B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

0-$6.7M ARR under 2yrs. Fully boostrapped. Adam Robinson leaked his full SaaS growth framework in 34mins. Now its yours:

Adam and I don’t do fluff.

You’re about to learn: 

- The secrets to building epic products
- RB2B weird insane strategy for growth 
- Where Adam took inspiration from
- The framework so you can copy it
- How he’s diversifying to hit 10M ARR+ 

SaaS marketers and founders, hit 2026 with a bang.

Watch the 34-minute masterclass: https://lnkd.in/eHdqi3uD

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

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Breaking B2B podcast just turned 6yrs old...I’ve interviewed 471 marketing leaders & founders. Here’s my 8 biggest takeaways:

1. Customer research before anything.

Before content, ads, or messaging, talk to customers. Interview recently won and churned clients. Ask what they struggled with, what problem cost them money, what competitors they looked at, and what made them choose you. Record the calls. GPT the transcripts for patterns and common replies. Use their exact words in your website, ads, and sales calls so you stop guessing.

2. Organic growth is a must.

Ads keep getting more expensive. SEO and AEO build long-term moats. Go after buyers who are ready now. Create pages for searches like competitor alternatives, pricing, and best software for a niche. Build better pages than what already ranks. These pages drive pipeline quick as 90 days.

3. Show pricing.

Hiding pricing brings poor-fit leads. People want to know cost before a demo. SaaS companies should show clear tiers. Service companies should show ranges. Pricing pages can also answer common questions, video testimonials and speed up sales cycles. You get fewer leads but better buyers.

4. Track the full funnel.

Leads do not equal revenue. Follow deals from first call to closed won. Look at which channels create real sales, not just signups. Double down on what closes and cut what does not (after a fair test).

5. Product-led content wins.

Most content never shows the product. Revenue driving content does. Be useful and show how your product fixes the problem. Use examples, screenshots, and real use cases. Teach, then show the solution. Ahrefs are masters here. Check their blog.

6. Build a media engine. 

At Breaking B2B most of our long form linked posts and breakdowns fuel long form YouTube scripts. We then chop up and distribute on LinkedIn and the newsletter.

7. Founder brand.

Build in public. Share what is working and what is not. Share wins and mistakes. This builds trust fast and attracts buyers who already believe in you. SEO / YouTube / LinkedIn is working as a deadly trio for us at Breaking B2B to drive pre-sold inbounds atm. 

8. Speed beats slow giants. 

Big companies move slow. I’m talking months to approve and publish content at the enterprise level. Small teams move fast. Publish faster. Test faster. Act on customer research. Speed helps you steadily steal market share for underserved segments. Especially in SEO/AEO.

___

This was massively simplified to keep in word count.

Watch my full 16-minute breakdown video: https://lnkd.in/eY6Vsvk6

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

RB2B nearly hit $7M ARR. We run their SEO/AEO engine at Breaking B2B. Next up $10M ARR. Here's our January battle-plan for Adam Robinson SaaS:

HIGH LEVEL OVERVIEW.

The mission? Drive high intent sign-ups as quick as humanly possible from google organic and AI searches.

This month we've found more competitor-focused pricing page opportunities with healthy search volume. 

For example, “Instantly pricing” generates 3,000+ monthly high-intent searches, showing prospects actively evaluating costs and purchase options. Third-party pricing pages (in addition to Instantly’s own site) are already capturing a meaningful share of this traffic, which signals clear opportunity to compete and drive inbound with a well-optimized pricing page.

And a bunch of other pricing-related pages with consistent search demand, strong buyer intent. Solid for organic acquisition.

We’re crafting a product listicle for “Cognism alternatives.” This keyword attracts solid monthly traffic and has low difficulty, with strong opportunity to rank and capture users who are in the consideration stage and actively comparing software.

NET NEW CONTENT.

pricing articles:
- Instantly pricing (3.1k searches/mo)
- Cognism pricing (1.2k/mo)
- Clearbit pricing (1k/mo)
- Uplead pricing (500/mo)
- Leadinfo pricing (400/mo)

these pages review the software pricing, share user feedback, breakdown of costs and share where RB2B is differentiated and why customers choose them. plus they often rank well within 90 days.

alternative listicle:
- Cognism alternatives (400/mo)

aq quick summary and intro, why listen to us, what is cognism, why look into alternatives (based on what prospects say e.g. on G2), list of 12 alternatives, RB2B at #1 with why customers choose them, show product in action, pricing and feature info, where they are good + poor fit then list of 11 other options below with fair summary + conclusion and FAQs.

listicle and alternative/competitor content on your own site is solid for being cited and recommend in AI search and enables you to control the narrative with dream clients on ChatGPT and google ai overviews.

EARN BACKLINKS (DA50+).

- free b2b lead generation software
- lusha vs zoominfo
- zoominfo vs uplead

EXTERNAL LISTICLE PLACEMENTS.

- best data enrichment tools x 3 
top 3 placements in 3 niche relevant external listicle articles.

solid to ramp AI search visibility and mentions.
plus can get direct inbound.
and the backlink.

___

Wanna see if we can scale demos quick as 90 days for your B2B/SaaS?

Visit the Breaking B2B site to check our results, pricing and grab a call.

Watch my 34-minute SEO/AEO breakdown video for RB2B below 👇

Proposify had good SEO before partnering with Breaking B2B. We crafted a strategy and execution taking demos, AI and organic visibility to the next level 👇 

#1 for "quoting software" in the USA - Top organic position for this money keyword, appearing above competitors in standard results and AI Overview.

#1 for "proposal software" in the USA - Top organic position for another critical solution keyword.

68% more clicks from competitor pages (prospects comparing vendors or looking to switch).

AI search visitors up by 91%
Engaged sessions up by 20%

Longer term conversions are stable, starting to see big spikes in organic demo requests on shorter timelines:

Last 1 weeks demos vs previous period: +115%.
Last 2 weeks demos vs previous period: +72%.

___

Cheers to Kyle Racki and Jennifer Faulkner for the review.

See our results, pricing and book a call: https://lnkd.in/eT_F8zZB

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

___

Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

___

Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

If I joined as CMO for a SaaS with $20k+ ACV I’d triple down on this deadly trio to scale demos this year: 

- SEO/AEO.
- YouTube.
- LinkedIn (founder brand & paid).

I’m yet to see a more powerful trio.

Especially when your offer is $10k+ ACV and involves multiple stakeholders.

Yet many SaaS still sleep on this deadly trio.

1. SEO/AEO.

Craft a program to show top of Google organic and AI search when dream cleints need your solution now, are comparing options, are annoyed with their current vendor or have an expensive problem you solve.

Why bother? Control the narrative with ICPs. Get into you into the consideration set and capture active demand for 5% of your dream clients in-market today.

2. YouTube.

This is not throwing old webinars and hoping for results. 

Crafting searchable videos that share every aspect of your playbook / approach / strategies / product / problems you solve.

Going in with a YouTube first approach.

Solid packaging, hook, story, CTAs and pacing.

Painfully focused on your dream client.

Just like SEO not going for traffic or views at all costs…going for the right type of folks with intent.

Giving away so much your ICP can copy then do it in house OR trusts you so much they buy into your offering.

3. LinkedIn founder brand & paid.

Daily founder or execs posting organically to become a trusted voice for ICPs and your niche.

I tend to play on edutainment with memes, videos and breakdown posts.

Then using ads a mix of helpful, trustworthy and social proof organic posts as thought leader ads to retarget site traffic from all above channels plus serve ads to a tight list of cold ICPs.

These 3 channels working together are cooking demos for us right now at Breaking B2B with many others.

RB2B are on the road to $10M ARR. 6mos ago we fired up their SEO/AEO engine. How did Adam Robinson describe working w/ Breaking B2B? BANANAS. Full breakdown below:

———

90-day non-branded clicks up 43% (4,270 vs 2,980) on 1.36m total impressions … which were only up 8%. 

So, SEO is driving LOTS of clicks

———

Engaged sessions are up from 33k to 62k (+90%) … on total sessions only rising 11%, from 77k to 86k.. 

So, SEO is driving LOTS of engagement.

———

We’re winning on 164 high-value keywords (+270%), whereas we were only winning on 44 when we started. 

So, SEO is driving LOTS of targeted pageviews.

———

Traffic is up 50% from keywords that both rank well AND drive signups: 

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

———

And for icing on the cake, organic traffic hitting the signup page is +201% of the past 3mo, and 27-35% of those visitors are signing up for RB2B. 

———

Check our pricing, results or grab a call: https://lnkd.in/e7XuM6au
 
Watch my full RB2B SEO strategy breakdown vid: https://lnkd.in/eiZfaXXq

Breaking B2B was invisible on AI search 120 days ago. Now we’re often top. Stop giving SaaS competitors a free lunch on ChatGPT & Google. Here’s the fix:

QUICK WINS.

Start where you win already (commercial bottom funnel pages typically listicle articles, landing pages, comparison pages, competitor content etc) update these, making them best in class to blow the competition out the water at every angle.

BUILD THE MOAT.

Build a moat like no other on your site. (cover all pages across industries, product, features, pricing, documentation, competitors, use cases etc. each covering all ICPs jobs to be done, Qs etc).

Craft and improve with add unique stats, data, research, social proof and date updates on blog articles.

AEO/SEO CHEATCODE.

The cheat code for LLMs (listicles) build all relevant “best X software/platform/tools” listicle article on your own site.

Then outreach or leverage partners to get your brand featured on well ranking niche relevant  external site listicles in top 3 placements.

This was a huge part of how we got Breaking B2B mentioned regularly in AI searches (and classic google organic rankings for pipeline driving keywords).

LEVERAGE PAST MEDIA.

Leverage past media such as your founders appearances on podcasts, interviews, press and more. Head to - ahrefs > backlinks on media/pages that only point to an execs linkedin profile, ask the author of the page for a brand mention and backlink.

CONTROL THE NARRATIVE.

Ecosystem marketing FTW. Based on where you have resource. Control the narrative where folks search around your niche and compare options.

Redddit, YouTube and beyond.

Right now, SEO/youtube/linkedin is a killer trio working together to drive booked calls for us at Breaking B2B.

SPEED BEATS GIANTS.

Enterprise orgs move slow, they have layers of approvals and a lot of red tape.

This is your advantage as a fast moving mid or startup company.

Publishing and doing above at speed can steal market share over time, especially in undeserved niches.

___

Grab my free 90 days to revenue SEO/AEO video course: https://lnkd.in/et7yce7s

I’m 35 today.

So here’s a list you didn’t ask for: 

1. Family > all

2. Don’t wait until new year to start something

3. Hard work still goes a long way

4. Putting some pressure on isn’t always bad

5. Take time out to enjoy w/ fam and friends

6. Most emails that say urgent aren’t

7. Don’t need to start emails w/ hope you're well

8. Transparency wins

9. A website is your best or worst salesperson

10. Many companies still underestimate SEO/AEO

11. Bootstrapping a co. is tough but fun

12. Daily habits & activities are a winner for biz

13. Podcasts while driving = free university

14. Build something on the side and get paid 

15. Learn from those who’ve actually done it

16. Learn to sell, then learn to market

17. Fitness is medicine for the mind

18. I’m not for everyone

19. Some will, some won’t, so what, next.

20. Outbound is alive

21. SEO died in 1973. JK it's alive in b2b.

22. Everyone talks a good game on LinkedIn

23. Personal brand is great but not everything

24. Don’t rely on one marketing channel

25. Experimentation FTW in marketing

26. Have marketing channels you own and rent

27. Hire people smarter than you 

28. Don’t be tight 

29. Likes and shares don’t pay bills

30. It ain’t sold until cash hits the bank

31. Stay humble 

32. Lists are dead

33. God is good

34. Cheers 🍺

35. Your B2B/SaaS struggling to drive pipeline from SEO & AI search? I hear Breaking B2B are decent.

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

___

join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

AEO “experts”: Chunk up your content
Leader at Google: Don’t do it mate. 

___

From Googles Danny Sullivan last week:

“One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right?
So we don't want you to do that. I was talking to some engineers about that. We don't want you to do that. We really don't. We don't want people to have to be crafting anything for Search specifically. That's never been where we've been at and we still continue to be that way. We really don't want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.”

“…So you've gone through all this effort. You've made all these things that you did specifically for a ranking system, not for a human, being because you were trying to be more successful in the ranking system, not staying focused on the human being. And then the systems improve, probably the way the systems always try to improve, to reward content written for humans. All that stuff that you did to please this LLM system that may or may not have worked, may not carry through for the long term.”

___

I even got sucked into it when AI search first started rolling out. 

Thinking putting content into bitesize sections and over optimising for AI agents to read easily was the play.

Then remembered most of our B2B/SaaS clients are selling complex products with long sales cycles to multiple stakeholders.

Which is why we place huge emphasis on researching dream clients, their struggling moments, jobs to be done, motivations, competitors they evaluate, why they choose you, differentiators in the market place and beyond.

To not just rank and be mentioned & cited in Google organic and AI searches but resonate with target buyers. 

If you don’t resonate you won’t convert.

___

Grab my 90 days to revenue SEO/AEO free playbook & video course: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

$5.34 = avg B2B Google ads CPC (per dreamdata research). SaaS CAC is up 60% last 5yrs. Outbound response rates are getting lower and lower...so what's the answer for sustainable growth?

THE PROBLEM W/ RELYING ON ADS & OUTBOUND

- Every month your CAC payback period extends
- You're essentially renting traffic instead of owning it
- When your next funding round gets delayed or doesn't happen, paid growth becomes unsustainable
- It’s essentially a ticking time bomb

SHOULD YOUR SAAS CONSIDER SEO/AEO?

- Build assets that generate pipeline and mindshare month after month without the rising ads costs
- Unlike ads, your organic rankings and AI visibility can compound and get stronger over time
- You're not competing in expensive bidding wars with better-funded competitors
- Creates a sustainable foundation that doesn't disappear when budgets get tight
- Your buyers aren't stupid: they place trust in organic results 
- Builds brand and mindshare

TAP INTO THE 5% OF MARKET READY TO BUY

- While 95% of your market isn't ready to purchase, around 5% is actively searching for solutions right now
- These prospects are typing your competitors' names looking for alternatives
- They're searching for industry-specific solutions in your exact niche
- They're comparing vendors and ready to book demos - if they can find you first

GROW BRAND SHARE OF VOICE

- When prospects consistently see you at the top of AI & search results, it helps position you as the category leader
- This brand authority creates a multiplier effect across everything you do
Helps you stay top of mind
- Increases brand recall
- Results in higher conversions across all your other marketing channels
- People are more likely to click your ads when they recognize your brand from organic search
- Sales cycles shorten because prospects already trust you before the first sales call
- Most importantly for founders/mktg & rev leaders - this sustainable organic growth makes raising funding easier when investors see you're not dependent on paid acquisition

BUT DOESN'T SEO TAKE 12 MONTHS MIN?

- With the right strategy, many of our clients at Breaking B2B see qualified leads within 90 days of publishing content
- We've helped clients rank clients top of AI and organic search fast as 30 days for MONEY keywords
- Every month you wait is a month your competitors eat your lunch

PS. grab my 90 days to revenue SEO playbook and video course: https://lnkd.in/et7yce7s

A SaaS marketing leader asked me how long it takes to get results with SEO. Here’s my exact reply (and I didn't say "it depends): 

___

There's massive bottlenecks to SEO, and they can be on the agency side or the contractor side, and they can also be on the client side.

And the crux of good SEO, at least in my opinion, is working out, starting with a strategy like in your case, what you've told me about the problems you solve, that could be a good in.

Let's work out what a target client actually searches for when they need your solution, rather than messing around with the 95% that aren't in buying mode.

Let's focus on those 5% that are actively searching for a solution like yours, and what are they specifically looking for.

And it might be that there's not tons of volume, but they're low-volume searches, but they're very specific, and they're likely to attract decent leads.

So we want to start there. Now, I don't know how competitive waitlist-based terms would be. I know for a fact anything [redacted their industry type] is hard, but the more specific the better.

So the more we can narrow down to your niche, the better. What can also work well, like if you're trying to rank for [industry + offer] terms, you're looking like six months plus.

And specific listicles around your core niche and offers.

What will rank the fastest is going after competitors. So I don't know, like [competitor] alternatives 

Or [competitor] reviews, pricing or similar.

Like those are the quickest possible. Those can rank. We often see those ranked like top three organic within 30 days of publishing.

And those can drive demos because if you're telling me things like people are moving away from some of these because of the poor customer success, then why don't we create a piece of an article that evaluates the top 10 [competitor] alternatives.

Positions you as number one and doubles down on customer success and then leverages the G2 reviews on [competitor] for their listing.

So that kind of stuff can rank like 30 to 90 days from publishing and can drive demos.

Also gets solid visibility for your brand in AI search.

___

Try my free 90 days to revenue SEO video course & playbook below 👇

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

I’ve learnt most things the hard way.

Tried to sell websites, SEO, ads, support to anyone and everyone.

Was tough AF.

Eventually stumbled on SEO for B2B/SaaS

Laser focused on that.

Got easier.

Started my podcast interviewing everyone and anyone.

Entrepreneurs, founders, marketers, sales leaders and more.

Learnt a tonne.

But never drove any business.

Tightened to interview B2B/SaaS marketing leaders and foudners

Solo episodes specifically on SEO/AEO & SaaS marketing.

Started driving inbounds and business.

There’s a lesson there somewhere.

Working with passionate, purposeful & impact-driven individuals, ideas, projects & organisations || Host of Ultimate Global Podcast

Hey, I’m Saurabh. 👋 I’m the 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 𝐨𝐟 𝐋𝐢𝐯𝐞𝐇𝐚𝐮𝐬, a bold new B2B events and storytelling brand built on one simple belief: 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐢𝐝𝐞𝐚𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐩𝐩𝐞𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐬𝐜𝐫𝐞𝐞𝐧𝐬; 𝐭𝐡𝐞𝐲 𝐡𝐚𝐩𝐩𝐞𝐧 𝐢𝐧 𝐫𝐨𝐨𝐦𝐬 𝐛𝐮𝐳𝐳𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐞𝐧𝐞𝐫𝐠𝐲.

Through LiveHaus, 𝐈’𝐦 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚’𝐬 𝐭𝐨𝐩 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 that move people to act and redefine how business events are experienced across the country.

𝐈’𝐦 𝐚𝐥𝐬𝐨 𝐭𝐡𝐞 𝐂𝐨-𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐈𝐦𝐩𝐚𝐜𝐭 𝐂𝐢𝐫𝐜𝐥𝐞, 𝐨𝐧𝐞 𝐨𝐟 𝐒𝐲𝐝𝐧𝐞𝐲’𝐬 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐟𝐨𝐮𝐧𝐝𝐞𝐫-𝐥𝐞𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬. We bring together builders, founders, and operators through curated roundtables, Builders Days, and social wellbeing sessions designed to spark connection and momentum.

⸻

𝐖𝐨𝐫𝐤 𝐒𝐨 𝐅𝐚𝐫
I spent 3+ years in B2B SaaS sales at Zensai, starting as the first SDR in ANZ and growing into an Account Executive role, closing high-value deals across APAC and leading initiatives that blended sales, partnerships, and community-building.

⸻

𝐌𝐲 𝐒𝐭𝐨𝐫𝐲
As a proud migrant, I landed in Australia six years ago with no network and no playbook.
I’ve built everything from the ground up: one coffee, one connection, and one “why not?” at a time.

⸻

𝐌𝐲 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬
Thriving at the intersection of Ecosystems, Sales, Community, Partnerships, and Startups: powered by hands-on SaaS experience and a deep passion for bringing people together.

If you’re building, hiring, fundraising, rethinking, or just want to swap stories over a cappuccino, let’s chat. ☕

📧 saurabh@thelivehaus.com
📧 skaura772@gmail.com
📞 +61 0459 735 356

Saurabh Kaura

𝐅𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨, 𝐈 𝐜𝐚𝐦𝐞 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐈 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐭𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐚𝐫𝐭. Because coming out isn’t just telling people; it’s accepting what’s happening within you first. It takes guts - enormous guts.

And it takes even more courage when you are born and raised in a culture where these conversations aren’t encouraged…

and where no one has ever dared to come out, even though I’m sure there are many out there.

But before you even come out to anyone else, there’s a stage no one talks about:

𝐑𝐞𝐚𝐥𝐢𝐬𝐢𝐧𝐠 𝐢𝐭 𝐛𝐲 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟.
𝐐𝐮𝐢𝐞𝐭𝐥𝐲. 𝐒𝐥𝐨𝐰𝐥𝐲. 𝐂𝐨𝐧𝐟𝐮𝐬𝐢𝐧𝐠𝐥𝐲.

You’re sitting with thoughts like:
“𝘞𝘩𝘢𝘵 𝘥𝘪𝘥 𝘐 𝘫𝘶𝘴𝘵 𝘧𝘦𝘦𝘭?”
“𝘞𝘩𝘢𝘵 𝘥𝘪𝘥 𝘐 𝘫𝘶𝘴𝘵 𝘳𝘦𝘢𝘭𝘪𝘴𝘦?”
“𝘞𝘩𝘺 𝘪𝘴 𝘪𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘮𝘦?”

🥹 That realisation is weird.
🥹 It’s heavy.
🥹 And in that moment, it feels like the hardest thing in the world.

🫶 But the truth is that for many people, it only gets harder from there.

Maybe it was the openness of Sydney in 2021 that gave me the courage to finally do it. And that decision shaped my confidence in ways I never expected.

That confidence spilled into every part of my life.

I started a walking group.
I started a podcast.
I started coffee catch-ups.
And eventually I started building projects like LiveHaus and Impact Circle.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮:
Coming out might feel like the biggest milestone but what comes after can be even tougher.

Being single after coming out has been rough in ways I never predicted. It started affecting my mental health quietly, over time.

And when you’ve never been in a relationship, it gets harder and harder to relate to people around you, especially when you’re at a similar age and everyone seems to be doing things you’re not doing.

❓It can make you feel behind.
❓Out of sync.
❓Like you’re watching life happen around you.

𝘠𝘰𝘶 𝘴𝘵𝘢𝘳𝘵 𝘥𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘦𝘢𝘭𝘪𝘴𝘦 𝘴𝘰𝘮𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘱𝘭𝘢𝘺 𝘦𝘯𝘥𝘭𝘦𝘴𝘴 𝘨𝘢𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘴; 𝘯𝘰𝘵 𝘳𝘦𝘢𝘭 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯.

And while you do start understanding love in ways you’ve never seen before; it takes courage to keep your heart open without losing yourself.

So here’s my reminder today:

Before you meet anyone. Before you judge them. Before you assume they’re “all good”…

Ask a simple question:

R U OK?  

Because you never know what someone is carrying. And I can bet you, that one question can change lives.

If this resonates, message one close friend today and check in to see if they are really okay. Don’t wait for Sep to do that. 🧡

🇦🇺 building australia’s next-gen b2b event series | saleshaus • peoplehaus • startuphaus • techhaus | founder & ceo @ livehaus | open to event partnerships, sponsorships & brand collaborations

I didn’t start LiveHaus because I was waiting to get my Australian citizenship. I started it because I lost my job. Twice. Yesterday, someone asked me if LiveHaus was something I’d been waiting to launch after getting my citizenship.

Truth is that LiveHaus wasn’t part of the plan at all.
In June 2025, I lost my job.
I spent two months in a brutal job market.

Finally landed a role that felt perfectly aligned with my strengths.
Then I lost that job within a month.

At that point, I had two options:
1️⃣ Jump back into a job market that wasn’t exactly inspiring
2️⃣ Take a calculated risk and build something of my own

I chose option two.

Before LiveHaus even had a name (or a logo), a few people backed the idea purely on belief:
🍵 Sid Tatikonda (Antler)
Visakhan Vythilingam
Ricky Pearl (Pointer)
George & Adem (The B2B Playbook)

No pitch deck.
No event announced.
Just trust.

I opened a Notion doc and asked myself:
❓ What am I genuinely good at?
❓ What do I love doing?
❓ Where does my 6+ years in Australia and my network actually matter?

The answer was obvious:
🫡 6 years in sales
🫡 3 years deep in HR tech
🫡 Strong communities across Sales and People/HR
🫡 Sydney as home turf for community-building

I also knew I was in a rare position to take a risk:
🔥 Citizenship secured (no visa dependency)
🔥 Savings in the bank
🔥 No debt, no dependents
🔥 So I went all in.

I built a team of interns across design, web, socials, outreach, partnerships, photography, videography and yes, even a DJ because if we were going to do this, it had to be high-quality from day one.

Was it risky?
😑 Absolutely.
😑 New brand.
😑 Zero credibility.
😑 Launching events during the busiest season of the year.
😑 Clashing with Christmas parties.

But I wanted to prove something to myself more than anyone else.

Then came a massive moment:
Highspot (via Joe Hindmarsh MBA) became our first-ever LiveHaus sponsor, backed by incredible partners like:
Stolen+Co (Steve Tolen)
Pointer (Ricky Pearl & Cameron Morgan)
Earlywork (🌞 Dan Brockwell)
The B2B Playbook and Chief Revenue School (Adem Manderovic & George Coudounaris)

That momentum didn’t just validate LiveHaus. It unlocked Season 2: bigger, sharper, and more ambitious.

If there’s one takeaway from this:
Sometimes the thing you’re most proud of doesn’t come from careful planning, it comes from being forced to choose courage over comfort.

Founders. Sales leaders. HR and tech operators. If you’re building something meaningful in Australia, Season 2 of LiveHaus is for you.
 
LiveHaus Season 2 tickets are now out. Book yours now: https://lnkd.in/gJhpZqe2

𝐓𝐰𝐨 𝐟𝐥𝐚𝐠𝐬. 𝐎𝐧𝐞 𝐝𝐚𝐭𝐞. 𝐎𝐧𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. 🇦🇺🇮🇳Today is a rare and meaningful coincidence. 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐃𝐚𝐲 and 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐑𝐞𝐩𝐮𝐛𝐥𝐢𝐜 𝐃𝐚𝐲 fall on the same date.

🫶 Five months ago, after six years of living in Sydney, I stood at the Sydney Town Hall and took the Australian citizenship oath. Not just as a formality but as a commitment.

💛 A commitment to the freedoms this country offers.
💛 To the liberties we sometimes take for granted.
💛 To the values that quietly make Australia one of the best places in the world to live.

Australia is special not because it’s perfect but because it strives to be fair, open, and human.

Today is also a moment to acknowledge the Aboriginal and Torres Strait Islander peoples, who were here long before any of us, and whose history and culture remain foundational to this land.

Australia’s strength has also come from migration from people arriving with hope, effort, and the willingness to contribute. That’s what has made this country culturally rich, diverse, and globally respected.

I’ve seen this firsthand.
Through 100+ coffee catch-ups, 90+ community walks, and countless conversations, I’ve met hundreds of Australians from all backgrounds. I’ve also travelled across Europe.
I can say this with conviction: 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧𝐬 𝐚𝐫𝐞 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐢𝐞𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭.

But friendliness should never be mistaken for weakness. And openness should never be taken for granted.

Recent events remind us that immigration cannot only be about opportunity; it must also be about responsibility.

Bringing your culture to Australia is something to be proud of. But accepting 𝐭𝐡𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐰𝐚𝐲 𝐨𝐟 𝐥𝐢𝐯𝐢𝐧𝐠, 𝐢𝐭𝐬 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐢𝐭𝐬 𝐫𝐞𝐬𝐩𝐞𝐜𝐭 𝐟𝐨𝐫 𝐨𝐭𝐡𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐧𝐨𝐧-𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞.

You’re not asked to erase who you are. You are asked to honour where you’ve chosen to belong.

That’s why I believe the conversation around granting citizenship should go deeper: not just testing knowledge, but 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫, 𝐚𝐧𝐝 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧. If someone chooses to live in Australia, integrating into the Australian way of life, values, and respect for others should be part of that commitment.

Today also marks 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐑𝐞𝐩𝐮𝐛𝐥𝐢𝐜 𝐃𝐚𝐲, a celebration of democracy, constitution, and collective responsibility.

As an Indian-Australian, I feel grateful to belong to both stories and conscious of the duty that comes with that privilege.

Citizenship isn’t just a status.
It’s a responsibility we live every day.

Let’s have a respectful conversation today about belonging, responsibility, and what it truly means to call a country “home.”

I’d love to hear your thoughts.

Monica amit Rhys UNSW City of Sydney Clover Alex Jordan The Hon. Victor Dominello Kamal Vidit Sachin

✈️ Moving countries alone should count as a personality trait.  Because if you’ve ever moved away from where you grew up: new city, new country, new everything, 

…and figured it out on your own?

Don’t let anyone ever tell you you’re not brave.

When I landed in Australia…
I landed by myself.

No family waiting for me.
No friends.
No familiar faces.
No “friend of a friend” to save me.

And I still remember Day 1 in Sydney like it was yesterday.

It felt… odd.
Unreal.
Heavy.

My mind was full of doubt:

What have I done?
Was this the right decision?
Will I make new friends?
How do I even start building a life here?

It wasn’t just a new country.

It was a 180-degree culture shift from where I came from.

Different people.
Different lifestyles.
Different conversations.
Different everything.

⸻

Over time, I learned the “real moving countries” curriculum:

Making new friends as an adult.
Starting new projects from scratch.
Finding your people without a shortcut.
Building a routine with zero support.

Choosing a path in the unknown…
getting lost…
finding a new path…
then getting lost again.

But here’s what nobody tells you:

That’s not failure.
That’s growth.

Because when you build your life from zero, you discover a version of yourself you never met back home.

More resilient.
More independent.
More grounded.
More confident.

You learn to sit with solitude without calling it loneliness.
You learn to start again without needing validation.
You learn to back yourself; even when no one else can see the vision yet.

So if you’ve moved away and built your life from scratch…

I see you.

Packing up your whole life and starting fresh in the unknown?

That’s one of the bravest things a person can do.

Respect. Always. ❤️

I know some of my friends can relate well to what I am saying here: Sara, Mohit, Utkarsh and many more.

❤️‍🔥  𝐒𝐲𝐝𝐧𝐞𝐲 + 𝐌𝐞𝐥𝐛𝐨𝐮𝐫𝐧𝐞 𝐬𝐚𝐥𝐞𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: 𝐝𝐨𝐧’𝐭 𝐬𝐥𝐞𝐞𝐩 𝐨𝐧 𝐭𝐡𝐢𝐬. Last time we ran 𝐒𝐚𝐥𝐞𝐬𝐇𝐚𝐮𝐬, the tickets sold out faster than we expected and the room was electric.

Here’s a quick feedback video from Steve Tolen (Founder Stolen+Co) on what it felt like attending the first ever SalesHaus. 🎥👇

This isn’t another “sales event”.

It’s:
 ✅ high-energy room
 ✅ practical GTM playbooks
 ✅ elite people
 ✅ great food + drinks
 ✅ DJ energy
 ✅ content you’ll actually share after

🚀 𝐒𝐚𝐥𝐞𝐬𝐇𝐚𝐮𝐬 2026 𝐝𝐚𝐭𝐞𝐬 𝐚𝐫𝐞 𝐥𝐨𝐜𝐤𝐞𝐝:
📍 Sydney — 25th March 2026
📍 Melbourne — 23rd April 2026

🔥 𝐓𝐨𝐩𝐢𝐜𝐬 𝐰𝐞’𝐫𝐞 𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠:
👉The 2026 GTM Playbook (ANZ Edition): Pipeline, Positioning & What’s Actually Converting
👉 Career Accelerator Panel: How to Become a Top 1% Seller in 2026

💸 𝐐𝐮𝐢𝐜𝐤 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 (𝐧𝐞𝐞𝐝 𝐲𝐨𝐮𝐫 𝐢𝐧𝐩𝐮𝐭):
We’re currently keeping tickets at $50 to cover basics:
venue, food/drinks, DJ, moderator, photography + videography.

Because we’re building LiveHaus to be sustainable long-term so we can keep creating experiences that are genuinely meaningful, high-quality, and memorable (the kind you remember and tell others about).

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲 𝐩𝐚𝐲 𝐟𝐨𝐫 𝐚 𝐒𝐚𝐥𝐞𝐬𝐇𝐚𝐮𝐬-𝐥𝐞𝐯𝐞𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞?

Drop your vote:
 $15 / $25 / $50 / $100
(And if you’ve got another number, comment it.)

If you want to 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐋𝐢𝐯𝐞𝐇𝐚𝐮𝐬 𝐢𝐧 2026 (speaker / sponsor / marketing partner), DM me. Happy to share the benefits and packages.

We’ve got a seriously elite speaker lineup dropping soon, stay tuned. I can confidently say: if you’re in sales in Sydney or Melbourne, you won’t want to miss this night.

And if you know someone in Sales / GTM who needs this in their life, tag them below. 👇

Courtesy: 
- Venue Partner: The Commons 
- Videographer: Akshanth Suresh at Riser

𝐒𝐚𝐥𝐞𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐥𝐨𝐧𝐞𝐥𝐲. 𝐔𝐧𝐭𝐢𝐥 𝐲𝐨𝐮 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐨𝐨𝐦. 🥺 That’s the energy we felt at SalesHaus Season 1. When we were outreaching last season, we thought we were just inviting people to a networking night.

𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐬𝐡𝐨𝐰𝐞𝐝 𝐮𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦 𝐰𝐚𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐝𝐞𝐞𝐩𝐞𝐫:
✅ passion
✅ eagerness to learn
✅ operators sharing what’s actually working in ANZ
✅ people genuinely excited to meet others in the trenches

𝐀𝐧𝐝 𝐦𝐚𝐲𝐛𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐬𝐞𝐧𝐬𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐈’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐢𝐧 𝐁2𝐁 𝐬𝐚𝐥𝐞𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 6 𝐲𝐞𝐚𝐫𝐬.
🫡 I know the highs.
🫡 I know the grind.
🫡 I know the constant “prove it again” energy.

𝐒𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞’𝐫𝐞 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐚𝐥𝐞𝐬𝐇𝐚𝐮𝐬:
A quarterly room where Australia’s sales + GTM people can come together to:
🔥 share what’s trending
🔥 learn from real operators (not theory)
🔥 build high-trust relationships
🔥 and experience a modern B2B event setting that feels fresh, fun, and valuable

If LiveHaus can contribute to creating that space, then we’ve achieved what we set out to build.

🔥 And now we’re taking SalesHaus Season 2 to Sydney AND Melbourne.

SalesHaus 2026 (Sydney)
📍 The Commons (Sydney CBD)
 🗓️ Wednesday, 25 March 2026
 🕠 5:30 PM – 9:00 PM

Expect:
 ⚡ keynote + sharp panels
 🤝 curated intros + real Rev chats
 🎧 DJ, drinks, food + after-work energy
 🧠 GTM insights you can use the next morning

Big shoutout to the people who backed Season 1 early especially Ricky Pearl (Pointer) and our speakers/partners (Joe Hindmarsh MBA, Steve Tolen, Adem Manderovic, Sohail Foryabee, Byron Dempsey, Earlywork) who helped set the tone from day zero 🙏

If you’re in Sales / GTM / Enablement / RevOps (or building revenue in ANZ), this is your room.

Comment “SALESHAUS” and I’ll DM you the Season 2 link. By the way, we also have a WhatsApp group just in case you are keen to join. 😉 

Courtesy:
- Our Venue Partner: The Commons
- Our Videographer: Akshanth Suresh @ Riser

If I could bet on only 3 skills to win in 2026, it’s these: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠. Because let’s be real: In 2026, it won’t matter only what you know. 

It will matter who knows you, what they remember about you, and what they say about you when you’re not in the room.
1) 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠
Your brand should speak for you: even when you’re not in the meeting.
It’s your reputation, positioning, and signal in a noisy market.

2) 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
Great storytellers don’t “sell”.
They move people.
They make their work feel meaningful.
They turn ideas into belief.

3) 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠
It’s no longer optional.
Opportunities move through people; not job boards.

And here’s the magic:
𝐂𝐨𝐦𝐛𝐢𝐧𝐞 𝐚𝐥𝐥 3 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐛𝐞𝐜𝐨𝐦𝐞 𝐮𝐧𝐬𝐭𝐨𝐩𝐩𝐚𝐛𝐥𝐞.

That’s exactly what we’re building with LiveHaus: a room where ambitious operators, founders, creators, and leaders come together to:
✅ sharpen their brand
✅ learn how to communicate with power
✅ build genuine connections that lead to real outcomes

𝐈 𝐝𝐢𝐝𝐧’𝐭 𝐦𝐨𝐯𝐞 𝐭𝐨 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 6+ 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫. I moved here to build a life.

𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐧𝐨 𝐨𝐧𝐞 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐯𝐢𝐧𝐠 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 𝐢𝐬 𝐭𝐡𝐢𝐬:
You can have a great job, a busy schedule, even a strong network and still feel lonely.

Because belonging doesn’t come from being “around people”.
Belonging comes from being seen.

𝐈 𝐬𝐭𝐢𝐥𝐥 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐦𝐲 𝐞𝐚𝐫𝐥𝐲 𝐝𝐚𝐲𝐬 𝐢𝐧 𝐒𝐲𝐝𝐧𝐞𝐲: trying to fit in, trying to find my people, and quietly learning how to start over in a new country.

𝐀𝐧𝐝 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞, 𝐈 𝐫𝐞𝐚𝐥𝐢𝐬𝐞𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠:
👉 The fastest way to build connection isn’t small talk. It’s stories.

The real ones.
The messy ones.
The ones people usually hide behind “I’m all good.”

And honestly, that’s also why R U OK? matters so much to me.

Because a lot of the time, people aren’t okay.
They’re just getting better at pretending.

𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐈 𝐝𝐨 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐬𝐭𝐮𝐟𝐟:
☕ coffees
🚶‍♂️ walks
🏃 runs
👥 meetups
🎤 LiveHaus events
🎤 Impact Circle events 

Not because I’m “busy”.
But because connection is medicine and you never know what someone is silently carrying.

That’s also why I’m genuinely excited about an event happening in Sydney:

🔥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐒𝐭𝐢𝐫 🔥
A night of raw human storytelling built around themes like:
blind faith, beginnings, finding belonging, twists of fate, becoming invincible.

If you’ve ever…
🫶 felt disconnected even while surrounded by people
🫶 needed perspective
🫶 wanted to feel inspired again
🫶 or just wanted to be in a room that feels human…

…this is your sign.

📍 Sydney CBD
🗓 Tue 17 Feb | 6-9pm
📌 Mezzanine House

If you want to come, I’ll put the ticket links in the Comments section below.  

And if you’re more of a “connection in motion” person:

🌊 I’m also organising a Coogee to Bondi walk this Sunday. Happy to add you to the WhatsApp group if you’re keen. 

Let’s keep building rooms (and walks) where people feel seen. ❤️

Monica Rosenfeld Shiv Bhardwaj

Don’t worry if SXSW Sydney got cancelled. LiveHaus has got you covered. 😮‍💨 Sydney, we’re launching something BIG. 🚀 StartupHaus 2026 is officially LIVE.

And we’re building this to become the biggest startup night in Sydney and Australia. 🇦🇺⚡️

❌ Not a conference.
❌ Not a pitch night.
❌ Not another “networking event” with dead vibes.
❌ This is a founder + VC + operator collision room.

A proper after-work experience where the startup ecosystem comes alive.

If you’re a:
🧠 Founder
💰 VC / angel
⚙️ early-stage operator
🌱 ecosystem builder
…this is your room.

And yes, we’re also bringing something special:
 🎤 3 selected founders will get to pitch in the room.

The kind of moment that can change a trajectory.
 (if you’ve built startups, you know exactly what I mean)

🎟️ Tickets are paid + limited + curated.

👉 Book your tickets using the Humanitix link in the event below. 
 
If you want in, don’t overthink it,  Sydney’s startup crowd will move fast on this one.

Let’s make 24 March 2026 a proper moment for the ecosystem. ⚡️

Jane Oja, Anh Dao and 4 other connections attending

View event: StartupHaus Sydney · March 2026: Founders, VCs & Operators Unite

StartupHaus Sydney · March 2026: Founders, VCs & Operators Unite

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