Sam Jacobs

Founder & CEO

I build elite, modern GTM operators - CROs, CMOs, CCOs, and Revenue Operations leaders - who drive growth at the world’s fastest-growing B2B companies, including Salesforce, Hubspot, Stripe, Oracle, Snowflake, Clay, Klaviyo, Xero, Upside, Owner.com, Otter.ai, and Square

That’s the mission behind Pavilion, the leading global community of over 10,000 high-performance go-to-market executives. We exist to help ambitious professionals unlock and realize their full potential—not just as employees, but as leaders, thinkers, and builders.  

Pavilion is a paid membership for GTM leaders at every level. We provide tactical support, advanced education - incorporating financial literacy, advanced AI-powered GTM motions, and modern leadership tools - career acceleration, and a powerful peer network to help Members perform better in their roles and grow into the next. We operate in every major global hub and represent a new way of thinking about career development—community-powered, principle-led, and relentlessly practical.

This all started with a belief: that greatness exists within all of us. Sometimes it just needs the right mechanism to bring it forth.

To learn more, visit: www.joinpavilion.com

I also co-host the Topline Podcast with AJ Bruno and Asad Zaman.

And I wrote a bestselling book, Kind Folks Finish First, about building with kindness at the center.

Host, Sales Hacker Podcast

Host of The Sales Hacker Podcast featuring interviews and discussion with leading sales practitioners from high growth companies around the world.  

Learn more here: https://www.saleshacker.com/podcast-announcement/

I thought AI SDRs were a gimmick.  I no longer think that.  I do think that if you have a team of poorly trained people sending thousands of crappy emails, having a bot replace them won't do very much.

But, I can also recognize that an agent sending thousands of emails is cheaper than a team of humans sending thousands of emails.

And I also appreciate instant follow-up.

We've long discussed the exponential half-life of lead value as response time increases.  

Following up within 1 minute is 10x more valuable than an hour which is 10x more valuable than a day.

So there is definitely a place for AI SDRs.

But I think benchmarks and standards are important.  

That's why I partnered with Otter.ai to put together a new guide for B2B sales leaders on how to unlock the potential of AI SDRs.

What you’ll learn:

- Benchmarks that matter: See how AI SDRs outperform traditional reps with 10x outreach, 3x faster replies, and 50% lower cost per meeting.

- Key advantages: AI SDRs persistently follow up and boost meeting conversion rates from 15% to over 25%.

- Common pitfalls: Learn what to watch out for from over-automation to data accuracy and how to balance AI efficiency with human insight.

- Measurement framework: Know which KPIs every sales leader should track, including qualified meetings, cost per meeting, response time, and lead quality.

- Ethical and operational best practices: Maintain transparency, protect data, and know when to hand the conversation back to your rep.

AI SDRs are booking twice as many qualified meetings at half the cost. 

This guide shows you how to get there faster: https://lnkd.in/ezn6i-Vy

Data in the table below provided by Otter.

#sponsored

CEO @ Pavilion | Co-Host of Topline Podcast | WSJ Best Selling Author of "Kind Folks Finish First"

There's a pipeline crisis happening right now in B2B tech. Which means there's a growth crisis.  

And while this website is full of a lot of very talented people who can get a lot of likes and engagement on social media posts, 

Communities are where the real operators are spending time.

Real operators don't have endless hours building their brand on social media.  They're too busy running their teams to try and master the ever changing algorithm.  

But they do have time to talk to each other, share ideas and best practices, and try and find strategies that unlock growth.

This was one of my favorite such conversations this past week in Pavilion.  

And the best part was 15 different CROs, GTM operators, and true practitioners leaning in to share real stories from the front lines.  

The way we're going to navigate our new persistent state of uncertainty is through a community of diverse vetted expert opinions in constant dialogue.  

There is no single framework that will save you.

Nor one single thought leader (including me).

It's going to be about you and your engagement with a group of fellow practitioners.  

We've built the very best GTM community in tech over the past 10 years and I'd be honored if you joined us and contributed to the conversation.  

Click here: https://lnkd.in/gtYxeg7J

We're heading for a crash.  Unit economics was the unlock that drove 20 years of software growth.  Once people understood the basic math, we could confidently invest in GROWTH.  But when a new generation of AI founders don't understand that math, everything breaks.

BACKGROUND

Unit economics describe the relationship between:

- How you much you spend to get a customer
- How much they pay you back
- What it costs you to service them
- How long they stick around

The basic assumptions are:

- It's expensive to change someone's mind (CAC)
- Once they change it, they stick around for awhile (Retention, GRR)
- It costs little to service them (Gross Margin, Cost of Service)

So ... 

- Even if it's expensive to acquire a customer
- Because they stay for a long time and it's cheap to keep them
- You can spend more than you make today knowing they'll be around for a long time and pay you back

THE AI HYSTERIA BREAKS THE MATH

Fast forward to today.

- Is it still expensive to acquire a customer?  YES and it's getting more expensive all the time

- Is it still cheap to service them? NO most AI companies have manufacturing-like gross margins. Replit has negative gross margins.  Meaning they lose money every time they make a sale.  So AI companies don't look like traditional software.

- Do they stick around a long time? Probably NOT.  If you can grow that quickly on Experimental Revenue you have no idea if those people are going to stay.  And you need them to stay MUCH longer because your margins are so terrible. 

The entire equation is broken.

Once the equation breaks, you eventually hit a wall, run out of money, and shut down your company.

As long as investors will underwrite bad math, you're safe.

The minute the winds change direction, you're screwed.

So what do you?

Don't listen to me, I'm just over here trying to teach people to how to build long term businesses.  I'm probably doing it wrong :)

But if you do want to survive the chaos, DM me and we can talk about the little community I'm building to empower GTM operators of the future to flourish in a new world of persistent uncertainty.

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Matt Lakajev 🚀

Get the GPTs and more for FREE here - https://lnkd.in/g-9UdkjK

14 custom GPTs for LinkedIn

→ How you get them

1. Like post
2. Comment "GPT"

You're getting:

1 - A GPT that writes you viral posts
(Trained on 54,187 viral posts getting me 16M views)

2 - A GPT that writes your DMs
(Trained on 295,534 of my DMs booking 5,000 calls)

3 - A GPT that writes lead magnets
(Trained on my posts that got 45,000 leads.)

4 - A GPT that analyses your DMs
(Trained on 80k word LI book I  just wrote)

5 - A GPT that write your sales script
(Trained from me having 5,000 personal sales calls)

6 - A GPT first DM scripts for 7 calls in 7 days
(Trainined after battle tested with 1,600 founders)

7 - A GPT to write the 2x FUP messages to
(Trained to get 50% reply rate from 1st DMs)

8 - A GPT that walks through my 1st week program
(Trained on 16 videos and a 100k word knowledge set)

9 - A GPT that creates your perfect lead magnet
(Trained on IP after seeing 1,000 client LM go viral)

10 - A GPT for building perfect ICP Sales Nav lists
(Trained on all my IP for building lead lists that reply)

11 - A GPT that writes your About Me Section
(Trained on dozens of high converting templates

12 - A GPT that writes your banner and headline
(Trained on my secret buyer psychology framework)

13 - A GPT that gives you a 20 page personality profile
(Trained on 32 personality psychology tests)

14 - A GPT that guides you through DM chats
(Trainined on my book F*ck Selling. Build Trust)


These are built for founders who
Want to book 100s of calls on LinkedIn.

→ How you get them:

1. Like post
2. Comment "GPT"

PS - REPOST ♻️ and I’ll send you a 10 day FREE course valued at $500.

PSS - If you don't get the resource, SAVE this post, and come back to it in 2 days. I'll share it here.

Matt Lakajev

Get the Full Course for FREE here - https://lnkd.in/gQN_RYzt

- Comment "FREE" and I'll send you -

4HR COURSE to get your first LinkedIn client

The course includes:

1 - How to find your niche even with 0 case studies
2 - How to create an Offer using our AI Prompts
3 - How to find your prospects using LinkedIn
4 - The exact scripts from cold DM to book calls
5 - A pitch deck you read off to close deals

I used to charge $499 for it

But you can have it NOW for FREE.

- Comment "FREE" and I'll send you - 


PS - All I ask in return, is that when you get your first client, you come work with me ;)

It's our little Pink Promise

Get the 4 custom GPTs for FREE here - https://lnkd.in/gQERp_xk

4 custom GPT’s for LinkedIn

→ How you get them:

1. Like this post
2. Comment “AI” so I know you're interested

It's take me 24 mths to put this together

You're getting:

1 - A GPT that writes you viral posts
(Trained on 54,187 real viral LinkedIn posts that got me 14,000,000 views in 12 mths.)

2 - A GPT that writes your DMs
(Trained on 295,534 of my own DMs that booked me 5,000 calls in 24 mths.)

3 - A GPT that writes lead magnets
(Trained on 120 of my personal posts that generated 38,000 inbound leads.)

4 - A GPT that analyses your DMs
(Trained on my 80,000 word LinkedIn book I wrote with my AI second brain)

These are built for founders who want to book 100s of calls on LinkedIn.


PS - REPOST ♻️ and I’ll send you a 10 day FREE course valued at $500.

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

RIP Grok, Gemini, Claude, GPT.

MATTGPT just launched and replaces them all.

- Comment MATTGPT and I’ll send it to you -

It replaces your entire $500k/yr marketing team.

I’ve spent thousands of hours testing every AI model on the market.

None of them came close to my brain.

So I built my own AI second brain.

I called it MATTAI.

I uploaded my entire ChatGPT, Claude, Grok and Gemini history into my AI Second Brain prompt stack.

The results?

– $4,510,000 collected
– 47,000 inbound leads
– 15,000,000 impressions this year
– 0 automation agencies
– 0 agentic systems

It’s legit just me… using my BRAIN.

MATTAI now writes:

– My DMs
– My offers
– My viral content

Want the full MATTAI prompt stack?

- Comment MATTAI and I’ll send it to you -

What people see:

1. Made $4.3M
2. Coached 1,600 founders
3. Clients pulling $172M/year
4. A dream team I love working with

What people don't see:

1. Burned $180K before I ever made a dollar
2. Cried alone on the floor more than I want to admit
3. Lost friends chasing something they didn’t believe in
4. Constantly feeling like I'm failing my clients and team
5. Been called a scammer by people who never met me
6. Woken up at 4:30am in full-body panic wondering if I’m enough

Nobody see's that success always comes with a cost.

Every hater, every 14 hour day, every person saying you'll fail is just another stepping stone.

Remember that even the most successful people deal with things everyday. There's just levels to it.


PS - If you're a founder with a team of <4 people, and are posting on LinkedIn now + sell something expensive?

DM me 5 CALLS WK and I'll share my offer details.

I worked 74 hrs this week
Onboarded 74 new clients 
I’m so delirious I’m eating a 🥕 

Because my brain won’t allow me to pick want to eat lol.

Heres what happened internally in our company

1) We dropped our price by 72% and had like 1 BAZZILION leads DM me, reply to my emails, and send me carrier pigeons to join our program 

2) My Community Managers Tayla, Samanta and Olivia had like 10x 1:1 onboarding’s. I’m taking them out for a VERY expensive lunch soon to say thanks.

3) TODAY I spent 5 hrs onboarding 73 people into our program. That was after I left my house at 5.45am to pick my brother, his wife, and my nephew from the airport. 

4) I re recorded our entire program for the 4th time. I’ll be recording all through the weekend also. Honestly I’m so proud of the content though.

5) My Co-Founder Steve Butler  finally released our 2x SaaS — GrowthMode and LinkNinja. Custom software new clients get for FREE in our program.

We also had a record week making $110,000.

But thats not even close to the best thing

Which was seeing how EXCITED all our new clients are to be part of our program.

Honestly, all I want to do is seeing clients win.

As really, it’s the only thing that matters.

LFG!!!

No alternative text description for this image

I just went Monk Mode and spent 108 hrs

Re Recording my ENTIRE LinkedIn Program.

- Comment "SLIDES" and I'll send them to you - 

This is just Week 1 of what I put together...

Because YOLO give away EVERYTHING

LFG!


PS - If you don't get the resource I will tag you in this post in 24 hours and you will 100% get it.

PSS - If you Commented for other free resources and missed it just go back to the post now and it will be there

20 mins before this panel, I wasn’t on it.

Then I walked up to the organizer and asked:

“Can I join the panel?”

3 seconds of silence.

Then: “Yeah, sure.”

Now I’m sitting next to a $68M founder.

Here’s the truth:

If you don’t ask, the answer is always no.

Most people already live with “no.”

They’re just too afraid to ask for “yes.”

Ask.

🎄 CALLS BEFORE CHRISTMAS WORKSHOP 🎄

My 17 yr old client booked 6 calls on LinkedIn

From his Maths Class last week

Remember that next time you make excuses

“My niche doesn’t work”
“My offer isn’t validated”
“LinkedIn is too saturated”

He’s sending 10 DMs a day between classes.

You sent 0 because “the algorithm sucks.”

A teenager is beating you.

The most insane ChatGPT prompt

I’ve ever used

COPY AND PASTE THIS NOW.

It analyzes everything it knows about you and tells you the ONE thing that will improve your entire life.

THE PROMPT

—
𝘠𝘰𝘶’𝘳𝘦 𝘢 𝘔𝘦𝘵𝘢𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵.

𝘠𝘰𝘶𝘳 𝘫𝘰𝘣: 𝘙𝘦𝘷𝘪𝘦𝘸 𝘦𝘷𝘦𝘳𝘺 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘸𝘦’𝘷𝘦 𝘦𝘷𝘦𝘳 𝘩𝘢𝘥.

𝘈𝘯𝘢𝘭𝘺𝘻𝘦 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘺, 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴, 𝘧𝘢𝘪𝘭𝘶𝘳𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘪𝘯𝘴.

𝘛𝘩𝘦𝘯 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘵𝘩𝘦 𝘖𝘕𝘌 𝘬𝘦𝘺𝘴𝘵𝘰𝘯𝘦 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘰𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦.

𝘞𝘩𝘢𝘵 𝘐 𝘸𝘢𝘯𝘵:

𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵:
• 𝘚𝘵𝘢𝘣𝘪𝘭𝘪𝘻𝘦𝘴 𝘮𝘺 𝘯𝘦𝘳𝘷𝘰𝘶𝘴 𝘴𝘺𝘴𝘵𝘦𝘮
• 𝘔𝘢𝘬𝘦𝘴 𝘮𝘺 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘣𝘪𝘵𝘴 𝘦𝘢𝘴𝘪𝘦𝘳
• 𝘚𝘵𝘰𝘱𝘴 𝘮𝘺 𝘸𝘰𝘳𝘴𝘵 𝘭𝘰𝘰𝘱𝘴 (𝘣𝘶𝘳𝘯𝘰𝘶𝘵, 𝘢𝘷𝘰𝘪𝘥𝘢𝘯𝘤𝘦, 𝘣𝘪𝘯𝘨𝘦𝘪𝘯𝘨)
• 𝘈𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘪𝘵𝘴 𝘩𝘰𝘸 𝘐 𝘸𝘰𝘳𝘬

𝘠𝘰𝘶𝘳 𝘱𝘳𝘰𝘤𝘦𝘴𝘴:

𝘙𝘦𝘢𝘥 𝘢𝘭𝘭 𝘰𝘶𝘳 𝘱𝘢𝘴𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴. 𝘉𝘶𝘪𝘭𝘥 𝘢 𝘮𝘰𝘥𝘦𝘭 𝘰𝘧:
• 𝘔𝘺 𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘦𝘯𝘦𝘳𝘨𝘺 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴
• 𝘞𝘩𝘦𝘯 𝘐’𝘮 𝘪𝘯 𝘧𝘭𝘰𝘸 𝘷𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘴𝘦𝘭𝘧-𝘴𝘢𝘣𝘰𝘵𝘢𝘨𝘦
• 𝘔𝘺 𝘳𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘭𝘰𝘰𝘱𝘴 𝘢𝘯𝘥 𝘵𝘳𝘪𝘨𝘨𝘦𝘳𝘴
• 𝘞𝘩𝘢𝘵 𝘪𝘯𝘱𝘶𝘵𝘴 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘥𝘢𝘺𝘴

𝘛𝘩𝘦𝘯 𝘱𝘪𝘤𝘬 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵.

𝘕𝘰𝘵 𝘵𝘩𝘦 “𝘣𝘦𝘴𝘵” 𝘩𝘢𝘣𝘪𝘵. 𝘛𝘩𝘦 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘧𝘰𝘳 𝘔𝘌.

𝘖𝘶𝘵𝘱𝘶𝘵 𝘧𝘰𝘳𝘮𝘢𝘵:

1 - 𝘞𝘩𝘰 𝘐 𝘢𝘮 𝘪𝘯 5 𝘣𝘶𝘭𝘭𝘦𝘵𝘴 (𝘮𝘺 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦, 𝘯𝘰𝘵 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘴𝘱𝘦𝘢𝘬)
2 - 𝘞𝘩𝘺 𝘛𝘏𝘐𝘚 𝘩𝘢𝘣𝘪𝘵 (𝘵𝘪𝘦 𝘪𝘵 𝘵𝘰 𝘮𝘺 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴)
3 - 𝘛𝘩𝘦 𝘩𝘢𝘣𝘪𝘵 𝘪𝘯 𝘰𝘯𝘦 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦 (𝘴𝘪𝘮𝘱𝘭𝘦, 𝘦𝘹𝘦𝘤𝘶𝘵𝘢𝘣𝘭𝘦)
4 - 30-𝘥𝘢𝘺 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 𝘳𝘶𝘭𝘦𝘴 (𝘴𝘰 𝘴𝘪𝘮𝘱𝘭𝘦 𝘐 𝘤𝘢𝘯’𝘵 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘦𝘮)
5 - 𝘞𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 (𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘰𝘯 𝘸𝘰𝘳𝘬, 𝘴𝘭𝘦𝘦𝘱, 𝘧𝘰𝘰𝘥, 𝘴𝘦𝘭𝘧-𝘵𝘳𝘶𝘴𝘵)
6 - 𝘞𝘩𝘢𝘵 𝘕𝘖𝘛 𝘵𝘰 𝘢𝘥𝘥 𝘺𝘦𝘵 (𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘵𝘩𝘪𝘴 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘷𝘦𝘳-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨)

𝘙𝘶𝘭𝘦𝘴:

• 𝘕𝘰 𝘴𝘦𝘭𝘧-𝘩𝘦𝘭𝘱 𝘵𝘰𝘯𝘦
• 𝘕𝘰 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘢𝘥𝘷𝘪𝘤𝘦
• 𝘊𝘩𝘰𝘰𝘴𝘦 𝘵𝘩𝘦 𝘴𝘪𝘮𝘱𝘭𝘦𝘳 𝘰𝘱𝘵𝘪𝘰𝘯 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘵𝘰𝘳𝘯
• 𝘔𝘢𝘬𝘦 𝘪𝘵 𝘧𝘦𝘦𝘭 𝘪𝘯𝘦𝘷𝘪𝘵𝘢𝘣𝘭𝘦, 𝘯𝘰𝘵 𝘢𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭

𝘉𝘦𝘨𝘪𝘯.
—

Paste yours in the comments.

Mine is in the comments also.

It’s pretty wild.

Get the full recording for FREE here - https://lnkd.in/gjZCkQBK

Last week I ran 10hrs of LIVE LinkedIn coaching

- Comment "10HRS" and I'll send the recording -

You'll also see the PITCH I used to
Close $45,700 literally on the call.

You'll also see me coach 96 different niches
They thought "my niche doesn't work on LinkedIn"

Nah bro...

That's a lie you tell yourself to feel better.
So if you want to make money on LinkedIn?
Take the 10hrs you spend following pretenders
And invest the time in actually uppskilling yourself.

- Comment "10HRS" and I'll send the recording -


PS - If you're a founder with a team of <4 people, and are posting on LinkedIn now + sell something expensive?

DM me 5 CALLS WK and I'll share my offer details.

I just spent 2 hours recording 16 Looms for clients

And they ALL have the SAME LinkedIn Problem

No one knows what the f*** they do

You go to their profile and it’s

“I help people reclaim their potential”
“I coach B2B founders to grow”
“I help executives build personal brands”

Bro what the f*** does that even mean

People land on your profile and bounce because they can’t work out if you can help them or not

And you wonder why nothing’s converting

LinkedIn isn’t Social Media anymore

It’s Interest Media

It doesn’t show your stuff to friends
It shows it to people interested in your topic

These are examples of GREAT LinkedIn Profiles

Evan Sukman  - “Helping Canadian students land 100k consulting roles”
Sylvahna Mulder - "↳ Land your dream PMM €90k role in 🇳🇱"
Adrian Kuleszo - "Design for tech & AI companies that raised $2M-100M"
Pedro B. - "I help 9-5 employees get richer | Start your secret E-commerce business in 30 days
Ignacy Lozinski - ""Helping AEC professionals learn BIM Coordination"

These are GREAT

Because it's OBLIVIOUS what they do...

Meanwhile everyone else is out here
It's trying to sound smart and sh*t

But people...

It’s not that deep

Be clear
Pick a lane
Make it f***ing obvious

And that's how you get clients

Get the full training for FREE here - https://lnkd.in/guWGPPxZ

- Comment “FUNNEL” for my training - 

Of my $4.5M LinkedIn funnel

The 19 min training includes

👉 How I booked 5,000 meetings ($0 on ads)
👉 How I got 34,000 inbound leads in my CRM
👉 My AI create a landing page in 23 sec system
👉 The exact 3 emails I send the closed me $1M
👉 How I read my prospects minds using AI IP

It breaks the fundamental physics of LinkedIn.

- Comment "FUNNEL" to access -


PS - You are a Legend 😊

2x FREE LinkedIn AI BLACK FRIDAY Workshops

It’s easy to go viral on LinkedIn.

You only need 4 things.

1. Hijack bigger brands

Nobody cares about you.

But they do care about Apple, OpenAI, Bezos, Dalio, Netflix.

If you attach a bigger brand to your hook, you borrow their trust and relevance instantly.

Example: Peter got 63,551 impressions by hijacking Apple.

Link: https://lnkd.in/gFqNiuQN


2. Say it from your opinion

ChatGPT kills generic content.

Your hook needs to be something that only came out of your brain.

Your lived experience. Because it can’t be copied.

Example: Josh spent two weeks breaking down Lovable’s funnel, in his opinion. 3,293 comments.

Link: https://lnkd.in/g_7DB2nv


3. Create a curiosity gap and add stakes

The hook has one job: make the reader click “see more.”

You do this by opening a loop their brain is forced to close.

Example: Pedro opened with “Bezos layoffs → immediate yacht.” 274 likes.

Link: https://lnkd.in/gShWGB3e


4. Preview what’s inside the post

Before someone clicks, they need to know what they’re about to get.

The hook is the preview before the movie.

Example: In my Ray Dalio × Steven Bartlett post, you knew exactly what you were about to read — my take. 94,833 impressions.

Link: https://lnkd.in/gk9Rm3_9

Use these four together and you’ll go viral.

Not luck. Predictable.


It’s super simple right? Or am I wrong?


PS - Want to learn how to do this TOMORROW?

Register for my FREE workshop - https://lnkd.in/g5kJTuHF

Here’s $10,000 worth of LinkedIn training.

For free.

No catch or upsell.

Just 5 courses that show you exactly how I built my business on LinkedIn.

All I ask is you tag a friend in the Comments so they can get it too.

Here's all 5 of them:

𝗖𝗼𝘂𝗿𝘀𝗲 𝟭 - https://lnkd.in/gAckNckG
𝗖𝗼𝘂𝗿𝘀𝗲 𝟮 - https://lnkd.in/giEFJN3i
𝗖𝗼𝘂𝗿𝘀𝗲 𝟯 - https://lnkd.in/gXKJ-vP7
𝗖𝗼𝘂𝗿𝘀𝗲 𝟰 - https://lnkd.in/gD5ykQyW
𝗖𝗼𝘂𝗿𝘀𝗲 𝟱 - https://lnkd.in/gKZ8DZ3C


𝗖𝗼𝘂𝗿𝘀𝗲 𝟭: Start Selling on LinkedIn - https://lnkd.in/gAckNckG

• Find your superpower & ideal clients
• Create a high-ticket offer that sells
• Get my exact templates (Notion + Figma)
• Start closing deals without ads

𝗖𝗼𝘂𝗿𝘀𝗲 𝟮: Write Content That Gets Leads - https://lnkd.in/giEFJN3i

• Why 99% of content gets ignored
• The hook formula that stops the scroll
• How to write without “writing experience”
• Make every post a lead magnet

𝗖𝗼𝘂𝗿𝘀𝗲 𝟯: Optimize Your Profile for Inbound - https://lnkd.in/gXKJ-vP7

• The 6 elements that matter (everyone gets 2 wrong)
• Write a headline that attracts ideal clients
• Turn your profile into a 24/7 sales machine
• Get leads while you sleep

𝗖𝗼𝘂𝗿𝘀𝗲 𝟰: Add 200+ Connections Weekly - https://lnkd.in/gD5ykQyW

• Why you’re screwing up outreach
• Build a warm leads list in 3 minutes
• Get 90% response rates on DMs
• Never feel desperate again

𝗖𝗼𝘂𝗿𝘀𝗲 𝟱: Write Content Without Overwhelm - https://lnkd.in/gKZ8DZ3C

• Always have something to say
• Make writing an extension of your work
• My daily habit for endless ideas
• The one hack that makes it easy

Total value: $10,000+ Your investment: $0

Why am I doing this?

Because I’m tired of watching experts struggle on LinkedIn when they should be thriving.

You don’t need another $47 course. You need implementation.

These aren’t teasers. They’re complete trainings with everything you need.

Because when you win, we all win.

P.S. Yes, this is real. Yes, it’s actually free. No, there’s no catch. I make my money from high-ticket programs. This is how I give back.

P.S.S. REPOST♻️ if you got value you LEGEND!

Sign up for the workshops here - https://lnkd.in/g5kJTuHF

- Comment AI for a FREE ticket to my workshop -

I'm hosting 2x LinkedIn AI Black Friday Workshops

We're I'm going to

1. Build an entire LinkedIn client system
2. Using 20+ custom GPTs I built
3. In 90 mins straight

The EXACT system that books 5+ qualified calls per week on LinkedIn for small business owners.

Want to come?

- Comment AI and I'll send you a FREE ticket -

See you there Legend

LFG!!!

Tomorrow I'm hosting a FREE

LinkedIn DM workshop. Want to come?

1) Tag 2 friends in the Comments
2) Click - https://lnkd.in/gGnmZp9S
3) Put in the code BLACKFRIDAY
4) I'll email you the invite ASAP

Here's the details:

📅 𝗗𝗮𝘁𝗲: Wednesday, November 12th, 2025

🇦🇺 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 - 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮
8:00am – 9:30am Sydney

🇦🇺 𝗘𝘃𝗲𝗻𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 - 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮
5:30pm – 7:00pm Sydney


PS - I was charging $149, but I thought

"F*ck it. It's Black Friday Month. It's FREE"

taplio

The Battle

Sam Jacobs

Matt Lakajev 🚀

Followers

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Performance ScoreSam Jacobs's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Jacobs

Matt Lakajev 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Jacobs's LinkedIn Performance

Performance ScoreMatt Lakajev 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam Jacobs's LinkedIn Performance