Pipeline Program Summer Analyst - Treasury Management Sales

Cal Performances

Oversaw outreach projects and email campaigns directed to target audiences such as specific campus organizations and classes, promoting shows and special student perks

Directed the admissions process for potential SAFTA ambassadors and higher vacant positions within the organization

Prioritized coordination tasks, drafted budget sheets, and organized the inaugural, second, and third Students’ Nights Out, the largest SAFTA event of the semester

Managed all SAFTA events and added in artist-student interactive activities when possible; act as a press representative at high-profile company events

Spring 2015: Initiated a student-centered partnership with the university as a Registered Student Organization of the Associated Students of the University of California (ASUC); laying out the foundations for the company's campus breakthrough as an academic course organizer through the DeCal system

Student Ambassadors for the Arts ("SAFTA") Coordinator; Digital Marketing Assistant

UC Berkeley Social Media Advisory Team

Spring 2014: Live-tweeted a sold-out panel on the future of public education with the Chancellor and four Nobel laureate professors for Cal Day, the largest on-campus marketing event

Fall 2014: Engaged to the Berkeley public with a "blast to the past" Twitter wall on Sproul Plaza and acted as a campus representative to press agents on the 50th anniversary of the Free Speech Movement

Fall 2013: Released a real-time “finals week” post featuring an alumnus’ a capella year in review video on the Cal Facebook page, which garnered about 29% more likes than average for miscellaneous posts

Junior Social Media Marketing Consultant

Nestlé USA

Led discussions on inequality and racism in the workforce and educational system and addressed solutions that could mitigate these current national socioeconomic issues

Diversity Leadership Symposium Participant, Sales Team

My WHY: I want to bridge the gap between where my customer is now and where they need to be in their story.

My HOW: I fight for my user with research, cross-functional collaboration, and data.

My WHAT: I'm an investment banker-turned-product manager advocating for lots of diverse stories.

Think about the "Hero's Journey" we hear about in storytelling. The customer is the scrappy Hero of a Thousand Faces (like a farmboy in a galaxy far, far away). I'm the tool-giver who helps this Hero work through the problems and win the reward. Against an ever-changing tide of markets and pain points, I love pushing the Hero's story forward with a team. We align to disrupt.

🗡 The Lady of the Lake with Excalibur, helping Arthur win Camelot 🏰

🍄 Toad with mushroom power-ups, helping Mario rescue Peach 🎂

💡🚴🏼💿 Tron with light cycles & identity disks, fighting for the Users on the Grid 🕹

Stories make the world go round. I’m hungry for stories, and I look forward to hearing yours!

(No cold referral asks, please!)

—————

#MetoWe
#bornagaingamer
#8bitbytes
#chooseyourplayer
#aligntodisrupt

I believe in resonance through reference.
So, my three P’s? Play. People. Passion. 👾

—————

My Clifton Assessment Top Five Talents: 
Learner | Futuristic | Individualization | Context | Arranger

taplio

The Battle

Sam Montoya

Karen K.

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