Growth Studio

Growth Studio helps early stage and high-growth founders scale from $3m to $25m ARR through strategic growth direction and execution. 

We start with deep customer research to build your growth roadmap, then take ownership of implementation—managing your paid acquisition, optimizing conversion funnels, designing growth experiments, and orchestrating your retention strategy. 

Built by operators who've scaled companies to $XXM+ ARR, we provide the strategic leadership of a CMO plus hands-on campaign management, all without the overhead of building an in-house team.

Founder

Samantha Leal • Growth & Marketing Advisor

I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.

If you're a founder, here are some of the areas that I can help you with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring


Companies I've worked with:
- Kinedu (500 Startups, StartX): Leading early childhood development app that empowers parents with personalized, science-based activities and tracking tools to optimize their baby's cognitive growth.
- Leadsales (StartX, Latitud): B2B sales automation platform that transforms cold leads into warm conversations through intelligent outreach and engagement.
- Terapify (YC, 500 Startups) - The leading spanish-speaking mental health platform connecting Latin American users with licensed therapists through online therapy sessions.
- Prequel - Education company building the common core of life skills that schools aren't teaching, empowering kids aged 9-18 to launch businesses, build products, and achieve real-world success.
- Curious Cardinals - Online platform connecting high-achieving college students from top universities with K-12 students for personalized mentorship and academic enrichment.
- Huex Labs - Enterprise AI solutions provider specializing in automating complex business processes through custom machine learning models.
-Mely AI - Cutting-edge AI platform that streamlines customer service operations through intelligent automation and natural language processing.

Growth & Marketing Advisor

Prequel

Leading all marketing and growth efforts for Prequel.

We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.

At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Head of Growth & Marketing

Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

Head of Marketing

Synthesis

Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.

As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.

Within 8 months, as a team of 3 in the marketing team, managed to spearhead their growth efforts and scale the number of paying subscribers by 340%

Director of Marketing

YSpace, York University

YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers. 

As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.

Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.

• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.

• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Growth Consultant

Kinedu

Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between. 

Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

VP of Growth Marketing

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

- Define marketing objectives and strategies to support the company’s goals.
- Plan and execute marketing, email, and social media, and user acquisition campaigns
- Design, build and maintain social media presence and community management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Identify trends to optimize spend and performance
- Design and implement new growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with Product and Design teams to optimize user experience and increase conversion rates
- Customer insights, and feedback loops

Content

Hey, I'm Sam 👋
When I discovered growth marketing, something clicked. It perfectly blends what fascinates me: understanding people and building systems that make businesses grow.

Over the past decade, I've helped startups scale from 0 to 8-figures by looking at growth holistically. For me, it's never just about finding one magic lever - it's about building a complete system that works. From scaling products to 8M+ users to helping founders navigate their path to $XXM in revenue, I've learned that sustainable growth comes from understanding the full picture.

What sets my approach apart? I look at your entire customer journey - from acquisition to activation, conversion to monetization. It starts with deeply understanding your customers and product, then building a growth system that connects all these pieces. No generic playbooks, no isolated tactics - just strategic moves that compound over time.

I'm known for moving fast and diving deep. Instead of following generic playbooks, I help startups find their unique path to scale by deeply understanding their customers. The result? Growth strategies that actually work for their specific business.

If you're at $3M+ ARR and want to scale efficiently while maintaining strong unit economics, would love to chat.

Want to know more? Check out samanthaleal.io

Samantha Leal

La primul business

A community for first-time entrepreneurs.
More here: https://www.instagram.com/laprimulbusiness?igsh=MWRheHd4b2NycmdiYQ%3D%3D&utm_source=qr

Parentool 

Parentool is a parenting app where parents get answers directly from experts. 

OUR MISSION
To become the go-to place for all-things-parenting-related topics.

OUR BRAND PROMISE
We promise that you can find the information you can fully rely on, exactly when you need it, in the most easy-to-find-and-digest way possible. We help you reparent yourself and take a look at you from the perspective of the human in a parenting role.

OUR BRAND VALUES 
Transparency 
Care 
Playfulness
Uniqueness

Founder & CEO

Petruta Tuliga Consulting

I’m on a mission to guide people to build businesses that are in alignment with their true nature and calling. 

Businesses that feel good.
Businesses that feel empowering. 	
Businesses that don’t require sacrificing your values. 
Businesses that offer you the freedom you crave.
Businesses that make you scream from the top of your lungs: ‘’Fuck yes! I created this!’’

My journey over the last 12 years has been nothing short of exciting and challenging, taking me across various roles and industries.

Building Parentool and Visidot from scratch, I've experienced firsthand the rollercoaster ride of entrepreneurship - from those initial lightbulb moments to the daily grind of making things work.

I’ve started Parentool with:
no money 
no technical knowledge 
no experience in the parenting industry 
tons of confidence issues and impostor syndrome

 If you're starting your entrepreneurial journey and need someone who's been in your shoes to guide you, I'm here to share insights, strategies, and real-world advice to help you navigate this exciting path. 

Let's turn your entrepreneurial dreams into reality! 

Drop me a line at hello@petrutatuliga.com

Business Consultant for first-time entrepreneurs

Brandocracy

Product Development Strategist

Visidot App

Responsible for:
- Budgeting 
- Business Plan 
- Marketing strategies
- Sales processes 
- Demo 
- Product roadmap

Product Development Manager

RebelDot

Starting July 2018, the Services Division of Imprezzio Global has been acquired by co-founder Tudor Ciuleanu and now operates under the name RebelDot. 

At RebelDot we enable organizations in more than 15 industries to make an asset out of custom software. From consulting to web or mobile apps, UX-UI design and QA, we help our clients achieve more through technology. Our goal is to make software development effective and hassle-free for small and medium enterprises.


-  Sourcing and recruiting talented colleagues on different positions

·  Defining online presence, posting and promoting our job openings

·  Planning and implementing employer branding activities and campaigns together with HR team and Marketing Specialist (job fairs, internship programs, etc.)

·   Managing social media content and postings related to employer branding (Facebook, LinkedIn, blog posts, recruitment sites etc.)

·  Involved in planning and implementing internal events (Anniversary Party, Christmas Party, Board Games Night, etc.)

·  Involved in the internal marketing & communication initiatives (promotional items, internal newsletter, intranet)

·   Ensuring that all creative marketing materials used adhere to  branding guidelines

·   Ensuring all events and initiatives involved in are within budget and deadlines

Employer Branding Specialist & Content creator

Welocalize

- Language lead for over 25 languages
- Responsible for the onboarding process
- Liaise with Vendor Management and production team to support freelance
recruitment needs
- Business development related services
- In charge with training of the onboarded freelancers
- Leading recruitment campaigns
- Profile creation and vetting
- Talent Testing

Talent Finder

AIESEC

- In charge of sourcing suitable candidates for Global Partners
- Opportunities
- Build Market Intelligence strategies within the Members Committee
- Plan and execute marketing campaigns to increase the visibility of the
opened positions
- Manage the supply and demand for Electrolux, DHL and Husqvarna

Global Partners Talent Sourcing Coordinator

OutLead Marketing

- Content creator
- Creating Google and Facebook Ads for customers
- Planning the Social Media Strategy for 3 main
partners
- Organizing Cluj Innovation Days

Marketing Intern

AIESEC UK

- Leading and developing a team of 5 members (Vice Presidents
Marketing)
- Tracking and evaluating the national and local marketing campaigns
- Creating Learning and Development programs for Vice Presidents

Marketing Coach

Founder & CEO at Parentool® 👶 Sharing the unfiltered life of growing a business 🤓 Helping other startups get from idea to first paying customers ❤️

www.parentool.ro www.petrutatuliga.com

You have the ambition, the drive, and the vision. But also the doubts, the second-guessing, and the frustration of wondering if you're actually making the right moves.

I know the feeling. I’ve been there. I'm still there sometimes. And if there’s one thing I’ve learned, it’s that success is about having a clear roadmap and the confidence to follow through, even when things get messy.

That’s where I come in.

I help first-time founders cut through the overwhelm and finally feel in control without spending months (or years) stuck in research mode, waiting for the “perfect moment” to start.

✔ Validate your idea before quitting your job (because “just go for it” is bad advice)
✔ Build a business model that actually solves problems (not just one that sounds good)
✔ Attract your first paying customers, even in a crowded market
✔ Make smart, strategic decisions so you don’t waste time, energy, or money

Why work with me?
With 10+ years in startups, product, and business strategy—working with well-known brands and bootstrapping my own businesses—I’ve seen the same patterns over and over:
people fail because they don’t have a clear plan, and their own self-doubt stops them from implementing what they already know.

That’s why I help founders like you avoid common mistakes, build a business that actually works, and stop feeling stuck in “what if” mode.

Let’s get you moving!
If you’re tired of overthinking and ready to actually take action, I’d love to help.

📍 Check out www.petrutatuliga.com for resources that will help you get unstuck.

Petruța Țuligă

BRB living my dream life in Rio de Janeiro, Brazil 🇧🇷 
#jurnaldeantreprenor

Petruța Țuligă 

Founder at Parentool® & La Primul Business | Guiding first-time entrepreneurs get out of their own way so they can launch and monetize their business without sacrificing their wellbeing.

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Am fost în tur în Favela Rochina din Rio de Janeiro. Deşi sunt peste 100, mafia te lasă să intrii doar în 3.

Bineînțeles, doar cu ghid local. Al nostru locuiește acolo şi ne-a arătat zonele safe, dar ne-a şi zis unde nu e ok să facem poze sau să ținem telefoanele la vedere.

Ce m-a surprins a fost:
1. Comunitatea: toți se ştiau cu toți şi se strigau cu “ola, familia!”

2. Business-urile. Foaaarte multe magazine, restaurante, cafenele, cabinete, spitale. De toate şi orice aveai nevoie.

A fost un reminder de cât se resourceful sunt oamenii, în general, şi cum spiritul de supraviețuire se activează indiferent de condiții.

#jurnaldeantreprenor

Gata cu Bogota. Off to a new adventure. 2 săptămâni am stat şi nu ştiu cum să descriu oraşul asta.

Prima impresie a fost că am ajuns în Sinaia 2002, apoi am văzut o zonă foarte modernă cu prețuri ca în Cluj. Arhitectura lor e o combinație de Londra, Austria, cu clădiri stil America Latină şi mult, mult, mult graffiti.

Natura e superbă. Extrem de verde, cu extrem de multe flori care mai de care mai diverse.

Oamenii simpatici, dar un piiiic mai reci decât mexicanii. Peste tot e doar spaniola. Vezi, mamă, că mi-a prins bine să mă uit la telenovele?!

Ce am observat interesant despre business-uri este că toate restaurantele lor sunt mari. FOARTE mari. Seara sunt pline, la prânz sunt semi goale. 

Safety wise, eu cu butonul meu de alarmă activat constant, m-am simțit so and so. Adică ni s-a spus să nu fim cu telefoane sau bijuterii la vedere, dacă trebuie să mergem mai mult de 15 min pe jos să luăm Uber (care e ilegal aici, btw), never ever mers singuri pe stradă noaptea şi, bineînțeles, că sunt zone unde nu merg nici localnicii.

Ghidul cu care am fost eu în free walking tour a zis că suferă din cauza reputației proaste pe care o au în lume. Am empatizat cu el că doar nici să fii român nu e chiar lipsit de “reputație”.

Să vedem ce mai învăț din următoarea destinație.

#jurnaldeantreprenor

Călătoria mea de la angajat la antreprenoriat a fost una mânată de o voce. O să sune cucu, dar chiar așa a fost. Vă las pe voi să descoperiți povestea mai jos.

De la job la antreprenoriat

De la temperaturile din Brazilia la 3 grade în România. 🫣Ne-am întors după 3 săptămâni în America Latină care m-a făcut să-mi dau seama că am cam uitat să ne bucurăm de ce avem.

Pe brazilieni i-am găsit foarte plini de viață, cu bucuria de a face “treabă”, dar de a nu uita să şi trăiască pe lângă. I-am găsit pe plajă sau pe străduțe plimbându-se în şlapi, râzând cu gura până la urechi, dansând samba şi mereu pregătiți să sară în ajutor.

Vizita în Favela Rochina m-a făcut să-mi dau seama că oamenii se descurcă indiferent de situație şi că business-ul are loc oriunde.

Sao Paulo a fost locul în care am văzut cum oamenii se pun la coadă unui restaurant care servește ramen, cu multe ore înainte de deschidere. O lecție despre ce înseamnă să ai un produs cu adevărat bun şi să te “nişezi” pe un specific anume.

M-am întors în România cu gândul de a continua să construiesc, dar spre o direcție puțin diferită. Să vedem ce iese ❤️

Între timp, speech-ul meu TEDx Târgu-Mureș are aproape 1000 de views 🥹, urmează să lansez un program pentru cei care vor să testeze apele antreprenoriatului, să fiu mentor într-un program cu 800 de participanți şi să înregistrez primul meu podcast internațional 🤯

#jurnaldeantreprenor

Mi-a spus o mentoriță de-a mea acum câteva săptămâni: ''Știi, Petruța, tehnologia ca tehnologia, dar ce e adevărat wow e ecosistemul pe care l-ai strâns''. 

Ladies and gents, these people are my pride and joy. Intenționat ținem echipa mai mică, intenționat ne-am concentrat să fie comunitate, nu doar colaboratori și mă bucur că asta se vede și în review-urile părinților. 

Dacă ați apelat la cineva de la noi chiar aștept feedback. Și de-al de bine și de-al de mai puțin bine.

La cine ai apelat în aplicația Parentool?

Ştiai că media de răspuns este sub 7 ore şi specialiștii noștri au primit 4.97/5 din peste 6000 de review-uri?

Descarcă aplicația din Google Play sau App Store și ai specialiștii la un mesaj distanță, oriunde te-ai afla. 🤍

Specialiștii Parentool

Fără cuvinte. Genul de viață şi libertate pe care mi-o doresc prin antreprenoriat.

taplio

The Battle

Samantha Leal

Petruța Țuligă

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taplio

The Battle

Samantha Leal

Petruța Țuligă

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petruța Țuligă's LinkedIn Performance

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