Samantha McGregor

Business Before Fashion 

Business Before Fashion strengthens businesses and boosts their sales through customer-centric email and SMS marketing. 

Since inception, we have generated over $50MM in attributable email and SMS revenue. For example, one of our clients, a fashion retailer, increased its email-based sales by 550%. 

Our core values revolve around trust, respect, honesty, and results. 

We seek to build mutual trust with every client to ensure an honest business relationship. There’s a trend in online marketing: selling a generic campaign or email flow and acting like that’s a holistic solution. But this is setting brands up to fail with unrealistically high expectations.

By being honest and upfront on all decisions, our team and clients are on the same page. I ensure my clients have a strategy that aligns with their audience and their product so they’re clear about the longer-term strategic roadmap for the future of their business.

In working with your marketing team, I will help them to…

~ Create buyers’ personas so you can start sending the right message to the right buyer at the right time.

~ Map out your customer’s journey with your product or service — from the first touchpoint to where you want them to end up.

~ Use your customer journey map to improve conversions and sales.

~ Understand the anatomy of a good email, along with email sequences, automation, and the importance of segmentation.

~ Nurture relationships through your emails so your subscribers stick to you like glue.

~ Measure what’s important, track metrics, identify gaps and maximize conversions.

~ Continue to improve your email deliverability and get into your customer’s inbox, not marked as spam or promotion.

If you’re ready to grow your profits with sure-fire methods guaranteed to give success every time…

Let me help you to create targeted, personalized marketing campaigns to maximize revenue for your business. Email sam@businessbeforefashion.com.

Founder + Email Marketing Strategist

CX by Design

I helped SaaS companies expand their reach and build best-in-class customer success departments to serve ecommerce clients. 

Responsibilities included:

~ Working collaboratively with product and marketing teams; sharing feedback, identifying areas for improvement, and supporting upsell conversations.

~ Contributing to the strategic direction of the Customer Success team.

 ~ Providing guidance, mentorship and feedback to a team of Customer Success Managers.

~ Overseeing the success of all ecommerce customers, from onboarding to ongoing use, to ensure contract renewals and upsells.

~ Providing strategic advice and support to customers.

~ Serving as a point of escalation for customer issues and ensuring those issues are addressed quickly, rallying the appropriate teams.

~ Contributing to the development of internal Customer Success training materials to support future scaling of the team.

CEO 

Canopy Labs

As VP of Customer Success, I managed a team of Customer Success Managers and Analysts to ensure stellar customer onboarding and ongoing experience. I worked collaboratively with the sales, marketing, and product teams sharing feedback and identifying areas for improvement. 

Responsibilities included:
 
~ Managing a team of Customer Success Managers and Analysts, providing guidance, mentorship and feedback.

~ Overseeing the success of all Canopy Lab customers, from onboarding to ongoing use, to ensure contract renewals.

~ Providing strategic advice and support to our customers.

~ Serving as a point of escalation for customer issues and ensuring those issues are addressed quickly, rallying the appropriate Canopy Labs teams.

~ Contributing to the development of internal Customer Success training materials to support future scaling of the team.

~ Working collaboratively with product and marketing teams; sharing feedback, identifying areas for improvement, and supporting upsell conversations.

~ Contributing to the strategic direction of the Customer Success team within Canopy Labs.

Vice President of Customer Success

TouchBistro

Responsible for overseeing onboarding, customer retention, and special projects and for providing several direct reports. In addition, I also oversee the customer success specialists, our installation and support departments, renewals and retention, customer success ambassadors, and internal product specialists. 

~ The main goal was to ensure every TouchBistro customer had a smooth transition from the Sales team to the customer launch and beyond. 

~ In charge of ensuring the accuracy of quotes/orders/invoices in both the CRM (Salesforce) and Accounting (NetSuite) systems. 

~ Accountable for generating financial reports for accounts payable, accounts receivable, external partners, and keeping track of timely payments and collections. 

~ Manage the processes and lead the team to ensure smooth and efficient operations of the Customer Success area while executing current practices. I provided mentorship and continued professional development for team members.

Customer Success Director

Toronto Star

~ Department lead for a 12-month project to implement an improved CRM system, hiring and training a team of 5 Account Managers to effectively use the additional business insight the software offered to increase customer satisfaction and ensure business objectives and targets are being met. 

~ Oversaw a team of 9 employees successfully completing a 9-month advertising server migration, ensuring clients experienced no service issues during the transition of online campaigns.

~ Manage relationships with new and existing vendor partners, creating process workflows and systems that enable them to become entirely self-sufficient within 18 months.

~ Collaborate with various departments to ensure processes and business operations continue to run smoothly and that all revenue streams are closely monitored, as well as identifying opportunities to automate processes. Facilitated 179% online revenue increase and 48% increase in order processing efficiency.

~ Fostered and maintained strong client relationships from the sales phase through to daily account management, increasing revenue within an assigned sales territory from $250K to $850K in 12 months and managing account teams of 5 people.

Manager, Client Services Process Improvement

Torstar Digital

~ Acting as the main point of contact in all matters relating to client concerns and needs, building and strengthening client relationships to achieve long-term partnerships.

~ Maintaining accurate client records, and keeping track of any contract updates and renewals.

~ Working with sales and other internal teams to develop strategic marketing plans and ensure KPIs are being met.

~ Developing a thorough understanding of products and service offerings to better upsell and cross-sell to clients.

~ Staying on top of accounts, making sure they’re receiving services that are within their budget and meeting their needs, and generating progress reports to give to clients and higher-ups within the organization.

~ Identifying upsell, cross-sell, and renewal opportunities and communicating with the sales team regularly.

~ Building and maintaining lasting relationships with clients and partners by understanding focus and needs and anticipating them in advance.

Senior Account Manager & Account Executive

Working on the overall product strategy and vision. This role required me to be client-facing to get close to the problems and needs, then transfer this into the product vision.

~ Shaping the product roadmap for the core products and the strategy for all new products and features. Leading all efforts right from concept and discovery to release and launch. Working collaboratively with sales, marketing, and engineering teams.

~ Leading product strategy by harnessing the collective knowledge of all stakeholders (CEO, clients, engineers) and developing detailed requirements and features that are cost-effective.

~ Scoping out specific prospect/customer feedback and analyzing usage data/patterns to validate a business requirement and detail user stories.

~ Supporting engineering resources in creating effective wireframes and technical specifications that delivered on the business requirement.

~ Identifying and filling product gaps, leading the brainstorming of new ideas that grow market share.

Product Coordinator

Account Manager

Customer Service Representative

Helping fashion and beauty brands maximize revenue using data-driven and profitable email and SMS campaigns

Working as the VP of Customer Success for a top marketing analytics firm, I discovered the power data-driven campaigns had in unlocking massive hidden revenue streams.

By understanding, engaging, & activating their customers through an optimized customer journey (both online and offline), my clients have decreased their customer acquisition cost, increased their AOV by 26%, and lifted their product sales growth by 30%. 

After the analytics company, I worked for was acquired in 2018, I started my own consulting business, helping SaaS companies expand their reach & build best-in-class customer success departments. 

Being an unapologetic data nerd, I love nothing more than diving into a spreadsheet & analyzing numbers & trends.

Working for an AI-driven marketing company, I fell in love with data, customer segmentation based on behaviour, and personalized marketing campaigns. There, I honed my skills in Customer Journey Mapping, helping clients maximize their revenue and sales growth. 

Crunching the numbers to help business owners achieve their growth dreams keeps me excited daily!

I specialize in email and SMS campaigns & digital marketing strategies for brick-and-mortar & direct-to-consumer fashion & beauty brands generating $10-60MM annual revenue. 

My clients seek my strategic campaign experience to:

~ Provide input & strategic direction to meet business objectives and exceed financial expectations.

~ Analyze existing email marketing campaigns & flows to see where they are leaving money on the table and how they can increase revenue.

~ Refine their SMS marketing approach & strategy to increase conversions or launch a brand new SMS program from the ground up.

~ Improve email & SMS signup conversions.

~ Oversee deliverability & compliance processes to maintain & improve program performance.

~ Identify additional email & SMS flows to drive incremental revenue continually.

Email & SMS marketing should be a source of revenue and growth businesses can rely on. But too many companies are leaving money on the table and struggle to find the bandwidth to optimize their marketing campaigns. 

If your acquisition costs are growing but you’re struggling to meet & exceed your online revenue expectations, you’re missing out on a huge opportunity to expand. 

It’s why clients come to me to identify what messages they need to be putting in front of their customers to maximize their email & SMS marketing. 

If you’re a fashion or beauty brand that is looking for growth, I invite you to email me at sam@businessbeforefashion.com.

RevUp Accelerator strengthens businesses and boosts their sales through customer-centric email and SMS marketing. 

Since inception, we have generated over $50MM in attributable email and SMS revenue. For example, one of our clients, a fashion retailer, increased its email-based sales by 550%. 

Our core values revolve around trust, respect, honesty, and results. 

We seek to build mutual trust with every client to ensure an honest business relationship. There’s a trend in online marketing: selling a generic campaign or email flow and acting like that’s a holistic solution. But this is setting brands up to fail with unrealistically high expectations.

By being honest and upfront on all decisions, our team and clients are on the same page. I ensure my clients have a strategy that aligns with their audience and their product so they’re clear about the longer-term strategic roadmap for the future of their business.

In working with your marketing team, I will help them to…

~ Create buyers’ personas so you can start sending the right message to the right buyer at the right time.

~ Map out your customer’s journey with your product or service — from the first touchpoint to where you want them to end up.

~ Use your customer journey map to improve conversions and sales.

~ Understand the anatomy of a good email, along with email sequences, automation, and the importance of segmentation.

~ Nurture relationships through your emails so your subscribers stick to you like glue.

~ Measure what’s important, track metrics, identify gaps and maximize conversions.

~ Continue to improve your email deliverability and get into your customer’s inbox, not marked as spam or promotion.

If you’re ready to grow your profits with sure-fire methods guaranteed to give success every time…

Let me help you to create targeted, personalized marketing campaigns to maximize revenue for your business. Email sam.mcgregor@revupaccelerator.com.

$12.9M+ secured salary for 123 CSMs | The F.I.R.E Method 🔥 | Transform from an underpaid & overworked CSM, to a top-earning professional | Without networking 🙃

I've helped 129 CSM's land jobs in 2 years. 

Find out how they did it: https://youtu.be/wOhdObYpFGk

Most job seekers want comfort.
I give them results.

Noah Little

Using AI to write is "cheating" but using WAZE to drive isn't?


(This makes no sense)


Stanley (Your Content Coach) knows my voice better than spellcheck.

It knows what resonates with CSMs drowning in 90+ accounts.

It knows what lands with job hunters making $50K but worth $150K.

It knows because I taught it.

And that's okay.

You use a car because walking 20 miles is stupid.

You use spell-check because typos kill credibility.

You use voice-to-text because typing every thought is exhausting.

But mention AI?

Suddenly you're "cheating."

The same people demonizing AI tools:

- Use calculators instead of long division
- Use GPS instead of paper maps
- Use computers instead of pigeons

Its sad, truly.

Stanley doesn't write FOR me.

It writes WITH me.

It saves me hours every single week

Faster.
Clearer.
In my exact voice.

While you're spending 2 hours crafting the "perfect" post, I've already published and moved on with my life.

Not because I'm lazy.
Because I'm not stupid.

The tools exist.
The technology works.
The time savings are real.

You can keep pretending using AI makes you less "authentic."

I'll keep using it to help 129 CSMs land 6-figure jobs.

Sign up to Stanley with my referral link here: https://lnkd.in/diUBr_Cx

🚨 My Director of Customer Success friend is hiring an enterprise CSM; $140K USD + OTE.


🚨 BEFORE you blow up my inbox.

Please read carefully.

RULES:

 ❌ If you DM me, message me, or email me...I will delete your submission.

 ❗ I am NOT the hiring manager.
 ❗ I am NOT giving out her name.
 ❗ This role is for USA citizens only no sponsorship

 📬 I’m just helping her out; don’t make this weird.

🔗 Application form is in the link in the comments. 

You have 72 hours.

About the role:

1. Lead executive engagement & strategic planning: QBRs/EBRs, success plans, ROI for large ERP clients.

2. Drive change management & enablement: Guide org transitions, feature/process adoption for customers & teams.

3. Proficient in CS data/KPIs: Use health metrics, usage analytics to shape strategies & prove value.

4. Build/grow customer relationships; collaborate cross-functionally (tech/commercial).

5. Self-starter with executive comms (persuasion, negotiation, resolution); CRM/CS tools exp (Salesforce, Gainsight).

About the company:

AI tools for enterprise IT leaders to streamline spending, operations, and data-driven decisions in complex cloud ecosystems.

🚨 Submit your resume and LinkedIn in the form in the comments. 

🚨  Remember, do NOT DM me; I have no say in who they hire. 

Let the odds be ever in your favour.

And yes; before you say it....RIP to my inbox because I know many of you won't listen 💀

Your CSM team got laid off yesterday (your company is dead by tomorrow)⁣
⁣

Someone has to say it 🙃
⁣
Here's what happens in those 24 hours:⁣
⁣
1. Your Revenue Engine Dies⁣
⁣
- No CSMs = No retention⁣
- Those fancy marketing funnels? Useless⁣
- Sales team celebrating new deals? LOL⁣ 
- You're trying to fill a bucket with holes⁣
⁣
2. Customers Start Running⁣
⁣
Your CSMs prevent churn before it happens.⁣
⁣
- They spot the red flags⁣
- They save accounts on life support⁣
- They turn "maybe" into "hell yes"⁣
⁣
Without them? ⁣
⁣
Crickets and then cancellations.⁣
⁣
3. Growth? What Growth?⁣?
⁣
Think your sales team handles expansions?⁣
⁣
Wrong again buddy!!!
⁣
CSMs do the real work:⁣
⁣
- Building trust⁣ with POC's
- Showcasing value⁣ everyday
- Making customers WANT to spend more⁣
⁣
4. You're Flying Blind⁣
⁣
CSMs are your front line intelligence:⁣
⁣
- They know what customers actually need⁣
- They see product gaps before anyone⁣
- They prevent expensive "roadmap mistakes"⁣
⁣
But hey...⁣
⁣
Keep thinking CSMs are "optional"⁣
Keep treating them like "just support"⁣
⁣
Watch what happens to your:⁣
⁣
👎⁣ Company valuation⁣
👎⁣ Retention
👎⁣ Revenue⁣
👎⁣ Growth⁣
👎⁣ Morale

I've watched 3 companies learn this lesson.

2 didn't survive.
1 barely did.

Your CSMs aren't a cost center

They're the reason you STILL have a business in 2025

Read a page. Feel productive. Celebrate like you ran a marathon

https://lnkd.in/diG4Y7wz

CSM's, 5 signs your company’s a dumpster fire, and it’s time to leave 🔥


Don’t settle for a company that isn’t moving forward and doesn't give a flying flower about you 🌻

When its time to RUN!

I'm thinking of creating a document of every company that ghosts candidates. Should I do it?

Welcome To The 2025 Job Hunt 

The biggest scam of our generation is a university degree = stability.


You played by the rules and you got scammed by the system

(me too)⁣

They told you:⁣
⁣
- Get the degree = Get the job⁣
- Get certified = Get promoted⁣
- Network your ass off = Your network is your net worth⁣
⁣
So you did it all, just like I did...⁣
⁣
/$80K in student loans for that random degree.⁣
/$3K for Gainsight certification.⁣
/500 LinkedIn connections from networking events.⁣
⁣
And here you are in 2025 wondering where it all went wrong...⁣
⁣
I spent 7 years in university.⁣
PhD in neuroscience.⁣
You know what that got me?⁣
⁣
1. Driving Uber at 2am 
2. Making $15 an hour
3. Living with my parents 

Wondering what the furk I was going to do with my life.⁣
⁣
The rules changed.⁣
Nobody sent you the memo.⁣

That's why certifications are a waste of time
That's why your network hasn't got you a job yet
⁣
Stop playing by 2010 rules in a 2025 game.

P.S I dropped out of my PhD after 1 year if you're wondering

I think about death often, it used to trigger panic attacks; now its my motivation.⁣
⁣

I struggled to comprehend being gone from this earth, regardless of your beliefs, your body will stop functioning eventually.⁣
⁣
As a teenager and through my 20s, this messed with my head so much I'd have consistent panic attacks.⁣
⁣
I can already hear it: "Oh Noah, LinkedIn isn't your diary."⁣
⁣
Then unfollow me, you filthy muggle!⁣
⁣
After having kids, the fear vanished. I don't want to die.⁣
⁣
I LOVE MY LIFE⁣
⁣
But using death as a compass has transformed my past 4 years.⁣
⁣
I ignore "pick your brain" requests.⁣
I don't talk to people I don't want to.⁣
I ignore Reddit trolls talking shit about me.⁣
I call out networking Nigel and Nancy's BS.⁣
I call out CSM influencers who treat QBRs like the messiah.⁣
⁣
I don't care. ⁣
There are no rules. ⁣
⁣
I have nothing to lose, and neither do you.⁣
⁣
I do my best for my clients, my employer, my kids, my family.⁣
⁣
The things I care about.⁣
⁣
Too many of you are posturing for people who wouldn't care if you died tomorrow.⁣
⁣
The interesting thing about being alive is that you're all in. ⁣
⁣
This life is going to KILL YOU.⁣
⁣
You should play the most magnificent game you can while waiting for death.⁣
⁣
Because really....do you have anything better to do?

The work is the only way out (what I learned after failing 114 interviews)


I did the coffee chats too.
I was desperate.

I thought I needed connections.
(that's what everyone tells you)

Wrong.

I needed to be better at interviewing.

Better talk tracks.
Better preparation.
Better odds.

114 interviews later, I caught my break.

You will too.

Keep working.

5 stupid things I did as a Customer Success job seeker for 6 months (what NOT to do from my 114 failed interviews)⁣
⁣
⁣
1. Customizing every single resume⁣
⁣
I would optimize each resume, match keywords, try to "showcase" congruency with the job description.⁣
⁣
This is stupid and a time waste.⁣
⁣
It limits you to maybe 10 applications a day.⁣
⁣
No. That is dumb.⁣
⁣
You should be doing 50 a day.⁣
⁣
More shots on net, more odds.⁣
⁣
It's that simple.⁣
⁣
2. Targeting "dream companies"⁣
⁣
Mathematically, the odds are against you.⁣
⁣
You also have NO clue what it's actually like to work there.⁣
⁣
Google, Facebook, Asana, Clickup WHATEVER⁣
⁣
Yes they have SICK products. ⁣
⁣
But how's it working there?⁣
⁣
You have no clue.⁣
⁣
Shut up and apply everywhere.⁣
⁣
I currently work at an AMAZING company, but I wouldn't have known until I joined.⁣
⁣
The inverse is also true... you don't know a company's a shit show UNTIL you join.⁣
⁣
3. Being picky about "passion"⁣
⁣
I hear it all the time:⁣
⁣
"I need to love the product"⁣
"I need to be passionate about the value"⁣
⁣
Shut. Your. Mouth.⁣
⁣
Need a job? Good. Then start applying.⁣
⁣
I cannot stand when I see people whining on LinkedIn about not finding their "perfect role."⁣
⁣
No job is perfect.⁣
⁣
Every place has good and bad. Accept it and move on.⁣
⁣
4. Not taking interviews seriously⁣
⁣
I was stupid and wouldn't prepare properly.⁣
⁣
Walking around my condo or on the balcony during calls.⁣
⁣
No.⁣
⁣
Sit down and lock the furk in.⁣
⁣
Because you ARE on stage.⁣
⁣
It's draining and tiring.⁣
⁣
Slam a Celsius.⁣
Pack a Zyn.⁣
Do whatever you need to do.⁣
⁣
But show up ready to perform.⁣
⁣
5. Half-assing company research⁣
⁣
Learning their values, product, and direction is exhausting.⁣
⁣
Especially when you have 10+ interviews that week.⁣
⁣
You MUST know their company DEEPLY.⁣
⁣
Yes, it's annoying to learn a product and then get rejected.⁣
⁣
THAT's the game.⁣
⁣
Deal with it or stay unemployed.⁣
⁣
𝐓𝐡𝐞𝐫𝐞𝐟𝐨𝐫𝐞....𝐈 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐩𝐫𝐨𝐦𝐩𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐡𝐢𝐬 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐞𝐚𝐬𝐢𝐞𝐫.⁣
⁣
Its free (comments section below)⁣

January isn't "around the corner" it's 5 weeks away.


(Plenty of time to land interviews while everyone else waits)

I've seen someone get 2 offers on Christmas Day from the work they put in during Q4 🎄🎁

To happen on that day, was life changing for her family. 

She was out of work for months on end.

5 weeks from now you could have multiple interviews scheduled, or at least failed and learned something.

Or, be starting from zero with the "new year, new me" crowd.

Your choice really.

30 days until Christmas.

Stop waiting like a muggle, and start waving your wand.

I wish you a #blessed Monday

The invisible skill that great CSM’s have…and maybe you have it too?⁣⁣⁣
⁣⁣⁣
⁣⁣⁣
We know the responsibility of our job:⁣⁣⁣
⁣⁣⁣
Get your QBR’s done⁣⁣⁣
Do your renewals⁣⁣⁣
Hit your KPI’s.⁣⁣⁣
Upsell⁣⁣⁣
⁣⁣⁣
Cool, we all do that.⁣⁣⁣
⁣⁣⁣
But here’s the KPI that no dashboard can track.⁣⁣⁣
⁣⁣⁣
How strong of a relationship do you have with the customer?⁣⁣⁣
Can you ask them the hard questions, and get real answers?⁣⁣⁣
Do they want your guidance for business decisions?⁣⁣⁣
⁣⁣⁣
No tool can measure that. Not Gainsight or Churnzero⁣⁣⁣
Only you know yourself when you’re there.⁣⁣⁣
⁣⁣⁣
If you’ve had the same customer for years; you know where you stand.⁣⁣⁣
⁣⁣⁣
Their inner workings.⁣⁣⁣
Their policies and priorities.⁣⁣⁣
You become an unofficial team member.⁣⁣⁣
⁣⁣⁣
And that’s the invisible KPI:⁣⁣⁣

A Customer EQ/IQ score⁣⁣⁣
⁣⁣⁣
When you achieve that, you can ask:⁣⁣⁣
⁣⁣⁣
“Are you looking at other competitors” and get a real answer.⁣⁣⁣
⁣⁣⁣
And if you can’t ask that, you’re not managing accounts.⁣⁣⁣
⁣⁣⁣
You're just guessing, and have become an order taker instead of someone with an opinion.

CSM life will punch you in the face. Repeatedly.


I’ve lost the company’s biggest clients.

Seen customers leave for competitors.

Watched companies go bankrupt.

Missed my OKRs.

Witnessed company wide Layoffs.

But I keep getting after it.

This job isn’t for dreamers. 

It’s for doers.

You need grit to stand up when you get knocked down.

CSM life isn’t rainbows and butterflies.

It's constant grind and graft.

Either you’re built for it, or you’re not.

"I lost my confidence somewhere along the way..."⁣ said the job seeker
⁣

She's a CSM making $120k+⁣
⁣
Searching for their next opportunity⁣
Refreshing job boards hourly⁣
⁣
"Stable" but stuck⁣
⁣
The mind games during the job hunt are real:⁣
⁣
"Should I just be grateful?"⁣
"Maybe this is my market value?"⁣
"What if I'm not ready for a bigger role?"⁣
⁣
I think this is all mental btw..
⁣
Your job search isn't about skill⁣

It's about believing you deserve more⁣
It's about knowing your worth⁣
It's about staying committed
⁣
But in 6 months?⁣

You'll either be in your dream CSM role,
⁣
Or still scrolling LinkedIn with regret.⁣
⁣
The only difference between staying stuck⁣
⁣
And landing your next role?⁣
⁣
Is believing in what you've already proven.

Have a great week ahead 🙏🏻❤️

My life is incredibly boring on paper:


• I sauna every night
• Post on LinkedIn daily
• Lift weights 3-4x a week
• Walk in the Finnish forest
• Help CSMs escape shitty jobs
• Watch Schitt's Creek reruns with my wife

I was born in 1991.

Which means I saw Blackberry go from rockstar to extinct.

All I see online is the pressure and expectation of: 

• I have to innovate daily
• I have to show my "hustle"
• I have to have all the "answers"

But I think its more fun to be who I am.

Telling you what I ACTUALLY think 
works; in the job hunt and customer success.

From my point of view 

(with data)

Poking fun about people who give themselves "thought leaders" titles. 

And bring my REAL empathetic; but direct self

Because what fulfills me...

I'm building real careers. 

$14.2M worth in salary secured.

129 lives changed and their families too.

Let the "leaders" post about health scores and QBRs... 😴

I'll be here actually helping people ✌️

What goes around comes around.... and Carrie the CSM came back around.⁣⁣
⁣⁣
⁣⁣
Carrie just had a child.⁣⁣
Was sick of her role.⁣⁣
⁣⁣
So we teamed up.⁣⁣
⁣⁣
I helped her land a new job 6 months ago.⁣⁣
(good)⁣⁣
⁣⁣
We went our separate ways.⁣⁣
⁣⁣
But 8 months later…⁣⁣
⁣⁣
She wanted MORE for her family.⁣⁣
So she kept hunting.⁣⁣
⁣⁣
Wrote to me last week:⁣⁣
⁣⁣
"Noah, I just used your training to secure ANOTHER new job. Paying 90% more."⁣⁣
⁣⁣
The skillset I taught her and she applied it.⁣⁣
Made another move up.⁣⁣
⁣⁣
And I live for messages like these.⁣⁣
⁣⁣
Because I'm NOT interested in your new job.⁣⁣
⁣⁣
(Truly)⁣⁣
⁣⁣
I'm interested in your new LIFE.⁣⁣
⁣⁣
The vacation fund that's ACTUALLY gets funded.⁣⁣
The investment account that's ACTUALLY growing.⁣⁣
The ability to say "yes" WITHOUT checking your bank.⁣⁣
⁣⁣
Your day to day BS stress gone?⁣⁣
Leaving your shitty micromanager boss?⁣⁣
That company that treated you like crap?⁣⁣
⁣⁣
THAT'S what fulfills me.⁣⁣
⁣⁣
The life that 6-figure job gives you.⁣⁣
⁣⁣
That's the real win.

P.S... I'm running a Black Friday special, check out the link in my profile

Stanley (Your Content Coach) turned my LinkedIn into a client magnet.⁣⁣
⁣⁣
⁣⁣
Before Stanley:⁣⁣
⁣⁣
- Random posts⁣⁣
- Inconsistent voice⁣⁣
- 50 views if lucky⁣⁣
- Zero inbound leads⁣⁣
⁣⁣
After Stanley (18 months):⁣⁣
⁣⁣
- 350K weekly impressions⁣⁣
- 3X engagement minimum⁣⁣
- DMs from dream clients daily⁣⁣
- $13.9M secured for CSMs⁣⁣
⁣⁣
The crazy part?⁣⁣
⁣⁣
My ideal clients find ME now.⁣⁣
⁣⁣
No cold outreach.⁣⁣
No begging for meetings.⁣⁣
No "let's grab coffee" BS.⁣⁣
⁣⁣
Just CSMs making $75K who need to make $150K.⁣⁣
⁣⁣
Reading my posts.⁣⁣
Seeing themselves in my stories.⁣⁣
Hitting that DM button.⁣⁣
⁣⁣
Stanley didn't just help me write better.⁣⁣
⁣⁣
It helped me find MY people.⁣⁣
⁣⁣
Because it learned what resonates with underpaid CSMs.⁣⁣
What makes someone stop scrolling and think "this guy gets it."⁣⁣
⁣⁣
Every week: 3 content ideas based on what's ACTUALLY working.⁣⁣
Not generic "share your wins" prompts.⁣⁣
Real data on what my audience engages with.⁣⁣
⁣⁣
I double down on what works.⁣⁣
Kill what doesn't.⁣⁣
Stay consistent.⁣⁣
⁣⁣
The result?⁣⁣
⁣⁣
More followers than companies with $50M in funding.⁣⁣
More engagement than CEOs with PR teams.⁣⁣
More impact than "thought leaders" who retired in 2019.⁣⁣
⁣⁣
All while being a full-time enterprise CSM.⁣⁣
With 2 kids.⁣⁣
In Finland.⁣⁣
⁣⁣
If you’re ready to level up your content game, try Stanley today https://lnkd.in/diUBr_Cx

Every layoff in 2025 is a reminder that loyalty flows in one direction (always)


Build skills that make you valuable ANYWHERE.

Your security comes from your expertise, not from your employer.

I hear it time and time again...

"I gave everything to that company"

"I missed so many soccer games and dinners for them"

And yet...

Many of you are trapped in 1950's thinking.

Thats why I think its 100% okay to:

- Job hop
- Give 2 weeks notice and leave
- Work only your 40 hour work week
- Take ALL your PTO / Vacation you need

And if you disagree with me...

You should wipe the koolaid off your face.

And wake up.

She’s 24 years old making $75K in tech...this is my mentee Jane.


Jane's a Miami onboarding manager working with SMB clients in SaaS.

We worked together a year ago when she was fresh out of college, desperate to break into tech.

We teamed up. She got her shot. It's been a year now.

She's learning the product, becoming a trusted advisor, and getting customers onboarded fast.

(she just executes everyday; THAT is how you become a top performer)

Anyways,

By 27, she'll be a CSM making six figures.

She won the lottery by breaking into tech in 2024 with zero background.

It reminded me of my early days. I came from academia. They gave me a chance.

When I first joined my startup, I wanted to make an impact. Show off. Do great work.

Be the “big dog”

But that would've been foolish.

I didn't know the problems or the solutions yet.

My coffee buddy Matthew Carnevale told me: "First 90 days, shut your mouth and watch. You’ll have no bias, just data."

I told Jane the same thing.

Everyone wants to come in and "show value."

But you can't solve problems you don't understand yet.

Watch first.
Learn the terrain.
Ask deeper questions.

Then make your moves.

That's how Jane went from college grad to $75K.
That's how she'll hit six figures by 27.

Sometimes the best value you can show is knowing when to shut your mouth and learn from your new environment.

P.S You don't have to have all the answers...and that's okay too

First real snowfall of the season (here's what it taught me about B2B SaaS)



Nothing.

I'm glad that crap is dead

Enjoy your Sunday ⛷️

Job seeking in 2025 is a complete gong show and it's never going to change.⁣
⁣
⁣
Ghost candidates after 5 rounds? No problem!⁣
Close the position after 3 rounds? All good!⁣
20 slide QBR and send an autoreject? No biggie!⁣
⁣
The problem isn't that companies don't care.⁣
It's that there's no one keeping them in line.⁣
⁣
No FAA for hiring.⁣
No FDA for job postings. ⁣
⁣
Just pure chaos, with zero consequences.⁣
⁣
Unfortunately,⁣
⁣
The job seeker is the victim.
⁣
1. Not feedback. ⁣
2. Not respect. ⁣
3. Not basic human decency.⁣
⁣
You are a metric. ⁣
A conversion rate. ⁣
A line item they can ghost without explanation.⁣
⁣
This is the system:⁣
⁣
Efficiency over empathy.⁣
Automation over acknowledgment.⁣
⁣
Stop being shocked when companies act like the profit-driven machines they are.⁣
⁣
Stop expecting fairness from a rigged game.⁣
⁣
Instead:⁣
⁣
- Treat every interaction like they'll disappear (because they will)⁣
- Never invest more effort than they do⁣
- Don’t do tasks you don’t want to do⁣
- Apply like your life depends on it⁣
⁣
Fight the reality = suffer.⁣
Accept the reality = adapt and win.⁣
⁣
Welcome to 2025.

taplio

The Battle

Samantha McGregor

Noah Little

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taplio

The Battle

Samantha McGregor

Noah Little

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Noah Little's LinkedIn Performance

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