Organic Growth, Social Strategist

I help brands and founders grow online through organic social strategies that actually deliver ROI, not vanity metrics. With 14+ years of experience in content strategy, creative production, and social growth, I’ve scaled audiences into the millions and built campaigns that convert attention into meaningful business outcomes.

My background spans award-winning film and television (The Batman, Bohemian Rhapsody, BBC, Netflix, Hulu, ITV) and high-growth digital campaigns for global brands, Web3 projects, and startups. This mix of storytelling and growth expertise allows me to craft content that doesn’t just look good—it performs.

🔑 What I bring:

1) Audience Growth: From 0 → 17K followers in 60 days, generating 20M+ views.
2) Content Strategy: Data-driven systems designed to boost engagement, retention, and CTR.
3) Creative Production: 10+ years directing and producing content that captivates and converts.
4) Trend Intelligence: Spotting and executing on the right cultural moments to drive scale.

Whether I’m leading a content team, shaping a narrative direction, or executing full-stack growth campaigns, I focus on one thing: making content that works.

👉 If you’re looking to grow your audience and turn attention into measurable results, let’s connect.

Sami Kassir

A video can be “dead” for 2 years and still explode.

I uploaded this Short in Feb 2023. It never cleared 5k views.
Today it’s at 66k.

Not because it hit the Shorts feed.
Because it started ranking in search.

And it’s a good reminder that YouTube has two engines:
1/ Curiosity (Home + Suggested)
2/ Intent (Search)

YouTube isn’t just a feed, it’s a library people actually use.

I usually build for curiosity: titles and thumbnails that earn the click.
But this one proves the second engine matters too. If the video holds attention, it can compound long after you posted.

Signals on this one:
• 421,595 impressions
• 5.4% CTR
• 90% of views from YouTube Search
• 0:23 average view duration on a 0:27 Short
• +60 subscribers

Build for the spike. Build for the library.

Helping brands grow through organic social | 14+ yrs in content strategy | Trusted by Netflix, BBC, Academy Award-winning films

Fletcher Priest Architects

I am an Architectural designer, graduated from Ravensbourne university with BA (Hons) in Architecture. 

Projects I’m currently working on at Fletcher priest architects;

Oxford North, Oxfordshire 
Masterplan for a 27ha site to create a new urban district redefining the northern boundary of the city, capitalising on world class academic innovation, delivering 968,750ft2 research and employment buildings, new public buildings and 500 homes in a new public landscape. Hybrid planning approval including detailed first phase architectural designs for employment buildings with incubator and amenity functions.

Waterbeach, Cambridgeshire
Nationally significant consented proposals for the creation of a new town at Waterbeach. a 295 ha former airfield site north of Cambridge, with a framework for an even wider area.
Masterplan for around 6.500 new homes with associated employment, education and community facilities. Extensive public engagement and creation of design coding for first phase development.

taplio

The Battle

Sami Kassir

Ayshah B.

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taplio

The Battle

Sami Kassir

Ayshah B.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sami Kassir's LinkedIn Performance

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Performance ScoreSami Kassir's LinkedIn Performance