My favorite TV show is Friends and if you’ve seen the show, you are probably familiar with the iconic scene where Ross is screaming “pivot.” This scene always reminds me of the time one of my first managers in my professional career asked me to review some data in Excel and create a “pivot” table. I went back to my desk and panicked because I had no clue what that meant. Thank goodness for Google! Within the next year, I became one of the SMEs for Excel within our finance department. 

Once I understood how data, formulas, and reporting worked, I applied this knowledge to make my job tasks more efficient. This quickly developed into a passion for process improvement. 

My passion for process improvement turned into a thirst for knowledge. I prioritize collaboration with my peers and have pushed myself outside of my comfort zone to ask questions when I lack understanding. Being in the wireless communications industry, I moved out of finance and into project delivery to better understand our business and customers. The experience gained during this time has been pivotal in my career (see what I did there?). It has also helped me recognize the importance of communication, training, and consistency across an organization. 

My career continues to be a learning experience and I am grateful for the opportunities that have been available to me. I enjoy connecting with folks that are new to the industry as well as those who are more tenured. I’m always happy to share my experiences and act as a mentor to my peers.

Outside of work I enjoy running and have done a half marathon in 44 states. My goal is to complete one in all 50! I also enjoy playing with my 2 dogs, reading, and playing softball.

Samantha Love

Pam Alvord

Pamela Alvord Marketing

Seeking a fractional CMO role to help small or midsize organizations leverage marketing to reach their full potential. I create practical, performance-driven strategic plans that integrate a combination of channels to achieve business results, including positioning, brand-building, advertising, lead generation, SEO, SEM, digital media, social media, content, thought leadership, email, partnerships, sponsorships, and events. I bring big-brand expertise and scalable solutions to organizations that seek more sophisticated marketing strategies without the burden of heavy overhead.

Fractional CMO

Soteria Solutions

Leveraging my marketing experience to support Soteria Solutions' goal of achieving sustainable change by creating and maintaining safe and respectful learning, working and living environments void of incivility, harassment, violence and discrimination.

Board Member

COVINGTON FIRST UNITED METHODIST CHURCH, INC. Food Pantry

Leveraging my marketing experience help address food insecurity in Newton County and surrounding areas by volunteering to participate in the inaugural Advisory Board for the Food Pantry Ministry at First United Methodist Church of Covington, GA.

Advisory Board

DEKRA North America

Acted as the regional CMO, developing B2B marketing communications for the North American operations of DEKRA, a German-based safety company. Integrated lead generation and content management for a varied portfolio of consulting, testing, inspection, and certification services, including leadership consulting, product testing, process safety services, vehicle inspections, and management system certifications.

•	Created a digitally driven, performance-based marketing strategy to support the requirements of 11 diverse business lines.
•	Implemented Salesforce and merged three separate email platforms into Marketing Cloud. 
•	Managed a multi-million dollar marketing budget that generated an 8:1 ROI.
•	Built a cross-functional team of 13 marketers and demand-generation professionals and a network of freelance specialists.
•	Introduced a paid content distribution partnership that leveraged AI to drive 40% of website leads over three months.

VP, Executive Director of Marketing

Ogilvy & Mather

Clients:  InterContinental Hotels Group (IHG), UPS, Samsung, Valeant Pharmaceuticals, CORT Furniture Rental (Berkshire-Hathaway), Scott Safety, Herschend Family Entertainment -- Dollywood, Royal Caribbean, Atlantic Station, Goodwill of North Georgia, Boy Scouts of America -- Atlanta Area Council.

>Sat on-site at UPS, launching the United Problem Solvers campaign aligning in-house teams, media, PR and other specialty agencies across brand, digital and content.
>Led the first-ever TED@UPS strategic partnership, which boosted employee engagement and provided tangible proof of the United Problem Solvers promise.
>Repositioned Dollywood from a local theme park to a wholesome family vacation destination rivaling the world’s best-loved “magical” brand. 
>Conceptualized Dollywood’s DreamMore Resort and FireChaser Express using brand positioning to guide product development.
>Built Future of Work thought-leadership platform for Samsung Financial Services.
>Introduced Royal Caribbean’s new loyalty structure, effectively maintaining core cruisers while building preference among next-generation cruisers.
>Led integrated team, implementing a global multi-brand promotion across all IHG properties.
>Expanded Goodwill of North Georgia’s messaging to drive preference among deal-driven shoppers.
>Implemented communications programs targeting corporate, individual, student and retail audiences for CORT Furniture Rental (a Berkshire-Hathaway Company) including strategic positioning, e-marketing, sales collateral, trade show support and in-store merchandising.
>Transformed branding for Atlantic Station, an upscale live/work/play property in Atlanta, streamlining 3 different logos into a new, unified brand identity.
>Wrote Effie Award entry for Boy Scouts of America -- Atlanta Area Council 2013 "Be One With The Wild" campaign.  Campaign won Bronze.

Senior Vice President, Executive Group Director, Director of Client Services and Brand Activation

Dalton Agency

(Previously Kilgannon)
Clients:  Cleaver-Brooks Industrial Boilers, Cox Enterprises -- Manheim Auto Auctions and OVE.com, SouthernLINC Wireless, Optelian, NYCM Insurance, McCormick Tractors, Georgia United Credit Union, Bank of Atlanta, Old Mutual, The Attorneys' Title Insurance Fund (The Fund), SecureWorks.

>Established tiered campaign to reach internal, franchise dealer and independent audiences for Manheim, Cox Enterprises’ wholesale automotive auction division.
>Authored a marketing strategy that generated a significant increase in RFP volume and double-digit growth among Fortune 1000® clients for SecureWorks.
>Unified Cleaver-Brooks’ five industrial boiler divisions under a single value proposition and brand architecture, resulting in incremental market value at time of sale.
>Unified the insurance, investment, and asset management offerings of Old Mutual, a leading South African Financial Services brand, creating a cohesive go-to-market strategy for the brand’s US launch.
>Contemporized brand and communications strategies for Georgia Federal Credit Union and New York Central Mutual Insurance.

Executive Vice President, Managing Director of Strategy and Operations

Freelance

Clients:  Flowers Foods,  Ted's Montana Grill, The Atlanta Bread Company, Habersham Furniture, BuckBlue Graphics, and The American Cancer Society Relay for Life.

>Articulated strategic positioning and brand architecture for various food and restaurant brands, Habersham, and local graphics firm.
>Captured insights about American Cancer Society Relay for Life participants, building strategic framework for future campaign messaging.

Strategic Planning/Brand Strategy

22squared

(Previously WestWayne)
Clients: SunTrust retail banking, Private Wealth management, Small Business Banking and Commercial banking.

>Managed multi-million dollar SunTrust account across 15 product lines, including retail products, wealth management and B2B services. 
>Rebranded over 1,700 locations as part of a merger that increased the brand’s footprint by 30%.

Vice President, Account Director, SunTrust

Chemistry

(Previously T.G. Madison)
Clients:  The American Cancer Society, MetLife, Hilb Rogal and Hobbs Insurance, Tetley Tea, and Fidelity Bank.

>Expanded and structured new business efforts, winning multiple accounts in one year.
>Won bronze EFFIE for American Cancer Society campaign.  Wrote winning entry.

Executive Vice President, Chief Brand Strategist

Clients:  Ford Parts and Service Division (Ford Quality Care), Jaguar Cars, Kimberly-Clark -- Huggies Diapers, Surf Detergent, Louisiana-Pacific, Flowers Foods -- Nature's Own, Cobblestone Mill and other brands, US Virgin Islands, Wools of New Zealand, Carter's, Invesco and Arthur Andersen.

>Increased US Virgin Islands air arrivals and hotel occupancy to highest levels in 6 years.
>Core member of an agile team that navigated Jaguar’s transition from a privately owned icon with notorious reliability issues to a highly competitive, leading luxury brand in the Ford portfolio. 
>Won Gold EFFIE for Jaguar campaign.
>Introduced “grip tab” feature on Huggies Diapers.
>Implemented franchise dealer programs and supported Ford's NASCAR and other motorsports sponsorships.
>Remotely managed global Arthur Andersen team and budget of $100 million.

Vice President, Management Supervisor and Other Account Management Titles

I am a practical, empathetic leader with a proven track record of elevating companies into successful, trusted brands and guiding iconic brands through foundational transformations. I am a tireless advocate for all brands, big or small, B2B or B2C,  on the cusp of greatness or struggling to remain relevant in the face of disruption. 

I have a deep belief that organizations can reach their full potential only when pervasive creativity and seamless delivery operate in flawless harmony. I create structures that balance both innovation and accountability, leverage branding and performance marketing, and inspire teams to break boundaries while achieving business results. And I know when to become the stakeholder whisperer to ensure that an initiative reaches its full potential.   

No stranger to transition, I moved seven times before the age of 16, including three times within Australia. Friends and family everywhere get a taste of my passion for seamless execution and creative flair when I bake and share over 3,500 cookies each holiday season.  


B2C and B2C Category Experience:
- Automotive -- Retail and Wholesale
- Business Services
- Children's Products
- Consulting 
- Consumer Packaged Goods (CPG)
- Financial Services/Banking
- Franchised and Dealer Organizations
- Home and Office Furnishings
- Industrial Equipment
- Industrial Manufacturing
- Information Security
- Insurance
- Logistics
- Not-for-Profit
- Restaurant
- Transportation
- Travel & Tourism

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Samantha Love

Pam Alvord

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