The Decision Architect

Organizations thrive, stall or fail based on the quality of their decisions. I support organizations with processes, insights and tools to make better decisions. My work is based on a solid background in Behavioral Science and Decision Theory combined with hands-on experience in executive leadership roles.

For a detailed description of my services visit samirsaberi.com.

Management Consultant | Decision Architect | Strategy, Innovation and DEI

WAM DENIM

As the COO of Wam Denim I was responsible for maintaining and increasing efficiency and peak performance across the enterprise. I am working with all the employees at Wam Denim to build the organisation as an idea meritocracy for the next stage of growth. I am engaged with our teams in operations, sales, marketing, product, and engineering teams. 

I am confident and looking forward to build Wam Denim into a tech-enabled innovative global brand that attracts top talent and enables them to reach their full potential. My leadership approach is that of a true servant leader. At Wam Denim we really have a winners mentality. We are constantly expanding and looking for the best and brightest. Reach out to me if you want to be part of a global fashion brand where you can reach your full potential.

Chief Operating Officer

Utrecht University

The Utrecht University Centre for Entrepreneurship (UtrechtCE) is constantly trying to nurture the Entrepreneurial Ecosystem of the university. In order to get real insights from the startup scene, we have invited entrepreneur Samir Saberi as Writer in Residence. His writings will cover the Dutch entrepreneurial ecosystem, bridging the worlds of entrepreneurs, academics and public policy.

During his time as Writer in Residence at UtrechtCE, Samir will collaborate closely with Erik Stam, Head of the Utrecht University School of Economics & Full Professor of Strategy, Organization and Entrepreneurship, to write a new book on Entrepreneurial Ecosystems. Samir Saberi will also work alongside other scholars from the centre to cover topics of interest for the Dutch startup ecosystem.

Writer In Residence

Dutch Startup Association

Board Member

Sira Incentives

Partner

ScaleUpNation

I am the Commercial Director at ScaleUpNation. The growth platform for impact scale-ups that are ready to scale to the next level and accordingly move the needle in terms of impact. 

At ScaleUpNation we clear the path for entrepreneurs in three significant ways. Reach out to me to discuss at samir [dot]saberi [at] scaleupnation [dot]com

1. Lab
Research that help us to better understand the intricacies of the art of scaling, which is subsequently turned into data, insights and tools that entrepreneurs can use to scale their companies. 
2. Practice
The practice program is continuously fed and thus improved by the research insights from lab. Here we offer management teams in practical executive programs insights in how to scale their companies and opportunity to learn from fellow entrepreneurs. 
3. Fund
At ScaleUpNation our first and last objective is to create positive societal impact. ScaleUpNation therefore invests (Series B, C) in impact companies that we believe can create massive positive impact.

Commercial Director

Node1

Helping corporate and startup entrepreneurs to build the (better) future 

Node1 is a boutique digital consultancy and software development firm. Here we combine sound strategic business advise with delivering real and tangible MVP's, prototypes and products. 

I help corporate and startup entrepreneurs specifically with:

1. Strategy
2. Innovation
3. Growth 
4. Product development

If you are struggling to make the transition to disrupting yourself and becoming a digital company or having a hard time to find product market fit as a startup contact me at samir.saberi@node1.com. 

Companies we have worked for are among others ING, Accell Group, MySports, EMS, SoWifi, KPMG, Klarna, DMG and TMG.

Management Consultant - Strategy & Innovation

MKB Innovatie Top 100

The Dutch SME top 100 Award is charted by the Dutch Chamber of Commerce. I am once again asked to judge the most innovative Dutch SME's as an Innovation Expert Jury Member. This annual innovation contest is seen as one of the most effective ways for SME’s to showcase their innovation, find partners, investors, customers and recognition. Over the years it has grown into the largest and most important innovation award for SME’s in the Netherlands. Nominees and winners of the MKB top 100 are often seen as role models for their region and sector.

Jury Member SME Innovation

Techleap.nl

Partner of Teahleap (formerly StartupDelta) A public private partnership launched in 2015 by former European Union commissionair Neelie Kroes and now led by Prince Constantijn van Oranje.  Techleap is an initiative of the the Dutch Ministry of Economic Affairs to promote the Dutch startup ecosystem. I have been an advisor on the Dutch startup ecosystem to Neelie Kroes as the first Special Envoy for startups and Techleap's first Director, Sigrid Johanisse.

Partner - Consultant Startup Ecosystem Development

StartupJuncture

A blog from within the Dutch startup community on news and backgrounds on all things startup with a focus on the Netherlands.

Co-founder | Business developer | Editor

Hi, I am Samir Saberi

My mission in life is to clear the path for people. 

I do this by helping people and organisations to create the right environment for good decision making. 

As an advisor, mentor, consultant and former executive I have learned that our ability to facilitate good decisions is the biggest lever we have to improve the effectiveness of our teams and organizations.

My aim is to help others do the same. Get better at the most elemental and high impact level: decision making.

I also believe that better strategies, innovation and DEI efforts are critical for stellar performance.  By designing better decision architectures based on decision making and behavioral science I accordingly help you get: 

𝚫 Better strategies 
𝚫 Better innovation efforts
𝚫 Better DEI efforts

Why the focus on decisions? 

Decisions precede all action.  

Whatever organizations do, all of them make decisions. They are decision factories.

If we want to create a step change in our performance and increase our abilities to face the challenges ahead such as climate change, better (access to) education and healthcare, clean energy, gender equality we need to improve the quality of our decisions.

Samir Saberi

Accenture

Leading the Accenture - RELEX Solutions strategic partnership marketing activities for Accenture.
Targeting global companies in the Retail Industry.
Focusing on internal communications, internal positioning, event marketing, partner marketing, social selling, content strategy, and sales enablement.
Through the partnership with RELEX Solutions, we deliver a comprehensive AI-driven solution for supply chain, forecasting, replenishment, space planning, promotional planning and pricing empowering retailers to navigate intricate market dynamics. This partnership enables swift adaptation to consumer shifts, enhance profitability, champion sustainability, and reduce waste.

Accenture - RELEX Solutions Strategic Partnership Marketing Lead

I am currently an internal B2B marketing consultant (Agility Team) working within the Global Marketing Team to help accelerate progress against our biggest strategic priorities. As part of this role, I work on marketing projects with short-term goals. My responsibilities include creating project plans and ensuring the efficient completion of tasks across teams. Additionally, I collaborate closely with leadership at all levels to ensure that our efforts are aligned toward attaining shared organizational objectives.

Global Marketing & Communications Consultancy Team

One of the main goals of our global marketing team is to help scale content, campaigns, and programs across Industries and drive consistency at the intersection of Sales and Marketing. My focus is on Enterprise Platforms (Salesforce and SAP), coordinating global marketing campaigns and making them industry-specific.

Global Marketing Manager Cross-Industry Networks and Programs

As part of Accenture's Global Marketing team, I was the Business Development and Sales Enablement Lead. In this strategic role, I brought together business leads, sales teams, and marketing teams, by prioritizing marketing support for our major accounts and overseeing the sales pipeline and sales-focused marketing programs.
As the Business Development and Sales Enablement Lead, I was:
• in charge of sales-focused marketing programs
• working with global marketing and sales leaders
• working with industry marketing leads on prospects for Account-Based Marketing support
prioritizing sales opportunities

Sales Enablement and Business Development Marketing Lead

Accenture the Netherlands

In this role, I managed a team of digital marketing experts and I led the Accenture NL Marketing & Communications team in strengthening their online presence, by designing, managing, and developing websites, corporate social media channels, social selling & employee advocacy, and lead generating content strategies.
Using Account-Based Marketing technologies, my team developed, executed, and optimized an integrated digital marketing strategy to drive Sales Qualified Leads (SQLs).
Across all my responsibilities in this role, I:
• designed and launched Accenture's first B2B Thought Leadership website
• introduced Marketing Automation and Account-Based Marketing.
• Implemented a closing-the-loop Data Analytics & Content Performance Overview.
• consistently brought new knowledge, initiatives, and tooling to the team to generate more powerful online assets and a stronger branding impact.
• initiated a social selling coaching program that was rolled out top-down into our organization.
• personally trained 1300+ colleagues during hands-on workshops on how to use LinkedIn for personal branding and LinkedIn Sales Navigator.

Manager Digital Marketing Strategies

THNK School of Creative Leadership

As a digital marketing strategist, I contribute to the organizational goals by improving technical website performance, user experience & design, initiating user-generated content during in-house events, and website visitor conversion. My mission at THNK was to facilitate the admissions team to attract high-quality participants for the creative leadership program and generate requests for information on corporate innovation partnerships or in-company innovation programs. To meet these goals, I have executed the following activities:
- Optimizing website and content mapping strategy to increase goal conversion
- Operational content marketing
- Creating the content -, online -, and social media strategy
- Providing individual social media training

Marketing and Communications Manager

Deloitte Nederland

My daily activities as an online marketing specialist and social media business engineer are focused on two internal Deloitte clients and come together in an online marketing strategy, based on target group research and are fully aligned with the overall corporate communications goals.
Next to that, I have been working closely with the Deloitte Global Online team to discuss and develop future web, mobile & social media strategies.
* Deloitte Social Business
Helping a selected group of Deloitte professionals (social business champions) reach their business goals by teaching them how to create a robust online personal presence and assisting in online interaction with potential new clients. By strengthening the individual (online) personal brand we were boosting the Deloitte reputation brand one step at a time, resulting in several new business deals worth 0.5 million euros in the first 2 months.
* Deloitte Recruitment
Responsible for the execution of the online marketing strategy for vacancies & student events by applying content marketing on all social media platforms revolving around the career website www.werkenbijdeloitte.nl. to drive the conversion of website visitors and lower the Cost-per-Hire by 72% within 5 years. Improvements on all platforms were always based on data research.

Manager Digital Marketing and Social Selling

The Online Employer Marketing team supports the Dutch Deloitte recruitment process. The teams' core business basically is online marketing focusing on requisitions and events.
The team is responsible for:
- The continuous development of the career website http://www.werkenbijdeloitte, based on the output of webscans performed by our target groups and Google Analytics reports
- All management of the corporate social media channels that aim to contribute to recruitment goals
- Mobile platforms
- Blogging as the core of our content marketing strategy
- Webcare
- Stimulation of user-generated content
- Training the Deloitte NL practice and all recruiters in how to use social media to reach, or contribute to your professional and personal goals.

Manager Employer Brand Marketing

Co-creator of the Social Recruitment strategy
Stipulating the usage of online tools, based on formation planning and knowledge of labour market developments
Building & maintaining the candidate database from a CRM point of view
Promoting of the referral programme
Training Deloitte colleagues in the Practice to leverage the use of their own online networks
Guiding recruiters past online recruitment issues
Managing external creative / online-bureaus
Coaching team members
Creating reporting sets concerning the impact of Social Recruitment

Senior Online Employer Brand Marketer

Logica

* Managing the young professionals' recruitment team for the Dutch organization
* Creating the centralized annual recruitment plan
* Controlling the budget available for the recruitment of young professionals
* Ensuring the execution of the communication and media planning
* Making sure that the entire Dutch organization can receive a constant intake of high-quality CV's
* Co-creating the monthly management reporting sets for the NL Board
* Co-organizer and trainer for "Recruitment Awareness Sessions for Managers"
* Re-shaping recruitment related processes to improve the hit rate on the current CV intake
* Coming up with last minute plans, actions, and means for reaching particular target groups
* Troubleshooting with hiring managers and Directors
* Trainer for the Logica Academy in “Presentation skills for consultants”

Recruitment Process Coordinator

CMG, later Logica, ICT Management Consultancy business unit deals with supporting her clients managing their ICT related business processes, in each and every phase during all stages of change management. The service portfolio focuses on ICT management, Service Management, Systems Management and Asset Management.

ICT Management Consultant

Wilgenhaege

Wilgenhaege is a full service financial planning organization with a strong focus on financial portfolio and capital management.

Marketer

I am an internal B2B marketing consultant at Accenture, with over 17 years of experience in the digital marketing industry and 8 years of expertise in sales and buyer enablement. I work within the Global Marketing Team to help accelerate progress against our biggest strategic priorities, by creating and executing marketing projects with short-term goals and measurable outcomes.

My core competencies include designing buyer and customer journey experiences, coaching and managing teams, implementing account-based marketing, content strategy, and social selling processes, and leveraging AI-powered marketing technology to make B2B buying easier. I am passionate about generating full-funnel results by aligning marketing and sales teams, and driving business leads effectively in complex B2B environments. I am always eager to learn, innovate, and collaborate with leadership and stakeholders at all levels.

If you're interested in learning more about how I can assist you in achieving your digital growth marketing goals in complex B2B environments, feel free to connect with me!

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