Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

I help non-technical product managers struggling with costly mistakes and burnout by using AI to streamline their work and save them a day per week.

Are you a product manager without a technical background, struggling to keep up with routine tasks? I help you use AI tools to make your workday more efficient, so you can focus on what really matters.

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- Actionable Roadmap: Clear steps to integrate AI into your daily workflow.

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- Increased Impact: Spend less time on repetitive tasks and more on driving results.

I’m Sam, a Senior AI Product Manager with over 8 years of experience. I’ve helped manage over 12 AI products, generating more than $250M in revenue. Now, I’m focused on empowering product managers like you to achieve more with AI.

Want to learn more? Send me a DM with "Streamline" or join my free community: https://www.skool.com/systems-of-impact/about

Sam Montoya

David Ip

GEICO Tech

Principal Product Manager (Customer Service Experiences)

Launched and scaled the MGM Conversational AI Platform and Digital Concierge, elevating guest experiences across 19 premier resorts. Led from initial concept through execution, serving as both strategic leader and hands-on individual contributor. Managed end-to-end AI platform development, integrating advanced technologies such as Generative AI and Retrieval-Augmented Generation (RAG) to deliver personalized, seamless guest interactions.

Key Initiatives:
- Built and scaled (0 to 1) a Generative AI-driven Digital Concierge platform, leveraging agentic AI to improve housekeeping guest experiences.
- Leveraged conversational and Machine Learning AI to facilitate in-depth interactions, enabling reservations, recommendations, and real-time service requests.
- Established Retrieval-Augmented Generation (RAG) knowledge bases to align AI responses consistently with MGM brand standards.
- Developed seamless handoffs between AI and human agents, optimizing personalized service delivery.

Impact:
- Expanded Conversational AI technology successfully across all 19 MGM resorts.
- Delivered over $1M in annual savings by automating guest interactions and operational tasks.
- Achieved a 70% increase in chat deflections, significantly reducing reliance on live agent interventions.

Leadership & Strategic Initiatives:
- Managed and coached three CRM product teams (Pods), fostering Agile practices and team performance.
- Led enterprise-wide implementation of the CRM, significantly improving customer journey management for VIP, convention, and retail segments.
- Served as a player-coach, simultaneously setting strategy, managing stakeholders, and mentoring product managers toward exceptional delivery.

Lead Product Manager (Conversational AI and CRM)

The Kraft Heinz Company

Worked at Wellio, a startup acquired by Kraft-Heinz. At Wellio (through the Meal Hero App), we helped home chefs cook dinner by guiding their recipe inspiration, meal planning, and grocery shopping journey. The two product teams I managed:
1) Growth product: focused on activation, onboarding, engagement, retention, referral/virality
2) Content discovery: through browsing and search (ML-based content inspiration)

Please reach out if you'd like to hear more about the accomplishments within these pods.

Director of Product Management (Search and Discovery)

Asurion

A global tech company providing direct to customer (B2C) mobile apps for smart device support and insurance. B2B2C clients include Amazon and major telcos such as AT&T, Sprint, Verizon.
- Increased customer engagement 11% and mobile app downloads 4% with a conversational UI chatbot based on machine learning (natural language processing, sentiment analysis).
- Directed data-driven growth of the Virtual Assistant, increasing agent productivity 10% by creating a vision, strategy, KPIs, prioritizing requirements, qualitative user research, quantitative data analysis, A/B tests, and partnering with cross-functional stakeholders.
- Led agile team of 5 engineers and 1 user experience designer to increase customer satisfaction ~5%
Improved the iOS and Android mobile apps to a 4.8 and 4.4 rating and replaced a vendor SaaS chat platform with a custom cloud messaging solution.
- Spearheaded a video acquisition product for smart home sales (projected ARR of $1B).

Director of Product Management (Chatbots, Messaging, and Consumer Apps)

Conversant, LLC

Publicis owned AdTech marketing (media) platform powering Fortune 500 brands & agencies. 
- Led growth of health vertical revenue 20% by launching new health audience products.
- Drove ad agency KPI increases of 133-300% by delivering cross-device (omnichannel) audience targeting, ad quality measurement, and premium publishing content.
- Ensured the products are innovative and align with the company’s strategy and goals.
- Drive the planning and execution through the entire product life-cycle in a matrixed organization.
- Defining data-driven vision and strategies to drive client success and KPIs (OKRs).
- Own the strategy and prioritization for Mobile App SDKs (iOS and Android).
- Deliver quarterly business reviews with senior leadership.
- - Managed 1 product manager, mentored and train new account and product managers.

Senior Product Manager (Omnichannel Adtech)

Anthem

During my time at Anthem, I owned the product roadmaps for the commercial line of business specializing in medical cost transparency, wellness & clinical solutions. Partnering with UX and analytics teams, we gathered quantitative & qualitative data to develop consumer journeys & drive the digital strategy and roadmaps.

Accomplishments include:
- Improved the customer experience of iOS and Android app ratings by ~1/2 star. 
- Implemented growth of WebMD partnership for provider transparency and wellness content. 
- Developed a custom healthcare management mobile application for Google
- Successfully managed internal and external development teams to deliver best in class mobile solutions
- Part of the transformation team that converted from waterfall processes to agile and implementing Atlassian Jira, and Basecamp

Senior Product Manager (Mobile Consumer Experience)

MyBestRx

Co-founded a mobile platform connecting consumer patients to nearby low cost pharmacies. 
- Originated from the 2013 StartupBus national competition
- Recruited team of 4 to drive launch, growth, and traction for a (B2C) consumer mobile app featured in Crain’s Chicago, and Tech.co’s startup showcase.

Side Project: Co-Founder

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

- Launched a stress reduction app for the Journal of Clinical Psychology for 205 employees. 
- Implemented the consumer mobile web and text messaging (SMS) programs across business units.
- Build a mobile center of excellence & mobile playbook to govern mobile operations & best practices across the enterprise.
- SME for mobile across industry trends, analytics, usability, design, development & QA.

Awards:
TedMed Frontline Scholarship Recipient: http://www.tedmed.com/event/frontlinescholarship?ref=past-scholarship-recipients

Senior Business Lead (Mobile & Emerging Platforms)

- Managed a $4MM sales quota and delivered 90% for the target plan in 2009. 
- Sell mobile advertising across AOL Mobile's network of publishers, Third Screen Media network, and carrier partners as the mobile subject matter expert.

Account Director, Mobile Advertising

Leo Burnett / Arc Worldwide

- Mobile strategy and implementation for Arc Worldwide and Leo Burnett.
- Brand work includes Whirlpool, McDonald's, Purina, and Altria.

Senior Analyst, Mobile Marketing Digital Products

I’m a product leader who builds and scales AI-powered platforms that drive measurable impact at enterprise scale. With 15+ years of experience across Fortune 500 brands and innovative startups, I specialize in taking emerging technologies from concept to execution—delivering real business outcomes.

My Superpower: Turning Emerging Tech into Business Impact 🚀
- Product Vision & Strategy: From market opportunity to execution roadmaps.
- AI & Generative Tech: Leveraging conversational AI, LLMs, and personalization to solve real problems.
- Customer-Centric Discovery: JTBD, customer validation, journey mapping, and thoughtful execution.
- Data-Driven Decisions: Translating quantitative and qualitative insights into growth.

Highlights:

✅ Zero-to-One Launches:
- Conversational AI: Built an enterprise chatbot platform, not just a chatbot.
- MyBestRx.com: Consumer app for affordable Rx.
- Project Scissors: Smart home video acquisition platform.

✅ Award-Winning Leadership (9-time product innovation winner):
- SXSW AT&T Grand Prize (BoogieUp)
- StartupBus, People's choice champion (MyBestRx)
- Google Android Wear Hackathon, 2nd Place (Snuzi)

✅ Recognized Thought Leadership:
- Regional winner, Asurion HackathonSpeaker: CES Digital Health Summit
- Regional winner, Asurion HackathonStartupBus Conductor – Mentoring startup product teams.

What I Bring to the Table:
🏆 Enterprise Scale: Building platforms that align AI, automation, and innovation to solve complex business challenges.
🤖 AI Expertise: Conversational AI, Generative AI, chatbots, and LLM-powered tools.
📈 Results Focus: Products that deliver cost savings, revenue growth, and customer delight.

I lead with curiosity and collaboration. I thrive in ambiguous environments, aligning cross-functional teams around clear goals, balancing stakeholder needs, and delivering products that create impact.

I’m passionate about shaping the future of AI-driven customer experiences—blending cutting-edge technology with thoughtful execution to solve real-world challenges.

Skills: Generative AI | Conversational AI | Chatbots | AI Chatbot Platforms | LLMs | GPT | Machine Learning | Product Strategy | Roadmaps | User Research | JTBD | Stakeholder Management | Cross-Functional Leadership | A/B Testing | Data Analytics | Agile | Product Sense | Business Impact | Emerging Tech | Personalization | Voice AI | SMS Platforms | Customer Journeys | Omnichannel Strategy | Innovation

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