With Content

Account Director

Head of Content Production

With Content is a Singapore-based content marketing agency that puts tech companies’ customers first. We craft and execute strategies that attract, engage, and covert potential customers sustainably, setting businesses apart from the crowd of “me too“ content. 

With Content is trusted by some of the best companies in Asia like Enterprise Singapore, SG Innovate, DBS, UOB, Singtel, Tech in Asia, Ranstad, and Hubspot. 

As a Content Strategist, I write, edit, and create strategies and ideas. I also manage internal production and maintain key accounts.

Content Strategist

As a content project manager and consultant I handle editing, content planning, forming editorial teams (including photographers, videographers, producers, and graphic designers), and/or executing production. I've worked with the following companies, publications, and websites:

* Microsoft and Zendesk Southeast Asia — under Wings4U (August 2021 - December 2022)

* Promil Gold Four — by Wyeth under GetCraft Philippines (May 2021 - July 2021)

* An Easy Guide to Starting a Small & Medium Enterprise in the Philippines Ebook — by Globe Telecom under GetCraft Philippines (2019)

* HeyMom.com.ph — by Unilab under Ogilvy Philippines (2013 - 2016)

* KidneySupport.com.ph — by Unilab under Ogilvy Philippines (2014)

* Your Wedding Guide magazine — by Directories Philippines Corporation (2012)

* MICE Guide (Meetings, Incentives, Conferences, and Exhibitions) magazine — by Directories Philippines Corporation (2012)

* Chefmanship Academy teaching guides and student modules — by Unilever under All About Brands (2011)

Editorial Consultant

Resultado Gourmet Designs, Co.

I help manage the food marketing services company’s consultancy services. I handle consultation, research for different company and client needs, writing, and editing for various company and client reports, and other administrative support.

Key results:
* Helped place the company as the fourth strongest food marketing services firm in the country, according to a 2010 survey.
* Three-year strategic management plan for Resultado (2011-2013) that involved intensifying marketing efforts and expanding the company’s reach, resulting in 10% growth to the client list. Today, Resultado is maintaining its public relations and service channels to continuously cater to its clients effectively. 

External consultations:
* Product testing reports for Alaska Milk Corporation. 2009 to present.
* Copywriting for McCormick Philippines 2011 to present. 
* Food styling consultancy for BiteSized.ph, 2017 to 2020.
* Lucky Me! Nam Nam research and market launch. 2011. 
* Trained kitchen staff and developed canteen systems for Pasig Catholic College and The Nazarene Catholic School, 2007 to 2008.  
* Cookbook writing for Alaska Milk Corporation and its partner ‘Spoon’, a cooking show. 
* Recipe development for Bounty Fresh, Unilever, and Alaska Milk Corporation.

Managing Partner

Various Companies

I have worked for different companies in the fields of copy, recipe, PR, feature, and technical editing and writing.

COMPANIES:

Wings4U
Summit Media
AB-CBN Publishing
Avida 
Lily’s Peanut Butter
Unilever Foodsolutions
Alaska Milk Corporation
McCormick Philippines
Frabelle Bangus
Nestle Beverage Solutions
Bounty Fresh Chicken
San Miguel Pure Foods Great Food Solutions
Sapporo Vermicelli Noodles
Diversey
Ilawod Estates Inc.
Townes Inc.
Black Sheep Manila Photography
Spark Photography

MAGAZINES & WEBSITES:

Hinge Inquirer Special Publications (Cookbooks, etc.)
Power to the Caterer
F&B World
Baking Press
Urban Living
Northern Living
Southern Living
Happy
Formula
AdEdge
Turista
Forbes in Touch
Dasmariñas Village Gazette
Game
Cocoon
Edge
Lifestyle, Philippine Daily Inquirer
Female Network
Metro.style
Smart Parenting
Preen.ph
Women’s Guide to Business

Freelance Writer

Globe Business (by Globe Telecom. Project under GetCraft PH)

Philippine telecommunications giant Globe Telecom, through its small and medium enterprise (SME) arm Globe Business, empowers Filipino businesses to embrace digitization through solutions, news, and events.

As the Managing Editor for Globe Business, I closely worked with the company's leads in the following industries: Finance, Education, ICT-BPO, Supply Chain, Tourism, and Healthcare. 

I manage a team of writers, graphic designers, and video editors. From brainstorming to delivery, I oversee production of quality content in the forms of white papers, sales tool kits, use cases, articles, newsletters, copies, digital posters, and videos.

Managing Editor

Comida Gastronomica Inc.

I handled the marketing activities and operational communications for the culinary and pastry company's commissary arm. I also headed the PR efforts for the company.

Marketing Manager & Partner

Stratworks

I worked as a consultant for BiteSized.ph, managing the website and its social media accounts. BiteSized is a recipe-resource guide producing recipe videos, articles, and similar content related to the Philippines’ food industry. I was in charge of content development, features writing, creative video productions, recipe development and recipe writing, cooking and acting as talent, and working with Sales & Marketing for promotions and paid content.

KEY RESULTS:

* Reached 1 million Facebook followers organically by 2018, two years after its release.

* Penned and won two Quill Awards in 2018:

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 4: Communication Skills, Category 21: Digital Communications

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 1: Communication Management, Category 15: Social Media Programs

* Helped retain major clients in the food industry with partnerships that have lasted beyond a year. These clients are: SPAM, Del Monte, Robina Farms, Unilever, Lady’s Choice, Tabasco, San Miguel PureFoods Company Inc., Nestle Philippines, NutriAsia, M.Y. SAN Grahams, URC, Regent Food Corporation, Mama Sita, NutriAsia, Alaska Milk Corporation, Robinsons Supermarket, Megaworld, and SM North Edsa.

* Spearheaded setting up its other social media channels and content plan for each.

Online Editor

Ampersand Collective

I worked as Project Manager and Editor for the boutique event and content marketing agency. Ampersand Collective is the company behind the successful Block Party, Valero Eat Street, and Artifact pop-ups.

KEY RESULTS:

* Created events for curated local start-ups to thrive and be known, helping them set-up their brick and mortar businesses.

* Helped set up the social content plan, design the website, and boost online visibility of the yoga studio Evolve Yoga.

* Pushed awareness for the Pantawid Pamilya program through visual communication by setting up and managing Paco Guerrero and World Bank’s photo exhibit at the Ayala Museum. It was entitled “Malaya Kang Mangarap” and was held in 2016.

Project Manager & Partner

One Hundred Services Inc.

I headed the editorial team that worked on the online and print properties of One Hundred Services Inc., the digital arm of Directories Philippines Corporation. Included in my tasks were creating creative output for content, studying the website analytics, marketing the content, and formulating strategies to keep the websites (EYP.ph and Juice.ph) and print properties (including DPC books and yellow pages) effective.

Editor-in-Chief

St. Scholastica's College, Manila

I taught the elective subject Introduction to Hotel and Restaurant Management to fourth year high school students.

Professor

With over a decade of experience as a writer, editor, and content project manager, I currently hold the position of Account Director and Content Strategist at With Content. 

My professional journey has been hallmarked by my dedication to creating and executing top-tier content projects and overseeing strategies for enterprise clients in the technology sector. 

I have been recognized with accolades such as the Quill Awards' Award of Excellence in Communication Management and am reputed for my swiftness and prowess in understanding and fulfilling client needs.

Samantha Ramos-Zaragoza

With Content is a content production studio that helps B2B tech companies create credible, authoritative longform content that potential customers will actually love. 

We've written for brands and websites such as Enterprise SG, Piktochart, SG Innovate, Tech in Asia, Travelstop, Young NTUC and many more. 

Let's talk about the awesome content you'd like to get out there: https://withcontent.co/

Co-founder, Operations

VVoand

VVoand is a boutique stationery brand, specializing in hand-lettering and watercolouring. Besides selling handcrafted posters, postcards, greeting cards, and other print products, I also offer bespoke design services for homes and events.

Creator

Vanitee

- Conducted qualitative and quantitative research in the form of interviews, observations and surveys, so as to better understand user needs and experiences. 
- Came up with user flows, wireframes, lo-fidelity mock-ups and high-fidelity mock-ups for the mobile app (iOS and Android) and website.
- Engaged in usability testing, and analysed data and results of after implementation.

UI/UX Designer

Jan is a Creative Designer based in Singapore, who crafts beautiful designs both on- and off-screen. She designs with the aim of creating meaningful experiences for people, digitally and on paper, specialising in user interface and user experience design, as well as water colouring and hand-lettering.

taplio

The Battle

Samantha Ramos-Zaragoza

Jan Chiang

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