With Content

Account Director

Head of Content Production

With Content is a Singapore-based content marketing agency that puts tech companies’ customers first. We craft and execute strategies that attract, engage, and covert potential customers sustainably, setting businesses apart from the crowd of “me too“ content. 

With Content is trusted by some of the best companies in Asia like Enterprise Singapore, SG Innovate, DBS, UOB, Singtel, Tech in Asia, Ranstad, and Hubspot. 

As a Content Strategist, I write, edit, and create strategies and ideas. I also manage internal production and maintain key accounts.

Content Strategist

As a content project manager and consultant I handle editing, content planning, forming editorial teams (including photographers, videographers, producers, and graphic designers), and/or executing production. I've worked with the following companies, publications, and websites:

* Microsoft and Zendesk Southeast Asia — under Wings4U (August 2021 - December 2022)

* Promil Gold Four — by Wyeth under GetCraft Philippines (May 2021 - July 2021)

* An Easy Guide to Starting a Small & Medium Enterprise in the Philippines Ebook — by Globe Telecom under GetCraft Philippines (2019)

* HeyMom.com.ph — by Unilab under Ogilvy Philippines (2013 - 2016)

* KidneySupport.com.ph — by Unilab under Ogilvy Philippines (2014)

* Your Wedding Guide magazine — by Directories Philippines Corporation (2012)

* MICE Guide (Meetings, Incentives, Conferences, and Exhibitions) magazine — by Directories Philippines Corporation (2012)

* Chefmanship Academy teaching guides and student modules — by Unilever under All About Brands (2011)

Editorial Consultant

Resultado Gourmet Designs, Co.

I help manage the food marketing services company’s consultancy services. I handle consultation, research for different company and client needs, writing, and editing for various company and client reports, and other administrative support.

Key results:
* Helped place the company as the fourth strongest food marketing services firm in the country, according to a 2010 survey.
* Three-year strategic management plan for Resultado (2011-2013) that involved intensifying marketing efforts and expanding the company’s reach, resulting in 10% growth to the client list. Today, Resultado is maintaining its public relations and service channels to continuously cater to its clients effectively. 

External consultations:
* Product testing reports for Alaska Milk Corporation. 2009 to present.
* Copywriting for McCormick Philippines 2011 to present. 
* Food styling consultancy for BiteSized.ph, 2017 to 2020.
* Lucky Me! Nam Nam research and market launch. 2011. 
* Trained kitchen staff and developed canteen systems for Pasig Catholic College and The Nazarene Catholic School, 2007 to 2008.  
* Cookbook writing for Alaska Milk Corporation and its partner ‘Spoon’, a cooking show. 
* Recipe development for Bounty Fresh, Unilever, and Alaska Milk Corporation.

Managing Partner

Various Companies

I have worked for different companies in the fields of copy, recipe, PR, feature, and technical editing and writing.

COMPANIES:

Wings4U
Summit Media
AB-CBN Publishing
Avida 
Lily’s Peanut Butter
Unilever Foodsolutions
Alaska Milk Corporation
McCormick Philippines
Frabelle Bangus
Nestle Beverage Solutions
Bounty Fresh Chicken
San Miguel Pure Foods Great Food Solutions
Sapporo Vermicelli Noodles
Diversey
Ilawod Estates Inc.
Townes Inc.
Black Sheep Manila Photography
Spark Photography

MAGAZINES & WEBSITES:

Hinge Inquirer Special Publications (Cookbooks, etc.)
Power to the Caterer
F&B World
Baking Press
Urban Living
Northern Living
Southern Living
Happy
Formula
AdEdge
Turista
Forbes in Touch
Dasmariñas Village Gazette
Game
Cocoon
Edge
Lifestyle, Philippine Daily Inquirer
Female Network
Metro.style
Smart Parenting
Preen.ph
Women’s Guide to Business

Freelance Writer

Globe Business (by Globe Telecom. Project under GetCraft PH)

Philippine telecommunications giant Globe Telecom, through its small and medium enterprise (SME) arm Globe Business, empowers Filipino businesses to embrace digitization through solutions, news, and events.

As the Managing Editor for Globe Business, I closely worked with the company's leads in the following industries: Finance, Education, ICT-BPO, Supply Chain, Tourism, and Healthcare. 

I manage a team of writers, graphic designers, and video editors. From brainstorming to delivery, I oversee production of quality content in the forms of white papers, sales tool kits, use cases, articles, newsletters, copies, digital posters, and videos.

Managing Editor

Comida Gastronomica Inc.

I handled the marketing activities and operational communications for the culinary and pastry company's commissary arm. I also headed the PR efforts for the company.

Marketing Manager & Partner

Stratworks

I worked as a consultant for BiteSized.ph, managing the website and its social media accounts. BiteSized is a recipe-resource guide producing recipe videos, articles, and similar content related to the Philippines’ food industry. I was in charge of content development, features writing, creative video productions, recipe development and recipe writing, cooking and acting as talent, and working with Sales & Marketing for promotions and paid content.

KEY RESULTS:

* Reached 1 million Facebook followers organically by 2018, two years after its release.

* Penned and won two Quill Awards in 2018:

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 4: Communication Skills, Category 21: Digital Communications

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 1: Communication Management, Category 15: Social Media Programs

* Helped retain major clients in the food industry with partnerships that have lasted beyond a year. These clients are: SPAM, Del Monte, Robina Farms, Unilever, Lady’s Choice, Tabasco, San Miguel PureFoods Company Inc., Nestle Philippines, NutriAsia, M.Y. SAN Grahams, URC, Regent Food Corporation, Mama Sita, NutriAsia, Alaska Milk Corporation, Robinsons Supermarket, Megaworld, and SM North Edsa.

* Spearheaded setting up its other social media channels and content plan for each.

Online Editor

Ampersand Collective

I worked as Project Manager and Editor for the boutique event and content marketing agency. Ampersand Collective is the company behind the successful Block Party, Valero Eat Street, and Artifact pop-ups.

KEY RESULTS:

* Created events for curated local start-ups to thrive and be known, helping them set-up their brick and mortar businesses.

* Helped set up the social content plan, design the website, and boost online visibility of the yoga studio Evolve Yoga.

* Pushed awareness for the Pantawid Pamilya program through visual communication by setting up and managing Paco Guerrero and World Bank’s photo exhibit at the Ayala Museum. It was entitled “Malaya Kang Mangarap” and was held in 2016.

Project Manager & Partner

One Hundred Services Inc.

I headed the editorial team that worked on the online and print properties of One Hundred Services Inc., the digital arm of Directories Philippines Corporation. Included in my tasks were creating creative output for content, studying the website analytics, marketing the content, and formulating strategies to keep the websites (EYP.ph and Juice.ph) and print properties (including DPC books and yellow pages) effective.

Editor-in-Chief

St. Scholastica's College, Manila

I taught the elective subject Introduction to Hotel and Restaurant Management to fourth year high school students.

Professor

With over a decade of experience as a writer, editor, and content project manager, I currently hold the position of Account Director and Content Strategist at With Content. 

My professional journey has been hallmarked by my dedication to creating and executing top-tier content projects and overseeing strategies for enterprise clients in the technology sector. 

I have been recognized with accolades such as the Quill Awards' Award of Excellence in Communication Management and am reputed for my swiftness and prowess in understanding and fulfilling client needs.

Samantha Ramos-Zaragoza

Verba Auream by Kasun

Verba Auream is my B2B writing service for fintech and SaaS companies. I provide 

- Blog posts
- Case studies
- White papers
- Ebooks
- Editing services

Check out my website for my work and scroll below to see the rd-hot testimonials. DM me if these services are something you need help with.

Freelance Content Marketing Writer 

freelance writer, editor

I've been a freelancer in some way or another since 2016. In the beginning, I offered several different services. After the launch of Verba Auream, I've focused on content marketing writing services for fintech and SaaS. I had the pleasure of working with clients in over 10 countries.

Working as a freelancer has taught me to work with little supervision, be proactive, and develop good communication skills - all of which my clients love.

Freelance Writer | Freelance Editor | Freelance Translator

Everlance

Everlance is a Silicon Valley-based mileage and expense management platform serving both businesses and self-employed. 

I provide them with

- Blog posts
- Case studies
- Content refreshing

Freelance B2B Content Writer

Adaptive Analysis

I worked as a freelance editor/ops specialist for Adaptive Analysis. My responsibilities include 

- Assigning work to a small team of writers
- Ensuring quality and deadlines for work are met 
- Giving constructive feedback to the writers for improvement
- Managing client requests for content
- Reporting to the CEO about the progress of day-to-day content operations

Freelance Editor

Soft Freight Logic

SFL provides digital transformation services for the supply chain industry. During my stint, I wrote HR and leadership articles for their audience of senior management and C-suite in logistics companies. 

I also wrote B2B website copy for some of their clients as part of the package SFL had offered.

Freelance Copywriter

OSL The Investment Magazine

I fulfilled multiple roles for OSL, a print magazine for sophisticated investors and businesses, on the Sri Lankan market and its opportunities. Reporting to the Editor-in-chief directly, I worked as a feature writer and a subeditor, plus helping out with the occasional translation as needed.

Freelance Writer | Freelance Sub-editor | Freelance Translator

ChangeMakr Asia 

ChangeMakr is a wonderful platform syndicating positive stories of social change and uplifting from all over Asia. I had the opportunity to interview artists, activists, heads of non-profits, and other change agents and write about how they're making the world better.

Freelance Contributor

Colombo City Centre

AI Time Journal

Brands Alley (Pvt) Ltd

Intern

Let me guess. You're the marketing decision-maker for a company in fintech or SaaS.

You've got the content strategy in place, the trouble is everyone in-house is too busy to write the blog posts.

You're not looking for just someone who can write, but someone who understands the industry and can make the writing pay.

Someone who'd be good at speaking to your readers, not at them.  Someone who can write in the voice of your brand and make it sound like the thought leader it is.

Or you need an editor to make sure what gets published is accurate, well-written, and error-free. 

Maybe we should talk. 

I can help you with all of this and write top-notch content so you can quit worrying. 

I can also help you with editing. I do everything from being the copyeditor to being a "fractional managing editor" helping your writers meet quality standards and improve. 

Here's how I help my clients stand out.

* Put in the hours of research necessary - talk to actual experts and interview them, not just Google and rehash what everyone knows already.

* Come up with awesome headlines that keep your readers drawn in.

* Keep the readers glued to the page with great content.

* Do on-page SEO to the max so you have the best chance to rank in the SERP.

Interested in having a chat? Just hit connect or shoot an email to kasun@verbauream.com!

taplio

The Battle

Samantha Ramos-Zaragoza

Kasun Pathirage

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