With Content

Account Director

Head of Content Production

With Content is a Singapore-based content marketing agency that puts tech companies’ customers first. We craft and execute strategies that attract, engage, and covert potential customers sustainably, setting businesses apart from the crowd of “me too“ content. 

With Content is trusted by some of the best companies in Asia like Enterprise Singapore, SG Innovate, DBS, UOB, Singtel, Tech in Asia, Ranstad, and Hubspot. 

As a Content Strategist, I write, edit, and create strategies and ideas. I also manage internal production and maintain key accounts.

Content Strategist

As a content project manager and consultant I handle editing, content planning, forming editorial teams (including photographers, videographers, producers, and graphic designers), and/or executing production. I've worked with the following companies, publications, and websites:

* Microsoft and Zendesk Southeast Asia — under Wings4U (August 2021 - December 2022)

* Promil Gold Four — by Wyeth under GetCraft Philippines (May 2021 - July 2021)

* An Easy Guide to Starting a Small & Medium Enterprise in the Philippines Ebook — by Globe Telecom under GetCraft Philippines (2019)

* HeyMom.com.ph — by Unilab under Ogilvy Philippines (2013 - 2016)

* KidneySupport.com.ph — by Unilab under Ogilvy Philippines (2014)

* Your Wedding Guide magazine — by Directories Philippines Corporation (2012)

* MICE Guide (Meetings, Incentives, Conferences, and Exhibitions) magazine — by Directories Philippines Corporation (2012)

* Chefmanship Academy teaching guides and student modules — by Unilever under All About Brands (2011)

Editorial Consultant

Resultado Gourmet Designs, Co.

I help manage the food marketing services company’s consultancy services. I handle consultation, research for different company and client needs, writing, and editing for various company and client reports, and other administrative support.

Key results:
* Helped place the company as the fourth strongest food marketing services firm in the country, according to a 2010 survey.
* Three-year strategic management plan for Resultado (2011-2013) that involved intensifying marketing efforts and expanding the company’s reach, resulting in 10% growth to the client list. Today, Resultado is maintaining its public relations and service channels to continuously cater to its clients effectively. 

External consultations:
* Product testing reports for Alaska Milk Corporation. 2009 to present.
* Copywriting for McCormick Philippines 2011 to present. 
* Food styling consultancy for BiteSized.ph, 2017 to 2020.
* Lucky Me! Nam Nam research and market launch. 2011. 
* Trained kitchen staff and developed canteen systems for Pasig Catholic College and The Nazarene Catholic School, 2007 to 2008.  
* Cookbook writing for Alaska Milk Corporation and its partner ‘Spoon’, a cooking show. 
* Recipe development for Bounty Fresh, Unilever, and Alaska Milk Corporation.

Managing Partner

Various Companies

I have worked for different companies in the fields of copy, recipe, PR, feature, and technical editing and writing.

COMPANIES:

Wings4U
Summit Media
AB-CBN Publishing
Avida 
Lily’s Peanut Butter
Unilever Foodsolutions
Alaska Milk Corporation
McCormick Philippines
Frabelle Bangus
Nestle Beverage Solutions
Bounty Fresh Chicken
San Miguel Pure Foods Great Food Solutions
Sapporo Vermicelli Noodles
Diversey
Ilawod Estates Inc.
Townes Inc.
Black Sheep Manila Photography
Spark Photography

MAGAZINES & WEBSITES:

Hinge Inquirer Special Publications (Cookbooks, etc.)
Power to the Caterer
F&B World
Baking Press
Urban Living
Northern Living
Southern Living
Happy
Formula
AdEdge
Turista
Forbes in Touch
Dasmariñas Village Gazette
Game
Cocoon
Edge
Lifestyle, Philippine Daily Inquirer
Female Network
Metro.style
Smart Parenting
Preen.ph
Women’s Guide to Business

Freelance Writer

Globe Business (by Globe Telecom. Project under GetCraft PH)

Philippine telecommunications giant Globe Telecom, through its small and medium enterprise (SME) arm Globe Business, empowers Filipino businesses to embrace digitization through solutions, news, and events.

As the Managing Editor for Globe Business, I closely worked with the company's leads in the following industries: Finance, Education, ICT-BPO, Supply Chain, Tourism, and Healthcare. 

I manage a team of writers, graphic designers, and video editors. From brainstorming to delivery, I oversee production of quality content in the forms of white papers, sales tool kits, use cases, articles, newsletters, copies, digital posters, and videos.

Managing Editor

Comida Gastronomica Inc.

I handled the marketing activities and operational communications for the culinary and pastry company's commissary arm. I also headed the PR efforts for the company.

Marketing Manager & Partner

Stratworks

I worked as a consultant for BiteSized.ph, managing the website and its social media accounts. BiteSized is a recipe-resource guide producing recipe videos, articles, and similar content related to the Philippines’ food industry. I was in charge of content development, features writing, creative video productions, recipe development and recipe writing, cooking and acting as talent, and working with Sales & Marketing for promotions and paid content.

KEY RESULTS:

* Reached 1 million Facebook followers organically by 2018, two years after its release.

* Penned and won two Quill Awards in 2018:

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 4: Communication Skills, Category 21: Digital Communications

> Award of Excellence, The 16th Philippine Quill Awards: “BiteSized: Championing Filipino Food In The Viral Video Craze.” Division 1: Communication Management, Category 15: Social Media Programs

* Helped retain major clients in the food industry with partnerships that have lasted beyond a year. These clients are: SPAM, Del Monte, Robina Farms, Unilever, Lady’s Choice, Tabasco, San Miguel PureFoods Company Inc., Nestle Philippines, NutriAsia, M.Y. SAN Grahams, URC, Regent Food Corporation, Mama Sita, NutriAsia, Alaska Milk Corporation, Robinsons Supermarket, Megaworld, and SM North Edsa.

* Spearheaded setting up its other social media channels and content plan for each.

Online Editor

Ampersand Collective

I worked as Project Manager and Editor for the boutique event and content marketing agency. Ampersand Collective is the company behind the successful Block Party, Valero Eat Street, and Artifact pop-ups.

KEY RESULTS:

* Created events for curated local start-ups to thrive and be known, helping them set-up their brick and mortar businesses.

* Helped set up the social content plan, design the website, and boost online visibility of the yoga studio Evolve Yoga.

* Pushed awareness for the Pantawid Pamilya program through visual communication by setting up and managing Paco Guerrero and World Bank’s photo exhibit at the Ayala Museum. It was entitled “Malaya Kang Mangarap” and was held in 2016.

Project Manager & Partner

One Hundred Services Inc.

I headed the editorial team that worked on the online and print properties of One Hundred Services Inc., the digital arm of Directories Philippines Corporation. Included in my tasks were creating creative output for content, studying the website analytics, marketing the content, and formulating strategies to keep the websites (EYP.ph and Juice.ph) and print properties (including DPC books and yellow pages) effective.

Editor-in-Chief

St. Scholastica's College, Manila

I taught the elective subject Introduction to Hotel and Restaurant Management to fourth year high school students.

Professor

With over a decade of experience as a writer, editor, and content project manager, I currently hold the position of Account Director and Content Strategist at With Content. 

My professional journey has been hallmarked by my dedication to creating and executing top-tier content projects and overseeing strategies for enterprise clients in the technology sector. 

I have been recognized with accolades such as the Quill Awards' Award of Excellence in Communication Management and am reputed for my swiftness and prowess in understanding and fulfilling client needs.

Samantha Ramos-Zaragoza

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

taplio

The Battle

Samantha Ramos-Zaragoza

Daniel Tay

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