Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

I help non-technical product managers struggling with costly mistakes and burnout by using AI to streamline their work and save them a day per week.

Are you a product manager without a technical background, struggling to keep up with routine tasks? I help you use AI tools to make your workday more efficient, so you can focus on what really matters.

Here's how I can help:

- Actionable Roadmap: Clear steps to integrate AI into your daily workflow.

- Efficiency Boost: Learn to streamline half of your daily tasks with AI, without needing to code.

- Increased Impact: Spend less time on repetitive tasks and more on driving results.

I’m Sam, a Senior AI Product Manager with over 8 years of experience. I’ve helped manage over 12 AI products, generating more than $250M in revenue. Now, I’m focused on empowering product managers like you to achieve more with AI.

Want to learn more? Send me a DM with "Streamline" or join my free community: https://www.skool.com/systems-of-impact/about

Sam Montoya

Strategies that Spark Consulting Services

As Chief Product Officer, I partner with Founders and CEOs of B2B SaaS scale-ups $10M to $200M to accelerate growth. 

⟡ C-suite firepower for fast results, without long-term overhead
⟡ Team and talent transformation that supercharges your people and systems
⟡ Proven pattern-matching from $0 to $500M+ scale-ups across B2B SaaS and fintech
⟡ AI-first product strategy and development

Let's work together to grow your company: https://calendly.com/jennifer-r-moore

Founder & Chief Product Officer

Product Hive

Product Hive is the largest Utah-based community of product and design talent, collectively helping each other grow and pushing the boundaries of our craft. Join over 10,000 Product Managers, UX Designers and Researchers at producthive.org.

President of the Board of Directors

Pluralsight

Built global product team of 40 for $500M+ SaaS company. Led creation of product vision and portfolio investment strategy, executed strategic programs, and optimized growth. Delivered critical revenue growth and retention initiatives, achieving positive EBITDA through operating efficiency. 

Pluralsight acquired by Vista Equity Partners for $3.75B in 2021.

Vice President, Product

Initiated and led product and design initiatives that resulted in 150% revenue growth and best-in-class retention.

Managed over 20 product managers, program managers, product analysts.

Workfront acquired by Adobe for $1.5B in 2020.

Director | Sr. Director, Product

Zions Bancorporation

Oversaw largest portion of Bankcard portfolio of over 1M debit cards. Responsible for growing prepaid cards division by $15M+ in revenue and mobile payments.

Started in the ePMO as a Sr. Project Manager, then VP, Sr. Program Manager supporting the Bankcard product portfolio. Transitioned to Product Management after scaling product investments by 4x.

Vice President, Sr. Product Manager

Wells Fargo

Led initiatives in Treasury Management and Health Benefit Services to launch new products and improve operations.

Project Manager | Business Process Consultant

Oakley Networks 

First technical writer and employee 17 at Series A tech startup. Built a new technical writing team in support of rapid growth. 

Oakley Networks acquired by Raytheon.

Documentation and Delivery Manager

Chief Product Officer | 3x exits | Tech startup advisor | Career coach | Speaker | Author

CEOs of scaling B2B SaaS and fintech companies $10M to $200M often reach a critical inflection point: revenue is growing, teams are expanding, but product execution isn't keeping pace with strategic ambition. Misalignment creeps in. Roadmaps drift. Customer needs evolve faster than you can respond. And suddenly, product becomes the bottleneck to growth.

I partner with executive teams to change that.

As a product executive with two decades of experience working with Series A startups to the Fortune 10, I specialize in transforming Product from a functional team into a strategic growth engine. I’ve led global teams through market expansion, redefined AI-first product strategy mid-flight, scaled orgs from seed to Series D, and built operating models that drive clarity, velocity, and customer impact.

My expertise lies in:
- Translating market opportunity into focused product strategy and portfolio investments  
- Building and evolving high-performing product organizations that execute at scale  
- Driving alignment across product, sales, marketing, and customer success to accelerate GTM  
- Unlocking stalled momentum through operational discipline and strategic focus  
- Centering product around customer outcomes—not just internal priorities  

Companies bring me in when they need product leadership that delivers measurable results. Whether serving as a full-time CPO or fractional executive, I help founders reclaim confidence in the product organization—and create the conditions for sustainable, scalable growth.

If you’re ready to align product with your business goals and drive meaningful enterprise value, let's talk!

Jennifer Moore

I can’t stop sharing this article. 

I’ve probably texted it to 30 girlfriends in the past week. 

At a certain age, especially for women, there’s a point at which our brains say, “Enough!” 

Enough people-pleasing and pretending. 

Enough of constantly …

“Reading the room. Adjusting your tone. Softening your language. Making yourself smaller to make others comfortable. Laughing at jokes that weren’t funny. Agreeing with opinions you didn’t share. Explaining things carefully so no one feels threatened by your knowledge.”

Because science says … 

“Your brain isn’t malfunctioning. It’s finally refusing to malfunction anymore.”

Let that sink in. Our brains weren’t designed to run indefinitely in the way young girls are socialized. 

The “Great Unf*ckening” is gonna take me some time. 

But I’m here for it. 


How about you? 



Happy brain, happy life. 🧠

Chief Product Officer | Board President | Keynote Speaker | Community Builder

Open article: Aging Out of Fucks: The Neuroscience of Why You Suddenly Can’t Pretend Anymore by blog.lifebranches.com

Aging Out of Fucks: The Neuroscience of Why You Suddenly Can’t Pretend Anymore

“You can do the right thing and still win.” 

A CEO I worked with used to say this often. 

Watching Nate Bargatze perform CLEAN, hilarious standup comedy in front of 20,000 fans … reminded me this is true. 

Here’s to choosing the right and winning. 

(Unintentional religiously coded post on a gorgeous Sunday morning in Utah) 🌞 

Are you a Nate Bargatze fan??

No alternative text description for this image

Complete shock. 

Bree was the front door for Pluralsight, welcoming all new hires from minute 1 with her infectious energy. 

She was a true Listener and friend. She supported me through one of my hardest moments as a parent. 

Heartbroken to learn of her passing, tragically too soon. 



Rest well, Bree Smith. 🤍

Talent and Recruiting Coordinator, EX Pluralsight, EX Apple #opentowork

Shearing from Bree Smith mom. 💛

For those who plans going to her celebration of life to wear color, no black please.

Open article: Breeanna Kjerstin Smith - Starks Funeral Parlor by starksfuneral.com

Breeanna Kjerstin Smith - Starks Funeral Parlor

Gratitude list, Day 333. 

1. Sunrises. 
This morning’s was mostly soft pink but as breathtaking as this photo of my lake. 🌄 

2. Clarity. 
This year has solidified more of what I want — and what I don’t want.🪞 

3. Kindness. 
People are good. No matter how many crazies I have run-ins with, I still believe people are good. 😌 

4. Reset. 
After the hell of the past few years, I went career catatonic for the first 6 months of 2025. My husband would argue that me “doing nothing” still looks like most people’s “doing it all.” 😏 

5. New Friends. 
I can’t help it. I make friends with my clients. It’s really the only way to do consulting. You want to work with your friends. They just hire me first. 😉 

6. Saying No. 
This is my favorite of all. I’m 45 and it’s easier than ever not to give a f*ck. 😈 

7. Being Alive. 
Last month, I was in a car accident that could have been so much worse. Even a single moment of 100% certainty you’re about to die changes you forever. 


What are you grateful for this year? Share below! 

💗 




📸 Zack Litchfield floridamanontherun.com

Don’t tempt me with a good time, data. 

“Your team attrition is too high.” 

My boss was very concerned with all the people leaving my team of 35. 

It hadn’t even crossed my mind. My employee NPS was 4.4/5. My LT was happy. We were crushing our OKRs. 

So I started digging in. 

One by one, the patterns started emerging. 

- Internal lateral moves aligned to career goals 
- Promotions followed by internal move
- Left the company for $30k+ higher pay 
- 1 person exited for wrong fit <3 mos in

I saw a much different story than my boss. 

I saw all the attrition as pretty positive. 

My leaders were breeding rockstars that other teams benefited from. 

(And I couldn’t control that the market was paying $$$$ for top talent.)

I don’t know if I changed my boss’s perception when I presented my findings. (Execs don’t like being wrong)

But next time someone comes at you with a concern, don’t get defensive. 

Get the data. 💪 


P.S. Like me, does a data deep dive thrill you no end?

I really love this feature, Spotify. 

Good job Product Manager of Wrapped.

What you expect isn’t always what you get. 

When you expect one thing and get another … 

it’s frustrating and disappointing and maddening! 


3 ways to avoid this: 

1. Don’t have expectations. 

> Impossible 😉 You can’t turn off all bias, heuristics, prior context, what you want.

2. Accept it, move on quickly. 

> With the flowers, Customer Service was useless; wouldn’t fix or refund. I had to accept it. 
> But my mother-in-law still loved them, called to thank me and chat. That’s really what I wanted. 

3. Form Agreements instead. 

> Expectations are one-sided. 
> Agreements are when both people are clear on the details and commit to a shared outcome. 


⚔️ Most conflict = I thought we had a clear Agreement but … 

I had unexpressed Expectations. 🤔 

It’s hard when you have to point the finger back at yourself, isn’t it?!

💗 

P.S. Has the flower situation (or similar) happened to you?

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Sam Montoya

Jennifer Moore

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