Growth Studio

Growth Studio helps early stage and high-growth founders scale from $3m to $25m ARR through strategic growth direction and execution. 

We start with deep customer research to build your growth roadmap, then take ownership of implementation—managing your paid acquisition, optimizing conversion funnels, designing growth experiments, and orchestrating your retention strategy. 

Built by operators who've scaled companies to $XXM+ ARR, we provide the strategic leadership of a CMO plus hands-on campaign management, all without the overhead of building an in-house team.

Founder

Samantha Leal • Growth & Marketing Advisor

I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.

If you're a founder, here are some of the areas that I can help you with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring


Companies I've worked with:
- Kinedu (500 Startups, StartX): Leading early childhood development app that empowers parents with personalized, science-based activities and tracking tools to optimize their baby's cognitive growth.
- Leadsales (StartX, Latitud): B2B sales automation platform that transforms cold leads into warm conversations through intelligent outreach and engagement.
- Terapify (YC, 500 Startups) - The leading spanish-speaking mental health platform connecting Latin American users with licensed therapists through online therapy sessions.
- Prequel - Education company building the common core of life skills that schools aren't teaching, empowering kids aged 9-18 to launch businesses, build products, and achieve real-world success.
- Curious Cardinals - Online platform connecting high-achieving college students from top universities with K-12 students for personalized mentorship and academic enrichment.
- Huex Labs - Enterprise AI solutions provider specializing in automating complex business processes through custom machine learning models.
-Mely AI - Cutting-edge AI platform that streamlines customer service operations through intelligent automation and natural language processing.

Growth & Marketing Advisor

Prequel

Leading all marketing and growth efforts for Prequel.

We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.

At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Head of Growth & Marketing

Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

Head of Marketing

Synthesis

Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.

As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.

Within 8 months, as a team of 3 in the marketing team, managed to spearhead their growth efforts and scale the number of paying subscribers by 340%

Director of Marketing

YSpace, York University

YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers. 

As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.

Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.

• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.

• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Growth Consultant

Kinedu

Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between. 

Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

VP of Growth Marketing

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

- Define marketing objectives and strategies to support the company’s goals.
- Plan and execute marketing, email, and social media, and user acquisition campaigns
- Design, build and maintain social media presence and community management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Identify trends to optimize spend and performance
- Design and implement new growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with Product and Design teams to optimize user experience and increase conversion rates
- Customer insights, and feedback loops

Content

Hey, I'm Sam 👋
When I discovered growth marketing, something clicked. It perfectly blends what fascinates me: understanding people and building systems that make businesses grow.

Over the past decade, I've helped startups scale from 0 to 8-figures by looking at growth holistically. For me, it's never just about finding one magic lever - it's about building a complete system that works. From scaling products to 8M+ users to helping founders navigate their path to $XXM in revenue, I've learned that sustainable growth comes from understanding the full picture.

What sets my approach apart? I look at your entire customer journey - from acquisition to activation, conversion to monetization. It starts with deeply understanding your customers and product, then building a growth system that connects all these pieces. No generic playbooks, no isolated tactics - just strategic moves that compound over time.

I'm known for moving fast and diving deep. Instead of following generic playbooks, I help startups find their unique path to scale by deeply understanding their customers. The result? Growth strategies that actually work for their specific business.

If you're at $3M+ ARR and want to scale efficiently while maintaining strong unit economics, would love to chat.

Want to know more? Check out samanthaleal.io

Samantha Leal

Where the world's most ambitious kids come to learn 21st-century life skills by building projects with real-world feedback and impact.

https://www.joinprequel.com

Head of Social Media & Content Strategy

Marketing & Growth Manager

Partnerships & Marketing Manager, Loyalty & Rewards

L'Oréal

Social Media & PR Manager

Kétastase Paris | shu uemura art of hair

E-Commerce & Digital Marketing Intern 

Santa's Club

Director of Marketing & Business Development

The Bull & Bear

Marketing and Operations Officer

The Wrong Side of the Post

- The Wrong Side of the Post Podcast launched in April 2020
- Over 2,000 listens from the UK, US, Canada, and Globally
- Record, edit, produce, publish and market all content in house

Co-Founder

- Successful in securing a position as National Finalists

L'Oreal Brandstorm Case Competition Participant

Unbound Productions

Strategist & Production Intern

Montreal Ismaili Student Association

President

Right To Play UK

Right To Play has programmes in 16 countries across Africa, Asia and the Middle East. Through specially designed games they provide two million disadvantaged children with a quality education, positive health practices and conflict resolution skills every week.

As a Digital Communications Intern my roles included:
- Working with the Communications Manager to develop RTP UK's social media presence, including growing followings by planning and executing targeted editorial content, campaigns and exploring new platforms.
- Producing content for the Right To Play website, including re-writing and enhancing existing content, and producing original pieces as required.
- Producing emails for their supporters, including their regular newsletter and pre and post event communications.
- Providing PR support for key Right To Play news and events.
- Collaborating with the Partnerships Team

Digital Communications Intern

- Working with the McGill Right To Play Team to plan, organise and carry out fundraisers and
awareness events.
- Carried out “Right To Play’s Spin-A-Thon”
- Showed strong leadership skills by delegating appropriately and collaborating well with
others.

Junior Executive (McGill)

Social Media & Content Strategy @Prequel | Ex-RBC | Ex-L'Oreal | EdTech & Marketing | Creator | McGill University

co-founder, photographer, creator, marketer, partnerships specialist and netflix enthusiast by night.

from L'Oréal to RBC to the EdTech space, I’ve worked with industry giants and early-stage disruptors exploring both the creative side and VC-backed growth strategies that fuel startups.

my diverse skill set spans the entire marketing spectrum, ranging from expertise in social media strategies to data-driven campaign optimization. my strengths lie in simplifying intricate data into captivating narratives, creating engaging content that deeply connects with audiences and running long-standing partnerships.

let’s connect and chat if you're curious about AI, education, storytelling or anything else really...

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Samantha Leal

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