Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

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Sam Montoya

Target

A proven top performer with a track record of consistent delivery on four major cross-platform initiatives in the first year, including an experience-wide redesign, Circle Loyalty relaunch, generative AI application in search, and context-aware experiences.
•	Directed a 15-person cross-functional team to deploy Target’s first generative AI application in search, providing a guided experience for 1% of annual search volume.
•	Led a 20-person cross-functional team to deliver three context-aware guest experiments powered by a new server-driven UI architecture, projected to increase search revenue by over $2 million annually.
•	Spearheaded the launch of the Target Circle Deals filtering capability, contributing to millions in attributable revenue every 30 days.

Senior Product Manager, Findability Experience

Promoted after major success of search re-platform and user experience redesign efforts. Expanded scope to include inventory, trade, preowned, and warranty value streams. Relied on proven strengths in executive communication, data-driven feature prioritization, and ability to analyze and understand highly complex data to lead store inventory system rebuild.

•	Rolled out real-time inventory servicing to first store in Texas, rationalizing duplicative sources of product availability to drive down order cancellation rates due to in-store inventory discrepancies.
•	Delivered alpha version of store fulfillment administration portal, enabling administrators to manage fulfillment eligibility of 3000 stores and orders requiring manual intervention while maintaining store fulfillment decline rates < 2%.

Lead Product Manager, Search, Trade and Inventory

Achieved personal milestone to lead product management of high-scale, consumer product responsible for omnichannel site search. Leveraged deep search technology acumen, data analysis, and user-centered design to take a search platform from zero to one powering the top pathway to purchase for GameStop shoppers.

•	Released search API and administration capability, increasing search result click-through rate 5% and maintaining overall check-out rate.
•	Launched “get it fast” user experience, enabling customers to find products available for store pick-up or same-day delivery and boosting profit margin through 3-5% growth in daily average store pick-up orders.
•	Unveiled redesigned discovery user experience, including “shop my store,” optimizing image assets, and eliminating redundant network calls, reducing page load times 25% while serving millions of sessions monthly. 
•	Continuously reviewed and optimized search relevance focusing on terms defining 80% of monthly volume, developing curated searches, retiring 60% of legacy search-driven redirects, and equipping site merchandising with top “zero results” search phrases.

Senior Product Manager, Search Platform

Capital One

Elevated to customer identity platform group product manager furthering passion for people leadership and mentorship; capping journey to customer-facing role. Built strong partnerships with design, technology, and business fraud teams cultivating shared vision, mission, and road map. Used data-driven prioritization, moving team toward highest value objectives and key results.

•	Led 25-person cross-functional team to build, test, and configure identify verification workflows required to launch William Sonoma co-branded credit card, mitigating risk of fraudulent credit card applications while preserving streamlined process. 
•	Established 100-member cross-business platform community and newsletter, driving partnership and reuse across organization.

Group Product Manager (Senior Manager) - Customer Identity Platform

Established lean product management practice building mission, vision, and road map for enterprise architecture engineering. Led empathy and usability studies defining problem space and validating assumptions. Built cross-division awareness through blogging, public speaking, and CIO endorsements of our software, scaling ability to make secure, scalable, and secure architectural decisions and drive software reuse over reinvention.

•	Released software inventory and enterprise search application, quantifying technology modernization progress for all Capital One software and equipping teams with steps to improve security, resilience, and compliance. 
•	Visualized technology modernization data, allowing Chief Information Officer and Chief Architect to determine which software to maintain, invest in or retire, optimizing technology capital allocation.
•	Co-founded 1000-member code reuse community improving software discovery and reuse across divisions.

Senior Product Manager (Senior Manager) - Architecture and Enterprise Search

Explore Interactive

Authored go-to-market strategy for educational technology startup raising $130k in funding. Led request for proposal selecting engineering partner launching minimum viable product.

Director, Marketing & Product Development

Promoted to team lead and product manager for newly formed agile team, born out of volunteer effort, to create public-facing service to build and run game-based technology competitions for recruiting and training. Through cross-functional coordination, digital and event marketing, designed and led events in USA, Kazakhstan, India, and Budapest.

•	Designed/coordinated 20 technology competitions over 12 months, leading to 6 full-time hires into newly formed cloud technology organization. 
•	Developed GE’s first video game - terminal, a hacker simulator, for two multi-day cyber security training sessions serving 300 executives and leadership program members, developing cyber security awareness and technical skillsets.

Group Product Manager (Director) - GhostRed

Entry into product management, undertaken while pursuing MBA after hours. Applied lean product management and marketing competencies, developing vision, mission, and product road map to cross-divisional, highly technical domain serving software engineers and architects.

•	Influenced 250 engineers toward five authentication standards and self-service access provisioning, improving application security and driving projected cost savings of >$1MM in perpetuity.

Senior Product Manager (Senior Manager) - API Management

Led data protection agent roll-out to 3 GE businesses and shared responsibility for administering log aggregation infrastructure that received data every few minutes from over 250K workstations.
•	Orchestrated 20-member, cross-functional security team to architect, communicate and deploy data protection controls to eliminate multi-million-dollar vector for intellectual property loss.

Lead Analyst - Data Loss Prevention

Received top ratings on four 6-month assignments across 3 segments of Corporate IT; provided experience in user interface redesigns, data center infrastructure management, application architecture, and cyber security.

Analyst - Information Technology Leadership Program

Prosensing, Inc

Wrote data visualization software in C to present seasonal hurricane data and showcase product capabilities for critical customers. Maintained and ensured full availability of 5 Linux servers that hosted all company intellectual property required for product development.

Assistant System Administrator

As an experienced leader with a passion for building vibrant communities and inspiring teams, I have over ten years of experience establishing new teams, building culture, and delivering efficient, agile product management operations. I excel in creating cross-functional partnerships across groups and organizations, building stakeholder visibility into strategy, and bolstering customer empathy.

My approach to product development is rooted in user-centered design strategies, ensuring that customer needs are met and exceeded in every experience. I am skilled in transparent, concise executive communication that aligns business and team priorities, enabling data-driven feature prioritization and ensuring transparent execution.

With an entrepreneurial approach to building vision and defining roadmaps, I have led successful search efforts at GameStop, executed Capital One's identity platform strategy, and built game-based recruiting and training at GE. I am also passionate about supporting STEM education and serve as the advisory board chair at a local high school computer science department.

I thrive on challenge and am driven to deliver scalable, secure customer platforms that exceed expectations. Let's connect and explore how we can work together to achieve your business objectives.

taplio

The Battle

Sam Montoya

Jesse Clark

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