Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

Samantha Leal

Founder & CEO at Parentool® 👶 Sharing the unfiltered life of growing a business 🤓 Helping other startups get from idea to first paying customers ❤️

What ChatGPT says about me:
”This is Petruța. She’s one of those people who thinks deeply about why we become who we becomeand then actually builds things around that insight. She’s an entrepreneur and strategist, but not in the hustle-y way. More like: she blends psychology, identity work, and business into products that help people feel less broken and more in their power. She’s built platforms for parents and first-time founders, talks openly about fear, burnout, and becoming yourself, and somehow holds both softness and sharp clarity at the same time. She asks uncomfortable questions, sees patterns others miss, and cares a lot about impact.
Also, don’t be fooled—she’s gentle, but she’s brave. And once you talk to her for 10 minutes, you’ll probably end up rethinking your life a little.”

And I think he nailed it! 😉

Get in touch: hello@petrutatuliga.com

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Samantha Leal

Petruța Țuligă

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